Positioning for tech companies. Author of the best-selling books Obviously Awesome and Sales Pitch.

April Dunford is the world's foremost authority on product positioning for B2B technology companies. As a consultant, April helps companies make complex products easy to understand and love. After a 25-year career as a VP of Marketing at various fast-growing technology firms, she has consulted with 300 technology companies, including Google, Epic Games, Postman, and others. April is the acclaimed author of the best-selling book, "Obviously Awesome," which delves into the art of positioning, and the newly released, "Sales Pitch," which unveils the secrets to crafting a winning sales narrative in the market.

April Dunford

Velou

Product Marketing Lead

Axel Tech Management

Founder

Foundation

Senior Product Marketing Manager

Getware

Demand Generation and Growth

ACG World

Product Marketing Manager

Assistant Brand Manager

OMYGO

The idea is to build a platform that would help users to CREATE as well as EXPERIENCE ‘Surprise’ on any occasion. Through OMYGO, users (C2C) can purchase a gift and anonymously inform (Surprise) their loved ones that they will be receiving something.

Head Of Growth Marketing

Reliance Energy Limited

Assistant Manager

I help B2B SaaS reach the right segment with the right value proposition| Growth @ Foundation

I'm a results-driven marketing leader with more than 10 years of experience bringing B2B SaaS and Gen AI products to market at high-growth companies. I have a proven track record in building robust pipelines, launching innovative products, and leading cross-functional teams. 

Expertise: 
Product marketing - ICP, Value comm, Differentiated positioning, Sales enablement, GTM planning
Demand generation - Outbound, Content, ABM, Events, Performance marketing

Tech stack:
Salesforce, Hubspot, Marketo, Asana, Trello, Notion, Apollo, Zoominfo, 6Sense, Sendoso, Google (Data Studio, Console, Analytics, Ads, Tag Manager, Optimize), SemRush, Meta Ads, Sales Navigator, Splash, Unbounce, WordPress, Highspot, Showpad, Klue, Yesware, Confluence, Hotjar, Amplitude (beginner), Pendo, Adobe Creative Suite

Areef Syed

taplio

The Battle

April Dunford

Areef Syed

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?