Personifiers

At Personifiers, it is our life's mission to make b2b marketing relatable, engaging, educating and saleable- ‘personifying’ your brand to your target audience through content.

Working with 12 tech & deeptech brands in just 2 years to plan out their content strategy, improve brand footprint & generate the right conversations.

Visit us at www.personifiers.com to know more.

Founder

VEVE

Managed B2B Marketing for 2 products: Siteplug & VEVE for both suppliers & customers. Built the new messaging & website for VEVE. Helped Launch the new VEVE product- across multiple channels, getting 5 conversations & 15 interests from Large e-commerce brands


Conceptualize, create and coordinate end-to-end to release the new VEVE website.
Work closely with top management to chart out the marketing goals that result in driving brand awareness (top of mind recall amongst marketers and publishers), lead generation (ROI) and establish the business units as thought leaders in the industry.
Develop and execute marketing plans region- wise (US, Europe, India, Israel and Indonesia)
Events, Social Media, Digital Marketing, Emailers, Content Marketing and PR
Design, Develop and Distribute all brand communication on the website, collaterals, PPTs
Create original content stories for the brand - case studies, videos, whitepapers, webinars, podcasts and blog.
Identify new marketing avenues to promote the brand.
Work with the various business heads to help them achieve sales goals.
Deliver ROI focused measurement and reporting for all executed campaigns

Marketing Director

SitePlug

Lead the B2B marketing function and achieve our annual business objectives. 
Work closely with top management to chart out the marketing goals that result in driving brand awareness (top of mind recall amongst marketers and publishers), lead generation (ROI) and establish the business units as thought leaders in the industry.
Manage the brand identities for SitePlug and VEVE brands
Develop and execute marketing plans region- wise (US, Europe, India, Israel and Indonesia)
Events, Social Media, Digital Marketing, Emailers, Content Marketing and PR
Design, Develop and Distribute all brand communication on the website, collaterals, PPTs
Create original content stories for the brand - case studies, videos, whitepapers, webinars, podcasts and blog.
Identify new marketing avenues to promote the brand.
Work with the various business heads to help them achieve sales goals.
Deliver ROI focused measurement and reporting for all executed campaigns

Tata Communications

My first & only experience working with a large corporation- Handling everything for IoT division from launching a new website(first website in India for an end-to-end IoT marketplace), PR campaigns for product launches & client wins, demand generation campaigns (Linkedin/Google campaigns, Affiliate campaigns, ABM based approach for Large Smart City SIs & Manufacturing corporations. Built relevant sales enablement )


-Strategize & Manage integrated marketing campaigns (digital+offline) for branding & demand-generation of various IoT solution lines & overall business
-Conceptualize the design, content & workflow for the first IoT marketplace in India, 
  iot.tatacommunications.com end-to-end: ideation, creative execution, content scheduling, and reporting.
- Work with the wider communications team to create, disseminate media releases & content to 
    enhance brand image
-Manage SEO, SEM, Email & campaign messaging & strategy for all IoT solution lines
-Crafting the content management strategy & execution
-Work with broader Product management and marketing teams to generate relevant content across all 
   messaging pillars for sustained and synchronized media.
- Manage agency / 3rd party vendor performance quality and timelines, through regular reporting and
monitoring.

Marketing lead, IoT business

Altizon Systems

Set up marketing function with 1 more person from scratch. Built Social media channels, content strategy & writing content on trending Manufacturing issues- with SME inputs. 

Manage inbound marketing system, including campaign development and data analysis.
Utilize market research, customer insights, competitive intelligence and internal business plans to create impactful integrated campaigns.
Strategise, Plan & execute from end-to-end participation in various hosted & industry events across India & USA.
Build and manages the company’s social media profiles and presence, including Twitter, LinkedIn, 
Creating brand awareness & thought leadership for Altizon in the Industrial IoT market, specifically in the Factory, Process and Energy automation application segments.
Develop related collaterals (brochures, product demos, videos, standees, banners, flyers, emailers, stationery, etc.) in coordination with creative agency, product & sales teams
Handling BTL (below the line) activities (promotions,customer connect sessions, etc.). Managing current & new relationships with Partners.
Public Relations: Coordinating between management & media representatives for (interviews, articles, media management, issuing press releases, etc.)
Managing Communication with multiple stakeholders of the brand (customers/ clients, employees, directors, partners, etc. -- both prospective & current)
Liaise with external agencies including media, creative, research, event, PR, etc.
Generating industry & product specific content for promotions & branding.
Conduct monthly reporting reviews to share Key Performance Indicators (KPIs) and performance results / key insights to business unit stakeholders.

