Positioning for tech companies. Author of the best-selling books Obviously Awesome and Sales Pitch.

April Dunford is the world's foremost authority on product positioning for B2B technology companies. As a consultant, April helps companies make complex products easy to understand and love. After a 25-year career as a VP of Marketing at various fast-growing technology firms, she has consulted with 300 technology companies, including Google, Epic Games, Postman, and others. April is the acclaimed author of the best-selling book, "Obviously Awesome," which delves into the art of positioning, and the newly released, "Sales Pitch," which unveils the secrets to crafting a winning sales narrative in the market.

April Dunford

Can you use my positioning methodology to get yourself a date? I had a fun conversation with Brent Adamson and Shari Levitin on the Selling Isn't Everything podcast, where we talked about a bunch of things like:
♥️ Can you use my book, Obviously Awesome, to position yourself for romance (spoiler - I don't think it's a great idea, but hey, your mileage may vary!)
♥️ "Fractional CMO" is not great positioning (I mean, it's fine in the short term, but let's be honest, marketers can do better)
♥️ Why it's important to think about value and best-fit customers as a matching set
♥️ Why the "insight" step in a sales pitch is so hard to get right, but also critically important. 
This was a fun one!
Episode link in the comments

Sauce Labs

Senior Product Marketing Manager

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Representative projects include:
- Collateral refresh, sales enablement, product marketing execution for Release Automation vendor
- Core messaging, value proposition & positioning for cloud security and analytics platform startup

Product Marketing and Sales Enablement Contractor

CloudBees

Director, Product Marketing

Electric Cloud

Aerospike, Inc.

Core Messaging, positioning, content overhaul.

Product Marketing

Grid Dynamics

Director of Product Marketing

Soonr

Cisco

Rebranding and repositioning two acquired web security product lines into a unified message.  Created new core messaging, sales training materials, brochures and more.  Cloud based product line revenues increased 10% year over year.

Product Marketing Contractor

Blue Coat Systems

The Armada Group

Director of Marketing

Key skills and core competencies:

Product Marketing
Answering the three most important questions: "What problem are we truing to fix?", "Who cares?", and "Why is that important?"
Superpowers Go to Market, positioning, messaging, sales enablement, customer advocacy, analyst/press relations, quick study in tech, translating tech speak into resonant messages.

Technology
DevOps, DevSecOps, SDLC security and compliance, Security, systems management.

Segments
Financial services, public sector, healthcare/pharma, manufacturing, software, retail.

Pitch Me! 
Looking for input on a new product or sales pitch from someone who's been there and got the t-shirts?? Pitch Me! In return, you'll get an unvarnished analysis of your positioning, messaging, and sales pitch.

taplio

The Battle

April Dunford

Tim Johnson

Followers

Posts

Engagements

Likes

Performance ScoreApril Dunford's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

April Dunford

Tim Johnson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}April Dunford's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreApril Dunford's LinkedIn Performance