Fyxer AI

Co-Founder

FYXER People

All the companies from the AI wave of 2016–2017 died. We didn’t.

The timing wasn’t right.

We pivoted to build a human version of the product.

We grew this business to $5M ARR, fully bootstrapped and profitable.

We built various SAAS tools (think Asana etc) that didn't feels like the next generation of products. 

We believed running the human powered version of the product would give us the map to build the best AI version. 

You can’t automate what you don’t deeply understand.

That’s why we’ll win.

Predicting the next email you’ll send.

This year, starting with 4 people, we grew from $1M to $15M ARR.

My role is being the voice of the customer: 

- building the best AI models for predicting the next email you’ll send.
- making sure we make intuitive AI & product decisions.
- making sure we reach the customer who feels email HELL the most.

Archie Hollingsworth

AGI has been a massive distraction for startups. 

For years, the easy bet was that foundation models would keep improving exponentially. 

But it’s now clear that the real differentiators are specialization and context engineering, not raw scale. 

The best AI companies are not getting distracted by AGI, but by mastering how AI is applied.

This is one of the points I shared with Arjun Kharpal (CNBC) at Web Summit, where I joined Ling Ge for a panel on building Europe’s global tech edge.

We believe overhiring kills startups.

In the last 12 months, we’ve grown revenue 30x, even though we started the year with these 3 (and me).

Most fast-growing startups fall into traps: overhiring, losing focus, acting like big companies.

We believe small, exceptional, high-performing teams are the future.

This year, we’ve carefully hired a small team of ambitious, humble and extremely hard-working individuals to help us go faster.

Today, we’re adding $1M ARR per week.

We can go faster though.

We’re carefully hiring 2 world-class engineers to join our team.

DM me if you’re interested.

[Last year’s Christmas party, SF, Dec 24]

People love to hate “996.” 9 a.m is not an early start.

But all that misses the point.

We don’t mandate it; instead, it’s about hiring people who love what they do.

I witnessed it this weekend when an issue occurred at 11 p.m on Friday, and the team has worked tirelessly to resolve it (and still is right now).

That’s the environment we believe in: working alongside people who care as much as you do and challenge you to be better every day.

A small team of exceptional people, working hard on a problem they care about, will always beat a larger, less focused team.

Joshua took the biggest bet of his life last year, joining three founders in a coworking space in Shoreditch. Four months later, he moved to SF to live in a hackahouse and is now leading a team of engineers.

My favourite quote from his talk last night: “We used to have a Slack channel for every time someone visited the website. Now we have a bell for every time we add another $1M ARR.”

You might be asking yourself, have I missed the rocketship moment? How much more upside is there? Are they overhiring or lowering the bar?

There will be a $10B company in our space.

Most fast-growing startups fall into traps, overhiring or acting like big companies.

We believe small, exceptional, high-performing teams are the future.

There is no better offer to a candidate than an extremely ambitious group giving unreasonable effort to the right things.

Surround yourself with insanely ambitious and talented people, and the rest will take care of itself.

Life is not a dress rehearsal.

[Josh last night at a founding eng event]

We are addicted to our phones, from the moment we wake up to the moment we go to bed.

Managing our inbox has become an entire layer of “fake work,” and a burden we no longer need to carry.

We are excited about a future built on AI-native products, ones that do not measure success by how much time people spend using them, but by how much time they gain back.

This video is from my Web Summit keynote this week.

Today we hosted Adam Pisk, founder of BruntWork, a rocketship that has grown to more than 7000 staff in just five years.

Adam was one of our first five users. He signed up on day one after I posted about Fyxer on LinkedIn, and a few weeks later, his whole team joined. For a moment, we had more Bruntwork users than anyone else. 

In the early days, the product was unreliable and a bit rough around the edges, but he stuck with us, gave honest feedback, and never once took a discount. He always believed our success was tied to his.

He visited our hackahouse in SF last year, and today he stopped by to see us in London. It was great catching up with him with Violaine from CS and Eleonora and Assem from engineering.

To all the Adams out there who are supporting us. Thank you. 

We are working extremely hard to make the product better every day.

You cannot say you're customer-obsessed if you only talk to customers. We did extreme things to study our customers.

Unpicking the gap between what customers say and what they actually do is how we’ve grown 25x in the last 10 months.

I met with 🌎 Jessica M. Mendoza from Forbes at Web Summit before going on stage to share more about the last 10 months. Link to article in comments.

Predicting the next email you will write sounds trivial.

After all, you know your inbox, your pipeline, your priorities. Surely a machine can learn that too, right?

In practice, it is one of the hardest problems in applied AI.

Email composition is not pattern-matching. It is intent-recognition, context-recall, tone-shaping, and business-logic sequencing. It requires an understanding of relationship history, implicit urgency, decision dynamics, and the social nuance embedded in every sentence.

Modern models can draft in seconds. The challenge is deciding which paragraphs matter, to whom, at what moment, and why.

AI that feels “human” in email is not about writing text. It is about understanding purpose.

The companies that solve this will not just automate communication. They will reshape how knowledge workers operate by shifting focus from writing to deciding.

Simple on paper. 

Exceptionally hard in reality.

I recently sat down with 🌎 Jessica from Forbes to discuss the last 10 months.

https://lnkd.in/de8irwv5

Open article: 4 Growth Strategies Behind A 10-Month Jump To $25 Million In Revenue by forbes.com

4 Growth Strategies Behind A 10-Month Jump To $25 Million In Revenue

Phiture

At Phiture, we help companies to apply the Mobile Growth Stack to grow their mobile businesses.  Based in Berlin, Germany, we provide strategic consulting and hands-on help to businesses internationally.

