Personifiers

At Personifiers, it is our life's mission to make b2b marketing relatable, engaging, educating and saleable- ‘personifying’ your brand to your target audience through content.

Working with 12 tech & deeptech brands in just 2 years to plan out their content strategy, improve brand footprint & generate the right conversations.

Visit us at www.personifiers.com to know more.

Founder

VEVE

Managed B2B Marketing for 2 products: Siteplug & VEVE for both suppliers & customers. Built the new messaging & website for VEVE. Helped Launch the new VEVE product- across multiple channels, getting 5 conversations & 15 interests from Large e-commerce brands


Conceptualize, create and coordinate end-to-end to release the new VEVE website.
Work closely with top management to chart out the marketing goals that result in driving brand awareness (top of mind recall amongst marketers and publishers), lead generation (ROI) and establish the business units as thought leaders in the industry.
Develop and execute marketing plans region- wise (US, Europe, India, Israel and Indonesia)
Events, Social Media, Digital Marketing, Emailers, Content Marketing and PR
Design, Develop and Distribute all brand communication on the website, collaterals, PPTs
Create original content stories for the brand - case studies, videos, whitepapers, webinars, podcasts and blog.
Identify new marketing avenues to promote the brand.
Work with the various business heads to help them achieve sales goals.
Deliver ROI focused measurement and reporting for all executed campaigns

Marketing Director

SitePlug

Lead the B2B marketing function and achieve our annual business objectives. 
Work closely with top management to chart out the marketing goals that result in driving brand awareness (top of mind recall amongst marketers and publishers), lead generation (ROI) and establish the business units as thought leaders in the industry.
Manage the brand identities for SitePlug and VEVE brands
Develop and execute marketing plans region- wise (US, Europe, India, Israel and Indonesia)
Events, Social Media, Digital Marketing, Emailers, Content Marketing and PR
Design, Develop and Distribute all brand communication on the website, collaterals, PPTs
Create original content stories for the brand - case studies, videos, whitepapers, webinars, podcasts and blog.
Identify new marketing avenues to promote the brand.
Work with the various business heads to help them achieve sales goals.
Deliver ROI focused measurement and reporting for all executed campaigns

Tata Communications

My first & only experience working with a large corporation- Handling everything for IoT division from launching a new website(first website in India for an end-to-end IoT marketplace), PR campaigns for product launches & client wins, demand generation campaigns (Linkedin/Google campaigns, Affiliate campaigns, ABM based approach for Large Smart City SIs & Manufacturing corporations. Built relevant sales enablement )


-Strategize & Manage integrated marketing campaigns (digital+offline) for branding & demand-generation of various IoT solution lines & overall business
-Conceptualize the design, content & workflow for the first IoT marketplace in India, 
  iot.tatacommunications.com end-to-end: ideation, creative execution, content scheduling, and reporting.
- Work with the wider communications team to create, disseminate media releases & content to 
    enhance brand image
-Manage SEO, SEM, Email & campaign messaging & strategy for all IoT solution lines
-Crafting the content management strategy & execution
-Work with broader Product management and marketing teams to generate relevant content across all 
   messaging pillars for sustained and synchronized media.
- Manage agency / 3rd party vendor performance quality and timelines, through regular reporting and
monitoring.

Marketing lead, IoT business

Altizon Systems

Set up marketing function with 1 more person from scratch. Built Social media channels, content strategy & writing content on trending Manufacturing issues- with SME inputs. 

Manage inbound marketing system, including campaign development and data analysis.
Utilize market research, customer insights, competitive intelligence and internal business plans to create impactful integrated campaigns.
Strategise, Plan & execute from end-to-end participation in various hosted & industry events across India & USA.
Build and manages the company’s social media profiles and presence, including Twitter, LinkedIn, 
Creating brand awareness & thought leadership for Altizon in the Industrial IoT market, specifically in the Factory, Process and Energy automation application segments.
Develop related collaterals (brochures, product demos, videos, standees, banners, flyers, emailers, stationery, etc.) in coordination with creative agency, product & sales teams
Handling BTL (below the line) activities (promotions,customer connect sessions, etc.). Managing current & new relationships with Partners.
Public Relations: Coordinating between management & media representatives for (interviews, articles, media management, issuing press releases, etc.)
Managing Communication with multiple stakeholders of the brand (customers/ clients, employees, directors, partners, etc. -- both prospective & current)
Liaise with external agencies including media, creative, research, event, PR, etc.
Generating industry & product specific content for promotions & branding.
Conduct monthly reporting reviews to share Key Performance Indicators (KPIs) and performance results / key insights to business unit stakeholders.

