If you're interested in creating an incredible product, training cutting-edge models, or building at-scale infrastructure, feel free to connect and send a message.

Archie Hollingsworth

One year ago, we had $1M ARR, three staff, and a part-time SDR in Harry Stebbings.

Since then, we’ve grown by over 3000% and very deliberately hired a world-class founding team.

Why?

Building AI-native products requires obsession and deep care for the user experience.

It is not about layering AI on top or adding more buttons. It is about showing up quietly and exactly when a user needs help.

That team gives the three of us the space to focus on what we do best. 

Obsessing over building the most thoughtful product experience possible.

If you live in your inbox, we would love to meet you, whether you use Fyxer or not.

Matthew, Richard, and I are doing interviews every week. 

If you are in London, we can meet in person. Otherwise, we can jump on a call. 

Comment if you would like to chat and we will reach out.

[Me, Matt and Rich 1 year ago]

One of the disadvantages of founding in the UK is the negative mindset wired into most people.

When you’re ambitious, you’re often met with skeptical questioning. Playing it safe and being considered right is celebrated over being bold. We have a culture of people looking to find the hole in your plan.

Very rarely do people challenge you to be more ambitious. I can count on one hand the number of people who did this before we launched. It feels amazing when someone does. 

You’re taught that if something good goes your way, it means something bad is just around the corner. This is so unhelpful. You don’t have a finite number of wins.

People will often reference their own failures or their friends’ failures instead of building you up with positive energy.

There’s an overemphasis on: 

“What if this doesn’t work?” instead of,  “What if it does?”

I want us to change this narrative, as it’s hurting us so much.

Are you being ambitious enough?

Last year, New York was a satellite office. It’s now transitioning into our central hub for the company, alongside our offices in San Francisco and London.

We spent the past week with our founding US team. 

Our cultures won’t be identical, but we share the same values: moving unreasonably fast, doing whatever it takes to win, and challenging conventional thinking.

[Walking with Matt and Rich, Jan 25]

The view from our HQ could be confused for Hogwarts.

We take a moment each day to walk and talk here as we experience growth you see once in a generation. Over 3,000% last year.

We’re hosting a private evening in 2 weeks to share openly with 12 of the most ambitious engineers who want to hear from and speak privately with our team.

DM me if you’re interested.

No alternative text description for this image

Just opened my Secret Santa.

The Cowboy is wise.

Don’t dwell.

Focus on what you can control.

Execution solves everything.

As the co-founder of Phiture, a leading mobile growth consultancy with a global footprint, I help companies drive measurable business impact through data-driven growth strategies. My team and I pioneered the Mobile Growth Stack framework, enabling brands to scale their mobile businesses effectively.

With an MBA and 25+ years in mobile, I have deep expertise in growth strategy, technology, and execution—spanning technical infrastructure, lifecycle marketing, and change management.

Before Phiture, I led growth at SoundCloud, increasing user retention by 20% through personalized, data-driven engagement. Earlier in my career, I helped shape the mobile gaming industry, developing one of the first arcade shoot-em-up games, Space Impact for the Nokia 3310.

🔹 Passionate about AI, growth, and building high-impact teams.
🔹 Always exploring the intersection of strategy, technology, and execution.

Let’s connect. 🚀

Andy Carvell

Last month I participated in a webinar about AI in Casual Gaming with Roi Nam🔜 UKF, and Matej 🦩 Lancaric and Robert Huynh : great conversation and diverse perspectives on the opportunties and challenges that AI presents to teams and founders who are scaling mobile games titles.  Thanks AB180 - 에이비일팔공 and Reforged Labs for organizing this great session!

https://lnkd.in/ds_vBQhR (edited)

Helping brands grow on mobile at Phiture, the world-leading agency providing Integrated full-stack Mobile Growth services

Open video: Webinar: Scaling Casual Games with AI on youtube.com

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The Battle

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