Apoorva Pande

I help tech founders scale to $10M+ ARR without burning out. 

Most of the founders that I work with are already smart and capable. They're just carrying too much of the business themselves.

My approach blends repeatable delivery systems, predictive client acquisition, and reinforcing your team's culture so that you can take a step back to enjoy life.

Let's connect. I'll teach you how to be profitable (while staying in control).

I had this debate with a friend the other day.

He claims when people come into a big chunk of money, their first thought is:

- fast cars
- bigger house
- designer clothes

I'd go a different route, if I had an extra $100K lying around I'd probably eat more caviar. More caviar and more seafood. 

Life’s too short for boring food.

Helping tech founders scale without burning out on their journey to $10M+

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There's a trap that most tech founders fall into between $40K and $800K MMR.

I call it the "middle class" of founders.

- Below $40K, you can live well as an “indie hacker.” 
- Above $800K, it gets easier. Better valuations. More profit. Less stress.

When you're in between, it's brutal.

I worked with a founder at $2M/year who couldn't guarantee payroll every single month.

Every month was a reset:

Find a way to hit revenue → Deliver for clients → Put out fires → Start over

How we stopped the cycle:

1. TEAM CONDITIONING
Weekly meetings to reframe reality. When you're that exhausted, your mind sees repetitiveness. We helped the team stay hungry for problems.

2. THINK BIGGER
The biggest problem: Delivery.  We found someone better than her at solving client issues. That hire freed up her mental load.

3. NOT A BILLION DOLLAR COMPANY
We saved hiring a CEO, COO and CFO for later. Right now she really just needs:

- Lower costs
- Fewer people
- Cash coming in consistently

14 months later? $10M.

If you're in that middle class right now, I empathize with you. 

Focus on those three things. You can get out.

I was on a sales call yesterday and could tell the founder had subconsciously capped themselves.

This is common. And why we teach LEVERAGED growth.

→ Leveraged Growth: Systems that remove you from the day-to-day and increase profit consistently

→ Old Growth: Hiring more people and raising more money

Most founders avoid scaling because they know:

More revenue = More headcount, meetings and chaos.

Doesn’t sound very enjoyable.

Leveraged growth looks like building:

Content that ranks and drives leads forever
Systems that automate what used to take 10 people

Growth without the chaos.

I find it comical that I run a company 100% remote. 

Me 15 years ago would be SHOCKED.

I used to scale companies in person. It was my strong suit. I went to as many events and in-person meetings as possible. And it worked!

Then... as the team grew and my California office expense was going up while the profit was going down, I had to majorly pivot.

Let me tell you, closing on zoom did not come naturally. (I can't be alone in this)

I couldn't buy the idea that people could build trust with me through a computer screen. 

Finally my business coach asked: "Why do you think that?"

I didn't have an answer.

I replaced the belief. Started closing at 80%.

I've learned that most sales problems are internal. It's a mindset.

We doubled our booked calls after I started focusing on me and my team's personal brand.

Prospects already recognize my name. They've read the insights. Trust is built before I send the first message.

If your personal brand:

- gives a glimpse into who YOU are
- adds specific value (insights, lessons, frameworks)

It's going to pre-qualify leads and shorten your sales cycle.

Here's your nudge to put the effort into your personal brand to propel your business.

Our mastermind has helped 100’s of founders in 12+ countries. Many of them exceeding $10M.

We saw a gap in our offer. 

It’s FANTASTIC for founders who want to learn and apply what we teach, themselves.

Lately we’ve had founders come to us wanting a “done for you” system. So we rallied and delivered.

Now we also offer a done-for-you go-to-market solution. What that looks like:

- Positioning & pricing overhaul
- Full marketing team that books calls
- Complete sales team that closes deals

Goal: Get you to tens of millions in revenue.

We build the engine. You keep control of the outcomes. 

It's not cheap. But neither is staying stuck at $3M for another year.

I started running 5 miles a day... for work. 

I help founders get to $10M. It’s intense. My job requires me to:

- Think clearly
- Help people at a high level
- Constantly be on back to back calls

I found that movement kept me energized and focused.

I started by walking 5 miles a day and that evolved.

Your routine can look different. Your mind/body just needs something.

Here's some ideas (other things I do daily)

- Breath work
- Meditate
- Lifting 
- Bike

Try incorporating just one for 30min daily and see how your work improves.

