Personifiers

At Personifiers, it is our life's mission to make b2b marketing relatable, engaging, educating and saleable- ‘personifying’ your brand to your target audience through content.

Working with 12 tech & deeptech brands in just 2 years to plan out their content strategy, improve brand footprint & generate the right conversations.

Visit us at www.personifiers.com to know more.

Founder

VEVE

Managed B2B Marketing for 2 products: Siteplug & VEVE for both suppliers & customers. Built the new messaging & website for VEVE. Helped Launch the new VEVE product- across multiple channels, getting 5 conversations & 15 interests from Large e-commerce brands


Conceptualize, create and coordinate end-to-end to release the new VEVE website.
Work closely with top management to chart out the marketing goals that result in driving brand awareness (top of mind recall amongst marketers and publishers), lead generation (ROI) and establish the business units as thought leaders in the industry.
Develop and execute marketing plans region- wise (US, Europe, India, Israel and Indonesia)
Events, Social Media, Digital Marketing, Emailers, Content Marketing and PR
Design, Develop and Distribute all brand communication on the website, collaterals, PPTs
Create original content stories for the brand - case studies, videos, whitepapers, webinars, podcasts and blog.
Identify new marketing avenues to promote the brand.
Work with the various business heads to help them achieve sales goals.
Deliver ROI focused measurement and reporting for all executed campaigns

Marketing Director

SitePlug

Lead the B2B marketing function and achieve our annual business objectives. 
Work closely with top management to chart out the marketing goals that result in driving brand awareness (top of mind recall amongst marketers and publishers), lead generation (ROI) and establish the business units as thought leaders in the industry.
Manage the brand identities for SitePlug and VEVE brands
Develop and execute marketing plans region- wise (US, Europe, India, Israel and Indonesia)
Events, Social Media, Digital Marketing, Emailers, Content Marketing and PR
Design, Develop and Distribute all brand communication on the website, collaterals, PPTs
Create original content stories for the brand - case studies, videos, whitepapers, webinars, podcasts and blog.
Identify new marketing avenues to promote the brand.
Work with the various business heads to help them achieve sales goals.
Deliver ROI focused measurement and reporting for all executed campaigns

Tata Communications

My first & only experience working with a large corporation- Handling everything for IoT division from launching a new website(first website in India for an end-to-end IoT marketplace), PR campaigns for product launches & client wins, demand generation campaigns (Linkedin/Google campaigns, Affiliate campaigns, ABM based approach for Large Smart City SIs & Manufacturing corporations. Built relevant sales enablement )


-Strategize & Manage integrated marketing campaigns (digital+offline) for branding & demand-generation of various IoT solution lines & overall business
-Conceptualize the design, content & workflow for the first IoT marketplace in India, 
  iot.tatacommunications.com end-to-end: ideation, creative execution, content scheduling, and reporting.
- Work with the wider communications team to create, disseminate media releases & content to 
    enhance brand image
-Manage SEO, SEM, Email & campaign messaging & strategy for all IoT solution lines
-Crafting the content management strategy & execution
-Work with broader Product management and marketing teams to generate relevant content across all 
   messaging pillars for sustained and synchronized media.
- Manage agency / 3rd party vendor performance quality and timelines, through regular reporting and
monitoring.

Marketing lead, IoT business

Altizon Systems

Set up marketing function with 1 more person from scratch. Built Social media channels, content strategy & writing content on trending Manufacturing issues- with SME inputs. 

Manage inbound marketing system, including campaign development and data analysis.
Utilize market research, customer insights, competitive intelligence and internal business plans to create impactful integrated campaigns.
Strategise, Plan & execute from end-to-end participation in various hosted & industry events across India & USA.
Build and manages the company’s social media profiles and presence, including Twitter, LinkedIn, 
Creating brand awareness & thought leadership for Altizon in the Industrial IoT market, specifically in the Factory, Process and Energy automation application segments.
Develop related collaterals (brochures, product demos, videos, standees, banners, flyers, emailers, stationery, etc.) in coordination with creative agency, product & sales teams
Handling BTL (below the line) activities (promotions,customer connect sessions, etc.). Managing current & new relationships with Partners.
Public Relations: Coordinating between management & media representatives for (interviews, articles, media management, issuing press releases, etc.)
Managing Communication with multiple stakeholders of the brand (customers/ clients, employees, directors, partners, etc. -- both prospective & current)
Liaise with external agencies including media, creative, research, event, PR, etc.
Generating industry & product specific content for promotions & branding.
Conduct monthly reporting reviews to share Key Performance Indicators (KPIs) and performance results / key insights to business unit stakeholders.

