Andrej Persolja

Experiencing stagnant growth? DM me to help reposition your tech startup to attract best-fit customers 🚀 Lowered CAC by 52% for my last startup 🏹 Founder, Positioning @ Tangible Growth

You've built a good product. You're growing. But does it feel harder than it should?

Hi. I'm Andrej. I help CEOs in complex industries fix three things that kill growth: unclear positioning, misaligned teams, and spending money on developing products & features users don't buy.

- If you are stuck in alignment calls
- not 100% happy with what your website says
- If your board or co-founders are asking questions you don't know how to answer... I've probably seen (and solved) what you are experiencing.

Because the real cost of these challenges? Isn't just growth. 𝐈𝐭'𝐬 𝐘𝐨𝐮. You're spending mental energy keeping everyone happy. Second-guessing your decisions on a Sunday night. Spending time in meetings instead of enjoying it with family. (You sigh, as you message your group of friends saying you won't make it to your basketball game for the third week in a row).

This 𝐢𝐬𝐧'𝐭 how leading a company should feel like. As a co-founder, I spent 2 years trying every marketing hack in the book chasing growth. Templates, frameworks, books... Nothing changed until we realized the problem wasn't tactics, but positioning. I never wanted to feel that way again, so I got really good at fixing it.

Because here's the truth: This is a 𝐧𝐨𝐫𝐦𝐚𝐥 problem at your stage. Internally, positioning breaks because your company is evolving. Externally, you are competing against teams with bigger budgets that make clear, de-risked decision. Most founders hire consultants hoping for the answer, but their frameworks never get implemented. That's the gap.

I've been fortunate to learn from and work alongside the best in the industry, including Seth Godin, Brian Tracy, and Philip Kotler, which created the foundation of everything I do with founders:

Instead of consulting, I work with your team. We map your market, find your strengths, turn them into a competitive advantage. One that works across your product, marketing, and sales.

The result of that is confidence & clarity on what to build, who to target, and how to win.This approach has:

✔️ Helped a CEO scale their B2B SaaS from $1M to $3M in < 12 months.
✔️ Helped a management team build a defensible strategy for a B2C tech company scaling from $10M to $30M
✔️ Helped a B2B AI team deliver 10 impressive leads (Accenture, Bridgestone, ERM) proving traction before going for Series A. 

I work with max 3 companies per quarter. If you want that to be you, book a call. 

Let's see how we can turn the challenges you are facing into your competitive advantage: https://tidycal.com/tangible-growth/discovery-call

Founder

With Tangible Growth, I want to help you turn poor positioning symptoms:

➡️ You have some loyal customers, but new clients don’t know what you do
➡️ You have long sales processes, low conversion rates
➡️ Clients object your prices.
➡️ You don't get enough or get poor quality leads
➡️ People are leaving your product.

Into a strong positioning strategy, where you will be able to leverage your newly found position to:
💥 Get more high-quality leads at a lower cost
💥 Convert more leads into clients
💥 Charge more
💥 Increase your product's lifetime value
💥 Grow sustainably!

Send me an email to grow@apersolja.com and let's nail your positioning.

Sometimes I love my job. 

Last week at the unlockit conference a CMO came to me and said 'it's impressive what you are doing with Aimfox in the past few months'.

Being at the top - having a CMO / CGO role - is amazing, especially when it's going well, because you get all these people complimenting your work, when in reality, most of the work is being done by your teams.

Aimfox's growth isn't about me. 

Aimfox growth is Alex, our founder, who is making all the right moves and who I learn from on a daily basis.

It's our CTO, Nikola, who is leading the product side of things. 

It's our wonderful client-facing team in Ksenija, Tamara, Marija who are turning prospects into relationships into clients.

It's the designers, and developers, and a lot more people who are doing their jobs so we keep moving forward.

But I get to take most of the credit, so that's why I love my job :)

Who's crushing it with their teams lately?

Fractional Growth (CMO/CGO) | Growing Aimfox | 🏂 Fan of snowboarding, motorsports & rock concerts.

Google and Meta are lying to you. 

The reality is that advertising today is a black box, much like the AI one. 

You are feeding money into Google, Meta, you get back users. What happens in between? Who knows. 

The reality is that iOS doesn't provide click data anymore, gdpr is blocking tracking in Europe, cookie blockers do the rest. 

