Positioning for tech companies. Author of the best-selling books Obviously Awesome and Sales Pitch.

April Dunford is the world's foremost authority on product positioning for B2B technology companies. As a consultant, April helps companies make complex products easy to understand and love. After a 25-year career as a VP of Marketing at various fast-growing technology firms, she has consulted with 300 technology companies, including Google, Epic Games, Postman, and others. April is the acclaimed author of the best-selling book, "Obviously Awesome," which delves into the art of positioning, and the newly released, "Sales Pitch," which unveils the secrets to crafting a winning sales narrative in the market.

April Dunford

Tri-State Generation and Transmission Association, Inc.

Manage copywriting of feature stories and blogs for marketing collateral and external communications

Interview technical subject matter experts for storytelling development

Maintain social media and corporate website with content development and updates

Manage, track, and report on marketing and communications programs

Collaborate with the creative team to develop multimedia and graphic content for campaigns and collateral

Contract Communications Specialist

Internet2

Translated complex topics into compelling content through blogs, infographics, storyboards, videos, events, emails, presentations, and social media campaigns to promote tech services and products for 7,000 community members in national research and educational networks

Created 200 videos of events in Adobe Premiere Pro and launched a new YouTube channel to position Interent2 as a leader in convening the research and education community

Managed social media campaigns on Instagram, Facebook, Twitter, LinkedIn, YouTube and Slack, which increased engagement for organic social media content by up to 15% 

Coordinated strategic messaging to advertise industry events at tradeshows, webinars, and conferences for chief information officers and software engineers in the edtech sector

Digital Experience Specialist (Senior Content Manager)

Denver Startup Week

Created content about energy, renewables, and product design for Zebulon Solutions, We Care Solar, and Yes Energy. Wrote articles, blogs, press releases, website pages, brochures, case studies, social media posts, videos, and newsletters to increase sales and support branding efforts

Managed marketing strategy for a headline event during Denver Startup Week. Developed public relations, videos, blogs, flyers and social media for Denver Startup Week to attract 1,000+ people to the Physical Product Showcase in 2019, 2021 & 2022

Managed business outreach, marketing, 40 volunteers, and event logistics to coordinate a Ski Swap for the Boulder Nordic Junior Racing Team to raise $7,500

Wrote the bilingual script on behalf of the Denver Hispanic Chamber of Commerce for the Bravo Awards Gala in 2018 and 2019 with public officials in attendance to raise $25,000

Multimedia Content Manager

36 Commuting Solutions

Coordinated a strategic marketing campaign with the Colorado Department of Transportation that reduced traffic congestion by encouraging 33 percent of 650 program participants who drove alone on US 36 to carpool, vanpool or take the bus.

Created on-brand press releases, tv news segments, webpages, e-newsletters, videos, reports, and marketing collateral for tradeshows and events to reach over 100,000 people per month

Developed personas to target millennial and Gen X customers through video ads on Pandora, YouTube and Facebook for successful B2B social marketing campaigns

Coordinated the storytelling and production of a video about Bus Rapid Transit service on US 36 in support of the Regional Transportation District launching the Flatiron Flyer bus service

Managed a business outreach program with quarterly meetings to support the Denver Regional Council of Governments and the Regional Transportation District, and to educate C-suite executives based along US 36 about commuting options for their employees

Marketing Communications Manager

University of Colorado

Wrote and edited feature articles for a 36-page biannual magazine as part of the University of Colorado’s $1.5 billion Creating Futures campaign

Interviewed subject matter experts and collaborated with faculty, staff, students and alumni across campuses four college campuses to develop 15 donor brochures

Designed the e-newsletter, interviewed subject matter experts and wrote the content sent to 250 fundraising staff members from the Vice President of Advancement

Communications Professional

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April Dunford

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