Marketing Manager

Uniken

-Building the brand ground up-right from brand guidelines, collaterals & social media handle development
-Content creation for product marketing, events, thought-leadership blogs, digital properties & offline activities & promotion through Digital campaigns
- Managing representation, participation, logistics & campaigns for all the self-organized & 3rd party
   trade shows.
- Collaborated with PR/media agencies to craft & propagate media dissemination for brand image building
- Managing internal comms and 3rd party agency operations

Assistant Manager, Marketing

Firstcry.com

- Conceptualization and Design of Daily Promotional CRM campaigns & On-site promotions of Offers 
  for Firstcry.com & Goodlife.com.
- Post campaign analysis of revenue and tracking.
- Consequent campaigns targetted on enhancing Brand Development, Revenue Improvement and customer loyalty & satisfaction
achieved

Assistant Manager, Digital Marketing

PAKO Communications Pvt Ltd

-Developed demand generation campaigns & conducted lead-tracking exercises with sales
- Project Management coordination ranging from Requirement Analysis to Delivery, ensuring total
  coordination between the supplier, the sales team and the end customer and conflict resolution.
- Initiated & led the digital marketing strategy for the organization with development of website, SEO & 
   PPC campaigns & Email marketing

Business Development Manager

DbCom Consulting Inc.

MANAGEMENT TRAINEE(Marketing)
A project on Study and suggestions on Online Marketing Strategies for DbCom Consulting Inc.
MANAGEMENT TRAINEE(HR)
Solo Conducting recruitment drives & orientation sessions, Designing welcome kits, assistance in conduction of Training Programs.

Management Trainee (Marketing,HR)

Helping B2B tech brands & Founders prosper in a marketing-led world with content | AI, IoT, Cybersecurity, ML, Cloud, B2B SaaS Marketing

You built something that seems intuitive & pathbreaking. But you're still have to explain it to prospects on every damn call.

If you are facing this,  you are absolutely at the right place.

I’ve spent over 14 years building content engines for B2B brands that sell complex products—and learned this the hard way: great tech often gets buried without stellar marketing to accompany it. 

Too many B2B teams are stuck with content that sounds like it came from their competitor's website or  a SaaS random quote generator.
 
Internally, it’s ignored. Externally, it doesn’t land. And the founders still have to explain what they do on every call.

After seeing this pattern repeat around me over & over, I started Personifiers.

We help B2B tech teams—especially those in niche vertical industries—communicate what they do in a way that resonates with their buyers. 

What we don’t do: vanilla blogs, endless rewrites, or AI-flavored fluff.

What we do:

-Product marketing and positioning that sticks
-SEO content that ranks and converts
-Ghostwritten founder content that sounds like you, on your best day
-Sales content your team actually uses
-Thought leadership that earns trust in your category

If your team’s building something real, but still struggling to sound like the market leader you are, let’s talk.

You can also DM me to schedule a no-strings call.

Let’s make your brand unignorable to prospects!

Aparna Kulkarni

Kwanzoo - The B2B Pipeline Growth Platform for Global Enterprises

As Marketing Head at Kwanzoo, positioned the company as
 a key growth platform in the US market through strategic
 GTM planning and execution
 Planned and executed 100% automation sales cycles
 using AI Agentic Platforms to personalize customer
 interactions, achieving the work of 5 sales team members.
 Implemented AI workflows for content creation
 (email/social media) resulting in 25% increase in
 engagement.
 Developed and implemented an AI-powered engine that
 analyzes customer data to deliver hyper-personalized
 content and offers
 Enhanced SEO with quarterly growth to ranking and
 positioning > 50%
 Grew social media presence by 20%+ across LinkedIn

