Personifiers

At Personifiers, it is our life's mission to make b2b marketing relatable, engaging, educating and saleable- ‘personifying’ your brand to your target audience through content.

Working with 12 tech & deeptech brands in just 2 years to plan out their content strategy, improve brand footprint & generate the right conversations.

Visit us at www.personifiers.com to know more.

Founder

VEVE

Managed B2B Marketing for 2 products: Siteplug & VEVE for both suppliers & customers. Built the new messaging & website for VEVE. Helped Launch the new VEVE product- across multiple channels, getting 5 conversations & 15 interests from Large e-commerce brands


Conceptualize, create and coordinate end-to-end to release the new VEVE website.
Work closely with top management to chart out the marketing goals that result in driving brand awareness (top of mind recall amongst marketers and publishers), lead generation (ROI) and establish the business units as thought leaders in the industry.
Develop and execute marketing plans region- wise (US, Europe, India, Israel and Indonesia)
Events, Social Media, Digital Marketing, Emailers, Content Marketing and PR
Design, Develop and Distribute all brand communication on the website, collaterals, PPTs
Create original content stories for the brand - case studies, videos, whitepapers, webinars, podcasts and blog.
Identify new marketing avenues to promote the brand.
Work with the various business heads to help them achieve sales goals.
Deliver ROI focused measurement and reporting for all executed campaigns

Marketing Director

SitePlug

Lead the B2B marketing function and achieve our annual business objectives. 
Work closely with top management to chart out the marketing goals that result in driving brand awareness (top of mind recall amongst marketers and publishers), lead generation (ROI) and establish the business units as thought leaders in the industry.
Manage the brand identities for SitePlug and VEVE brands
Develop and execute marketing plans region- wise (US, Europe, India, Israel and Indonesia)
Events, Social Media, Digital Marketing, Emailers, Content Marketing and PR
Design, Develop and Distribute all brand communication on the website, collaterals, PPTs
Create original content stories for the brand - case studies, videos, whitepapers, webinars, podcasts and blog.
Identify new marketing avenues to promote the brand.
Work with the various business heads to help them achieve sales goals.
Deliver ROI focused measurement and reporting for all executed campaigns

Tata Communications

My first & only experience working with a large corporation- Handling everything for IoT division from launching a new website(first website in India for an end-to-end IoT marketplace), PR campaigns for product launches & client wins, demand generation campaigns (Linkedin/Google campaigns, Affiliate campaigns, ABM based approach for Large Smart City SIs & Manufacturing corporations. Built relevant sales enablement )


-Strategize & Manage integrated marketing campaigns (digital+offline) for branding & demand-generation of various IoT solution lines & overall business
-Conceptualize the design, content & workflow for the first IoT marketplace in India, 
  iot.tatacommunications.com end-to-end: ideation, creative execution, content scheduling, and reporting.
- Work with the wider communications team to create, disseminate media releases & content to 
    enhance brand image
-Manage SEO, SEM, Email & campaign messaging & strategy for all IoT solution lines
-Crafting the content management strategy & execution
-Work with broader Product management and marketing teams to generate relevant content across all 
   messaging pillars for sustained and synchronized media.
- Manage agency / 3rd party vendor performance quality and timelines, through regular reporting and
monitoring.

Marketing lead, IoT business

Altizon Systems

Set up marketing function with 1 more person from scratch. Built Social media channels, content strategy & writing content on trending Manufacturing issues- with SME inputs. 

