Arash Ghaemi

VC Lab

Venture Institute is a free, venture capital training program by VC Lab designed to train and educate the rising tide of new venture capital leaders. The venture institute program consists of two months of focused training, plus an additional two months of practical on-the-job experience which aims to enrich the knowledge base of venture professionals.

Venture Institute | Cohort IV

HeroSwap

Grew HeroSwap, an instant, anonymous cross-chain swap unlocking liquidity for DeSo and beyond. 

Built on DeSo, I forged partnerships with Sui, Solana, and Avalanche apps—teams embedded it, streamlining user onboarding and juicing DeSo’s ecosystem.

Growth Marketing

DeSo Foundation

GTM & Brand Positioning: Designed and executed go-to-market and brand strategies for DeSo’s Layer-1, refining messaging for both retail and institutional audiences: drove an 8× token rally, 1000% user growth, and 10M+ impressions newsjacking Elon Musk buying Twitter.

Marketing Ops from 0→1: Built PR, content, communications, and email-marketing workflows, creating a repeatable framework across multiple app launches.

DeSo Content Creation: Authored 40+ blog posts for DeSo, distilling complex Layer-1 blockchain and DeFi concepts into clear, engaging content across web, social, and educational channels that resonated with retail and institutional audiences.

Ecosystem Alliances: Forged cross-chain partnerships with Sui, Solana & Avalanche applications.
Influencer & VC Outreach: Initiated programs to onboard VCs and KOLs. Entrusted to go on AMAs/podcasts and contributed to awareness and user growth.

Social & Community: Helped manage and educate the community, engaging app builders and co-marketing with the ecosystem to help them GTM.

Growth Marketing Lead

Openfund

Growth Marketing 

Darwin & Goliath

Partnered with Darwin & Goliath’s CEO on growth and UX strategy. 

Building a platform to boost loyalty programs—think quality, reusability, longevity—for deeper consumer ties and higher lifetime value. Shaping digital marketing, SEO, and content for its launch.

Advisor

Lazer Defi

– Advised the Lazer DeFi team on growth strategies to drive token and NFT sales

Lead Growth Strategist

Atlendis Labs

Crafted website copy for Atlendis Labs, an Ethereum DeFi protocol targeting institutional investors. Blended SEO keywords with sharp, investor-focused content for JellyFi’s main site—contract role.

Copywriter

The Defiant

Teamed with Camilla Russo, founder of The Defiant, a top Ethereum media outlet, to craft a paid search strategy. Built and ran campaigns across Google, Facebook, and LinkedIn—3-month contract gig.

Paid Media and Guest Author

Two Prime

Multi-Million AUM Inflows: Led rebranding and institutional GTM campaigns that generated multi-million-dollar capital inflows from hedge funds and family offices.

Viral Institutional Report: Produced an Ethereum market deep-dive report that achieved 3M+ Twitter impressions and converted into 1,000 high-value leads.

Multi-Channel Funnels: Architected and optimized marketing funnels across Google (SEO/SEM), X (formerly Twitter), LinkedIn, YouTube & Email, accelerating lead capture and AUM conversion.

200% MoM Organic Growth: Implemented SEO strategies and on-page optimizations that drove 200% month-over-month growth in organic search traffic for investor-focused content.

Director of Strategy

The Integer Group

Entrusted to lead SEO for Starbucks, the agency’s fastest-growing, most lucrative account—doubled ecomm and Google search YoY with a mix of foundational and advanced tactics. 

Reverse-engineered Amazon’s algorithm to craft a title tag formula for thousands of product pages, spiking rankings and sales across Amazon, Walmart, and Target. 

Teamed with UX to boost design and conversions, built data-driven quarterly reports for execs, and shaped internal SEO processes—guided a creative agency into a digital powerhouse.

Senior SEO Manager

I'm a 0-to-1 growth marketer who architects the engine that attracts and activates developers, users, and capital, turning a protocol's vision into a thriving, self-sustaining community.

I pair Fortune-500 brand craft with hands-on crypto & AI growth campaigns.

Career highlights:

- Built DeSo (layer-1 blockchain) marketing processes from zero to one, including comms, PR, email, and content-driven rebrand, token rallies, and user spikes.
- Sparked significant price action for the token, went viral newsjacking Elon Musk buying Twitter
- Doubled Starbucks’ ecomm and Google search YoY, ignited sales on Amazon, Walmart, and Target, crafted data reports for executives.
- As Bitcoin hedge fund Strategy Director, I pivoted retail to institutional. I co-wrote an Ethereum report that flipped the script and went viral, pulling millions in AUM.

Strengths:

- Growth Marketing & SEO
- Comms & Content Strategy
- Copywriting & PR
- Social + Video Creation
- GTM

I thrive on driving results and unpacking trends, especially in crypto and AI.

Reach out to connect, collaborate, or dive into the industry. 

Check my recs below for the real take on working with me!

Ash Ghaemi

Bloq

Led an “internal agency” (PRISMIC) that delivered strategic communications programs for Bloq’s masterbrand, spinoffs, and affiliated projects.