Funny Story. A client asked me how we came up with “Focused Founder.”

When I started, I was on this mission to help UN-focused founders.

Before focused founder I advised some founders that were all over the place.

I learned that focus isn’t something you just pick up. It’s a part of who you are.

So I asked myself a better question:

“What if I just worked with founders who were ALREADY focused?” 

Such a simple concept but it changed the trajectory of this business.

Today the meaning has evolved. I used to believe it was the founders who were nose deep in work and learning. but focus literally means Hearth.

FOCUS literally means HEARTH. The center point. The place everyone gathers around and focuses on. 

And that's exactly what founders need. A purpose. Something to rally their team around. 

When you do that correctly and focus on your mission and values, your mission becomes reality much faster.

Want a map to $20M?

I’ve helped 5 founders reach $10M+ and MANY more on their way. Here’s the pattern I see... 

Most founders are flying blind. 

They know their revenue number. 

But they don't know: 

- Which traffic sources are actually converting 
- Where they're losing leads in the sales process
- What free cashflow should look like at their stage 
- Whether their pricing reflects the value they deliver 

So I built a free spreadsheet to send you. The $20M Leveraged Growth Engine. (see images)

My whole message is: Scale Happily.

What's wild to me, most founder problems trace back to the FIRST things we sacrifice.

- Time with family
- A real eating routine
- A consistent sleep schedule
- Not trading health for wealth

Learn WHY founders get stuck and HOW to get un-stuck: https://lnkd.in/dtwUdbJm

I was just telling a buddy about one of our fastest growing founders (Jan Rippingale, CEO of BluBanyan) 

She was in the mid-seven figures (growing fast, but drowning).

After a year of working with us, she crossed $830K/month and said she’s never felt CALMER.

Here's what changed.

The Problem:

- Remote, disconnected team
- Growing revenue, bleeding cash
- Jan was drained and unmotivated

What We Did:

1. INSTALLED CASH BUFFERS
She didn't realize how much cash they needed in reserves. Now they have months of buffer.

2. GOT SELECTIVE WITH CLIENTS
She got rid of the "I'll take any business" mindset. Bigger contracts. Better negotiation. 

3. MADE PROFIT THE NORTH STAR
Zero-based budgeting. Every dollar of profit is accounted for.

4. CLARIFIED MISSION & VISION
Every team member knows why they're there. The vibe is different. The team has fun while doing hard work.

If you’re drowning like Jan, start with one step to regain control.

Comment MONEY and I’ll send you a financial/budgeting process to get to $10M+. (make sure you're following me or you won't get it)

I see founders sell their companies for $50K when they could have stuck it out and sold for MILLIONS. 

This is exactly why we mandate all founders in our mastermind to take 7 days off every quarter.

Being a founder is INTENSE. Most want to quit 10-30% of the time.

My advice?

Have those feelings on a beach. Take 7 days off with NO laptop.

When you're on the beach thinking "I want to quit," you realize:

"I'm not even at work. Why am I thinking about this?"

You can assess the thought clearly.

You’ll likely realize you just needed space to: 

- regulate
- process those feelings
- remember why you love what you do and where you’re going.

Be the founder who takes care of themselves. The one who pushes through the trenches and gets to see their business thrive.

Unpopular opinion:

You don't need a new strategy to hit $10M.

You need to STOP abandoning the one that's already working.

What's something you've overthought in your business that turned out to be simpler than you made it?

A tech startup founder just got started with us. He asked how to build a “winning team”. 

Here’s step one. 

At least once a month, you have to look at the entire month and ask:

- How many demos did we run?
- How many sales did we close?
- How many leads did we generate?
- How far were we from what we projected?

Then we have to go BEYOND the numbers.

The REALLY important question: What happened throughout the month?

- Were you going to too many conferences?
- Did you have to fix product stuff?
- Did personal problems come up?

You need to identify what's stopping you. Then take that stuff off your plate.

You don't want excuses stopping your growth.

Learn exactly how to build a winning team: https://lnkd.in/dPUDAxTR

Open video: Building A Winning Team on youtube.com

Founders who make it to $10M+ are often highly creative people. The definition of “creative” in this case is probably NOT what you’re thinking.

The best form of creativity is actually a very functional type of person that follows frameworks and models.

Even the best artists follow frameworks. They learn:

- Composition
- Color theory
- Brush techniques

Business growth is the same. There’s no reason to start from scratch. 