Marketing Manager

Uniken

-Building the brand ground up-right from brand guidelines, collaterals & social media handle development
-Content creation for product marketing, events, thought-leadership blogs, digital properties & offline activities & promotion through Digital campaigns
- Managing representation, participation, logistics & campaigns for all the self-organized & 3rd party
   trade shows.
- Collaborated with PR/media agencies to craft & propagate media dissemination for brand image building
- Managing internal comms and 3rd party agency operations

Assistant Manager, Marketing

Firstcry.com

- Conceptualization and Design of Daily Promotional CRM campaigns & On-site promotions of Offers 
  for Firstcry.com & Goodlife.com.
- Post campaign analysis of revenue and tracking.
- Consequent campaigns targetted on enhancing Brand Development, Revenue Improvement and customer loyalty & satisfaction
achieved

Assistant Manager, Digital Marketing

PAKO Communications Pvt Ltd

-Developed demand generation campaigns & conducted lead-tracking exercises with sales
- Project Management coordination ranging from Requirement Analysis to Delivery, ensuring total
  coordination between the supplier, the sales team and the end customer and conflict resolution.
- Initiated & led the digital marketing strategy for the organization with development of website, SEO & 
   PPC campaigns & Email marketing

Business Development Manager

DbCom Consulting Inc.

MANAGEMENT TRAINEE(Marketing)
A project on Study and suggestions on Online Marketing Strategies for DbCom Consulting Inc.
MANAGEMENT TRAINEE(HR)
Solo Conducting recruitment drives & orientation sessions, Designing welcome kits, assistance in conduction of Training Programs.

Management Trainee (Marketing,HR)

Helping B2B tech brands & Founders prosper in a marketing-led world with content | AI, IoT, Cybersecurity, ML, Cloud, B2B SaaS Marketing

You built something that seems intuitive & pathbreaking. But you're still have to explain it to prospects on every damn call.

If you are facing this,  you are absolutely at the right place.

I’ve spent over 14 years building content engines for B2B brands that sell complex products—and learned this the hard way: great tech often gets buried without stellar marketing to accompany it. 

Too many B2B teams are stuck with content that sounds like it came from their competitor's website or  a SaaS random quote generator.
 
Internally, it’s ignored. Externally, it doesn’t land. And the founders still have to explain what they do on every call.

After seeing this pattern repeat around me over & over, I started Personifiers.

We help B2B tech teams—especially those in niche vertical industries—communicate what they do in a way that resonates with their buyers. 

What we don’t do: vanilla blogs, endless rewrites, or AI-flavored fluff.

What we do:

-Product marketing and positioning that sticks
-SEO content that ranks and converts
-Ghostwritten founder content that sounds like you, on your best day
-Sales content your team actually uses
-Thought leadership that earns trust in your category

If your team’s building something real, but still struggling to sound like the market leader you are, let’s talk.

You can also DM me to schedule a no-strings call.

Let’s make your brand unignorable to prospects!

Aparna Kulkarni

Keka HR

Just like Xerox is for Photocopy, and Colgate is for Toothpaste; Making sure Keka becomes the same for end-to-end HRMS!

Social Media Strategist

Xeno

"That Person" behind everything you see on Xeno's LinkedIn, Facebook, Instagram & Newsletters (Xeno Pulse💡)
◾ Build and scale the community of 50K+ Retailers via Newsletter
◾ Drove a 765% increase in website organic impressions via Social Media
◾ Managed content distribution on social media, resulting in 110% follower growth YOY

Marketing Executive

Planafin

Business Growth –
◾ Generate qualified leads through outbound marketing
◾ Prospecting Enterprise accounts, identifying key stakeholders, 
◾ Consulting clients with the desirable product as per the requirements
◾ Following up with qualified leads, schedule meetings and demonstrations

Extended Business Partner Role (Marketing) -
◾ Maintaining Social media accounts of Planafin 
◾ Curating online content, creating collaterals, competitive analysis, and campaign management
◾Delivering successful Email marketing & and campaigns

