Personifiers

At Personifiers, it is our life's mission to make b2b marketing relatable, engaging, educating and saleable- ‘personifying’ your brand to your target audience through content.

Working with 12 tech & deeptech brands in just 2 years to plan out their content strategy, improve brand footprint & generate the right conversations.

Visit us at www.personifiers.com to know more.

Founder

VEVE

Managed B2B Marketing for 2 products: Siteplug & VEVE for both suppliers & customers. Built the new messaging & website for VEVE. Helped Launch the new VEVE product- across multiple channels, getting 5 conversations & 15 interests from Large e-commerce brands


Conceptualize, create and coordinate end-to-end to release the new VEVE website.
Work closely with top management to chart out the marketing goals that result in driving brand awareness (top of mind recall amongst marketers and publishers), lead generation (ROI) and establish the business units as thought leaders in the industry.
Develop and execute marketing plans region- wise (US, Europe, India, Israel and Indonesia)
Events, Social Media, Digital Marketing, Emailers, Content Marketing and PR
Design, Develop and Distribute all brand communication on the website, collaterals, PPTs
Create original content stories for the brand - case studies, videos, whitepapers, webinars, podcasts and blog.
Identify new marketing avenues to promote the brand.
Work with the various business heads to help them achieve sales goals.
Deliver ROI focused measurement and reporting for all executed campaigns

Marketing Director

SitePlug

Lead the B2B marketing function and achieve our annual business objectives. 
Work closely with top management to chart out the marketing goals that result in driving brand awareness (top of mind recall amongst marketers and publishers), lead generation (ROI) and establish the business units as thought leaders in the industry.
Manage the brand identities for SitePlug and VEVE brands
Develop and execute marketing plans region- wise (US, Europe, India, Israel and Indonesia)
Events, Social Media, Digital Marketing, Emailers, Content Marketing and PR
Design, Develop and Distribute all brand communication on the website, collaterals, PPTs
Create original content stories for the brand - case studies, videos, whitepapers, webinars, podcasts and blog.
Identify new marketing avenues to promote the brand.
Work with the various business heads to help them achieve sales goals.
Deliver ROI focused measurement and reporting for all executed campaigns

Tata Communications

My first & only experience working with a large corporation- Handling everything for IoT division from launching a new website(first website in India for an end-to-end IoT marketplace), PR campaigns for product launches & client wins, demand generation campaigns (Linkedin/Google campaigns, Affiliate campaigns, ABM based approach for Large Smart City SIs & Manufacturing corporations. Built relevant sales enablement )


-Strategize & Manage integrated marketing campaigns (digital+offline) for branding & demand-generation of various IoT solution lines & overall business
-Conceptualize the design, content & workflow for the first IoT marketplace in India, 
  iot.tatacommunications.com end-to-end: ideation, creative execution, content scheduling, and reporting.
- Work with the wider communications team to create, disseminate media releases & content to 
    enhance brand image
-Manage SEO, SEM, Email & campaign messaging & strategy for all IoT solution lines
-Crafting the content management strategy & execution
-Work with broader Product management and marketing teams to generate relevant content across all 
   messaging pillars for sustained and synchronized media.
- Manage agency / 3rd party vendor performance quality and timelines, through regular reporting and
monitoring.

Marketing lead, IoT business

Altizon Systems

Set up marketing function with 1 more person from scratch. Built Social media channels, content strategy & writing content on trending Manufacturing issues- with SME inputs. 

Manage inbound marketing system, including campaign development and data analysis.
Utilize market research, customer insights, competitive intelligence and internal business plans to create impactful integrated campaigns.
Strategise, Plan & execute from end-to-end participation in various hosted & industry events across India & USA.
Build and manages the company’s social media profiles and presence, including Twitter, LinkedIn, 
Creating brand awareness & thought leadership for Altizon in the Industrial IoT market, specifically in the Factory, Process and Energy automation application segments.
Develop related collaterals (brochures, product demos, videos, standees, banners, flyers, emailers, stationery, etc.) in coordination with creative agency, product & sales teams
Handling BTL (below the line) activities (promotions,customer connect sessions, etc.). Managing current & new relationships with Partners.
Public Relations: Coordinating between management & media representatives for (interviews, articles, media management, issuing press releases, etc.)
Managing Communication with multiple stakeholders of the brand (customers/ clients, employees, directors, partners, etc. -- both prospective & current)
Liaise with external agencies including media, creative, research, event, PR, etc.
Generating industry & product specific content for promotions & branding.
Conduct monthly reporting reviews to share Key Performance Indicators (KPIs) and performance results / key insights to business unit stakeholders.

