Positioning for tech companies. Author of the best-selling books Obviously Awesome and Sales Pitch.

April Dunford is the world's foremost authority on product positioning for B2B technology companies. As a consultant, April helps companies make complex products easy to understand and love. After a 25-year career as a VP of Marketing at various fast-growing technology firms, she has consulted with 300 technology companies, including Google, Epic Games, Postman, and others. April is the acclaimed author of the best-selling book, "Obviously Awesome," which delves into the art of positioning, and the newly released, "Sales Pitch," which unveils the secrets to crafting a winning sales narrative in the market.

April Dunford

Jim Berkman

I’m an experienced startup and GTM executive who has worked with scores of technology startups, multiple VCs, and several F50 companies. I’ve been active as a CMO, CRO, advisor and board member. I am an alumnus of W. P. Carey School of Business at Arizona State University and the Pepperdine Graziadio Business School. 
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Fractional CMO

Narratus is the latin word for storytelling and narrative. We are focused on helping organizations tell customers about the problems they solve, their value to their customers, and their value to their ecosystem. Our services include fractional and interim Chief Marketing Officer consulting, GTM strategy and execution, and functional audits. 

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The Battle

April Dunford

Jim Berkman

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