I specialize in building and scaling GTM functions that accelerate growth.

With over 15 years of experience spanning enterprise software and advisory work, I’ve helped companies—from startups to $800M+ ARR—operationalize their value, align cross-functional teams, and drive measurable outcomes across Sales, Sales Engineering, Marketing, Product and Customer Success.

At Alteryx, I led the Worldwide Customer Advisory organization, a 40-person global team responsible for driving revenue, market share, and strategic customer engagement across commercial and public sector accounts. This included oversight of solution architects, solution engineers, industry strategists, and the value engineering team I built from the ground up. 

I led the development of scalable tools and technologies to equip the field with value messaging and customer insights at every stage of the deal cycle—and paired that with enablement programs to drive global adoption and consistency. Together, my team served as trusted advisors to enterprise customers, helping them navigate digital transformation through advanced analytics and automation. Our work influenced over $800M in ARR and directly contributed to a 2–3x increase in average deal size and double-digit improvements in close rates.

I’ve since co-founded a consulting firm and partnered with over 25 growth-stage SaaS companies to sell outcomes. This includes developing value storytelling playbooks, refining executive messaging, training sales and customer success teams, and supporting the creation of scalable tools and business case frameworks. 

My core strength is building programs that are tightly aligned to the sales motion, work cross-functionally across go-to-market teams, and are designed to drive revenue impact.

🔹 GTM Strategy & Execution
🔹 Cross-Functional Team Alignment
🔹 Value Engineering & Sales Enablement
🔹 Customer Experience Management
🔹 Enterprise Advisory & Strategic Customer Engagement

When I am not working, you can find me exploring the world of the arts. For fun, I completed a floral artistry program and enjoy gathering the freshest blooms and making something beautiful. 

Growing up in Wisconsin, then moving to Florida, my happy place became the sunshine and the beach! I also learned to ski in the beautiful Tetons and am can now claim the title of an intermediate skier. 

I look forward to connecting with you!

April Morley

MongoDB

• Scaling the BVC practice and COE as experts in business value.
• Innovating GTM approaches to modern SaaS/consumption value selling best practices.
• Supporting all phases of the customer journey.
• Hit our $2B target in 2024. Next target: $5B ARR!

WW Leader, Business Value Consulting (BVC)

• Americas East, Geo Lead and mentor during Americas growth from 2 to 6 BVCs in 2 years (FY22-FY23).
• BVC practice leader during WW Sales growth from $640M to $1.3B ARR (FY20-FY23). 
• Successfully launched WW Business Value Realization (BVR) practice and COE (FY23) ($53M ARR).
• Proposed GTM opportunity to CPO & CTO. Partners team successfully launched in 2023. 
    https://cloud.mongodb.com/ecosystem/
• Assist in BVC recruitment, interviews and candidate selection.
• FY22Q3 Sales All-Hands Recognition - Pre-Sales Contribution (Nov. 2021).
• FY22Q4 Sales All-Hands Recognition - Pre-Sales Contribution (Mar. 2022).
• FY22 Top Worldwide Business Value Consultant (Excellence Club) (Mar. 2022).

Principal Business Value Consultant

As an executive and management advisor, I help customers solve data challenges, understand the value of MongoDB's solutions and advise on competitive differentiators and economic levers.
• Company-wide F22Q2 Award (Jul. 2021) (Own What You Do) 
• Consistent quarterly Sales VP & Solution Consulting recognition for contributions.
• Started as 4th BVC worldwide (NA East focus) to help growth and evolution of BVC practice.

Sr. Business Value Consultant

Canada Life

• Leadership and direction to modernize IT Operations Management practices, technologies.
• Strategy, business cases, performance management, value realization, innovation.
• Led initiative to build and launch Service Management Insights & Analytics service.
• Process improvement: Change Mgmt, Employee Onboarding (HR+IT), Cloud Automation.

Manager, Technology Specialist  - Service Management Office (SMO)

BMC Software

• Worked with executives, management, SMEs to assess challenges, opportunities.
• Developed realistic and compelling ROI business case proposals to client leadership. 
• Quantified business impact, ROI, KPIs to help customers achieve value (pre/post-sales). 
• Helped customers track benefit realization and maximize value from investments (post-sales).
• Worked with diverse internal teams to improve and innovate BMC solutions.
• Developed value-based messaging guides for Sales and Solution Consultants.
• Developed and delivered Sales training materials for value-based selling approaches.
• Promoted to Principal in Oct. 2015
• Served Canada, Central and Eastern U.S. regions, contributing to multiple critical $30M-$50M deals. 
• Joined in early stages of BVC team growth (~15 BVCs WW). Left BMC after team grew to ~80 WW.
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In my time at BMC, I advised on a diverse set of solutions and capabilities encompassing IT Service Management (ITSM), data centre automation (cloud, security (InfoSec/SecOps), compliance, DevOps), performance and analytics and workload/batch automation.

