Personifiers

At Personifiers, it is our life's mission to make b2b marketing relatable, engaging, educating and saleable- ‘personifying’ your brand to your target audience through content.

Working with 12 tech & deeptech brands in just 2 years to plan out their content strategy, improve brand footprint & generate the right conversations.

Visit us at www.personifiers.com to know more.

Founder

VEVE

Managed B2B Marketing for 2 products: Siteplug & VEVE for both suppliers & customers. Built the new messaging & website for VEVE. Helped Launch the new VEVE product- across multiple channels, getting 5 conversations & 15 interests from Large e-commerce brands


Conceptualize, create and coordinate end-to-end to release the new VEVE website.
Work closely with top management to chart out the marketing goals that result in driving brand awareness (top of mind recall amongst marketers and publishers), lead generation (ROI) and establish the business units as thought leaders in the industry.
Develop and execute marketing plans region- wise (US, Europe, India, Israel and Indonesia)
Events, Social Media, Digital Marketing, Emailers, Content Marketing and PR
Design, Develop and Distribute all brand communication on the website, collaterals, PPTs
Create original content stories for the brand - case studies, videos, whitepapers, webinars, podcasts and blog.
Identify new marketing avenues to promote the brand.
Work with the various business heads to help them achieve sales goals.
Deliver ROI focused measurement and reporting for all executed campaigns

Marketing Director

SitePlug

Lead the B2B marketing function and achieve our annual business objectives. 
Work closely with top management to chart out the marketing goals that result in driving brand awareness (top of mind recall amongst marketers and publishers), lead generation (ROI) and establish the business units as thought leaders in the industry.
Manage the brand identities for SitePlug and VEVE brands
Develop and execute marketing plans region- wise (US, Europe, India, Israel and Indonesia)
Events, Social Media, Digital Marketing, Emailers, Content Marketing and PR
Design, Develop and Distribute all brand communication on the website, collaterals, PPTs
Create original content stories for the brand - case studies, videos, whitepapers, webinars, podcasts and blog.
Identify new marketing avenues to promote the brand.
Work with the various business heads to help them achieve sales goals.
Deliver ROI focused measurement and reporting for all executed campaigns

Tata Communications

My first & only experience working with a large corporation- Handling everything for IoT division from launching a new website(first website in India for an end-to-end IoT marketplace), PR campaigns for product launches & client wins, demand generation campaigns (Linkedin/Google campaigns, Affiliate campaigns, ABM based approach for Large Smart City SIs & Manufacturing corporations. Built relevant sales enablement )


-Strategize & Manage integrated marketing campaigns (digital+offline) for branding & demand-generation of various IoT solution lines & overall business
-Conceptualize the design, content & workflow for the first IoT marketplace in India, 
  iot.tatacommunications.com end-to-end: ideation, creative execution, content scheduling, and reporting.
- Work with the wider communications team to create, disseminate media releases & content to 
    enhance brand image
-Manage SEO, SEM, Email & campaign messaging & strategy for all IoT solution lines
-Crafting the content management strategy & execution
-Work with broader Product management and marketing teams to generate relevant content across all 
   messaging pillars for sustained and synchronized media.
- Manage agency / 3rd party vendor performance quality and timelines, through regular reporting and
monitoring.

Marketing lead, IoT business

Altizon Systems

Set up marketing function with 1 more person from scratch. Built Social media channels, content strategy & writing content on trending Manufacturing issues- with SME inputs. 

Manage inbound marketing system, including campaign development and data analysis.
Utilize market research, customer insights, competitive intelligence and internal business plans to create impactful integrated campaigns.
Strategise, Plan & execute from end-to-end participation in various hosted & industry events across India & USA.
Build and manages the company’s social media profiles and presence, including Twitter, LinkedIn, 
Creating brand awareness & thought leadership for Altizon in the Industrial IoT market, specifically in the Factory, Process and Energy automation application segments.
Develop related collaterals (brochures, product demos, videos, standees, banners, flyers, emailers, stationery, etc.) in coordination with creative agency, product & sales teams
Handling BTL (below the line) activities (promotions,customer connect sessions, etc.). Managing current & new relationships with Partners.
Public Relations: Coordinating between management & media representatives for (interviews, articles, media management, issuing press releases, etc.)
Managing Communication with multiple stakeholders of the brand (customers/ clients, employees, directors, partners, etc. -- both prospective & current)
Liaise with external agencies including media, creative, research, event, PR, etc.
Generating industry & product specific content for promotions & branding.
Conduct monthly reporting reviews to share Key Performance Indicators (KPIs) and performance results / key insights to business unit stakeholders.