Here's your framework:

- Cold outreach
- Partnerships
- Content
- SEO
- Ads

Then make micro-adjustments based on YOUR market. 

That’s the creativity.

I met a guy in Vancouver years ago.

He was past $1M. Needed to get to $10M.

$10M is actually simple. It's the same formula for everyone:

1. You already have a product that works
2. Position it so the market understands what you do/knows they need it
3. Get in front of as many people as possible
4. Deliver more customer outcomes for less money over time

Here's why this founder was stuck:

He said: "I can't sleep. All I think about is how am I going to do this?"

He was SO stuck in the "how" that he couldn't hear anything I said.

"I gotta figure it out. I gotta figure it out."

Analysis paralysis. Complete mental loop.

I see founders do this often. They overcomplicate it.

"What if I did this funnel?"
"What if I tried that channel?"
"What if I rebuilt the product?"

It's funny, but if you're stuck in this loop, humor usually gets you out.

I asked him: "What's your favorite way to waste time?"

He looked confused. "What?"

"Like, when you're procrastinating. What do you do?"

"I... I don't know. Watch YouTube videos about productivity?"

"So you're watching videos about how to be productive instead of being productive?"

He laughed. First time in our conversation. That laugh broke the pattern.

When founders get too intense about the outcome, they disconnect from reality. They stop seeing what's right in front of them.

My secret to helping founders in crisis:

Help them relax.

Really, its that simple but also so powerful.

When a company is in trouble it's important for the founder to:

- slow down
- lower the intensity
- change their cadence

Something unexpected happens. 

They start to:

- raise unexpected capital.
- pull out X-factor solutions.
- follow their intuition instead of their anxiety.
- close a massive deal they never would have seen under pressure.

Exactly how I go about this: (link article)

First question I ask every new client:

"What's costing you money that could be making you money?"

Every company has at least one.

Most common example: Support.

As you scale, support costs go up. Margins get squeezed. Founders panic.

The fix?

Price support based on urgency.

- Low urgency client? Weekly check-ins. Lower price point.
- High urgency client? 24/7 access. Premium price.

Support goes from an expense to a profit center.

Same team. Same infrastructure.

Just different pricing logic.

I was just golfing with some founders and it dawned on me, most businesses don’t have this kind of Client/CEO relationship.

But how cool that we do!

I vet every founder before accepting them, so we have a lot in common (only accept ~4%)

We HAVE to be particular. 

We have to have founders in a community of like-minded, hard working, family forward individuals for this to work.

Some things I vet for:

- Are they coachable? 
- Are they here to just take? Or will they also give?
- Do they know where they are/where they're going? Are there blocks? 
- Do they know what the decision making processes are inside their business? 
- Do they know how much it'll cost if they DON’T take action in a certain direction?
- How are they with finances? Do they have trauma around finances/does that need to be addressed? 
- How are they with time? Can they look long-term and short-term consistently, or are they kind of in one of those?

If they don't meet the mark, are they able to change quickly?

I'm really proud of the success we have and it's greatly because of the community we've fostered.

One of our founders went from $8K/month to $1M ARR in 4 months.

Here's what moved the needle:

1. Went after larger contracts
2. Outbound at scale (ramped up emails from 200 daily to 2000+)
3. Cash flow structure (shape contracts so money comes in faster)

Sudipta runs CXsphere, an AI-driven customer engagement solutions software.

He was missing a framework and that's what we gave him.

Most founders are 3 tweaks away from profitable.

https://lnkd.in/ec8635pa

Open video: Sudipta of CXsphere - From $100k to 1m ARR in 4 months on youtube.com

Sudipta of CXsphere - From $100k to 1m ARR in 4 months

Recess

Recess.tv is an all-in-one business management platform built for fitness and wellness professionals. It enables studios and independent instructors to manage scheduling, payments, marketing, and client engagement—through both desktop and branded mobile apps.

At Recess.tv, I manage the full sales cycle—from prospecting to closing—while ensuring ongoing client success post-sale. I work closely with boutique fitness studios and wellness businesses to help them adopt and grow with Recess.tv’s all-in-one platform.

Key Responsibilities:

Own the end-to-end sales process: prospecting, cold outreach, discovery calls, product demos, objection handling, and contract negotiations.

Identify and engage qualified leads across various verticals including yoga, pilates, strength, and HIIT studios.

