Positioning for tech companies. Author of the best-selling books Obviously Awesome and Sales Pitch.

April Dunford is the world's foremost authority on product positioning for B2B technology companies. As a consultant, April helps companies make complex products easy to understand and love. After a 25-year career as a VP of Marketing at various fast-growing technology firms, she has consulted with 300 technology companies, including Google, Epic Games, Postman, and others. April is the acclaimed author of the best-selling book, "Obviously Awesome," which delves into the art of positioning, and the newly released, "Sales Pitch," which unveils the secrets to crafting a winning sales narrative in the market.

April Dunford

I am a digital marketing leader with over 10 years of experience scaling B2B acquisition and retention strategies in the telecom, tech, and real estate sectors. I have managed global campaigns, led cross-functional teams, and consistently delivered commercial growth for fast-moving organisations.

With expertise across performance marketing, CRM automation, and lifecycle strategy, I have driven $50M+ in opportunity pipeline, improved campaign efficiencies by 20%+ and led marketing transformation initiatives including MarTech integrations and CRM builds.

Specialties: Growth Marketing, Lead & Pipeline Generation, Small Business Marketing, CRM (Pardot, Salesforce), Meta & Google Ads, GA4, Martech, Demand Gen, B2B Strategy, Data-Led Marketing

I believe that my USP is that I am someone who can deliver on tasks by using my people skills to set up collaboration channels with multiple stakeholders across domains and hierarchies.

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April Dunford

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