Marketing Manager

Uniken

-Building the brand ground up-right from brand guidelines, collaterals & social media handle development
-Content creation for product marketing, events, thought-leadership blogs, digital properties & offline activities & promotion through Digital campaigns
- Managing representation, participation, logistics & campaigns for all the self-organized & 3rd party
   trade shows.
- Collaborated with PR/media agencies to craft & propagate media dissemination for brand image building
- Managing internal comms and 3rd party agency operations

Assistant Manager, Marketing

Firstcry.com

- Conceptualization and Design of Daily Promotional CRM campaigns & On-site promotions of Offers 
  for Firstcry.com & Goodlife.com.
- Post campaign analysis of revenue and tracking.
- Consequent campaigns targetted on enhancing Brand Development, Revenue Improvement and customer loyalty & satisfaction
achieved

Assistant Manager, Digital Marketing

PAKO Communications Pvt Ltd

-Developed demand generation campaigns & conducted lead-tracking exercises with sales
- Project Management coordination ranging from Requirement Analysis to Delivery, ensuring total
  coordination between the supplier, the sales team and the end customer and conflict resolution.
- Initiated & led the digital marketing strategy for the organization with development of website, SEO & 
   PPC campaigns & Email marketing

Business Development Manager

DbCom Consulting Inc.

MANAGEMENT TRAINEE(Marketing)
A project on Study and suggestions on Online Marketing Strategies for DbCom Consulting Inc.
MANAGEMENT TRAINEE(HR)
Solo Conducting recruitment drives & orientation sessions, Designing welcome kits, assistance in conduction of Training Programs.

Management Trainee (Marketing,HR)

Helping B2B tech brands & Founders prosper in a marketing-led world with content | AI, IoT, Cybersecurity, ML, Cloud, B2B SaaS Marketing

You built something that seems intuitive & pathbreaking. But you're still have to explain it to prospects on every damn call.

If you are facing this,  you are absolutely at the right place.

I’ve spent over 14 years building content engines for B2B brands that sell complex products—and learned this the hard way: great tech often gets buried without stellar marketing to accompany it. 

Too many B2B teams are stuck with content that sounds like it came from their competitor's website or  a SaaS random quote generator.
 
Internally, it’s ignored. Externally, it doesn’t land. And the founders still have to explain what they do on every call.

After seeing this pattern repeat around me over & over, I started Personifiers.

We help B2B tech teams—especially those in niche vertical industries—communicate what they do in a way that resonates with their buyers. 

What we don’t do: vanilla blogs, endless rewrites, or AI-flavored fluff.

What we do:

-Product marketing and positioning that sticks
-SEO content that ranks and converts
-Ghostwritten founder content that sounds like you, on your best day
-Sales content your team actually uses
-Thought leadership that earns trust in your category

If your team’s building something real, but still struggling to sound like the market leader you are, let’s talk.

You can also DM me to schedule a no-strings call.

Let’s make your brand unignorable to prospects!

Aparna Kulkarni

Cognizant

Global Partner Marketing lead for Google Cloud

Associate Director, Global Partner Marketing 

Capgemini

🔵 Proven Global Marketing manager with a track record of driving impactful campaigns and achieving exceptional results. I have spearheaded numerous successful external marketing and communications initiatives, consistently aligning them with Global Business Line (GBL) objectives and priorities.
🔵 My expertise lies in developing robust GTM and activation strategies, resulting in Portfolio Pipeline development with significant achievements. Collaborating with subject matter experts, portfolio leads, and the global portfolio marketing core team, I have crafted activation strategies that align seamlessly with the overall marketing plan.
🔵 Run multi-channel campaigns? That's my specialty! I have effectively liaised with AR/PR/Digital teams to drive global campaigns across various towers of CIS, including Cloud, Employee Experience, Cybersecurity, IS, ESM, and Group pillars Sustainability and Innovation.
🔵 Campaign Amplification? Absolutely! I have collaborated with regional marketing and Account-Based 
Marketing teams to amplify global campaigns, ensuring they resonate with target audiences.
🔵 Embracing the digital era, I have played a pivotal role in driving the digital marketing for CIS business unit. By leveraging organic and paid strategic campaigns, I successfully achieved a remarkable 90% increase in followers for Cloud and Cybersecurity LinkedIn showcase pages, significantly boosting overall engagements and brand visibility for CIS.
🔵 As a subject matter expert, I lead Digital campaigns (organic and paid), providing essential support to bids and business pursuits.
🔵 As a staunch advocate of Employee advocacy, I work closely with the advocacy team, driving relevant 
initiatives to position Cloud and Cyber experts as leaders in their domain.
🔵 As a key subject matter expert, I take pride in educating global marketing and communications networks on various aspects of Digital Marketing, fostering a culture of continuous learning and innovation.