Manage inbound marketing system, including campaign development and data analysis.
Utilize market research, customer insights, competitive intelligence and internal business plans to create impactful integrated campaigns.
Strategise, Plan & execute from end-to-end participation in various hosted & industry events across India & USA.
Build and manages the company’s social media profiles and presence, including Twitter, LinkedIn, 
Creating brand awareness & thought leadership for Altizon in the Industrial IoT market, specifically in the Factory, Process and Energy automation application segments.
Develop related collaterals (brochures, product demos, videos, standees, banners, flyers, emailers, stationery, etc.) in coordination with creative agency, product & sales teams
Handling BTL (below the line) activities (promotions,customer connect sessions, etc.). Managing current & new relationships with Partners.
Public Relations: Coordinating between management & media representatives for (interviews, articles, media management, issuing press releases, etc.)
Managing Communication with multiple stakeholders of the brand (customers/ clients, employees, directors, partners, etc. -- both prospective & current)
Liaise with external agencies including media, creative, research, event, PR, etc.
Generating industry & product specific content for promotions & branding.
Conduct monthly reporting reviews to share Key Performance Indicators (KPIs) and performance results / key insights to business unit stakeholders.

Marketing Manager

Uniken

-Building the brand ground up-right from brand guidelines, collaterals & social media handle development
-Content creation for product marketing, events, thought-leadership blogs, digital properties & offline activities & promotion through Digital campaigns
- Managing representation, participation, logistics & campaigns for all the self-organized & 3rd party
   trade shows.
- Collaborated with PR/media agencies to craft & propagate media dissemination for brand image building
- Managing internal comms and 3rd party agency operations

Assistant Manager, Marketing

Firstcry.com

- Conceptualization and Design of Daily Promotional CRM campaigns & On-site promotions of Offers 
  for Firstcry.com & Goodlife.com.
- Post campaign analysis of revenue and tracking.
- Consequent campaigns targetted on enhancing Brand Development, Revenue Improvement and customer loyalty & satisfaction
achieved

Assistant Manager, Digital Marketing

PAKO Communications Pvt Ltd

-Developed demand generation campaigns & conducted lead-tracking exercises with sales
- Project Management coordination ranging from Requirement Analysis to Delivery, ensuring total
  coordination between the supplier, the sales team and the end customer and conflict resolution.
- Initiated & led the digital marketing strategy for the organization with development of website, SEO & 
   PPC campaigns & Email marketing

Business Development Manager

DbCom Consulting Inc.

MANAGEMENT TRAINEE(Marketing)
A project on Study and suggestions on Online Marketing Strategies for DbCom Consulting Inc.
MANAGEMENT TRAINEE(HR)
Solo Conducting recruitment drives & orientation sessions, Designing welcome kits, assistance in conduction of Training Programs.

Management Trainee (Marketing,HR)

Helping B2B tech brands & Founders prosper in a marketing-led world with content | AI, IoT, Cybersecurity, ML, Cloud, B2B SaaS Marketing

You built something that seems intuitive & pathbreaking. But you're still have to explain it to prospects on every damn call.

If you are facing this,  you are absolutely at the right place.

I’ve spent over 14 years building content engines for B2B brands that sell complex products—and learned this the hard way: great tech often gets buried without stellar marketing to accompany it. 

Too many B2B teams are stuck with content that sounds like it came from their competitor's website or  a SaaS random quote generator.
 
Internally, it’s ignored. Externally, it doesn’t land. And the founders still have to explain what they do on every call.

After seeing this pattern repeat around me over & over, I started Personifiers.

We help B2B tech teams—especially those in niche vertical industries—communicate what they do in a way that resonates with their buyers. 

What we don’t do: vanilla blogs, endless rewrites, or AI-flavored fluff.

What we do:

-Product marketing and positioning that sticks
-SEO content that ranks and converts
-Ghostwritten founder content that sounds like you, on your best day
-Sales content your team actually uses
-Thought leadership that earns trust in your category

If your team’s building something real, but still struggling to sound like the market leader you are, let’s talk.

You can also DM me to schedule a no-strings call.

Let’s make your brand unignorable to prospects!

Aparna Kulkarni

Espire Infolabs

At Espire Infolabs, I collaborate with the UK-based Aventum Group, a global (re)insurance organization operating across underwriting and broking sectors. 