Marketing Manager

Uniken

-Building the brand ground up-right from brand guidelines, collaterals & social media handle development
-Content creation for product marketing, events, thought-leadership blogs, digital properties & offline activities & promotion through Digital campaigns
- Managing representation, participation, logistics & campaigns for all the self-organized & 3rd party
   trade shows.
- Collaborated with PR/media agencies to craft & propagate media dissemination for brand image building
- Managing internal comms and 3rd party agency operations

Assistant Manager, Marketing

Firstcry.com

- Conceptualization and Design of Daily Promotional CRM campaigns & On-site promotions of Offers 
  for Firstcry.com & Goodlife.com.
- Post campaign analysis of revenue and tracking.
- Consequent campaigns targetted on enhancing Brand Development, Revenue Improvement and customer loyalty & satisfaction
achieved

Assistant Manager, Digital Marketing

PAKO Communications Pvt Ltd

-Developed demand generation campaigns & conducted lead-tracking exercises with sales
- Project Management coordination ranging from Requirement Analysis to Delivery, ensuring total
  coordination between the supplier, the sales team and the end customer and conflict resolution.
- Initiated & led the digital marketing strategy for the organization with development of website, SEO & 
   PPC campaigns & Email marketing

Business Development Manager

DbCom Consulting Inc.

MANAGEMENT TRAINEE(Marketing)
A project on Study and suggestions on Online Marketing Strategies for DbCom Consulting Inc.
MANAGEMENT TRAINEE(HR)
Solo Conducting recruitment drives & orientation sessions, Designing welcome kits, assistance in conduction of Training Programs.

Management Trainee (Marketing,HR)

Helping B2B tech brands & Founders prosper in a marketing-led world with content | AI, IoT, Cybersecurity, ML, Cloud, B2B SaaS Marketing

You built something that seems intuitive & pathbreaking. But you're still have to explain it to prospects on every damn call.

If you are facing this,  you are absolutely at the right place.

I’ve spent over 14 years building content engines for B2B brands that sell complex products—and learned this the hard way: great tech often gets buried without stellar marketing to accompany it. 

Too many B2B teams are stuck with content that sounds like it came from their competitor's website or  a SaaS random quote generator.
 
Internally, it’s ignored. Externally, it doesn’t land. And the founders still have to explain what they do on every call.

After seeing this pattern repeat around me over & over, I started Personifiers.

We help B2B tech teams—especially those in niche vertical industries—communicate what they do in a way that resonates with their buyers. 

What we don’t do: vanilla blogs, endless rewrites, or AI-flavored fluff.

What we do:

-Product marketing and positioning that sticks
-SEO content that ranks and converts
-Ghostwritten founder content that sounds like you, on your best day
-Sales content your team actually uses
-Thought leadership that earns trust in your category

If your team’s building something real, but still struggling to sound like the market leader you are, let’s talk.

You can also DM me to schedule a no-strings call.

Let’s make your brand unignorable to prospects!

Aparna Kulkarni

Corem Sales Consulting

The B2B tech buying process has undergone significant changes in recent years, driven by advancements in technology and shifting customer behaviors. 

Here are some key statistics and insights that set the context for understanding the B2B tech buyer's journey:

1. Digital Research: 67% of the buyer’s journey is now done digitally.
2. Time Spent with Suppliers: B2B buyers spend only 17% of their time meeting with potential suppliers, with the majority of their time spent researching independently.
3. Buying Group Size: The typical buying group for a complex B2B solution involves 6-10 decision-makers, each armed with 4-5 pieces of information gathered independently.
4. Purchase Complexity: More than three-quarters of customers describe their purchase as very complex or difficult.

Alignment of Sales Process with Buying Process
To effectively engage with B2B tech buyers, the sales process must be aligned with the buying process.

To achieve these goals, the following are the DFY B2B Tech Solutions Digital RTM services -
1. LinkedIn Founders and Sales Leadership Content
2. LinkedIn Company Page Content
3. Preoptimized Satellite Websites that rank well in Google Searches
4. 247 Auto-prospecting machine to generate hyperqualified leads
5. YouTube Company Channels
6. Solutions Video Sales Letters
7. Point Solutions Webinar Scripting
8. Point Solutions Lead Magnets to attract potential clients

When equipped with these digital assets, you build a brand of powerful repute and a strong digital presence attracting and engaging with prequalified buyers.

