Positioning for tech companies. Author of the best-selling books Obviously Awesome and Sales Pitch.

April Dunford is the world's foremost authority on product positioning for B2B technology companies. As a consultant, April helps companies make complex products easy to understand and love. After a 25-year career as a VP of Marketing at various fast-growing technology firms, she has consulted with 300 technology companies, including Google, Epic Games, Postman, and others. April is the acclaimed author of the best-selling book, "Obviously Awesome," which delves into the art of positioning, and the newly released, "Sales Pitch," which unveils the secrets to crafting a winning sales narrative in the market.

April Dunford

I’m a DevOps and platform engineer and leader specialising in public cloud and complex high-performance system architectures. I enjoy finding solutions to difficult problems around maintenance, modernisation, automation and DevOps. I have three decades of technical and domain experience across global investment banking, insurance, FMCG, energy, and manufacturing, including supply chain, telecoms, SaaS, and software products. I love working in cross-functional teams where we pragmatically improve the engineering experience for the organisation.

I also write. My debut novel, "Human Software", is about small-town folk fighting back against AI and datacentres. Think "Local Hero" meets "Office Space" in "The Phoenix Project" and you're getting close.

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April Dunford

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