Head of Marketing

Teqfocus

Bought in influencer revenue of 450K+ since joining with over 80+ MQL <> Target 50 MQL 
− C.E.O. Branding Targets Achieved with 3 awards (CEO Award – TBA / AWS Awards)
o AWS Service Delivery Designation for Amazon EKS
o Teqfocus Awarded AWS Well-Architected Partner 2022
o Turban Award – Canada
o CEO Insight with Prime Insight Magazine
o LinkedIn Company Award for Teqfocus
− Brought in 100+ MQL in 2022-23
− Enhanced SEO from joining till date with quarterly growth to ranking and positioning > 40%
− Grew social media presence by 20%+ across all portals
− Launched the Intranet portal for sales collateral and best practices and more
Positioned Teqfocus as the strategic AWS + Salesforce consulting company across US Market and Canada
Implemented brand and communication strategies at the Executive and segment level for successful lateral expansion in Canada.
Defining the brand strategy, brand guidelines, and positioning for specific markets/countries.
Optimizing R.O.I. through all digital marketing initiatives, including Search, SEO, S.E.M., social media, Google AdWords

Vice President Marketing

Jade Global

Bought in influencer revenue of over 10+ M.I.L. in 2020-2021 and target of 100 inbound M.Q.L. record broken
− 100% ABM delivered with over 400+ accounts touched upon with 20% MQA churned 
− Enhanced SEO from joining till date with quarterly growth with respect to ranking and positioning > 1000%
− Grew social media presence by 1000%+ across all portals
− Saved the company over 16 lacs INR in spend across channels and tools 
− Grew Glassdoor and C.E.O. Rating from 3.3 to 4.2 and C.E.O. approval of 87%
Implemented brand and communication strategies at Executive and segment level for successful lateral expansion in U.S.A. and India. 
Defining the brand strategy, brand guidelines and positioning for specific markets / countries
Optimized R.O.I. through all Performance/digital marketing initiatives including Search, SEO, S.E.M., Social media
and analytics, Affiliates/Native/Display/PPC/CPC advertising campaigns with a budget of 110k USD. 
Planned, developed, executed and monitored advertising and promotional plans across ATL, B.T.L., Production, PR, Social media, 
Digital media, E-commerce, Events, Exhibitions etc. 
Guided and leveraged the online/mainline P.R. to showcase our services and solutions
Corporate website: Continuous revamp of the website to enable the features which connects the website visitor to find relevant content 
& which in turn make them submit their requirements on the website using Web leads.
Enable enterprise Search engine optimization for the corporate website which includes defining 360-degree SEO strategy. Finalize the 
right keywords, create & optimize engaging content, revamp the website architecture & garner link backs from reputed sources
Formed & motivated the team of 11 members across Brand & Creative (3), Digital & social media marketing (3), P.R. & Content (1) Dev
(3) roles 
Running the Account Based Marketing function with 100% accounts engaged and closed in 20% M.Q.A. with a revenue of 8 M.I.L

Worked as a Fractional CMO / Consultant across various organizations in the IT / Real Estate / Pre Launch Startups (Chatbots) etc

Marketing Consultant – Fortune 100 Mil companies / SMB and Startups

Zensar Technologies

1.	Global demand generation campaigns & new customer acquisition: Enabled effective utilization of all paid & owned channels, leveraged all digital marketing channels and publishers to reach target audience, improved the quality of content of the business pages, enabled website personalization, implemented effective lead generation strategy and strengthened existing lead management process. 
2.	Global Social Media campaigns: Enabled & executed global social media campaigns by leveraging social media marketing across all the channels.   
3.	Strong focus on Search engine optimization (SEO) for lead generation: Zensar’s Technologies  SEO presence on Google expanded by more than 275% over the years
4.	Helping different business divisions in the company and its leadership win in their digital transformation journey by aligning their digital strategy & operations to customer centric approach and taking them to social space and SEO
5.	Among the various propositions developed, Zensar EDGE is the leading APP in all of Zensar with highest number of downloads and continuous upgradation and also introduction of AI