Invest 45 mins to get your digital marketing game plan cooking. After one call, you'll be ready to kickstart a permanent system of growth! 
Book - https://calendly.com/rajneesh-jain/tbsgp

Tech Digital 'Done-For-You' Marketing - Online RTM, Engage with High Value Potential Clients

Tired of the revenue rollercoaster? Of hit-or-miss sales months with no rhyme or reason frustrate you?

What if I told you there's a way to finally bring predictability, direction, and accountability into your business? To foster a values-driven culture obsessed with results?

Whether you're a fresh-faced startup or an established tech player, the game has changed. Traditional sales strategies and tactics alone won't cut it when your products/solutions/services are unique and the buyer's journey is complex. 

You need a unified system that melds the best of old-school selling with new-age hustle. One that reduces those long sales cycles and pumps up your closing ratios.

One that turns your tech business into an unstoppable sales machine!

That's why I created B2B Tech SalesOS System. A step-by-step blueprint to transform any tech company into a finely-tuned revenue engine in 120 days or so.

With over 25 years of hard-earned field sales and leadership experience distilled into simple, proven tools and tactics.

Just ask the 100+ tech founders who used it to achieve 17-153% growth! All without shelling out tons of money on expensive consulting.

You'll finally gain:

• A predictable system to forecast revenue accurately
• Sales Rituals, Sales Process, Accountability Culture
• Clearly defined processes to execute plans systematically 
• A strong cultural foundation for scalable, sustainable growth

No more crossed fingers or blind projections. Just a values-driven sales force hitting targets month over month.

Whether B2B sales is a brand new game for you or business as usual, this system is your golden ticket. To more customers, more cash flow, more freedom!

So don't wait - the competition certainly isn't. Take 45 mins to get your sales accelerator game plan cooking. After one call, you'll be ready to kickstart a permanent system of growth! 
Book - https://calendly.com/rajneesh-jain/tbsgp

B2B Tech Solutions Sales System - System Integrators, VARs, SaaS, and IT Infra & Services Providers

IBM India Pvt Limited

► Lead the Competitive STG Sales for India & South Asia

✔ Lead the attack to gain market share through competitive accounts acquisition, generate long term revenue streams
✔ Team's relevant education, skills & competency development initiatives
✔ Training team in Consulting & Solution Selling
✔ Lead all relevant Assessments, Migration activities and WW Funding for India & South Asia
✔ Win Flashes, briefing calls, customer references
✔ Loss analysis reviews for all Key Deals
✔ Work closely with Marketing to launch various programs to reach market and accounts through relevant propositions
✔ Build a Strong STG Competitive Sales Community of SIs, Partners, ISVs and other Influencers
✔ WW Reporting

♛ Achievements
Within a short span multiple strategic long term structure & processes were established
✰ Developed the necessary structure, framework and competency development plans for GTM 
✰ Acquisition of shortlisted accounts - strategy planning sessions with stake-holders 
✰ Winning alignment with key SIs, ISVs and Influencers on key large opportunities 
✰ Long term Revenue Plan

Sales Lead- India/South Asia (CTO- Competition Take Out)

Oracle India Pvt Limited/Sun Microsystems I P L

► Primarily responsible to successfully transition key Sun Mircosystems partners to Oracle. 

☲☲ "Maintain The Business Continuity & Achieve Multi Million Dollar Revenue Goals" ☲☲

► To build strategic relationships across other LOBs and new products
► Sales & Business Consultant and Trusted Advisor to the Customers & Strategic Partners.

✔ To maintain the business continuity and achieve the Revenue Goals for the System LOB. 
✔ Develop new business plans & Communication, Identify opportunities. Create demand through lead generation activities and target account selling strategies.
✔ Training team in Sales Consulting & Solution Selling.
✔ Resources, Competency Development, and drive Go-To-Market along with key SIs for Engineered Systems, and x-LOB initiatives for Technology, FMW and Applications.

