I specialize in building and scaling GTM functions that accelerate growth.

With over 15 years of experience spanning enterprise software and advisory work, I’ve helped companies—from startups to $800M+ ARR—operationalize their value, align cross-functional teams, and drive measurable outcomes across Sales, Sales Engineering, Marketing, Product and Customer Success.

At Alteryx, I led the Worldwide Customer Advisory organization, a 40-person global team responsible for driving revenue, market share, and strategic customer engagement across commercial and public sector accounts. This included oversight of solution architects, solution engineers, industry strategists, and the value engineering team I built from the ground up. 

I led the development of scalable tools and technologies to equip the field with value messaging and customer insights at every stage of the deal cycle—and paired that with enablement programs to drive global adoption and consistency. Together, my team served as trusted advisors to enterprise customers, helping them navigate digital transformation through advanced analytics and automation. Our work influenced over $800M in ARR and directly contributed to a 2–3x increase in average deal size and double-digit improvements in close rates.

I’ve since co-founded a consulting firm and partnered with over 25 growth-stage SaaS companies to sell outcomes. This includes developing value storytelling playbooks, refining executive messaging, training sales and customer success teams, and supporting the creation of scalable tools and business case frameworks. 

My core strength is building programs that are tightly aligned to the sales motion, work cross-functionally across go-to-market teams, and are designed to drive revenue impact.

🔹 GTM Strategy & Execution
🔹 Cross-Functional Team Alignment
🔹 Value Engineering & Sales Enablement
🔹 Customer Experience Management
🔹 Enterprise Advisory & Strategic Customer Engagement

When I am not working, you can find me exploring the world of the arts. For fun, I completed a floral artistry program and enjoy gathering the freshest blooms and making something beautiful. 

Growing up in Wisconsin, then moving to Florida, my happy place became the sunshine and the beach! I also learned to ski in the beautiful Tetons and am can now claim the title of an intermediate skier. 

I look forward to connecting with you!

April Morley

Sherri Sklar

Chief Revenue Officer | CRO | CEO | Board Member | GTM Strategic Advisor | B2B SaaS

Sherri is an accomplished transformational change agent and visionary leader known for her ability to rally an entire ecosystem of employees, customers, partners and investors to achieve dramatic new levels of sustainable growth, profit and impact. Her leadership in generating new logo sales, expanding deal size, shortening sales cycles, increasing upsells, cross-sells and retention has resulted in triple-digit growth, record revenues, successful rounds of fundraising and greater valuations at exit.

She has held executive C-Suite positions cross-functionally in Marketing, Customer Success, Partnerships and Alliances, Business Development, Global Sales, and Chief Revenue Officer. A master of growth and profitability, Sherri reinvents the company impact across the entire lifecycle of the customer journey.

She also serves the private equity and investment community as Operating Partner, Managing Partner and Advisor, sought out for her expertise in showing the impact of GTM growth and profitability strategy on the P&L.

During her 30 years in these positions, she helped organizations achieve market leadership (Gartner Group Top Right Quadrant) status, Product of the Year recognition, 800%+ growth rates, standing ovations among employees and customers, profitability during challenging market conditions and highly successful liquidity exits.  

She has held several Board Director roles, currently serving on the HBS Women Alumni Association Board where, as Chair of Programming, she helped achieve an 875% growth in memberships.

Passionate about helping humanity improve the environment so all living beings can thrive with greater health and prosperity, Sherri’s personal mission is to make a difference in the world by solving society’s toughest challenges.  Sherri was chosen to be one of 22 out of hundreds of other high performing executives in Mayor Bloomberg’s first initiative to make NYC the Cleantech Capital of the world. She has further led the charge by volunteering her management and leadership talent to contribute a blueprint for growth for many non-profit organizations.  

Sherri has earned multiple awards recognizing her outstanding leadership including “Top 50 CRO’s to Watch”, a finalist as the “Top Fractional CXO/Advisor of the Year (2024)”, Outstanding Achievement Award, multiple President’s Clubs, 100% Clubs, and Million Dollar Software Club Awards.  Even more rewarding are the endorsements and accolades she has received from people whose lives she touched in every organization she has led.

CEO and Co-Founder

One of the hardest things a company can do is scale.  Companies with great promise can achieve product-market-fit and yet get derailed when they try to grow.  Our purpose is to help emerging growth tech companies maximize their growth, profit, and impact.  We make growth a team sport aligning the entire organization around the customer to deliver real business outcomes. Our Integrated Revenue Engine™ Platform provides the expertise, processes, and tools to develop and execute on a winning strategy.  

What moves the needle to a "yes" with investors, from a "maybe"?  Well, one, consider which investors are the right match for you (relevancy is key).  But also there are some investors that leverage spot on pattern recognition for greater speed.  I would also argue that many other factors such as how "investable" you are, make all the difference in the world.  What makes you investable!  Ahh, that's the secret sauce but it's no mystery.   More to come on this topic!  In the meantime, enjoy this excellent post!

SVP/CRO | AI & GTM Transformation | Fortune 500 & PE | Agent-Enabled Enterprises | Top 2% worldwide

Most founders wait 3 months for a maybe.
These investors decide in 48 hours.

I track high-velocity capital for one reason:
𝗦𝗽𝗲𝗲𝗱 𝗶𝘀 𝘁𝗵𝗲 𝗰𝗹𝗲𝗮𝗿𝗲𝘀𝘁 𝘀𝗶𝗴𝗻𝗮𝗹.

Traditional VC runs on:
committees
consensus
multi-week diligence

By the time alignment happens,
momentum is gone.

The investors on this list move like founders.
They optimize for signal.

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝟲 𝗼𝗳 𝘁𝗵𝗲 𝗳𝗮𝘀𝘁𝗲𝘀𝘁 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄:

1️⃣ Elad Gil (Gil Capital) 
No committee. Just him. 
Backed Stripe, Airbnb, and Instacart before the hype.

2️⃣ oren zeev (Zeev Ventures) 
Manages $2B+ solo. 
Zero analysts. Zero meetings. If he likes it, he wires.

3️⃣ Harry Stebbings (20VC) 
Decides on the first call. 
$400M Fund. 25% hit rate to $50M ARR.

4️⃣ alana goyal (Basecase) 
The "Pre-Idea" Investor. 
She doesn't wait for traction. She invests before you launch.

5️⃣ Nichole Wischoff (Wischoff Ventures) 
Focus: "Unsexy" businesses (Logistics, Mfg). 
If you're building in the real world, she moves fast.

6️⃣ Mike Annunziata (Also Capital) 
Focus: Nuclear, Space, Defense. 
Proving that "Deep Tech" doesn't have to mean "Slow Capital."

𝗥𝗘𝗔𝗟𝗜𝗧𝗬 𝗖𝗛𝗘𝗖𝗞

The 3-month diligence process isn't rigor.
It’s indecision.

Speed isn’t recklessness.
It’s pattern recognition.

If you’re raising early,
momentum matters more than perfect timing.

The right capital shows conviction quickly.

👉 𝗜 𝗵𝗮𝘃𝗲 𝗮 𝗳𝘂𝗹𝗹 𝗹𝗶𝘀𝘁 𝗼𝗳 𝟰𝟱+ 𝗵𝗶𝗴𝗵-𝘃𝗲𝗹𝗼𝗰𝗶𝘁𝘆 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀
including response patterns and typical check ranges.

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April Morley

Sherri Sklar

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The Battle

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Sherri Sklar

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