Positioning for tech companies. Author of the best-selling books Obviously Awesome and Sales Pitch.

April Dunford is the world's foremost authority on product positioning for B2B technology companies. As a consultant, April helps companies make complex products easy to understand and love. After a 25-year career as a VP of Marketing at various fast-growing technology firms, she has consulted with 300 technology companies, including Google, Epic Games, Postman, and others. April is the acclaimed author of the best-selling book, "Obviously Awesome," which delves into the art of positioning, and the newly released, "Sales Pitch," which unveils the secrets to crafting a winning sales narrative in the market.

April Dunford

DemandFlex Consulting

Helping multiple seed to Series-A companies in the US & Canada strengthen their pipeline through demand generation strategy, paid ads and Hubspot marketing ops.

Demand generation and Marketing Ops Consultant

Diversio

Demand gen consultant

(Series-A) | DEI software targeting Midmarket and Enterprise HR leaders

Head of Demand Generation

42 Agency

Owned demand gen/Mops for accounts like Float, Profitwell, Cin7, Mathison, Nudge & Guru.

42/Agency helps B2B SaaS companies lay the foundational pieces to scale their marketing through Performance Marketing, Marketing Operations, CRM Implementations and Growth Strategy.

Senior Demand Generation Strategist

Demand generation & Marketing Operations Strategist

CEO Law

CEO Law is a legal B2B tech startup that connects enterprise companies with corporate lawyers.

Marketing Specialist

Chrysalis

Chrysalis is a disruptive B2B K-12 education technology company funded by Gray Matters Capital which transforms the way children learn in classrooms

Marketing Team Lead

Associate Marketing

Schneider Electric

Marketing Intern

Wipro

Project Engineer - Technical Support

- B2B saas/tech marketer skilled in demand generation and marketing operations with a strong foundation in marketing (master's)
- Immigrant who loves teaming up with genuine people and leaders

TECHNICAL SKILLSET:
CRM and Marketing Automation - Hubspot, Salesforce, Zapier
Ad platforms - LinkedIn ads, Facebook ads, Google ads, Twitter ads, Capterra
Tracking & Data visualization- GA4, Google Tag Manager, Databox
Sales Enablement - Calendly, RevenueHero, Drift, Outreach, Apollo
Audience research - Sparktoro, SEMrush
Certifications - Digital marketing, Customer-Led Growth, Hubspot, Drift

taplio

The Battle

April Dunford

Eugene Wilfred

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