Positioning for tech companies. Author of the best-selling books Obviously Awesome and Sales Pitch.

April Dunford is the world's foremost authority on product positioning for B2B technology companies. As a consultant, April helps companies make complex products easy to understand and love. After a 25-year career as a VP of Marketing at various fast-growing technology firms, she has consulted with 300 technology companies, including Google, Epic Games, Postman, and others. April is the acclaimed author of the best-selling book, "Obviously Awesome," which delves into the art of positioning, and the newly released, "Sales Pitch," which unveils the secrets to crafting a winning sales narrative in the market.

April Dunford

🟧 Hugo H. Macedo 🟧

I help SaaS, AI and fintech teams turn strategic fog into sharp, simple direction.
I sharpen positioning, define ICPs and design GTM motions that leadership teams can actually execute.

My background blends engineering, marketing and venture-building. People who’ve worked with me often call me an “engineer-artist”: I move between hard analysis and creative narrative, connecting ideas, patterns and people. I’m usually the one in the room who names the real problem, reframes it and leaves the team with a sentence everyone can remember.

Over the past two decades I’ve played a similar role in different contexts: the person who finds the signal in the noise and turns it into a path forward.

A few results:
• Built the Product Marketing function at PandaDoc, helping double revenue on the path to a $1B valuation.
• Scaled a digital agency from $1M → $13M in revenue.
• Helped an AI startup grow from $1M → $10M ARR in three years.
• Launched and scaled a telecom business to 300K customers in a saturated market.
• Advised dozens of founders on focus, positioning, GTM and critical growth decisions.

What I’m uniquely good at:
• Seeing patterns where others see noise
• Diagnosing GTM problems and clarifying what matters now
• Articulating the story the product was trying to tell all along
• Making strategy simple, actionable and energising
• Unlocking talented but unfocused teams
• Combining strategic thinking with a very human, honest leadership style

If your company is at a crossroads — unclear positioning, weak narrative, stalled growth, or simply the need for sharper GTM — I’m open to conversations around Product Marketing, GTM leadership and strategic roles where clarity is the key constraint.

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April Dunford

Hugo Macedo

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