Positioning for tech companies. Author of the best-selling books Obviously Awesome and Sales Pitch.

April Dunford is the world's foremost authority on product positioning for B2B technology companies. As a consultant, April helps companies make complex products easy to understand and love. After a 25-year career as a VP of Marketing at various fast-growing technology firms, she has consulted with 300 technology companies, including Google, Epic Games, Postman, and others. April is the acclaimed author of the best-selling book, "Obviously Awesome," which delves into the art of positioning, and the newly released, "Sales Pitch," which unveils the secrets to crafting a winning sales narrative in the market.

April Dunford

For far too long, enterprise brands have been held back by monolithic systems, stifling their ability to innovate and delivering disjointed experiences that fall short of what customers expect. The future of digital commerce isn't about patching up old problems; it's about fundamentally building for what's coming next, demanding true agility and unwavering control.

At KIBO, we're not just participating in this new era; we're leading the charge. As CEO, my mission is straightforward: empower our customers and our world-class team to architect the commerce future they deserve – one that's open, truly flexible, and deeply intelligent. We provide the modern, API-first architecture, built on microservices, that ambitious brands need to break free from legacy constraints and craft the precise experiences their customers demand.

We help enterprise leaders solve their most complex commerce challenges through:
-Composable Commerce: Giving you the power to select and deploy best-of-breed components, where they genuinely add value, transforming your tech stack into a decisive competitive advantage.
-Agentic Commerce & B2B Complexity: Leveraging AI-driven agents to automate complex order and subscription processes, reducing overhead and increasing efficiency.
-Advanced Order Management (OMS): Providing a unified, real-time view of inventory and orders across all channels to deliver flawless customer experiences.

I am passionate about building high-performing teams and partnering with forward-thinking leaders to redefine what's possible in the digital world. Ultimately, sustained success comes down to aligning exceptional people with truly capable technology.

► If you are a business leader looking to move beyond the limitations of your current platform and build a truly future-proof commerce strategy, I invite you to connect.

Specialties: Composable Commerce, Agentic Commerce, B2B E-Commerce, Order Management Systems (OMS), SaaS Leadership, Corporate Strategy, Go-to-Market Strategy, Private Equity, Mergers & Acquisitions (M&A), Digital Transformation.

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April Dunford

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