Positioning for tech companies. Author of the best-selling books Obviously Awesome and Sales Pitch.

April Dunford is the world's foremost authority on product positioning for B2B technology companies. As a consultant, April helps companies make complex products easy to understand and love. After a 25-year career as a VP of Marketing at various fast-growing technology firms, she has consulted with 300 technology companies, including Google, Epic Games, Postman, and others. April is the acclaimed author of the best-selling book, "Obviously Awesome," which delves into the art of positioning, and the newly released, "Sales Pitch," which unveils the secrets to crafting a winning sales narrative in the market.

April Dunford

Seasoned, hands-on, client-focused manager with a track record of successfully delivering projects and services to large and small organizations. Proven ability to clearly communicate complex issues to all levels of client and internal organizations. Able to manage complex, high-pressure situations to satisfactory outcomes.

- Over 40 years of experience using technology to solve practical problems. 
- Delivered solutions in Healthcare, Manufacturing, Petrochemicals, Telecommunications, and Not For Profit.
- Experience delivering and supporting solutions on Microsoft 365.
- Extensive experience in data integration, extraction, and analysis using a wide variety of data gathering and storage techniques.
- Delivered in-class and online training for industry and post-secondary learners.
- Broad experience troubleshooting complex computing systems.

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The Battle

April Dunford

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