I specialize in building and scaling GTM functions that accelerate growth.

With over 15 years of experience spanning enterprise software and advisory work, I’ve helped companies—from startups to $800M+ ARR—operationalize their value, align cross-functional teams, and drive measurable outcomes across Sales, Sales Engineering, Marketing, Product and Customer Success.

At Alteryx, I led the Worldwide Customer Advisory organization, a 40-person global team responsible for driving revenue, market share, and strategic customer engagement across commercial and public sector accounts. This included oversight of solution architects, solution engineers, industry strategists, and the value engineering team I built from the ground up. 

I led the development of scalable tools and technologies to equip the field with value messaging and customer insights at every stage of the deal cycle—and paired that with enablement programs to drive global adoption and consistency. Together, my team served as trusted advisors to enterprise customers, helping them navigate digital transformation through advanced analytics and automation. Our work influenced over $800M in ARR and directly contributed to a 2–3x increase in average deal size and double-digit improvements in close rates.

I’ve since co-founded a consulting firm and partnered with over 25 growth-stage SaaS companies to sell outcomes. This includes developing value storytelling playbooks, refining executive messaging, training sales and customer success teams, and supporting the creation of scalable tools and business case frameworks. 

My core strength is building programs that are tightly aligned to the sales motion, work cross-functionally across go-to-market teams, and are designed to drive revenue impact.

🔹 GTM Strategy & Execution
🔹 Cross-Functional Team Alignment
🔹 Value Engineering & Sales Enablement
🔹 Customer Experience Management
🔹 Enterprise Advisory & Strategic Customer Engagement

When I am not working, you can find me exploring the world of the arts. For fun, I completed a floral artistry program and enjoy gathering the freshest blooms and making something beautiful. 

Growing up in Wisconsin, then moving to Florida, my happy place became the sunshine and the beach! I also learned to ski in the beautiful Tetons and am can now claim the title of an intermediate skier. 

I look forward to connecting with you!

April Morley

Managing Partner & Co-Founder. I modernise traditional FP&A functions and Siloed Data Environments with Digital Ecosystems that work!

I’ve spent my career pulling apart business strategy and operating models to see what really drives performance. My obsession? Finding the hidden levers that unlock scale - the points where a business shifts from running harder to running smarter.

At Minerva Partners, we put this philosophy into practice. No “tick-the-box” software rollouts, no vanity dashboards. We design and deliver modern finance and data ecosystems that actually move the needle - connecting CFO priorities with the technical horsepower of CIOs and CTOs. The result? Faster decisions, actual insights, smarter planning, and organisations that scale with confidence, not chaos.

But the next chapter is even bigger. With Uptio, we’ve turned more than a decade of finance transformation into something entirely new: an AI Agent for FP&A.

Think of it as embedding a virtual team of analysts directly into your finance function - without the cost, without the delays, and without the endless projects. Uptio spots risks, explains variances, runs scenarios, and compounds forecast accuracy every cycle. In other words, it helps you shape the future.

🌍 With roots and experience across Europe, NZ, the UK, and Australia, I bring a global lens to building high-performance organisations. But the common thread I see everywhere? Leaders who are ambitious, but constrained by outdated ways of working.

The real opportunity isn’t just in fixing broken processes - it’s in reimagining how businesses can operate in the AI economy. That’s the future I’m building toward.

Serge Radisic

When Marcus Aurelius wrote Meditations, he wouldn’t have imagined the profound effect it has on people thousands of years later. These were private notes, reminders to himself while he was leading a powerful empire, dealing with war, being 100s of miles from home in a tent with his legions, politics, betrayal, pressure and the positive view about the beauty of life.
  
Himself and his fellow stoic philosophers understood the true nature of the human condition - life does not get easier, but we can get steadier. Struggle is not an interruption to meaning, it’s the very essence where meaning is formed. Many of his lessons are on my office wall as a daily reminders, inspiration and clarity. I’m living proof his teachings can have a substantial positive impact on everyday life.
  
These are not principles which are embodied quickly, it’s a consistent process and lifelong commitment. He reminds us that the obstacle is the way. That pressure reveals who we are. That time is finite. That we don’t control outcomes, only our response. 
  
In a world of constant change, uncertainty, pressure, Marcus Aurelius offers something rarer – inner stillness. Perhaps this is why his words still endure.

Co-Founder & CEO, Uptio.com - The AI FP&A Agent | Co-Founder & Managing Partner, Minerva.com.au

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April Morley

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The Battle

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