Head of Online Digital Marketing for Marketing

Quick Heal

Websites
1. Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences. Managed and grew the websites on a global scale and improved all the elements of content + search + CTA’s on the websites.
2. Improved the consumer metrics, including 60% growth in consumer revenues and subscriber base, decrease in customer acquisition cost (CAC) and decrease in churn
3. Infused high end technology in the site to improve the CTA and customer experience and ecommerce ROI - for example (One Stop Checkout Process, Conversion Optimization w.r.t product, products comparison features, review system, real time product suggestions based on browsers and devices, real time offer codes)  
Social Media
1. Manage social media presence with goals of evangelism, support and increasing brand among appropriate target audience members. Manage presence in social networking sites including Facebook, Twitter, YouTube, Google+, and Pinterest, posting on relevant blogs, and seeding content into social applications as needed. 
2. Work with customer service teams to triage customer issues received through social media channels
SEO
1. Worked on the keywords for all the websites with page level pagination
2. Created a SEO dashboard report  with the agency to showcase our current standing and legacy data & Multilingual SEO for non-English speaking countries. 
Email 
1. Ran various email marketing campaigns for different aspects of our products to generate a brand awareness of our product especially in the US market.
2. Ran triggered email campaigns (Returning Customer not Purchasing or Shopping Cart Abandonment) to understand our audience and increase revenue.
App Store Optimization
1. Worked closely with the mobile team and re-strategized the entire content and image for the apps on Google play store.
2. Did ASO on these apps and improved the ranking on the store 
Affiliate Marketing & Vendor Management Activities 
Web Analytics

Head of Online Marketing Division

Icertis

1. Complete Internet Marketing, planning and forecasting. Develop and execute an online marketing plan and metrics designed to maximize revenue and increase in hits
2. Manage Web design & content development for web pages influencing sales including landing pages.  
3. SEM on online advertising initiatives designed to drive web drive traffic and conversions. Support and advice changes on the portal with regular updates and keep a track on all data and make regular updates with functionality + database & modifications.
4. Create and manage promotional campaigns to drive e-commerce sales, including PPC Advertising, email marketing, and online advertising.
information for forecast information. Working closely with the channel marketing teams to provide more online marketing updates & support.
5. Maintain design consistency, aesthetic and functionality of ecommerce pages and transaction processing. Manage delivery against communications plans to
time and budget & incorporating brand values, driving common and visual identity into all communication deliverables.

Consultant / Sr Marketing Manager

Harbinger Knowledge Products

Senior Marketing Manager + SEM + SEO + Elearning + Product Marketing + Echannel Marketing

Senior Marketing Manager handling Web Services, SEM, SEO, Web Internet Marketing

Capgemini

Web Master

A passionate marketing leader with 22+ years of experience driving revenue growth for B2B organizations across North America. I believe in the power of customer-centric marketing and leveraging cutting-edge technologies like AI agentic platforms and hyper-personalization to create exceptional experiences. My mission is to empower sales teams with innovative strategies that drive engagement, accelerate pipeline, and build lasting customer relationships.

I have a proven track record of developing and executing successful ABM strategies, driving digital transformation initiatives, and building high-performing marketing teams. I am passionate about fostering a culture of collaboration and continuous improvement, empowering my teams to achieve their full potential. I thrive on challenges and am constantly seeking new ways to elevate the customer journey and drive measurable results.

My expertise lies in:
Developing and implementing comprehensive B2B marketing strategies aligned with business objectives.
Leading and mentoring high-performing marketing teams.
Leveraging AI and machine learning to optimize marketing campaigns and improve customer engagement.
Driving digital transformation initiatives and adopting new technologies.
Creating personalized and engaging customer experiences.

Accreditations 
Account-Based Experience (ABX) Certified | Top CMOs to watch for 2022 | Under 50 Nationwide Business Mint Marketing Winner | Global-500 CMO, 2020 | Top-50 Marketing Leaders

Certifications: 
1. Account-Based Experience (ABX) Certification offered by Demand base Academy
2. AWS Partner: Sales Accreditation (Business)
3. Google Analytics (Beginner & Advanced) 
4. HubSpot: 3X certifications (HubSpot Marketing Software | HubSpot Inbound Certified | HubSpot CMS For Marketers

Specialties: GTM Motions, AI Agents, ABX, ABM, Digital transformation, Multi-channel marketing strategy, Digital marketing strategy, Digital marketing measurement, Digital marketing, Social selling, Social media marketing, Lead & demand generation campaigns, Search engine optimization (SEO), Paid Search Marketing, SEM, Pay per click (PPC), Email Marketing, Content Strategy, Global brand building digital marketing campaigns

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Aparna Kulkarni

Amitabh Ramani

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