Arash Ghaemi

VC Lab

Venture Institute is a free, venture capital training program by VC Lab designed to train and educate the rising tide of new venture capital leaders. The venture institute program consists of two months of focused training, plus an additional two months of practical on-the-job experience which aims to enrich the knowledge base of venture professionals.

Venture Institute | Cohort IV

HeroSwap

Grew HeroSwap, an instant, anonymous cross-chain swap unlocking liquidity for DeSo and beyond. 

Built on DeSo, I forged partnerships with Sui, Solana, and Avalanche apps—teams embedded it, streamlining user onboarding and juicing DeSo’s ecosystem.

Growth Marketing

DeSo Foundation

GTM & Brand Positioning: Designed and executed go-to-market and brand strategies for DeSo’s Layer-1, refining messaging for both retail and institutional audiences: drove an 8× token rally, 1000% user growth, and 10M+ impressions newsjacking Elon Musk buying Twitter.

Marketing Ops from 0→1: Built PR, content, communications, and email-marketing workflows, creating a repeatable framework across multiple app launches.

DeSo Content Creation: Authored 40+ blog posts for DeSo, distilling complex Layer-1 blockchain and DeFi concepts into clear, engaging content across web, social, and educational channels that resonated with retail and institutional audiences.

Ecosystem Alliances: Forged cross-chain partnerships with Sui, Solana & Avalanche applications.
Influencer & VC Outreach: Initiated programs to onboard VCs and KOLs. Entrusted to go on AMAs/podcasts and contributed to awareness and user growth.

Social & Community: Helped manage and educate the community, engaging app builders and co-marketing with the ecosystem to help them GTM.

Growth Marketing Lead

Openfund

Growth Marketing 

Darwin & Goliath

Partnered with Darwin & Goliath’s CEO on growth and UX strategy. 

Building a platform to boost loyalty programs—think quality, reusability, longevity—for deeper consumer ties and higher lifetime value. Shaping digital marketing, SEO, and content for its launch.

Advisor

Lazer Defi

– Advised the Lazer DeFi team on growth strategies to drive token and NFT sales

Lead Growth Strategist

Atlendis Labs

Crafted website copy for Atlendis Labs, an Ethereum DeFi protocol targeting institutional investors. Blended SEO keywords with sharp, investor-focused content for JellyFi’s main site—contract role.

Copywriter

The Defiant

Teamed with Camilla Russo, founder of The Defiant, a top Ethereum media outlet, to craft a paid search strategy. Built and ran campaigns across Google, Facebook, and LinkedIn—3-month contract gig.

Paid Media and Guest Author

Two Prime

Multi-Million AUM Inflows: Led rebranding and institutional GTM campaigns that generated multi-million-dollar capital inflows from hedge funds and family offices.

Viral Institutional Report: Produced an Ethereum market deep-dive report that achieved 3M+ Twitter impressions and converted into 1,000 high-value leads.

Multi-Channel Funnels: Architected and optimized marketing funnels across Google (SEO/SEM), X (formerly Twitter), LinkedIn, YouTube & Email, accelerating lead capture and AUM conversion.

200% MoM Organic Growth: Implemented SEO strategies and on-page optimizations that drove 200% month-over-month growth in organic search traffic for investor-focused content.

Director of Strategy

The Integer Group

Entrusted to lead SEO for Starbucks, the agency’s fastest-growing, most lucrative account—doubled ecomm and Google search YoY with a mix of foundational and advanced tactics. 

Reverse-engineered Amazon’s algorithm to craft a title tag formula for thousands of product pages, spiking rankings and sales across Amazon, Walmart, and Target. 

Teamed with UX to boost design and conversions, built data-driven quarterly reports for execs, and shaped internal SEO processes—guided a creative agency into a digital powerhouse.

Senior SEO Manager

I'm a 0-to-1 growth marketer who architects the engine that attracts and activates developers, users, and capital, turning a protocol's vision into a thriving, self-sustaining community.

I pair Fortune-500 brand craft with hands-on crypto & AI growth campaigns.

Career highlights:

- Built DeSo (layer-1 blockchain) marketing processes from zero to one, including comms, PR, email, and content-driven rebrand, token rallies, and user spikes.
- Sparked significant price action for the token, went viral newsjacking Elon Musk buying Twitter
- Doubled Starbucks’ ecomm and Google search YoY, ignited sales on Amazon, Walmart, and Target, crafted data reports for executives.
- As Bitcoin hedge fund Strategy Director, I pivoted retail to institutional. I co-wrote an Ethereum report that flipped the script and went viral, pulling millions in AUM.

Strengths:

- Growth Marketing & SEO
- Comms & Content Strategy
- Copywriting & PR
- Social + Video Creation
- GTM

I thrive on driving results and unpacking trends, especially in crypto and AI.

Reach out to connect, collaborate, or dive into the industry. 

Check my recs below for the real take on working with me!