Marketing Manager

Uniken

-Building the brand ground up-right from brand guidelines, collaterals & social media handle development
-Content creation for product marketing, events, thought-leadership blogs, digital properties & offline activities & promotion through Digital campaigns
- Managing representation, participation, logistics & campaigns for all the self-organized & 3rd party
   trade shows.
- Collaborated with PR/media agencies to craft & propagate media dissemination for brand image building
- Managing internal comms and 3rd party agency operations

Assistant Manager, Marketing

Firstcry.com

- Conceptualization and Design of Daily Promotional CRM campaigns & On-site promotions of Offers 
  for Firstcry.com & Goodlife.com.
- Post campaign analysis of revenue and tracking.
- Consequent campaigns targetted on enhancing Brand Development, Revenue Improvement and customer loyalty & satisfaction
achieved

Assistant Manager, Digital Marketing

PAKO Communications Pvt Ltd

-Developed demand generation campaigns & conducted lead-tracking exercises with sales
- Project Management coordination ranging from Requirement Analysis to Delivery, ensuring total
  coordination between the supplier, the sales team and the end customer and conflict resolution.
- Initiated & led the digital marketing strategy for the organization with development of website, SEO & 
   PPC campaigns & Email marketing

Business Development Manager

DbCom Consulting Inc.

MANAGEMENT TRAINEE(Marketing)
A project on Study and suggestions on Online Marketing Strategies for DbCom Consulting Inc.
MANAGEMENT TRAINEE(HR)
Solo Conducting recruitment drives & orientation sessions, Designing welcome kits, assistance in conduction of Training Programs.

Management Trainee (Marketing,HR)

Helping B2B tech brands & Founders prosper in a marketing-led world with content | AI, IoT, Cybersecurity, ML, Cloud, B2B SaaS Marketing

You built something that seems intuitive & pathbreaking. But you're still have to explain it to prospects on every damn call.

If you are facing this,  you are absolutely at the right place.

I’ve spent over 14 years building content engines for B2B brands that sell complex products—and learned this the hard way: great tech often gets buried without stellar marketing to accompany it. 

Too many B2B teams are stuck with content that sounds like it came from their competitor's website or  a SaaS random quote generator.
 
Internally, it’s ignored. Externally, it doesn’t land. And the founders still have to explain what they do on every call.

After seeing this pattern repeat around me over & over, I started Personifiers.

We help B2B tech teams—especially those in niche vertical industries—communicate what they do in a way that resonates with their buyers. 

What we don’t do: vanilla blogs, endless rewrites, or AI-flavored fluff.

What we do:

-Product marketing and positioning that sticks
-SEO content that ranks and converts
-Ghostwritten founder content that sounds like you, on your best day
-Sales content your team actually uses
-Thought leadership that earns trust in your category

If your team’s building something real, but still struggling to sound like the market leader you are, let’s talk.

You can also DM me to schedule a no-strings call.

Let’s make your brand unignorable to prospects!

Aparna Kulkarni

Turning Stone Enterprises

Responsible for marketing strategy and execution for Turning Stone Enterprises retail businesses and Verona Collective.

Director of Retail Marketing at Turning Stone Enterprises & Verona Collective LLC

OakEx

Building upon OakEx's already solid growth by generating top of funnel leads.

Chief Marketing Officer

Bryant University

Teaching Foundations of Marketing Management, Consumer Behavior, New Product Development and Marketing Analytics at a top three business school in the U.S.

