Arash Ghaemi

VC Lab

Venture Institute is a free, venture capital training program by VC Lab designed to train and educate the rising tide of new venture capital leaders. The venture institute program consists of two months of focused training, plus an additional two months of practical on-the-job experience which aims to enrich the knowledge base of venture professionals.

Venture Institute | Cohort IV

HeroSwap

Grew HeroSwap, an instant, anonymous cross-chain swap unlocking liquidity for DeSo and beyond. 

Built on DeSo, I forged partnerships with Sui, Solana, and Avalanche apps—teams embedded it, streamlining user onboarding and juicing DeSo’s ecosystem.

Growth Marketing

DeSo Foundation

GTM & Brand Positioning: Designed and executed go-to-market and brand strategies for DeSo’s Layer-1, refining messaging for both retail and institutional audiences: drove an 8× token rally, 1000% user growth, and 10M+ impressions newsjacking Elon Musk buying Twitter.

Marketing Ops from 0→1: Built PR, content, communications, and email-marketing workflows, creating a repeatable framework across multiple app launches.

DeSo Content Creation: Authored 40+ blog posts for DeSo, distilling complex Layer-1 blockchain and DeFi concepts into clear, engaging content across web, social, and educational channels that resonated with retail and institutional audiences.

Ecosystem Alliances: Forged cross-chain partnerships with Sui, Solana & Avalanche applications.
Influencer & VC Outreach: Initiated programs to onboard VCs and KOLs. Entrusted to go on AMAs/podcasts and contributed to awareness and user growth.

Social & Community: Helped manage and educate the community, engaging app builders and co-marketing with the ecosystem to help them GTM.

Growth Marketing Lead

Openfund

Growth Marketing 

Darwin & Goliath

Partnered with Darwin & Goliath’s CEO on growth and UX strategy. 

Building a platform to boost loyalty programs—think quality, reusability, longevity—for deeper consumer ties and higher lifetime value. Shaping digital marketing, SEO, and content for its launch.

Advisor

Lazer Defi

– Advised the Lazer DeFi team on growth strategies to drive token and NFT sales

Lead Growth Strategist

Atlendis Labs

Crafted website copy for Atlendis Labs, an Ethereum DeFi protocol targeting institutional investors. Blended SEO keywords with sharp, investor-focused content for JellyFi’s main site—contract role.

Copywriter

The Defiant

Teamed with Camilla Russo, founder of The Defiant, a top Ethereum media outlet, to craft a paid search strategy. Built and ran campaigns across Google, Facebook, and LinkedIn—3-month contract gig.

Paid Media and Guest Author

Two Prime

Multi-Million AUM Inflows: Led rebranding and institutional GTM campaigns that generated multi-million-dollar capital inflows from hedge funds and family offices.

Viral Institutional Report: Produced an Ethereum market deep-dive report that achieved 3M+ Twitter impressions and converted into 1,000 high-value leads.

Multi-Channel Funnels: Architected and optimized marketing funnels across Google (SEO/SEM), X (formerly Twitter), LinkedIn, YouTube & Email, accelerating lead capture and AUM conversion.

200% MoM Organic Growth: Implemented SEO strategies and on-page optimizations that drove 200% month-over-month growth in organic search traffic for investor-focused content.

Director of Strategy

The Integer Group

Entrusted to lead SEO for Starbucks, the agency’s fastest-growing, most lucrative account—doubled ecomm and Google search YoY with a mix of foundational and advanced tactics. 

Reverse-engineered Amazon’s algorithm to craft a title tag formula for thousands of product pages, spiking rankings and sales across Amazon, Walmart, and Target. 

Teamed with UX to boost design and conversions, built data-driven quarterly reports for execs, and shaped internal SEO processes—guided a creative agency into a digital powerhouse.

Senior SEO Manager

I'm a 0-to-1 growth marketer who architects the engine that attracts and activates developers, users, and capital, turning a protocol's vision into a thriving, self-sustaining community.

I pair Fortune-500 brand craft with hands-on crypto & AI growth campaigns.

Career highlights:

- Built DeSo (layer-1 blockchain) marketing processes from zero to one, including comms, PR, email, and content-driven rebrand, token rallies, and user spikes.
- Sparked significant price action for the token, went viral newsjacking Elon Musk buying Twitter
- Doubled Starbucks’ ecomm and Google search YoY, ignited sales on Amazon, Walmart, and Target, crafted data reports for executives.
- As Bitcoin hedge fund Strategy Director, I pivoted retail to institutional. I co-wrote an Ethereum report that flipped the script and went viral, pulling millions in AUM.

Strengths:

- Growth Marketing & SEO
- Comms & Content Strategy
- Copywriting & PR
- Social + Video Creation
- GTM

I thrive on driving results and unpacking trends, especially in crypto and AI.