Global Marketing Manager | Cloud Infrastructure Services and Cybersecurity

🔵 As a dynamic Digital marketing lead in the IT industry, I have managed a global team of innovative 
marketers, providing leadership and guidance to both team members and peers across the organization and marketing channels.
🔵 My passion for continuous learning has made me a key subject matter expert, educating global marketing and communications networks on various aspects of Digital Marketing, staying at the forefront of industry trends and best practices.
🔵 I have overseen an Group annual paid media budget, strategically increasing it threefold since 2018. This paid media strategy has significantly contributed to overall website sessions, resulting in a remarkable high conversion rate and business deals wins.
🔵 My expertise in strategizing, executing, and optimizing global paid campaigns across various digital channels, including LinkedIn, Twitter, Facebook, and Google, has targeted key markets such as the US, UK, Europe, Nordics, and APAC. These campaigns have consistently generated maximum engagements, conversions, leads, and demand for the business.
🔵 I have actively supported major global events, including Dreamforce, AWS Reinvent, Sapphire Now, Red Hat Summit, ServiceNow K21, and Adobe Summit, driving brand awareness and registrations for these events. My involvement in high-value RFPs/Pursuits has contributed to winning bids. Additionally, I have driven downloads of essential thought leadership reports.
🔵 Developed paid media capabilities to support country marketing teams, ABM, Sales, and external clients has brought in new business month over month.
🔵 Expanded Capgemini's digital footprint with an impressive increase in the number of followers across LinkedIn, Twitter, Facebook, and Instagram. This also ensured fostering meaningful interactions with an increase in engagements.
🔵 I have successfully led various other marketing projects, including SEO, Pardot campaign management, and leading social media for Belgium and Luxembourg regions.

Global Digital Marketing Lead | Group Digital & Content

ABP Network

- ABP Digital is a digital division of one of the largest media house ABP group. Property handled: anandabazar.com
- Handled annual marketing budget of 1 Cr +. Had achieved 100+ MN page views from various marketing channels.
- Promoted anandabazar.com brand through various traditional marketing channels like Print, Radio, Bus branding, Canter activity (interactive game to connect with the brand) and various digital marketing channels like Facebook, Twitter, Google, and Affiliate partners.
- Increased newsletter subscriber base through organic (embed, pop up, inline widget) & paid medium (Facebook, Google, affiliate, etc). Managing daily, weekly, section-specific newsletters to engage with subscribers to build loyal customer base and drive page views.
- Increased website engagements using Clevertap.
- "Ananda Utsav" - Best Brand Awareness Campaign at INMA Global Media Awards 2018.
It helped build a variety of advertising options for display, native, and sponsorship. This allowed us to collaborate with and solve for ~25 brands—local, national and multinational. The revenue in 2017 grew 50% over the previous year and contributed to 12% of the annual revenue target.

Marketing Lead

Kotak Mahindra Bank

- Managed annual marketing budget of 10 crores
- Strategized & ensured smooth delivery of digital campaigns(social media, google ads, email marketing etc) at optimize levels by coordinating among publishers, Affiliates, Networks, Media agencies, Business Team, Call Centre, Field Sales team and other stakeholders to meet the defined business objectives: Monthly lead volume, CPL, L2O, L2A, COA etc.
- Managed aggregators like Bankbazaar, Paisabazaar etc to generate digital business.
- Performance marketing: Acquired Quality Leads MoM for Products such as Savings Account, Current Account, Personal loan, Home loan, NPS, Click 2 Remit, NRI Banking, Kotak Banking App- 811, etc.
- Key results: Increased avg monthly Lead volume for CASA from 30,000 to 80,000.

Manager- Digital Initiatives

ICICI Bank

- Handled an annual marketing budget of 10 crores.
- Strategized & ensured smooth delivery of digital campaigns(social media, google ads, email marketing etc) for Business Teams by coordinating among Agencies, Product team & other stakeholders to meet desired business objectives.
- Performance marketing: Acquire online Applications, Quality Leads MoM for Products such as Credit Card, Home Loans, Savings accounts etc with targeted CPA.
- Key results: Increased avg monthly Home loan Apps volume from 600 to 1000 with a decrease in CPA for Home loan from Rs 2000 to Rs 1500 with a conversion rate of 5% with monthly disbursed value of 40 Cr. Also, there was an increase in Credit card monthly Apps from 4,000 to 10,000 with a decrease in CPA from Rs 550 to Rs 300 with a conversion rate of 22-25% with monthly card issued number of 2500.
- Brand Campaigns: Various Debit Card / Credit Card Offers campaign to drive visits to Offer page, Increase requests for Expression Cards, Registration & brand visibility for Pockets