Adjunct Professor Of Marketing and Entrepreneurship

nxtCRE

Lead the marketing function for an exciting startup serving the CRE market

Director of Marketing

Sartorius Stedim Biotech

Our team develops go-to-market strategy and implement it through demand generation programs and Sales enablement in Advanced Therapies (e.g. CAR-T)

Honeywell

Develops and launches new products, including pricing, portfolio strategy and go-to-market activities.
Manages product lifecycle and portfolio segmentation, including product retirement and demand generation.
Creates and maximizes international promotions, including digital and social media, discounting and profit maximization.
Collaborates with field sales to grow customer business, including customer visits, sales training and distribution partner analysis and management.

Product Marketing Manager

PartyLite

Director of Marketing Strategy – Created sales, marketing and eCommerce initiatives to grow topline sales while maintaining targeted margin rates.  Created and executed consumer focused promotions.  Inspired change in sales team behavior through challenges, incentives, training and internal promotion.  Managed a team of Marketing Managers and a Marketing Analyst.  Increased leads by 15% and sales by 10% - an $5 million increase
·	Created and executed marketing promotions and sales initiatives across multiple channels
·	Created Voice of Consumer and Voice of Partners marketing and sales strategies
·	Recognized with Quarterly and Annual “Mabel Baker” awards

Manager of Promotional Strategy and Preferred Programs – Owned the consumer promotion process, including product selection, pricing, logistics, P&L, supply chain, consumer communication, managing creative and sales training.  Managed a team of Marketing and Segment Managers.  Drove promotional sales by 230% over three years - $35 million increase.
·	Led concept to execution of all consumer marketing initiatives and go-to-market activities
·	Managed P&L, promotional forecasting and budget for $130 million business

International Marketing Manager – Primary marketing strategy resource between corporate headquarters and five international regional offices.  Provided creative material and global analysis.  Managed Marketing Analyst.  Improved margin by 10% - Increasing profit by $2 million.

Director of Marketing Strategy

Swarovski

Director of Marketing – Revitalized Swarovski’s global Disney and Bridal segments.  Created voice of consumer campaigns to truly understand customers’ needs, leading to a restructure of launch cadence, pricing, communication methodology, selling techniques and product development.  Managed an international team of Product Marketing Managers and Segment Managers.  Tripled segments from $35 million to $100 million.	      
·	Developed and executed global brand marketing campaigns
·	Led concept to shelf product development and go-to-market launch
·	Rebranded Swarovski’s Disney line, including product development, merchandising and creative
·	Created collateral for retail, wholesale channels, in-store events, designer signings and point of sale 
·	Create collateral tools and training for both internal sales associations and wholesale sales 
·	Managed P&L for $100 million segments  
·	Owned product development cycle from line architecture, portfolio balancing, new product development, lifecycle management and product disposition

Product Manager 
Managed Swarovski’s US and Canadian collectibles, home décor and Christmas décor products.  Managed the jewelry product manager.  Managed portfolio, launched new products and analyzed competitive landscape.  Managed a team of Associate Product Managers.  Grew sales by 10% annually on $100 million portfolio while reducing SKUs by 35%.

Manager of Marketing Analysis 
Provided analytical support for marketing, sales and demand planning.  Managed a Sales Analyst.  Increased profitability by 15% through portfolio optimization – increasing profit by $5 million.

Director of marketing

Experienced Marketing Leader | Driving Revenue Growth through Strategy, Creativity, and Data

As a seasoned marketing professional, I excel in elevating revenue through a blend of strategic thinking, creative innovation, and data-driven analysis. With a track record of delivering consistent results, I've honed my skills across diverse industries, making me a prime candidate for roles such as Chief Marketing Officer, Vice President of Marketing, or Director of Marketing.

My approach to marketing is straightforward yet highly effective: I focus on aligning company objectives with customer needs, all while maintaining a keen ear to the voice of the consumer. This practice has consistently yielded remarkable outcomes throughout my career, driving revenue growth and market success.

My experience spans the spectrum of B2B, B2C, and direct-to-consumer marketing, giving me a holistic perspective that informs my decision-making process. By conducting rigorous portfolio analysis and implementing sound management practices, I've successfully navigated complex P&L responsibilities, consistently optimizing profitability.

If you're seeking a results-oriented marketing leader with a proven ability to leverage strategy, creativity, and data to maximize revenue, let's connect. I'm eager to explore opportunities to contribute my expertise to your organization's growth and success.

taplio

The Battle

Aparna Kulkarni

Tim F. Wolski

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