Reach out to connect, collaborate, or dive into the industry. 

Check my recs below for the real take on working with me!

Ash Ghaemi

DeSocialWorld

DeSocialWorld (https://desocialworld.com) is one of the most popular global application running on top of the DeSo blockchain. DeSo is open source & open data. DeSocialWorld empowers global creators to own and monetize their Social Media content.

DeSocialWorld - a leading global application built on top of the DeSo blockchain

Simplify Coaching

✔ Successfully delivers team & leadership trainings in both English & Dutch
✔ Customer seniority level: senior director / SVP / CEO
✔ Customers: Holland Innovative, Itility, Samen voor Eindhoven, Terzake, Veiligheidsregio Limburg-Noord, Heuvel Vastgoed, Rotterdamse Mediators Associatie and others
✔ Customers served as a partner of the V-Circle Academy: adidas, Bols
✔ Customers served as a partner of Wendeline de Bouter Coaching, Training & Advies: Imperial Tobacco Benelux, CSK food enrichment and Access Business Group / Amway

Team & Leadership Development | Training & Coaching | Founder @ Simplify Coaching

ASML

Program Manager D&E - Business Managed Equipment

✔ Responsible to mature Cloud Cost Management (2021-2022) 
✔ Responsible to introduce Google as ASML's 2nd global cloud platform (IAAS/PAAS) (2020)
✔ Responsible to introduce Cloud Center of Excellence (2019)
✔ Responsibilities include delivery of a production-ready platform, a team to run it, and an organizational embedment

Core Team member Cloud Center of Excellence

✔ Responsible to initiate and lead a program of 3 projects including DC Improvements and DC Cloud 
✔ DC Improvements: Sourcing & operationalize 3 regional DC's in US and APAC + migrate & decommission 5 on-site DC's
✔ DC Cloud: Establish Cloud Center of Excellence at ASML and introduce Azure as ASML 1st global cloud platform (IAAS/PAAS)

Program Manager Masterplan Data Centers

Unblocktalent

Start-up phase: https://www.unblocktalent.com

Premium blockchain training | Founder @ Unblocktalent

Itility

✔ Responsible for flawless execution of multiple concurrent international projects – see below list of IT projects I delivered while working for Itility
✔ Operational responsibility for the performance of Itility PM colleagues and their project results 
✔ Commercial responsibility to create & obtain client approval for project budgets and statements of work
✔ Member of Itility’s extended Management Team
✔ Speaker at Harvard MBA program & various M&A IT conferences
✔ Trainer at Itility M&A Academy

Senior IT Project Manager @ Itility | See list of successfully delivered projects below

NXP Semiconductors

✔ Situation: NXP and Nexperia planned to separate by Q1 2017. A highly complex project caused by the fact that the carve-out of Nexperia identities was taking place while the merge of NXP IT and Freescale IT was still in progress and, at the same time, this diverse landscape was handed over from one IT service provider to another. In addition, the acquisition of NXP by Quallcomm and its consequences were already looming
✔ Task: Project management based on NXP’s PRINCE2 implementation including all key components such as stakeholder management, progress reporting, financial management, requirements gathering and risk & issue log
✔ Action: Created and pitched a crucial Steering Committee decision document on the business ownership of identity data involving 4 main parties – HR and IT at both NXP and Nexperia | Identified, scoped, staffed and accelerated three project tracks which was a challenge due to the fact that the IAM scope was changed mid-flight due to business reasons | Secured key resources which was a challenge due to the concurrent business priorities
✔ Result: All Nexperia identities separated and ready to be transferred upon deal closure | Source management of Nexperia identities timely secured | Impact of the adjusted identity flow on the user provisioning and user access to business applications was mitigated

IT Project Manager "Orange " | Identity & Access Management

✔ Situation: NXP and Freescale merged per 7 December 2015. The main objective was to move to one joint IT organization (1 IT service provider, 1 set of global IT services, etc.) while achieving a cost reduction. There were 3 candidates: Two existing IT service providers and a new IT service provider. The program and transition scope was different per provider. Consequently, managing the program’s business case was a challenge due to the fact that the program already had to start to achieve its timeline and savings not yet knowing which provider would be selected
✔ Task: Project management based on NXP’s PRINCE2 implementation including all key components such as stakeholder management, progress reporting, financial management, requirements gathering and risk & issue log
✔ Action: Managed program business case & budget | Obtained buy-in from Global Service Owners on program scope and transition approach | Completed Service Provider selection in close cooperation with IT Procurement leads and Global Service Owners | Completed the transition chapter as part of the contract with the selected Service Provider | Ramped-up first four projects in total scope (12): 1) IT service provider selection, 2) Move to 1 global ServiceNow instance including a merged set of global IT service processes, 3) Move to centralized global set of DC & HW management services using Splunk, 4) Global move from a Windows 7 to Windows 10 based image with partial client HW replacement
✔ Result: IT service provider selected for all DC, LAN, Workplace, Service Desk and Security Services | Signed contract with selected IT Service Provider | Business case still intact after Service Provider selection and contract signing | Project teams staffed and executing the service provider transition | Handover completed to the program manager for the transition execution phase