Deliver personalized product demonstrations, showcasing Recess.tv’s features such as branded apps, check-in, in-app purchases, scheduling, and kiosk mode.

Build long-term relationships with clients post-sale, supporting onboarding and maximizing platform adoption and ROI.

Collaborate with internal teams to align client feedback with product improvements and go-to-market strategies.

Account Executive | Empowering Fitness Studios | SaaS Growth & Retention

BULA Wellness

As a Mindset and Consciousness Coach, I am dedicated to guiding individuals toward realizing their highest potential and achieving their most meaningful goals. 

My coaching sessions are client-led, creating a space where clients can openly explore their aspirations, identify barriers, and gain clarity on their path forward. Together, we unlock potential by focusing on mindset shifts, expanding self-awareness, and establishing concrete, achievable objectives. 

I support each client in developing empowering strategies and thought patterns that foster resilience, confidence, and a sense of purpose, helping them create a life aligned with their true desires.

Mindset Strategist Coach

Nivoda

As a Business Development professional at Nivoda, I'm excited to be part of a groundbreaking company that is transforming the global jewelry trade. 

Our mission is to simplify and make diamond sourcing accessible to businesses of all sizes and locations. With an innovative platform and a diverse, talented team, Nivoda is leading the charge to increase sales and margins while eliminating the operational burden of sourcing diamonds and gemstones. 

I'm here to help businesses unlock new opportunities, optimize their operations, and thrive in the ever-evolving jewelry industry.

jason@nivoda.com

Growth Partner | Streamlining Global Jewelry Trade | Driving B2B Success & Efficiency

CodeCrew INC

As a Business Development Lead at CodeCrew, I’m passionate about skyrocketing organic email list growth and crafting strategic email marketing campaigns that drive real results.

At CodeCrew, we specialize in creating some of the best organic email list growth opportunities by bringing together multiple brands for exciting and impactful giveaways. But that’s just the beginning—our expert email marketing strategies ensure these new leads engage, convert, and stay loyal.

How do we make it happen?

Personalized Automation: We craft targeted email sequences that nurture leads and drive conversions at scale.
Engaging Content: From compelling subject lines to dynamic visuals, our emails are designed to grab attention and boost engagement.
Segmentation & Optimization: We analyze and refine every campaign to ensure the right message reaches the right audience at the right time.
Deliverability Excellence: Our strategies ensure your emails land in inboxes—not spam folders—maximizing open rates and revenue potential.
I’m all about maximizing returns with every collaboration. When we connect the customers of exciting startups and established brands, it unlocks incredible growth opportunities for everyone involved.

Who doesn’t love irresistible offers combined with a shiny new list of high-quality leads? That’s the formula for maximum ROI, and I’d love to help your brand tap into it.

Let’s work together to unlock your brand’s potential!

Book a Meeting- https://calendly.com/jasoncodecrew/codecrew-jason

Business Development Lead | Driving Growth & Partnerships

Coders Connect 

At Coders Connect, we specialize in technology recruitment for start-ups across the globe. 🚀 With a focus on Software Engineering, Data Engineering, DevOps, QA Automation, Artificial Intelligence, Machine Learning, and Data Science, we are built from technology communities that understand the nuances of these fields. 🌍

My role involves driving growth and forging partnerships that enhance our recruitment capabilities. We provide a comprehensive hiring life-cycle experience that includes everything from talent identification to offer management. Most importantly, we ensure a smooth onboarding process and ongoing support for both our clients and candidates. 💙

Together, we create meaningful connections that lead to successful placements and satisfied clients!

📧 jason@codersconnect.co.uk 
🌐 www.codersconnect.co.uk 
💼 http://bit.ly/codersconnectjobs

Senior Business Development Partner | Software Engineering

Toon Boom Animation

MANAGED ACCOUNT WITH THE SALES CENTRE:

As a Business Development Executive at Toon Boom, I am passionate about empowering artists and studios to unleash their creativity with our industry-leading software, Storyboard Pro and Harmony. 

Our tools are designed to provide both enthusiasts and professionals with the artistic freedom to create in any style, making the animation process more efficient and effective.

With a client roster that includes the world’s largest 2D animation studios, I work closely with these creative powerhouses to bring their ideas to life, guiding them from initial concept to final screen. 