Deputy Manager - Digital Marketing

Lester Infoservices

- Strategized & executed Google SEM campaigns for Technical Support service of Antivirus brands (AVG, Norton, Mcafee etc), Apple(Mac, iTunes etc), Microsoft & Computer(Dell, HP etc) brands to generate sufficient qualified leads to the backend operation team on continuous basis & thus helped in generating good sales MoM.
- Managed annual marketing budget of $2.5 million. Increased avg monthly leads from 250 to 3500 with a decrease in CPL from $15 to $5-$6. This results in increase in monthly sales from $10,000 to $100,000.
- Managed social media marketing (Facebook, LinkedIn,Twitter etc.) to create brand awareness, customer engagement, ORM.

Digital Marketer

FedEx

- Revenue generation through Corporate sales of Import / Export logistics express services to Textile, Leather, Pharma, Automobile, etc customers.
- Handled South Bombay territory with an achieved sales target of 1.5 crores.
- Market research & Brand promotions through ATL (print media, OOH) & BTL (flyers, POS) activities, corporate events/conferences.

Territory Manager (Sales & Marketing)

LTIMindtree

- Project:- CITI CATE Operations, Citibank
- Weekly reporting of resource allocation, SLA breach, Quality Management
- Acceleration of Business Processes by Product Administration of Content Management Tool such as Documentum (Content management) and Kofax (Scanning and Imaging).
- Technical knowledge: C, C++, Java, HTML, Unix, MS Office.
- Best Team Performance Award for CITI CATE project, Citibank

Software Engineer

LinkedIn Top B2B Marketing Strategy voice | 🚀 Global Marketing manager at Capgemini | 👨‍💻 Digital Marketing Trainer & Mentor | 🤖AI enthusiast | 👨‍👩‍👧 Proud dad | 🧘‍♂️Fitness addict

🚀 Dynamic, Data driven and Result oriented Marketing Lead with 15+ years of experience in driving exceptional results in Digital Marketing, Marketing Communications, Media Buying & Planning, Lead Generation, Demand Generation, Account-Based Marketing, Performance Marketing, and Full Funnel Marketing across the Information Technology, Media, Banking, and Logistics industries. Proficient in global markets including the US, Europe, Nordics & APAC.

🏢 Currently, I am working as Global Marketing Manager | Cloud Infrastructure Services at Capgemini, leading External Marketing and Communications strategies. My expertise lies in developing robust GTM and activation strategies, Portfolio Pipeline Development, Digital Marketing, Account Activation, Opinion Leader Program implementation, and Global Website Management.

💼 My toolkit includes proficiency in various marketing tools like Talkwalker, Hootsuite, Sociabble, and Salesforce Pardot and CRM, Netcore Smart Tech, Traqli, MailChimp, Google Ads, Google Analytics, Microsoft Bing Adcenter, Facebook Business Manager, Ads Manager, Twitter Ads Manager, LinkedIn Campaign Manager, Google Campaign Manager, DV360, Spotify Ads, Appsflyer, Clevertap, Outbrain, among others.

🎓 I hold a MBA degree from Symbiosis International University and a diverse range of certifications, including Google Ads (search, display, video, measurement), Google Analytics (basics and advanced), LinkedIn Marketing Solutions Certifications, and Social Media Marketing Certificate. Additionally, I have successfully completed Capgemini's Young Emerging Professionals Lite and Connected manager programs and earned a Six Sigma Green Belt Certification with an A+ grade.

🏆 Notably, I have been recognized with outstanding delivery awards at Capgemini. I was also honored with the Best Brand Awareness Campaign at INMA Global Media Awards 2018 and Best Digital Marketing Campaign at WAN-IFRA's South Asian Digital Media Awards 2018 during my tenure at ABP. Additionally, I was part of the Best Team Performance Award for the CITI CATE project at Larsen & Toubro InfoTech.

✨ As a marketing enthusiast, I am passionate about leveraging innovative strategies, cutting-edge technologies, and data-driven insights to maximize brand visibility, engage target audiences, and drive remarkable business growth. 

🌐 Let's connect and explore opportunities to make a remarkable impact in the dynamic world of marketing. 

P.S. Views expressed on LinkedIn are my own and is not of any organisation.

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