IT Program Manager | IT Service Provider Consolidation

✔ Situation: ASML announced an extended strategic partnership with VDL ETG. The extension focused on the design of new and existing Wafer Handlers as VDL was already manufacturing these. The strategic nature is related to the fact that the partnership 1) enables ASML to focus on its core lithography activities and 2) creates a competitive supply chain instead of a supplier-customer cooperation model
✔ Task: Project management based on ASML’s project management methodology including key components such as requirements gathering, stakeholder management, progress reporting, financial management and risk & issue log 
✔ Action: Wrote IT chapter in the ASML-VDL partnership contract | Implemented governance including business and IT representatives of both ASML and VDL | Developed & implemented IT embassy concept including business & Corporate Security approvals thus enabling ASML and VDL engineers to work together in the same room while using applications from both companies | Designed & delivered business data transfer | Designed & executed IT migration strategy
✔ Result: IT contract in place | IT embassy opened | Successfully migrated all IT services, applications and data related to the Wafer Handler to VDL | IT embassy decommissioned

IT Project Manager | Wafer Handler transition

✔ Situation: ASML acquired Cymer to accelerate development of EUV technology.  EUV is vital to support the semiconductor industry’s transition to the next manufacturing technology, which is needed to create microchips with more functions at a lower cost and that are more energy-efficient, consistent with Moore’s Law
✔ Task: Project management based on ASML’s project management methodology including key components such as requirements gathering, stakeholder management, progress reporting, financial management and risk & issue log 
✔ Action: Lived in San Diego during crucial project phases | Built Interconnect to link ASML’s and Cymer’s global network | Built DC & Infrastructure stack in San Diego so ASML applications could be installed thus enabling business engineers to collaborate | Merged identity landscape thus enabling cross-company application access | Built Workplace Migration Factory and moved all Cymer users to ASML workplace | Built local US Exchange mail environment in order to comply with legal conditions subject to closing | Service Desk services extended to include new sites in scope | Obtained CIO approval for integration scenarios at key moments in project
✔ Result: Integration completed successfully | Enabled Cymer and ASML engineers to collaborate in shared applications | Merged IT landscapes & services as per ASML architectural guidelines

IT Project Manager  | Cymer generic IT integration

✔ Situation: Customer considered to migrate mail commodity service towards cloud solution
✔ Task: Execute & lead feasibility study
✔ Action: Created business case also considering legal, security and service aspects
✔ Result: Decision to postpone implementation of cloud mail solution

IT Project Manager | Feasibility Office365

✔ Situation: Improve stability and redundancy of Identity & Access (IAM) Management landscape 
✔ Task: Project management as per NXP PRINCE2
✔ Action: Lead team of architect, engineers and representatives of service providers to achieve project results
✔ Result: IAM landscape upgraded for key components such as the IAM engine, infrastructure, drivers & processes

IT Project Manager | Identity & Access Management 

De Lage Landen

✔ Situation: DLL initiated a program to consolidate local DC's into global DC's for business, financial and architectural reasons
✔ Task: Replace IT program manager in crucial start phase of the DC consolidation program
✔ Action: Prepared program budget and obtained approval | Ramped up implementation | Ramped up Build & Migrate projects (incl. Athlon integration)
✔ Result: Budget approved | Program execution started | Successful handover to IT program manager after his sick leave

IT Program Manager | DC consolidation

✔ Situation: The existing remote access solution had to be replace globally
✔ Task: Project management as per NXP PRINCE2
✔ Action: Replaced back-end infra in 3 regional DC's | Rolled-out remote access client to third parties and approximately 8500 end users | Decommissioned existing back-end infra | Enabled remote access service on non-NXP managed PC's based on renewed back-end| Executed pilot for smartphone & tablet access
✔ Result: Remote access solution replaced

IT Project Manager | SSL VPN 

I’m passionate about innovative new technologies, focused on delivering results and enjoying guiding teams and professionals to next-level performance.

✅ DeSocialWorld is a decentralized Social Media application. We empower users to be in charge of their content and earn money from Day 1
✅ To support ASML’s innovation roadmap I´ve executed a variety of projects, including the introduction and implementation of public cloud services (Azure & Google)
✅ My recent project at ASML introduces and grows public cloud services (Azure and Google) to support ASML’s innovation roadmap
✅ Simplify Coaching makes professionals and teams perform better

Seems diverse? All the dots are connected. It´s all about connecting technology, business, and people to make a positive, lasting impact

taplio

The Battle

Ash Ghaemi

Edo Koevoet

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