Positioning for tech companies. Author of the best-selling books Obviously Awesome and Sales Pitch.

April Dunford is the world's foremost authority on product positioning for B2B technology companies. As a consultant, April helps companies make complex products easy to understand and love. After a 25-year career as a VP of Marketing at various fast-growing technology firms, she has consulted with 300 technology companies, including Google, Epic Games, Postman, and others. April is the acclaimed author of the best-selling book, "Obviously Awesome," which delves into the art of positioning, and the newly released, "Sales Pitch," which unveils the secrets to crafting a winning sales narrative in the market.

April Dunford

🌊 The Quiet Stall
2021 was oddly calm.
No clients left my agency, but no fresh ones walked in either. I kept telling myself the mid-pandemic lull would pass - right after we onboarded a few shiny, big-logo accounts.

Six months later I was drowning in mis-alignment: mission creep, late pay, and toxic patterns of entitlement. I clung to them (and an oversize team) out of guilt… until the day I admitted the obvious: “steady” isn’t the same as sustainable.

I slashed the roster, right-sized the team, and promised I’d never let momentum masquerade as growth again.

⚡ The Lightning Weekend
I’ve been a writer for as long as I can remember - scribbling on scrap paper, blogging while friends still battled dial-up. 
I watched three tectonic shifts: dot-com, social, and now generative AI. 
I spectated the first two.
Not this time.

When OpenAI released ChatGPT in 2022, I spent one weekend testing prompts and saw lightning. If small businesses learn to direct the models instead of fear them, we replace guesswork with leverage. 

I went all-in:

🏗️ Built an AI-forward agency for founder-led teams
🌀 Launched the Marketing Power Circle mastermind
🎓 Started teaching AI-driven marketing at York University

💪 Fuel That Shaped Me
One time in grade 9, my mom once faced down a teacher accusing me of cheating - and won. And learned the value of reputation. She reminds me whenever I wobble: “If they don’t support your jump, it’s because they don’t know you can fly.”

My dad - gone a decade - showed the other side of courage: kindness loud enough to adopt the lost (animal and human). And an undying commitment to inclusion (boomer girl dads in India did not have it easy).

From them I learned:

🛡️ Defend what matters - clients, values, reputation - with fire if needed.
🤝 Lead with generosity; it compounds faster than any algorithm.

🚀 Today, Here’s What I Do

🤖🔧 Done-for-you AI Integration – audits, workflows, and automations that cut execution from weeks to hours

🌀 Marketing Power Circle – a small-group mastermind where founders leave each session with something DONE

🎤 Keynotes and Workshops – translating AI buzzwords into daily revenue engines

📣 Let’s Connect
📌 Follow for 5×-weekly prompts, templates, and behind-the-scenes AI experiments

📩 DM “MPC” for the next mastermind cohort

📧 Need a speaker or custom implementation? DM me

If serendipity brought you here, stick around - lightning tends to strike where preparation meets a little wild courage.

taplio

The Battle

April Dunford

Susan Diaz

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