So Google, Meta are actually collecting data from about 30% of the actual conversions, says Yann A. Skaalen, founder of Digtective. 

So they run on 30% of data. If that sample is big enough (if you are an enterprise compamy), you are probably ok.

But in $10M scaleups? The 30% simply isn't enough, so Google, Meta are working based on bad data. And with advertising... What you put in is what you get out. Put in 💩, yourl get out poo. 

How to solve that? 

The entire episode is out now on 1 Message Away

During my longest fractional CMO tenure, there was 1 topic that always popped into our meetings: 

How many new leads are we generating this month?

Yet through analysis we found that sales had more MQLs to deal with than they could handle (while keeping the quality up).

This might be controversial, but… in most companies… Generating leads isn’t the problem.

When doing audits in companies, we typically find leads that got lost in the process. ($400k worth of them in with the last client). 

And they got lost in the process because the company had clear KPIs for acquisition. But once a prospect was in the pipeline? That’s where the lines between marketing and sales got blurry. And despite ownership was clearly defined, the clients weren’t pushed further in the pipeline.

Where is your bucket leaking?

What's preventing you from forecasting your sales?

A healthy funnel / user journey is the first step  in your growth going on 🔥

At my last fractional CMO tenure, we went from 0% to 37% conversion rate in the PLG funnel. Delivered Accenture, ERM, Bridgestone as leads. 

With Aimfox, the first thing I did was to collaborate with product to redesign the funnel. Went from 0.35% to 2.14% website visitor to paying user. 

7X the conversion rate. 
7X the revenue. 
Want to scale? 

Fix that funnel.

Send to founders that need to hear this or save for later.

Dalton Danks

Get My Proven Video Pipeline on Friday, June 7th - Free Workshop! 👇 Sign up with the link on my profile | LinkedIn Video Coach, Strategist, & Agency Owner

If you’re a high-touch consultant, advisor, or strategist who wins through trust and relationships,
You only need 2–3 conversations / month with right-fit prospects to grow.

But here’s the problem:

- Referrals and word-of-mouth are inconsistent
- Cold outreach rarely works and can hurt your reputation
- Prospects can’t see why you’re different if your expertise is invisible online

You’re great at delivery, but you don’t have a predictable system for getting new clients.
And you need to win on trust, relationships, and authority — not volume.

That’s where I come in.

I'll partner with you to build a video-powered acquisition system that:

- Creates trust and positions you as the go-to expert
- Generates a predictable pipeline of right-fit opportunities
- Nurtures relationships so more conversations turn into deals

All done-for-you, so you can focus on delivery.

Here's what you can expect within 90 days of working with me:

- Prospects show up already trusting you and ready to buy
- You know where your next few deals are coming from
- You’re attracting better clients, not just more leads

If you’re curious if I can help you, send me a DM.


𝗧𝗘𝗦𝗧𝗜𝗠𝗢𝗡𝗜𝗔𝗟𝗦:

“One of the best decisions I made recently.” - Gabe Marusca, Founder

“Dalton stands out as someone you can depend on.” - Petra Wagner, Consultant

“Best video creator on Linkedin” - Ryan Musselman, Founder

“Our second video together received 89,000 impressions on LinkedIn—an incredible result that wouldn’t have been possible without him!” - Jordan Finger, Founder

“Dalton has completely leveled up my content... more inbound contacts, faster connections, and easier introductions because people already know me before we even talk.” - Josh Hoffman, Consultant

“My impressions and engagement doubled compared to my previous videos!” - Kelly Cherry, Coach

“My videos looks 10x better and I feel more confident to record and post.” - Greg Burgoyne, Founder

"I can't think of anyone I would recommend more than Dalton." - Matthew Biggar, Coach

“After my 1st session with Dalton… my engagement stats has already increased.” - Ron Chio, Founder

“Dalton helped me get my first video published in just a few minutes.” - Dan Sanz, Coach

"I strongly recommend Dalton for anyone who's struggling to create video content." - Cristina Gerasim, Founder

“I now have a process of shooting videos that just works.” - Andrej Persolja, Founder

“I could not recommend Dalton highly enough.” - Alex Harten, Founder

American English Speaking, Accent, and Communication Coach

I help international professionals and entrepreneurs accelerate their careers by developing their public speaking skills, reducing their accent, and enhancing their communication in English.

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