Built foundational strategies and processes for ideation, content development, issues response, and media management

Repositioned the company from a wide-ranging innovation studio to a managed infrastructure provider — in just over 30 days

Provided experienced counsel to Bloq’s executive team and those within the extended family of Bloq’s business network

Mentored team of early-career employees

Chief Communications & Marketing Officer

Chief Communications Officer

Edelman

Provided expert counsel in B2B Digital, online crisis, community engagement, and situations that exceeded conventional public relations practice (e.g., Wikipedia, hacktivism, Dark Web, Reddit, etc.)

Developed and led the firm's four-pillar strategy for creating, integrating, and evangelizing blockchain/cryptocurrency industry capabilities worldwide

Created the firm's global policy for evaluating Initial Coin Offerings (ICOs) on the basis of opportunity, risk, and credibility

Led skunkworks project for integrating blockchain technology into the communications and journalism toolkit

Guided and developed intellectual property for the firm in the areas of crisis/risk, thought leadership, B2B, and blockchain

Published the PR industry’s first proof-of-concept for applying blockchain technology, using bitcoin as a notary service

Led global digital governance, compliance, and ethics

Senior Vice President, U.S. B2B Digital; Leader, Global Blockchain Center-of-Excellence

Delivered expert counsel to the senior marketing, corporate communications, and executive leadership of key clients regarding reputation management, online behavior governance, and community engagement

Led online crisis communications for a number of clients worldwide and across a broad variety of issues, developing an industry-neutral methodology for addressing online crises

Led initiatives for integrating digital skills into standard agency practice, including a well-regarded distance-learning system ("The Belt System"​) that provided 1) manager-level decision support for staffing, 2) global accountability for learning social media skills and 3) the firm's first rigorously data-focused employee development program

Adapted the above "Belt System"​ into an innovative client offering used by global companies in the technology, energy, food, and pharmaceutical industries, earning more than $1M of revenue from what would have otherwise been a sunk cost

Accelerated adoption of social media capabilities in the firm's LatAm and APAC markets

Represented the firm within the media and industry consortia, particularly regarding complex online community engagement topics (e.g., Wikipedia, hacktivism, etc.)

Developed the firm's (and PR industry's) early thought-leadership on blockchain- and bitcoin-related matters

Served as the digital representative within the firm's global ethics committee

Senior Vice President, Digital Integration, Chicago

First senior-level hire at the world's largest public relations firm to focus on the social web and online communities as a strategic communications discipline

Developed the cohort-based "T4" social media training program and methodology, resulting in greatly reduced mid-to-senior-level turnover, higher level of overall social media capability throughout the agency, and broader base of billable services. Training more than paid for itself in terms of additional billings based on new digital skills learned. One cohort project won an industry award.

Guided initial online community engagement for leading companies and brands

Crafted the firm's global online behavior policy and developed Edelman's consultative offering in this important area

Developed and hosted earSHOT, the official Edelman podcast, from 2006 - 2007

Vice President

Kent State University

Developed and produced a brand-new, master's-level online course ("Digital Communities in the Public Relations Context") focused on the core tenets of online community engagement and communications planning

Taught course and advised students, managing the course across two additional instructors

Seven-week program included the history of online communities, digital integration, strategic planning, crisis and risk, ethics, and emerging technology

Lecturer, School of Journalism and Mass Communication, Masters Program in PR

Dryden Marketing Group / G2B Group

Developed, managed, and executed technology marketing and media relations programs for Matrix Semiconductor, Cornice, and CopperEye, contributing measurably to the business development for these startup clients

This work culminated in two companies earning the Technology Pioneers recognition at the World Economic Forum

Developed and executed publicity program for the San Francisco Bay Area return of Thoth, a renowned performance musician and subject of Academy-Award-Winning documentary

Media Programs Manager

Phase Two Strategies

Guided account service and media/analyst relations activities for SRI International, Matrix Semiconductor, Adaptec, PeopleSoft, and others

Account Manager

The Weber Group

Account service and media/analyst relations activities for SRI International, Hitachi Semiconductor, and J.D. Edwards among many others

AC / AAE / AE / SAE

CCO/CMO, Bloq, Inc. | Advisor

With enterprise experience and startup savvy in equal measure, Phil Gomes is a trusted marcomm advisor, strategist, advocate, and mentor. 

Phil leads communications and marketing at Bloq, one of the earliest companies to professionalize blockchain infrastructure and applications. This includes responsibility for the corporate brand and serving as a senior marketing and communications advisor to the company’s diverse spinoffs in decentralized finance, Bitcoin mining, infrastructure, gaming, and more. Among other accomplishments, he led the launch Vesper Finance, which grew into a $1.8 billion protocol at its height, and repositioned the parent company in under 30 days in response to the economic environment of 2020. 

Prior to joining Bloq, Phil was a senior vice president at Edelman, where he guided the world's largest communications firm's initial explorations across two generational technology shifts: social media and blockchain technology. In addition to leading the company’s global blockchain center-of-excellence, he advised executives on crisis communications, issues management, digital integration, and employee engagement across all of the firm’s industries and practices. 

In his near-decade in Silicon Valley, Phil worked with startups and world-class companies, most notably the renowned research firm SRI International. 

Known for industry “firsts,” Phil is widely considered to be the first PR professional to start a blog (2001) and the first to describe and demonstrate the value of blockchain technology in communications (2015). He is a board member at-large for the Association of Cryptocurrency Journalists and Researchers (ACJR).

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Ash Ghaemi

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