Whether it's developing new partnerships or enhancing existing relationships, my goal is to ensure that our clients have everything they need to succeed in the dynamic world of animation. Together, we are transforming ideas into breathtaking animated stories!

Business Development Specialist | Animation Software Education

CYDEF 

MANAGED ACCOUNT WITH THE SALES CENTRE:

As a Business Development Representative at CYDEF, I am proud to be part of a team that delivers comprehensive, state-of-the-art cybersecurity protection to organizations of all sizes. Our mission is to make cybersecurity accessible and affordable, ensuring that you don’t need to be an expert to feel secure. We take on the heavy lifting, responding to attacks on your behalf so you can focus on your core business.

I invite you to reach out if you’d like to take advantage of our free 30-day endpoint security assessment and discover how we can enhance your organization's cybersecurity posture.

Please get in contact if you would like to benefit from a free 30-day endpoint security assessment 

https://calendly.com/jason-bhq/meeting-with-cydef

Business Development | Channel Partner

The Sales Centre

As a Customer Success Manager specializing in lead generation. I am dedicated to ensuring our clients not only meet but exceed their growth targets. 

By partnering closely with each client, I gain a deep understanding of their unique needs and challenges. I then leverage our advanced tools and strategies to drive high-quality leads that convert effectively. 

My focus on delivering measurable results and continuously optimizing our approach empowers businesses to transform prospects into loyal customers, fueling long-term success.

Talks about #sales, #marketing, #salestech, #outsourcing, and #leadgeneration

Customer Success Manager

As a Business Development Representative, I thrive on connecting with new prospects and driving growth through a hands-on, results-driven approach. 

My day-to-day focus is on building and nurturing relationships through strategic cold calling, email prospecting, and leveraging LinkedIn Sales Navigator. With expertise in platforms like Apollo and Dux-Soup, I create personalized, high-impact outreach strategies that cut through the noise and engage potential clients. 

My toolkit includes advanced email sequencing and multiple scraping tools to source and qualify leads with precision, fueling a continuous pipeline of high-quality opportunities. 

Passionate about growth and skilled in the art of outreach, I’m dedicated to transforming potential into thriving client relationships.

Sales & Business Development Executive

eTeacher Group

As a Business Development Representative with eTeacher Group, I’m passionate about helping students worldwide access high-quality education. eTeacher Group is a global leader in developing schools and course material tailored to an international audience. 

With cutting-edge infrastructure, we currently run five online schools in nine languages, reaching over 40,000 students in 2020 alone. 

My role focuses on connecting with new clients and partners, expanding our reach, and supporting educational growth by sharing eTeacher Group's vision of accessible, engaging, and culturally diverse online learning experiences.

Arum Group Holdings

As a Sales & Production Manager at Arum Group Holdings from January 2010 to January 2020, 

I led sales and production efforts for construction and paving projects across corporate, commercial, and residential markets. 

Specializing in end-to-end project management, from initial design to final completion, I played a key role in delivering high-quality construction solutions that met strict schedules and budgets. I also managed the manufacturing of cast stone pavers, flagstones, and custom concrete products, ensuring exceptional quality and durability. 

Collaborating closely with architects and engineers, I helped ensure seamless project execution tailored to clients' specific needs, contributing to Arum Group’s reputation for excellence and reliability in the construction industry.

Sales & Production Manager 

With a diverse background spanning Financial Services, SaaS, Recruitment, Cybersecurity, Email Marketing, Organic Lead List Growth Strategies, Software Animation and B2B Global Jewelry Trade, I bring a wealth of experience in Sales, Business Development, and Customer Success. 

My passion lies in crafting strategic sales approaches that are tailored to the unique needs of each industry, driving revenue growth, and building long-lasting client relationships.

I thrive in dynamic environments, whether it’s navigating the complexities of financial solutions, leveraging cutting-edge SaaS technologies, or addressing the evolving challenges of cybersecurity. My ability to adapt and deliver results consistently exceeds expectations.

In addition to my core expertise, I specialize in brand partnerships for joint giveaways, helping brands collaborate on strategic campaigns that not only amplify reach but also drive high-quality lead generation. 

By aligning complementary brands, I create initiatives that engage target audiences, boost customer acquisition, and deliver measurable ROI—all while sharing the workload and resources. 

My goal is to foster win-win partnerships that enhance brand visibility and cultivate lasting customer relationships.

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The Battle

Apoorva Pande

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