Positioning for tech companies. Author of the best-selling books Obviously Awesome and Sales Pitch.

April Dunford is the world's foremost authority on product positioning for B2B technology companies. As a consultant, April helps companies make complex products easy to understand and love. After a 25-year career as a VP of Marketing at various fast-growing technology firms, she has consulted with 300 technology companies, including Google, Epic Games, Postman, and others. April is the acclaimed author of the best-selling book, "Obviously Awesome," which delves into the art of positioning, and the newly released, "Sales Pitch," which unveils the secrets to crafting a winning sales narrative in the market.

April Dunford

Dan Olsen

Product Management Trainer, Author, and Speaker helping executives build great products and strong product teams

My passion is building great products. I'm a hands-on product leader, consultant, and trainer who helps companies build and optimize their products and product teams. I wrote the bestseller The Lean Product Playbook (Wiley).
My clients include Facebook, Microsoft, Amazon, Walmart, Sam's Club, Box, Uber, HP, Nike, Taco Bell, One Medical Group, Medallia, and Financial Engines.
I am a Stanford MBA with a strong technical background and deep expertise in product management, UX design, analytics, marketing, and Lean Startup.

Product Management Trainer & Consultant

🔎 Looking for a good Product Conference nearby? I'm happy to share my annual list of the top Product Conferences. There are over 50 planned. Which one(s) are you planning to go to?
🤓 I'm excited to speak at Mind the Product Chicago, ProductCamp Pittsburgh, Product Leader Summit, and Product-Led Alliance's AI Product Summit.
👋 I hope to see you at one or more of them!
#productmanagement #conference

Product Management Leader, Consultant, Trainer & Speaker helping leaders build great products and strong product teams

While there’s been plenty of speculation about the future of product management, those of you working in the field know how challenging (and rewarding

Open article: Your Guide to the Best 2026 Product Conferences by Dan Olsen • 6 min read

Your Guide to the Best 2026 Product Conferences

It's rare to have the chance to gather and chat with fellow Product Leaders, so I want to thank Vapi for the amazing dinner they sponsored in SF! Was awesome to reconnect with old colleagues, meet new ones, and discuss how AI is impacting our product work. Big thanks to Jerry Young, Utkarsh Pandey, Nathalie Criou & Nick Robin for organizing!
Check out all those smiles 😀
Mike Komadina GENIA JACQUES Hendrick Lee Serge Doubinski Tushar Garg Tom Alterman Mikayla Johnson Elena Luneva
#productmanagement #ai #healthtech #healthcare

🌟 Looking for a new role as a Staff Product Manager working on AI? Check out this job posting from Affinity.co, the leading CRM for Private Capital (VC & PE): https://lnkd.in/gx_CYKre
#productmanagement #ai #crm #vc #pe

San Francisco, California, United States (Remote)

I’m excited to host Sachin Rekhi at Lean Product Meetup tonight to share his advice on AI-Powered Customer Discovery!
#productmanagement #ai #discovery

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Had a great time with David Bland on his "How I Tested That" podcast discussing how product teams can leverage Vibe Coding and AI. Check out video at https://lnkd.in/gkfDmUxq 
▪️ Vibe coding allows for rapid prototyping and testing 
▪️ Prototyping should focus on learning rather than just building
▪️ Rushing to high fidelity prototypes can miss opportunities 
▪️ Understanding customer problems is crucial for product success
▪️ AI can assist in generating ideas but lacks judgment in prioritization
▪️ PM fundamentals are key to creating successful products
#productmanagement #ai #vibecoding

Open video: Dan Olsen & David Bland: Vibe Coding Advice for Product Teams on youtube.com

Dan Olsen & David Bland: Vibe Coding Advice for Product Teams

👀 Don't miss Sachin Rekhi's advice an AI-Powered Discovery Thu 3/5 at Lean Product Meetup: https://lnkd.in/gU3G-EY8 📖 Plus win Teresa Torres' Continuous Discovery Habits from unitQ. Join on Zoom or in person. See you there?
#productmanagement #ai #discovery

Helping product managers master their craft in the age of AI | 3x Founder | ex-LinkedIn, Microsoft

The PMs who win in the next wave won't be the ones who figured out how to prompt to build. They'll be the ones who figured out how to run 10x the customer learning with the same team.

Here's why that matters right now.

AI has handed engineering teams a jetpack. Cursor. Codex CLI. Claude Code. The delivery side of product development — build, specify, launch — is being automated at a breathtaking pace. But as Andrew Ng recently pointed out, the real bottleneck today isn't coding. It's discovery.

While everyone raced to accelerate shipping, the question mark moved upstream. We now have the ability to build faster than we've ever been able to learn. And building fast on the wrong insight isn't speed — it's just expensive mistakes, sooner.

The good news: the same AI revolution is quietly making discovery dramatically more powerful too. A few of the emerging use cases:

1️⃣ Analyzing feedback at scale. What used to require a researcher and two weeks can now be done by a PM in an afternoon — feeding thousands of NPS verbatims, support tickets, or app reviews into an AI and getting back a structured synthesis of themes, patterns, and verbatim quotes.

2️⃣ Automating feedback rivers. Tools like Reforge Insights, Enterpret, and Kraftful now continuously monitor customer feedback across every channel and surface actionable signals without anyone having to manually triage.

3️⃣ AI-moderated user interviews. Platforms like Reforge and Listen Labs are making it possible to run interviews at a scale that was never feasible with human moderators — turning what used to be 10 interviews into 100.

4️⃣ Discovery via prototypes. With vibe-coding tools like Lovable, v0, and Bolt, PMs can now build functional prototypes and gather real behavioral data — heatmaps, drop-offs, in-product surveys — before a single line of production code is written.

5️⃣ Natural language metric analysis. Ask your database a plain-English question, get a chart back. No SQL. No waiting for a data analyst. The feedback loop between a hypothesis and an answer just collapsed from days to minutes.

The teams that wire these workflows together won't just be better informed. They'll develop a sharper product intuition — the kind that David Lieb (Founder of Google Photos, Partner at YC) described as "the world's most sophisticated machine learning model ever created."

Join me Thursday, March 5th at the Lean Product Meetup with Dan Olsen in Mountain View, CA where I'll be sharing the exact 10 AI discovery workflows I now rely on to help me decide what's worth building faster 👉 https://lnkd.in/gfrJVsd3

Had a great time chatting with Jason Knight about how Vibe Coding is the New Product Team Superpower. Links to audio and video podcast episode below.
#productmanagement #ai #vibecoding

B2B Product Consultant | Fractional CPO | Startup Mentor | Host “One Knight in Product” Podcast

Feeling the vibes! My new podcast interview with Dan Olsen is out, and we go deep on Vibe Coding, what product managers should and should not expect, the tools they can use, how to get started, and how to best use it to support the Lean Product Process. Check it out now on your favourite podcast app or YouTube!

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The Battle

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dan Olsen's LinkedIn Performance

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