Business Growth Manager

Naukri.com

◾ Effectively managed over 10+ SMBs Accounts
◾ Achieved 85% sales target through the acquisition of new clients and 15% through growing business from existing accounts
◾ Successfully developed a database and a pipeline of qualified leads through referrals, telephone canvassing, social media, and other channels
◾ End-to-End B2B Sales - Area Mapping, prospecting, negotiation, freezing on commercials, and closing of deals with necessary documentation
◾ Proactively solving the problems of the clients through customer service and product training

Senior Executive Corporate Sales

JobsForHer

◾ Social Media Posting
◾ UTM Link creation and Google analytics to track engagement on social media platforms - LinkedIn, Twitter, Facebook, Instagram
◾ Email marketing via Naukri.com

Social Media Marketing Intern

Nestlé

◾ Exploring the Market of Confectionery to look for best in class Social Media Campaigns and perform Competitive benchmarking for the brand 'KitKat'
◾ Performing market research for Consumer Behavior Engagement and framework in the nutrition category for 'asknestle.in'

Digital Marketing Intern

BeEmptyCup

Core HR Roles -
◾ Handling end-to-end recruitment cycle (87% retention rate)
◾ Training of New Hires| Organizing Seminars & Webinars▫️Conducting Entry and Exit Interviews

Extended Partner Role - Marketing 
◾ Generated the highest revenue for the month of June '2020 through Digital Sales and Business Development
◾ Managing Digital Campaigns over LinkedIn, Twitter & Instagram
◾ Analysed digital media statistics to drive a 1% increase in followers over all the social media profiles of the organization

Human Resources Trainee

Tata Tele Business Services

◾ Delivering daily blogs – Video, Images, Articles| Curating social media posts
◾ Tracking website and social media numbers using google analytics 

Results - 
◾ Social Media followers gained at a 50% rate in 2 months, 
◾ Post and Page content impressions, and engagements increased by 2.45%
◾ Succeeded in increasing LinkedIn impressions by 9% and Engagement by 1.57%
◾ Facebook reach increased by 1%

I'm glad you stopped by; promise it won't take much of your time:

I've spent quite an amazing journey in sales/consulting/business development thus generating revenue for the organization.

But then I challenged my creative skills & decided to take a step upward to strengthen the customer retention + acquisition game via my witty content and engagement strategy.

You can often find me telling stories, which has helped me make long-term connections with human beings🙋🏼‍♀️

I am a passionate learner and an explorer, who is skilled in the B2B sales cycle, social media, online marketing, content creation, and communication. 

Alongside, I am a great cultural enthusiast, having a keen interest in Memes, Writing, Music, Movies, Theater, and Art.

Anjali Pandey

Company says:
“We’re like a family.”

They weren’t lying. Honestly because..
 
There’s guilt trips, emotional manipulation, 
.. and no concept of personal space.🫠

Chachi, Bua, Tau Ji, Fufa, sab yehi mil jayege apko🫰🏼

#corporatememe #kuchbhi

Building (but not like Bob-the-Builder) | Serial Netflix Binge-Watcher | Marketing & Content Enthu | Busting Corporate Myths

Just came across a job post that said:

“Not ideal for someone who can’t work 10–12 hours a day… and also Saturdays.”

In 2025. For a marketing role. WOW!🙇🏻‍♀️

I had to read it twice; once as a marketer, once as a human being.

We talk so much about “innovation,” “unique ideas,” “data-driven culture,” “team leadership"

But somehow the foundation of that culture is still:

Long hours > meaningful output.
Availability > creativity.
Exhaustion > excellence.

You cannot ask for originality from people who are running on fumes.🙏🏻

If your culture needs 72-hour weeks to function, it’s not high-performance, it’s poor planning marketed as hustle.

Marketers tell stories.

How do you expect them to tell great stories when they’re not allowed to live any?✊🏻

Work will always get intense sometimes, we all know that. But normalizing “10–12 hours, 6 days a week” is not ambition.

It’s a culture problem, and sugarcoating it in a job description doesn’t make it inspiring at all!

#jobsearch #corporate #reality #workinghours

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The Battle

Aparna Kulkarni

Anjali Pandey

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taplio

The Battle

Aparna Kulkarni

Anjali Pandey

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anjali Pandey's LinkedIn Performance

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Performance ScoreAnjali Pandey's LinkedIn Performance