♛ Achievements
✰ The managed partners (large SIs, ISVs and resellers) achieved their Multi Million Dollar Revenue Goals in FY12 
✰ Successfully drove Install Base Business initiatives to retain Sun Microsystems' customers 
✰ Successfully drove partners to cut across different LOBs, build necessary competencies around 
    Engineered Systems and new products 
✰ Successfully drove important strategic programs and partnerships

Alliances Sales - Key System Integrators/ISVs

Sun Microsystems India P Ltd

☲☲ Consistent Multi Million Dollar Revenue In The New Markets For Sun Microsystems ☲☲

► Build Routes To New Markets From Ground Zero To Consistent Multi-Million $ Revenue 
► Various responsibilities, businesses and geographies to generate Systems business. 
► Lead the Commercial Sales & Pre-Sales team for South, North & East India
► Sales Consultant and Trusted Advisor to the Customers & Strategic Partners.

✔ Revenue, Gross Margins, and Market Share Goals for the assigned Territory
✔ Business plans/forecasts – Sparc/Solaris, x86, Storage, Software & Services
✔ Key relationships management : Customers,Channel partners and Strategic ISV & Imp Partners
✔ Post Oracle/Sun merger, to drive "Red Stack" messaging to the market
✔ The Hiring, Goaling, and Ongoing Performance Management of team-members

♛ Achievements, Awards & Recognition
✰ ~*~ SunRise 2008 Winner~*~ Sun Mic's Top 7% WW Recognition for FY08 Global Sales (Hawaii, USA) 
✰ Breakthroughs in the Large and Competition accounts 
✰ Built predictable business around Sun x86 and Storage LOB by gaining the mind-share of channel and diverse corporate customers 
✰ Sustained strong revenue achievement, despite a fiercely competitive, recession impact and acquisition uncertainties

National Sales Manager : India - North/South/East 

IBM India P Ltd

► Responsible to Start,Develop,Grow & Execute IBM's one of the most complex Sales Strategies:
       
         ☲☲ "Multi Million Dollar Incremental STG Revenue through Influencer relationships" ☲☲

✔ Work with Telecom ISVs / Influencers nationally to get Multi-Million Dollar Incremental Revenue ✔ Availability of the application port on AIX/BCT/TotalStorage
✔ Collaboration across Sector teams to bid and win large complex tenders
✔ Run programs with key Influencer Partners to target Competition and Competition Accounts
✔ Stack based approach driving ISV solutions-led propositions through the channel.
✔ Collaborate in the complex organization structure with various arms and labs to ensure  
    complete packaging and confidence
✔ Sales Consultant and Trusted Advisor to the Customers & Strategic Partners.

♛ Achievements, Awards & Recognition
✰ From ground zero to strong IBM STG ecosystem, Long term revenue streams and enviable relationships with key Telecom & Regional ISVs

✰ Huge unprecedented success with key SAP Implementation partners to win competitive and new accounts

✰ Rolled out number of repeatable stack based proposition to reach new market & SME with wide-spread reach in the market.

✰ IBM Recognition Award, IBM STG SuperHero Award and Best of IBM “Bravo Award”

Regional Influencer Sales Specialist - STG (Strategic Sales : ISVs, SIs, VARs)

Ingram Micro

☲☲ "Build Enterprise Business From Ground Zero To Consistent Multi-Million $ Revenue" ☲☲

⇨ As National Sales Manager - product & sales management for Sun Microsystems:
✔ Revenue, Gross Margins, Inventory and Market Share 
✔ Lead the team of Sales & Pre-Sales for the country.
✔ VAR Recruitment, Development for Sun SPARC, Sun x86 & Storage Business 
✔ Channel Development Strategies & Implementation of Channel programs:Co-marketing, Training & Competency Development
✔ ISVs Ecosystem Development for Sun Microsystems- IM Bangalore & Delhi iForce Labs to port & test applications. Co-marketing of the stack with Key Partners. Sales Consultant and Trusted 
   Advisor to the Customers.
-------------------------------------------------------------------------------------------------------------------
⇨ As a Regional Sales Manager - Enterprise Business :
✔ Sun Microsystems & Storage Business(Quantum SnapServer, Tandberg, Hitachi & Quantum 
   Secondary Storage) in Chennai, with the additional responsibility of handling S.India.
✔ Establish IM as the most preferred Sun & Storage Distributor in S.India. 
✔ Directly managed the long-term high-potential end-customers. Sales Consultant & Trusted 
   Advisor to the Customers.
✔ Drove multiple large SI projects in Telecom, Manufacturing & IT/ITES.
✔ Designed and ran new sales and marketing campaigns.
✔ Vendors Management, ISV Partners, Key Customers, and Channel Partners.
-----------------------------------------------------------------------------------------------------------------------------------------------
♛ Achievements, Awards & Recognition