Partner & Co-Founder

MobileGrowthStack.com

MobileGrowthStack.com is a resource for growth practitioners, startup founders, CMOs and marketers to learn about growth.  With guest articles from industry experts and staff writers who live & breathe growth, we provide high quality essays, how-to guides and information on all elements of the Mobile Growth Stack.

Editor

Job Pal

Working with the founders of this early-stage startup to assist with growth strategy and tactics.

Advisory Board Member (Growth Advisor)

SoundCloud

Set up and managed a cross-functional User Retention team at SoundCloud as part of the growth organization, comprised of developers, designers, growth marketers and data scientists.

Applied a data-driven approach to developing core growth + engagement.  Specific initiatives included:

- Built and deployed a real-time, multi-channel notification system (starting with mobile push notifications) to deliver relevant, timely and personalised notifications.  This initiative increased user retention by 5% in absolute terms within 3 months of rollout, reactivated millions of dormant users and increased engagement and app usage frequency.  

- Integrated a mobile marketing automation platform to deliver mobile push + in-app messaging, cross-platform notifications and lifecycle email campaigns.  

- Developed a mobile lifecycle program, including re-activation and adaptive on-boarding campaigns, increasing re-activation rate by 2.5% and D1 retention by 3% respectively in initial iterations.

- Implemented of a solid growth team process:  ran weekly growth meetings and increased iteration and cadence of experiments, codified learning, etc.

- Hired full-time team members.

- Generated revenue via referral links, becoming one of the teams in the company to generate inbound cashflows.

Senior PM: Growth (Retention Team Lead)

Leading an entrepreneurial, cross-functional team with a mission to develop, test and scale effective growth strategies in international markets.

New Markets Lead

Defining & implementing strategic mobile growth initiatives to build adoption and usage of SoundCloud on mobile devices.

Senior Growth Manager: Mobile

Defining and executing the growth marketing strategy for SoundCloud’s official mobile apps and HTML5 mobile site in all markets, regions and devices.

Planning and executing metrics-driven initiatives covering full lifecycle and funnel optimisation: from awareness and acquisition, engagement/retention through to monetisation.

Specific areas of influence include:

- App Store Distribution inc. Merchandising & App Store Optimisation
- Implementing and optimising up-sell and cross-sell
- Deep Linking
- Drip campaigns to boost engagement + retention
- Integrations with other platforms to boost reach and retention
- Partnerships & BD with current & future distribution partners in the mobile space
- Internationalisation
- Market analysis & opportunity evaluation:  new platforms, devices and market trends.

Mobile Growth Manager

LikedBy

Early stage startup developing a next-generation social recommendation platform.  Providing close support to many business functions inc. strategy, marketing and product.  Ownership of product roadmap, feature definition, metrics and user experience.

Interim COO

SponsorPay

Developing an end-user strategy for Europe's leading virtual currency monetisation provider.  Researching end-user loyalty and buyer behaviour in a performance advertising context, forming the basis of my MBA thesis.

Strategy Consultant / MBA Intern

Warwick Business School

Studied for the full-time MBA at WBS from Sep 2010 - Sep 2011.  

Studied with an international cohort of 65 from a broad cross-section of industries, sectors and business functions.  Studied  modules including economics, finance, marketing (specialisation), strategy (specialisation), entrepreneurship (specialisation), management accounting, operations, service management, organisational behaviour, modelling and analysis.

Undertook a consultancy project in the field of social/online games monetisation and virtual currency for a leading monetisation provider in Berlin.  The focus was marketing strategy.  My dissertation was based on this research, which studied many aspects of end-user behavior, attitudes, value-perceptions, customer satisfaction, loyalty, retention and profitability analysis.  I received a distinction for this project.

Dean's List x2 (award for outstanding academic performance)

Distinction grade was awarded for the overall MBA

Full Time MBA Student

Metaflow

Metaflow delivered an industry-wide solution to the fragmentation issues in the J2ME app ecosystem, working with mobile carriers and D2C channels globally to provide a content delivery platform for top-tier publishers such as EA Mobile, GLU Mobile, Indiagames, etc.

Sales engineering / consultancy, software development, product support, product management.

Technical Product Manager

Infospace IOMO Studio

Responsible for deployment of mobile games across EMEA region to carrier, aggregator and D2C channels, and for ensuring that the studio built and delivered content which met or exceeded customer requirements.

Deployment and Development Manager - EMEA

Owning customer commitments for games content distribution in Europe.  Launching our i-mode games channel with O2 in the UK.

Program Manager (Eastleigh Games Studio)

IOMO Limited

Developing games and mobile gaming technology in C++/Symbian and J2ME for mobile handsets.  Porting games to new devices and platforms.

Senior Game Developer

As the co-founder of Phiture, a leading mobile growth consultancy with a global footprint, I help companies drive measurable business impact through data-driven growth strategies. My team and I pioneered the Mobile Growth Stack framework, enabling brands to scale their mobile businesses effectively.

With an MBA and 25+ years in mobile, I have deep expertise in growth strategy, technology, and execution—spanning technical infrastructure, lifecycle marketing, and change management.

Before Phiture, I led growth at SoundCloud, increasing user retention by 20% through personalized, data-driven engagement. Earlier in my career, I helped shape the mobile gaming industry, developing one of the first arcade shoot-em-up games, Space Impact for the Nokia 3310.

🔹 Passionate about AI, growth, and building high-impact teams.
🔹 Always exploring the intersection of strategy, technology, and execution.

Let’s connect. 🚀

taplio

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Archie Hollingsworth

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