Sr./Principal Business Value Consultant (aka Value Engineer)

BMO Financial Group

• Led teams as part of research, analysis, proposal development and presentations for business and technology trends.
• Technology Outlook for Emerging Technologies.
• Infrastructure Technology Strategies.
• Business performance benchmarking, productivity and outsourcing analysis.
• Audience included technology architects/specialists, management and executives.

Sr. Business Technology Specialist, Enterprise Infrastructure Strategy & Planning

• Program managed and provided leadership expertise for High Performance Culture transformation initiative to improve employee engagement and productivity.
• Led re-design of "Acorn" Continuous Improvement initiative (divisional impact 1,400 employees) - in first year of execution (F2009), resulted in $1.5 million cost savings (750% increase over previous 3 years *combined*) and 16 WorkMonths productivity savings (200% increase over average annual savings), led to the expansion across T&O (3,500+ employees).
• Led program to implement mainframe infrastructure simplification projects (4 unique projects, one of which was implemented under my leadership).
• Successfully mentored junior Project Manager and new employee.

Program Manager/Project Manager, Enterprise Infrastructure PMO

• Led the formalization of enterprise-wide standards for Networks, Information Security and Systems Management products and technology with key stakeholders (including management and executives).
• Developed Opportunity Assessments for standardization and technology innovation.
• Led and contributed to strategic research for management - Linux Statement of Direction, Operations Centre Best Practices Assessment, Legacy Solution Currency.
• Facilitated organization culture Action Plan Team and contributed research and best practices recommendations for management to improve employee independence and empowerment.

Business Technology Specialist, Enterprise Infrastructure Planning

• Produced statements of work and project operational cost estimates for clients evaluating business case feasibility as part of project intake processes.  
• Requirements management, architecture reviews, project scoping/gap analysis and operational cost analysis.

Assessment Technical Analyst

• Managed multiple project teams to deploy intranet, Internet and extranet applications.
• Scope oversight for development and infrastructure operations departments.
• Managed up to $2 million budget project scope and work effort.

Project Manager, Internet Services & PMO

• Performed systems analysis, development and project management roles.
• Key projects included Year 2000 desktop compliance, executive correspondence tracking, corporate intranet portal strategy.
• Focused on Corporate Services organizations including Executive Office, Corporate Marketing & Communications, Legal, Audit and Real Estate.

Information Systems Analyst, Solutions & Applications, Corp. Services

What is "Business Value Consulting"? Put simply, we connect the dots between business needs, technology and value. We strive to understand business and technical challenges, how technology solves problems, and tell the value story (in quantified and qualitative terms) to help leaders make the best decision for their business.

It is the *customer* success that drives our success.

At MongoDB, BVCs help organizations analyze and solve problems with technology and data. 

*************
About Me

Personally, I consider myself a partner with customers, and take pride in a realistic and honest consideration to people, process and organization constraints.  

I thrive in teams with entrepreneurial/startup mindsets, driving real change and innovation, helping organizations improve, adapt and scale.

• Business Specialties: Business Cases/ROI/Value Realization, IT Business Management (ITBM), Strategy & Transformation, Process, Governance, Architecture, High Performance Culture, Performance Management, Leadership, Program/Project Management.
• Industry Specialties: Financials (Banking, Investment, Insurance), Telecom, Managed Service Providers/Outsourcing, Government.

If you are an IT or business change-maker/innovator, please feel free to connect, BUT... please send a note and tell me about yourself and interests - let's focus on quality of connections, not quantity.

Brian Segulich

💥 BVC@MDB is hiring again in the Americas (ideally PT/MT/CT time zones).

Data and AI are underpinning EVERYTHING in tech today. We know and see every day there is a long runway of IT modernization effort that will consume us for the next decade, at the least!

Calling all Business Value Consultants/Value Engineers and Management Consultants looking for a team that is transforming into the modern BVC era of scale and strategic value specialists at one of the most innovative companies in the world.

If you have a strong tech foundation (in any of the areas of data, AI, cloud and Devops), motivated, business-driven, and able to adapt easily between being analytical and strategic, let’s talk!

If you want to take your career to new heights, please apply directly and reach out to say hello!
https://lnkd.in/gasYcTDX 

#BVC #valueconsulting #valueselling #valueengineering #valuerealization #consultingexit #ROIofAI.  Let's go!

Business-Driven. Tech Aligned. Value Focused. BVC@MDB

Open article: Business Value Consultant by mongodb.com

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