✰ Established and maintained IM's majority market share

✰ Y2001-2005 : Multiple Awards for various achievements: Sun SUPER Suryavanshi Award, IM Sales Target Achievement awaRd (IM-STAR), Sun Surge Award, Best Product Sales Manager Award -Enterprise Solution Group, IM Pillar Award etc

✰ Recognized as the most Profitable Business for IMIPL

National Sales Manager - Sun Mic (Enterprise Solutions Group)

Apara Enterprise Solutions Pvt Limited

► Data Storage Management & WebCaching Solutions from Network Appliance, Veritas & StorageTek in Chennai's Enterprise space, through Consultative sales of leading edge technologies
► Sun Microsystems' Spectrum Support Services & Apara's FMS Services. Sales Consultant.
-----------------------------------------------------------------------------------------------------------------------------------------------
✔ Cold calls contact to needs analysis & Sales presentations followed by POC. Sales Consultant 
   and Trusted Advisor to the Customers.
✔ Negotiation and closures, ensuring long term customers’ satisfaction.
-----------------------------------------------------------------------------------------------------------------------------------------------
♛ Achievements
✰ Contributed in establishing Apara as WebCaching & Total Storage Management Solution provider in Chennai, achieving the revenue goals.

✰ Strategic entries in Sun installed base through Sun Spectrum sales, converting into long term potential accounts selling both tangible & intangible products & services.

✰ Established relationship with SIs

Area Sales Manager (Data Storage Management)

🎯 I work with 𝗕𝟮𝗕 𝗧𝗲𝗰𝗵 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗣𝗿𝗼𝘃𝗶𝗱𝗲𝗿𝘀 to 𝗱𝗿𝗶𝘃𝗲 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗹𝗲 𝘀𝗮𝗹𝗲𝘀 𝗴𝗿𝗼𝘄𝘁𝗵 by proven SalesOS methodology. 𝟭𝟬𝟬+ 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝘁𝗼𝗿𝗶𝗲𝘀.

Thanks for checking. I would come direct to the probable reason why you are here. 

If you're a tech founder or sales leader, you're in the trenches every damn day, fighting tooth and nail to hit your revenue targets and keep your business growing. 

It's a constant battle against uncertainty, cut-throat competition, and the relentless pressure to hit the goals.

You're probably tired of missing your numbers, watching your growth stagnate, and feeling like you're always one step behind the pack. 

Maybe you're struggling to scale your sales process, attract top talent, or generate quality leads. 

Or perhaps you're just plain exhausted from the nonstop firefighting and grinding it takes to keep your ship afloat.

Well, I've got news for you. 

It doesn't have to be this way. I've spent over two decades in the trenches of tech sales, growing businesses to over $100 million. 

I am fortunate to have worked with 400+ B2B tech entrepreneurs globally, and with 100+ had long term engagements. From 2-person startups to 300+ team enterprises, coached hundreds of sales teams and leaders to achieve single to triple-digit growth.

And you know what I've learned? 

The key to crushing it in tech sales is having a proven system that combines cutting-edge methodologies, hands-on coaching, and a relentless focus on results. That's exactly what I bring to the table.

We'll work with you and your team to develop a scalable, repeatable sales process tailored to your unique business model. 

We'll implement an effective sales system, structure, and strategies to get the desired results. 

And we'll measure and optimize every aspect of your sales activities.

The results speak for themselves. 

Check testimonials. 

We've successfully implemented B2B Tech SalesOS to drive proactive sales systems, turning around multiple tech businesses from negative to double-digit positive growth. 

I've also authored Amazon best-selling guides on sales growth.

So if you're ready to break free from 

the cycle of uncertainty and unpredictability and 

want results-driven Tech SalesOS 

that will take your business to the next level, then we should talk. 

Click here to book a call and let's get started: https://calendly.com/rajneesh-jain/tbsgp. 

Or shoot me a direct message here.

We always have choices. 

Ultimately you will definitely figure out yourself. 

Or, you can save time, energy and resources by partnering with someone who's been there, done that, and has proofs. 

The path to tech sales domination is clear.

All you have to do is take the first step.

taplio

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Aparna Kulkarni

Rajneesh Jain

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