Ash Ghaemi

IMT Residential

Marketing Analyst

EthanTurer.com

●	Author website development and launch: ethanturer.com
●	Virtual book launch and western U.S. van life book tour
●	Audiobook narration and production through Audible and ACX
●	Podcast guest appearances; show content creation on TikTok, Instagram, YouTube, Twitter, and Spotify 
●	Los Angeles Public Library e-book acceptance

Book Marketing & Social Media Networking

New Degree Press

- Innovated the future of Non-Fungible Tokens (NFTs) for authors to transform their readers into co-owners of the book
- Facilitated a successful event-driven book launch on Meta’s Super platform culminating in a record-breaking $3,000 in donations from 37 attendees
- Directed the total publishing process, in collaboration with a business partner, from planning a marketing strategy to managing completion of revisions 
- Designed and instructed a book launch marketing curriculum for authors including a Canva workshop, community building guide, and social media strategy
- Produced numerous playbooks which detailed the steps taken by authors to achieve successful book launches

Head of Community Perks

Product Manager

Creator Institute

- Conducted 30+ virtual interviews and hundreds of hours of online research to produce a 52,000-word manuscript, and coordinated with 5 editors and an art team
- Succeeded at funding a month-long Indiegogo pre-order campaign because of direct outreach and daily social media content, raising $5000 from 142 backers 
- Managed the entire audiobook production process from hiring an audio engineer to narrating and proofing the files for quality assurance 
- Promoted my book on podcasts, notably The Bad Crypto Podcast, and led crypto workshops on Book NFTs, Crypto 101, and Bitcoin for businesses

Book Author

City of San Luis Obispo

●	Streamlined the procure-to-pay process utilizing the Oracle Enterprise Resource Planning (ERP) system 
●	Balanced stakeholders' needs while addressing hundreds of customer service payment requests
●	Processed more than $50 million of checks to vendors and employees on a timely basis

Accounting Assistant 2

Unanimous AI

- Orchestrated an international team which developed growth strategies for cultivating cryptocurrency communities
- Launched and composed 20+ campaigns on MailChimp with over 20,000 subscribers
- Performed data analysis on user behavior in order to make strategic changes that led to increased engagement

Communities Program Manager

Unanimous AI amplifies human intelligence using a technology called Swarm A.I. (also called Artificial Swarm Intelligence). It's a combination of real-time human input and online swarming algorithms. Swarm AI systems can significantly increase the accuracy of predictions and the depth of insights, enabling groups to outperform experts across a range of applications.

Business Development Intern

California Polytechnic State University-San Luis Obispo

- Co-created entrepreneurship curriculum for a senior project class
- Led business model canvas workshops for aspiring entrepreneurs
- Organized teams for a Team Effectiveness Study dealing with AI

Instructional Student Assistant

Cal Poly Entrepreneurs

- Generated over $1000 of savings for our Startup Career Fair Event
- Complied a club budget consisting of over $5000
- Streamlined the reimbursement process by cutting the waiting time in half
- Resolved all previous club debts and frugally managed any new debts
- Assisted with club events and meetings where needed

VP Finance

SLO Partners

- Analyzed 1000+ end users’ application experience and provided data-backed solutions
- Designed an email drip campaign to optimize engagement and retention
- Implemented customer feedback channels to attract beta testers for new application process
- Identified 175 local technology companies as potential leads for growth

Business Intelligence Consultant

My mission is to empower people to control their value.

Author of The Next Gold Rush: The Future of Investing in People
Entrepreneur; Podcast Host; Community Builder; Innovator

In 2018, I had my big idea: "Why can't I invest in people?" and since then I've made it my life mission to empower people and eventually invest in them. People are the most undervalued and fundamental asset class. Every human institution requires people to function but there's currently no way to fairly capture and distribute the value people provide. 

I spent years developing my big idea until I learned about New Degree Press and their goal of community-powered books through empowering authors. I immediately resonated with NDP and decided the best way to spread my idea was to write a book. After 10 months of research, writing, and revising, I accomplished my goal with The Next Gold Rush: The Future of Investing in People.

Writing a book is not a solo sport; It takes a village, or community. I grew to appreciate the power of community writing and publishing as not a side benefit of NDP but the key to success as an author. Authors rely on their fans and readers to not only read the book but engage with its content, tell their friends about it, and ultimately drive sales through word of mouth. Every member of the author's community plays an essential role in the author's success.

These insights led me to a collaboration with Eric Koester, Founder at Manuscripts & NDP, for his next books The Pennymores & Super Mentors. Through his book launches we discovered an amazing opportunity to build his audience with events, social media, PR, and other innovative marketing strategies. 

Our product testing quickly became a full-service marketing agency for authors and creators looking for a one-stop-shop for their next product launch: Community Perks. We will demonstrate to creators the power of investing in their community. 

Are you ready for the future of investing in people? Let's Connect!

taplio

The Battle

Ash Ghaemi

Ethan Turer

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