In this role, I lead the orchestration of backend processes, and the development of a user-friendly SaaS platform tailored for brokers and underwriters. Navigating the complexities of the insurance domain has been both challenging and enriching, offering continuous learning opportunities. Contributing to Aventum's mission of delivering superior underwriting results and unparalleled client service has been a rewarding experience.

Senior Lead UX Designer

YouTube

I simplify UX Design so much that even a 5th grader could explain Hick’s Law after watching my videos.

On my channel, I break down complex design principles into easy, practical, and relatable lessons
no jargon, no heavy theory, just straight-to-the-point content that actually makes sense.

- Covering everything from design laws and usability principles to micro copy and real-world case studies.
- Helping students, designers, and curious minds understand UX in a way that sticks.

If you want UX explained in the simplest possible way, do check out and follow my channel

Content Creator

Finculators

Building Finculators – the calculators that’ll disrupt all calculators. Period.

At Finculators, we’re on a mission to make financial calculations dead simple. No clutter. No jargon. No unnecessary complexity.

Whether it's SIPs, Lumpsum, EMIs, or Retirement planning – we’re reimagining how financial tools should look, feel, and work for real users. Fast, clear, and a joy to use.

We believe:
Speed > Fancy Features
Clarity > Clutter
Simplicity > Complexity

Right now, we're bootstrapped, passionate, and obsessed with crafting clean, human-friendly calculators — because why should something as basic as calculating your investment feel like solving a CAT paper?

BrightCHAMPS

As a UX Consultant for Bright Champs, I specialize in designing high-converting landing pages for their range of educational courses. By implementing user-centered design strategies and optimizing user journeys, I helped increase leads and significantly improve course conversions.

Key achievements:

Designed intuitive, conversion-focused landing pages for all courses, leading to a measurable growth in leads.

Leveraged UX research and best practices to optimize the user experience, enhancing user engagement and driving better enrollment outcomes.

Collaborated with cross-functional teams to ensure the landing pages align with business goals and marketing strategies.

By focusing on usability and seamless interaction, my designs contributed to improving overall user satisfaction and helping Bright Champs achieve its sales objectives.

UX Consultant

Bartleby Technologies Pvt Ltd

As a User Experience Designer at Bartley Technologies, I lead the design efforts for both their website and app, overseeing every aspect from conceptualising new features to implementing updated designs. My responsibilities encompass the entire user journey, ensuring a seamless and intuitive experience for our customers.

In my role, I meticulously analyse user feedback and behaviour to identify pain points and areas for improvement. Utilising industry best practices and innovative design principles, I conceptualise and prototype solutions that enhance usability and engagement across platforms.

One of the significant achievements during my tenure has been the remarkable improvement in key performance metrics. Customer retention rates have seen a notable increase, indicating a higher level of satisfaction and loyalty among our user base. Additionally, the bounce rate has decreased, indicating that users are finding the website and app more engaging and relevant to their needs.

Moreover, there has been a significant uptick in premium purchases of the subscription, suggesting that the enhancements implemented have not only improved user experience but also positively impacted the company's revenue.

User Experience Designer

VGreenTek

As a UX Design Specialist at Learneo Groups, a dynamic and innovative company based in the USA, I bring my passion for user-centric design to the forefront. In this contractual role, I am entrusted with the responsibility of elevating the user experience and interface design across multiple websites within the Learneo portfolio.

Senior UX Designer

MerchantRMS Inc.

As a UX Consultant at Merchant Rms, I am at the forefront of a groundbreaking initiative to revolutionize loss prevention through innovative design and cutting-edge AI technology. Tasked with spearheading the user experience for a new product aimed at preventing theft, I am deeply involved in crafting intuitive and effective interfaces that seamlessly integrate with advanced AI detection systems.

In this dynamic and challenging environment, I thrive on navigating the intersection of technology and user needs, creating designs that balance functionality with a sleek and user-centric aesthetic. By staying abreast of the latest advancements in AI and security, I contribute to the mission of providing state-of-the-art solutions to the ever-evolving challenges in the retail landscape.

