Positioning for tech companies. Author of the best-selling books Obviously Awesome and Sales Pitch.

April Dunford is the world's foremost authority on product positioning for B2B technology companies. As a consultant, April helps companies make complex products easy to understand and love. After a 25-year career as a VP of Marketing at various fast-growing technology firms, she has consulted with 300 technology companies, including Google, Epic Games, Postman, and others. April is the acclaimed author of the best-selling book, "Obviously Awesome," which delves into the art of positioning, and the newly released, "Sales Pitch," which unveils the secrets to crafting a winning sales narrative in the market.

April Dunford

I usually work with B2B and B2C companies in three ways:

1. Nordic market entry: Companies entering Denmark, Sweden, and the broader Nordics. Roles typically involve first-person on the ground, country manager, strategic AE, and Go-To-Market (GTM) to help define, implement, and execute the commercial strategy.

2. Sales & partnerships: Built and scaled partner portfolios, affiliate networks, and direct sales pipelines. GTM lead for enterprise AI platforms (LLM-agnostic, governance, EU AI Act). Deal sizes from transactional to six-figure annual contracts. E.g. retail, SaaS, AI, fintech, marketplace, telecom.

3. AI visibility: Most B2B sites are invisible to AI search. Not because content is bad, but because it's not structured for AI to understand. I help build that data layer with content, schema markup, connected entities, and technical foundations.

A bit about me:
20 years scaling companies across the Nordics and beyond. Part of 5 exits (€30K to €25M) as co-founder, employee, or consultant. I’ve lived the zero-to-one mess, the “we need pipeline yesterday” weeks, the board pressure, and the scaling sprints. I've made mistakes and seen what breaks (and work) when you scale.

The companies I work with are usually here:
Ready to expand but maybe not ready to build a full team. Budget is real, not infinite. You've got traction, and you're ready to push into a Nordic market or get serious about AI visibility - fast, focused, no bloat.

How I usually start (quick audit, clear next steps)
• Market readiness: What’s missing for a Nordic launch that won’t stall in month 2?
• Pipeline leaks: Where are you losing qualified leads or wasting spend?
• Buyer intent gaps: What are buyers searching for that you’re not answering?
• AI visibility: Can AI search find you, understand you, and cite you?

Book a 30-minute call: tidycal.com/simon-hemph/30-minute-meeting. 
We'll look at where you are, what's broken, and whether I can help (contract, freelance, or permanent).

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April Dunford

Simon Ruben Hemph

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