Positioning for tech companies. Author of the best-selling books Obviously Awesome and Sales Pitch.

April Dunford is the world's foremost authority on product positioning for B2B technology companies. As a consultant, April helps companies make complex products easy to understand and love. After a 25-year career as a VP of Marketing at various fast-growing technology firms, she has consulted with 300 technology companies, including Google, Epic Games, Postman, and others. April is the acclaimed author of the best-selling book, "Obviously Awesome," which delves into the art of positioning, and the newly released, "Sales Pitch," which unveils the secrets to crafting a winning sales narrative in the market.

April Dunford

Can you use my positioning methodology to get yourself a date? I had a fun conversation with Brent Adamson and Shari Levitin on the Selling Isn't Everything podcast, where we talked about a bunch of things like:
♥️ Can you use my book, Obviously Awesome, to position yourself for romance (spoiler - I don't think it's a great idea, but hey, your mileage may vary!)
♥️ "Fractional CMO" is not great positioning (I mean, it's fine in the short term, but let's be honest, marketers can do better)
♥️ Why it's important to think about value and best-fit customers as a matching set
♥️ Why the "insight" step in a sales pitch is so hard to get right, but also critically important. 
This was a fun one!
Episode link in the comments

Contentsquare

Helping Contentsquare manage an important transition as it incorporates two other companies (Hotjar and Heap) and launches a global re-brand.

* Writing web copy + landing pages for the re-branded website
* Writing video scripts, emails social media copy, performance marketing ads for various campaigns (for all three brands)
* Reviewing + editing copy in line with the company's new brand guidelines
* Helping to shape the company's brand guidelines

Senior Copywriter 

Electric Copy

* Research-driven messaging and conversion copywriting for websites
* BOFU content to attract and convert ready-to-buy traffic
* Long-form (but human-friendly) SEO content for SaaS
* Scripts for SaaS products + 'how to' videos

Copywriter and Content Writer 

Creating case studies for clients in marketing, SaaS, and software development. Managing interviews, writing, and design.

Case study writer

Hotjar

* 20+ articles written on UX, CRO, website development, ecommerce, and martech.
* Scripts for YouTube videos

Content writer

Launch Mappers

* Working remotely with the Launch Mappers team on various Growth Marketing projects
* Enabling new conversions/sales/growth for startups through conversion copywriting
* Optimising website messaging and email sequences to meet specific goals (e.g activating users, driving sales)

Lead Copywriter (Freelance)

Various Companies

•	Notable clients include Samsung, Nissan, Braun, Sony, eBay, Mitre Sports, Fairy Liquid, Sky TV, Disneyland Paris, Philips, Puma, Coca-Cola, Moonpig, GlaxoSmithKlein, Adobe, the BBC.
•	Presenting copy and website designs to Sony executives
•	Reviewing copy created by  junior/mid-weight copywriters and providing feedback

Digital Copywriter

BNP Paribas

Digital Copywriter (contract) for Everypaw insurance

Samsung Electronics

Working at Cheil agency, supporting Samsung UK on a number of activities, including:
* Writing and editing web copy for technology product pages
* Writing copy for POS displays
* Misc. copy and proofreading work
* Naming a new technology

Copywriter for Samsung

Greenlight

Freelance position at a large Digital Agency.
* Creating web copy for a household name e-commerce business
* Re-working existing copy in line with new TOV guidelines
* Working with UX and design specialists to improve the user journey
* Planning content around SEO strategy/keywords
* Writing and editing copy for a hospitality organisation

Cambridge Analytica

* Creating and editing promotional brochure and website copy
* Writing social media copy for client pitches

Freelance Copywriter

Hugo & Cat

•	Writing promotional web copy for new Sony technology products during a two-month contract. The content had to be created in line with Sony’s brand concept, ‘be moved’, meant which focusing on the overall user experience. 
•	Working closely with graphic designers, art directors and senior copywriters at Hugo & Cat agency.
•	Following Sony’s tone of voice guidelines so that the copy that could be easily translated into other languages.

Digital Copywriter for Sony

Your SaaS is growing and you’re ready to level up your marketing. But you don’t yet have the in-house resources to create great messaging, copy, and content.

Sure, you could hire a fancy marketing agency. 

But they’ll charge you 3x what I would. (And here’s the industry’s dirty secret: it will probably still be me—or another specialised hired gun like me—doing the work.)

Cut out the middleman and hire me directly for:

•	Messaging that positions your company to win 
•	Punchy web copywriting
•	Bottom-of-funnel SEO content that gives you the right foundations for your long-term inbound strategy

Why me? First, I bring experience from some of the most innovative brands in the world—like Microsoft, Adobe, Sony, Philips, ebay, Hotjar, Contentsquare, and Heap.

Second, I won’t bamboozle you with overcomplicated marketing concepts and processes. I believe that good marketing is straightforward, honest, and practical.

Find me online at www.electriccopy.tech

(But while you’re still here, scroll down to check out my 20+ positive testimonials)

taplio

The Battle

April Dunford

Jon Evans

Followers

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taplio

The Battle

April Dunford

Jon Evans

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}April Dunford's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreApril Dunford's LinkedIn Performance