I specialize in building and scaling GTM functions that accelerate growth.

With over 15 years of experience spanning enterprise software and advisory work, I’ve helped companies—from startups to $800M+ ARR—operationalize their value, align cross-functional teams, and drive measurable outcomes across Sales, Sales Engineering, Marketing, Product and Customer Success.

At Alteryx, I led the Worldwide Customer Advisory organization, a 40-person global team responsible for driving revenue, market share, and strategic customer engagement across commercial and public sector accounts. This included oversight of solution architects, solution engineers, industry strategists, and the value engineering team I built from the ground up. 

I led the development of scalable tools and technologies to equip the field with value messaging and customer insights at every stage of the deal cycle—and paired that with enablement programs to drive global adoption and consistency. Together, my team served as trusted advisors to enterprise customers, helping them navigate digital transformation through advanced analytics and automation. Our work influenced over $800M in ARR and directly contributed to a 2–3x increase in average deal size and double-digit improvements in close rates.

I’ve since co-founded a consulting firm and partnered with over 25 growth-stage SaaS companies to sell outcomes. This includes developing value storytelling playbooks, refining executive messaging, training sales and customer success teams, and supporting the creation of scalable tools and business case frameworks. 

My core strength is building programs that are tightly aligned to the sales motion, work cross-functionally across go-to-market teams, and are designed to drive revenue impact.

🔹 GTM Strategy & Execution
🔹 Cross-Functional Team Alignment
🔹 Value Engineering & Sales Enablement
🔹 Customer Experience Management
🔹 Enterprise Advisory & Strategic Customer Engagement

When I am not working, you can find me exploring the world of the arts. For fun, I completed a floral artistry program and enjoy gathering the freshest blooms and making something beautiful. 

Growing up in Wisconsin, then moving to Florida, my happy place became the sunshine and the beach! I also learned to ski in the beautiful Tetons and am can now claim the title of an intermediate skier. 

I look forward to connecting with you!

April Morley

Bart Fanelli

Field Operator and Executive with 25+ Years Experience | All aspects of Field and Revenue Operations. Executive Advisor, Entrepreneur,  Co-author, The Success Cadence:  Unleash Your Organization’s Rapid Growth Culture. Transformational and Results-based Leadership from $60M-$1.5B+ and direct/indirect people responsibility 275+.  Technology career focused on providing exceptional and predictable sales performance through a strong process, methodologies and best practices Globally while remaining coachable and coaching and developing others.  Proven with a history of innovation and building high performing global teams including:

- New build and Re build at scale
- Pre & Post IPO
- Span of Control 275+  
- Revenue $60M to $1.5B+
- Global GTM, Field & Operations
- Global Channel, GSI & MSP Design, Build, Integrate
- Global Field Marketing & Events
- Global Market & Industry Specialization
- Global Sales Messaging & Best Practices 
- Global Value Selling, SaaS Land, Adopt, Expand, Renew (LAER) Framework
- Global Sales Process, Tools, Technical & Leadership Enablement   
  
Specialties: Bridging the Gap between Investment Banking, Venture Capital, Private Equity and Operational Executives. Rebuilding, Start Ups, Team Building, Sales Execution, Sales Leadership, and Global Operations

- 2024 Featured interview “The High Performance Sales Leader” podcast 
- 2023 Featured Interview “Elite Selling” podcast
- 2021 Featured Interview "Legends of Sales & Marketing" podcast 
- 2019 Co Authored "The Success Cadence"
- 2017 HBR "How a Fast-Growing Startup Built Its Sales Team for Long-Term Success"
- 2017 TSIA STAR Award, Innovation in Expand Selling Lead Generation Programs
- 2016 Bronze Medal, Best in Sales Onboarding from the Brandon Hall Group
- 2015 Qvidian Sales Playbooks Revolutionary Award  
- 2014 ATD Global Excellence In Practice, Splunk Sales On-Boarding 
- 2011 BMC Board of Directors Operational Efficiency Award "Honorable Mention" Global Field On-Boarding

Founder

Grow Together

Over the last decade, we’ve scaled high-performance teams at ~40% CAGR.
Not because of a shortcut.

Because of consistency.

Most experienced leaders already know this - but under pressure, we drift from it.

The fundamentals matter, and hard conversations matter.

1. Clarity at the point of entry
- Adults perform better when expectations are explicit
- No ambiguity & No guessing

2. Skill built in the flow of work:
- Not separate training
- Learning → Doing → Improving - on a real cadence

3. Accountability to the operating model:
- Not as control, but as respect
- Ownership sharpens performance

None of this is new.

But disciplined execution of what we already know works is what compounds results.

Lower CAC, Higher Productivity, Predictable Growth

Professional leadership isn’t micromanagement.

It’s clarity + coaching + accountability - consistently applied for High Performance. 

I am Bart Fanelli. I believe in #oneteam. I lead Skillibrium, a platform that helps your team #growtogther for high performance.

I enjoy connecting with fellow GTM leaders who are serious about performance.

If you would like to explore Skillibrium and learn how to create a high-performance team, DM me #oneteam InspiredInsider.com 🎤 Dr. Jeremy Weisz

Surrounded by greatness, with a common understanding that people don’t relate to orders and directions. 

They relate to leadership that creates purpose, belonging, and belief.

Thanks for an excellent discussion Horst Schulze co founder of The Ritz-Carlton Hotel Company, L.L.C. and Leroy Hite  founder of Cutting Edge Firewood Voices To Connect #oneteam

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