Senior UX Consultant

Happy Chops

As a founding member of Happy Chops, my role as a UX designer was instrumental in shaping the design landscape. I undertook the comprehensive design overhaul of four distinct apps within an ambitious 25-day timeframe, driving a significant transformation in user experiences.

Key UX Contributions:

• Collaborated intensively with the founding team to conceptualize, iterate, and refine the design of four interconnected apps. This rapid design effort aimed to ensure a seamless and user-centric experience across the ecosystem.

• Launched the apps with initial designs, but promptly responded to customer retention concerns post-launch. Analyzing user feedback and behavior, I orchestrated a swift design pivot to address pain points and elevate user satisfaction.

• The recalibration involved strategic adjustments to user flows, visual aesthetics, and interaction patterns. This iterative process, grounded in user insights, culminated in a design evolution that seamlessly resolved retention challenges and fostered optimal user engagement.

My contribution to Happy Chops exemplifies my commitment to agile design thinking and its pivotal role in achieving impactful user experiences, ultimately translating into enhanced customer retention and operational success.

Product Design Lead

TenderCuts - Farm Fresh Meats and Seafood

As the Senior UX designer entrusted with the overarching design enhancement of Tendercuts, I embarked on a transformative journey to elevate user experiences. My strategic design interventions significantly contributed to heightened customer retention rates and remarkable sales growth.

Key Contributions:

• Initiated the comprehensive redesign of Tendercuts' user interface, infusing user-centric design principles into every facet of the platform. This concerted effort aimed to create a seamless and engaging journey for users.

• Orchestrated intuitive navigation pathways and streamlined interactions, strategically guiding users through the platform. These enhancements fostered a stronger emotional connection with users, resulting in increased customer loyalty and retention.

• Collaborated closely with cross-functional teams to align design improvements with business objectives, optimising the overall sales funnel. The result was a substantial increase in sales, underscored by a more intuitive and persuasive user experience.

My role as a senior UX designer at Tendercuts underscored the pivotal role of design in amplifying customer satisfaction and driving business growth, solidifying my commitment to user-centric design principles.

Lead UX Designer 

BL Star Multitrade Private Limited

Played a pivotal role in establishing the app and website infrastructure. Collaboratively developed and launched nearly 30+ products, showcasing a versatile skill set and a strong commitment to driving company growth and innovation.

-Responsible for graphic designing for digital marketing 
-Designed and branded the employee of the month campaign
-Creatives for internal emails
-Video Editing for award entries and internal events.
-Graphics for external clients 
-UI/UX for website and app

UI/UX Designer

UX That Drives Growth & Engagement

I specialize in designing intuitive, revenue-driven digital experiences that enhance user satisfaction and boost business outcomes. With a strategic blend of UX research, design thinking, and conversion optimization, I help companies scale their digital products efficiently.

What I Bring to the Table:
✅ Business-Impact UX: My designs aren’t just aesthetic—they drive conversions, user retention, and revenue growth.
✅ SaaS & Fintech UX Expert: I design enterprise-level SaaS & fintech products with scalable UX strategies.
✅ User Research & Data-Driven Insights: I blend qualitative & quantitative UX insights to create seamless, user-first experiences.
✅ Mentor & Speaker: Passionate about mentoring the next generation of UX designers; have guided 1,000+ future innovators.

Key Achievements:
🎯 Helped Brightchamps increase conversions by 20% through UX optimization.
🎯 Designed SaaS platform for a UK-based InsurTech, enhancing broker efficiency.
🎯 Boosted engagement by 25% through iterative design improvements for Tendercuts

💡 Let’s connect to discuss how UX can transform your product into a revenue-generating machine!

📩 Open to collaborations, mentorship, and advisory roles.

taplio

The Battle

Aparna Kulkarni

Charranjeet Singh (UX Charan)

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