Fyxer AI

Co-Founder

FYXER People

All the companies from the AI wave of 2016–2017 died. We didn’t.

The timing wasn’t right.

We pivoted to build a human version of the product.

We grew this business to $5M ARR, fully bootstrapped and profitable.

We built various SAAS tools (think Asana etc) that didn't feels like the next generation of products. 

We believed running the human powered version of the product would give us the map to build the best AI version. 

You can’t automate what you don’t deeply understand.

That’s why we’ll win.

Predicting the next email you’ll send.

This year, starting with 4 people, we grew from $1M to $15M ARR.

My role is being the voice of the customer: 

- building the best AI models for predicting the next email you’ll send.
- making sure we make intuitive AI & product decisions.
- making sure we reach the customer who feels email HELL the most.

Archie Hollingsworth

AGI has been a massive distraction for startups. 

For years, the easy bet was that foundation models would keep improving exponentially. 

But it’s now clear that the real differentiators are specialization and context engineering, not raw scale. 

The best AI companies are not getting distracted by AGI, but by mastering how AI is applied.

This is one of the points I shared with Arjun Kharpal (CNBC) at Web Summit, where I joined Ling Ge for a panel on building Europe’s global tech edge.

We believe overhiring kills startups.

In the last 12 months, we’ve grown revenue 30x, even though we started the year with these 3 (and me).

Most fast-growing startups fall into traps: overhiring, losing focus, acting like big companies.

We believe small, exceptional, high-performing teams are the future.

This year, we’ve carefully hired a small team of ambitious, humble and extremely hard-working individuals to help us go faster.

Today, we’re adding $1M ARR per week.

We can go faster though.

We’re carefully hiring 2 world-class engineers to join our team.

DM me if you’re interested.

[Last year’s Christmas party, SF, Dec 24]

People love to hate “996.” 9 a.m is not an early start.

But all that misses the point.

We don’t mandate it; instead, it’s about hiring people who love what they do.

I witnessed it this weekend when an issue occurred at 11 p.m on Friday, and the team has worked tirelessly to resolve it (and still is right now).

That’s the environment we believe in: working alongside people who care as much as you do and challenge you to be better every day.

A small team of exceptional people, working hard on a problem they care about, will always beat a larger, less focused team.

Joshua took the biggest bet of his life last year, joining three founders in a coworking space in Shoreditch. Four months later, he moved to SF to live in a hackahouse and is now leading a team of engineers.

My favourite quote from his talk last night: “We used to have a Slack channel for every time someone visited the website. Now we have a bell for every time we add another $1M ARR.”

You might be asking yourself, have I missed the rocketship moment? How much more upside is there? Are they overhiring or lowering the bar?

There will be a $10B company in our space.

Most fast-growing startups fall into traps, overhiring or acting like big companies.

We believe small, exceptional, high-performing teams are the future.

There is no better offer to a candidate than an extremely ambitious group giving unreasonable effort to the right things.

Surround yourself with insanely ambitious and talented people, and the rest will take care of itself.

Life is not a dress rehearsal.

[Josh last night at a founding eng event]

We are addicted to our phones, from the moment we wake up to the moment we go to bed.

Managing our inbox has become an entire layer of “fake work,” and a burden we no longer need to carry.

We are excited about a future built on AI-native products, ones that do not measure success by how much time people spend using them, but by how much time they gain back.

This video is from my Web Summit keynote this week.

Today we hosted Adam Pisk, founder of BruntWork, a rocketship that has grown to more than 7000 staff in just five years.

Adam was one of our first five users. He signed up on day one after I posted about Fyxer on LinkedIn, and a few weeks later, his whole team joined. For a moment, we had more Bruntwork users than anyone else. 

In the early days, the product was unreliable and a bit rough around the edges, but he stuck with us, gave honest feedback, and never once took a discount. He always believed our success was tied to his.

He visited our hackahouse in SF last year, and today he stopped by to see us in London. It was great catching up with him with Violaine from CS and Eleonora and Assem from engineering.

To all the Adams out there who are supporting us. Thank you. 

We are working extremely hard to make the product better every day.

You cannot say you're customer-obsessed if you only talk to customers. We did extreme things to study our customers.

Unpicking the gap between what customers say and what they actually do is how we’ve grown 25x in the last 10 months.

I met with 🌎 Jessica M. Mendoza from Forbes at Web Summit before going on stage to share more about the last 10 months. Link to article in comments.

Predicting the next email you will write sounds trivial.

After all, you know your inbox, your pipeline, your priorities. Surely a machine can learn that too, right?

In practice, it is one of the hardest problems in applied AI.

Email composition is not pattern-matching. It is intent-recognition, context-recall, tone-shaping, and business-logic sequencing. It requires an understanding of relationship history, implicit urgency, decision dynamics, and the social nuance embedded in every sentence.

Modern models can draft in seconds. The challenge is deciding which paragraphs matter, to whom, at what moment, and why.

AI that feels “human” in email is not about writing text. It is about understanding purpose.

The companies that solve this will not just automate communication. They will reshape how knowledge workers operate by shifting focus from writing to deciding.

Simple on paper. 

Exceptionally hard in reality.

I recently sat down with 🌎 Jessica from Forbes to discuss the last 10 months.

https://lnkd.in/de8irwv5

Open article: 4 Growth Strategies Behind A 10-Month Jump To $25 Million In Revenue by forbes.com

4 Growth Strategies Behind A 10-Month Jump To $25 Million In Revenue

Farmdeals

•Providing strategic direction and overseeing all aspects of the company's operations, driving revenue growth and market expansion.
•Leading the development and implementation of innovative technologies to streamline processes and enhance efficiency.
•	Cultivating strategic partnerships with key stakeholders including farmers, suppliers, distributors, and investors to support business objectives.
•Directing financial management, budgeting, and forecasting to ensure sustainable growth and profitability.
•Fostering a culture of innovation, collaboration, and excellence, empowering employees to achieve their full potential and deliver exceptional results

Chief Executive Officer

Agriconnect

Head of Events

●	Responsible for delivering marketing strategy and brand growth of Agriconnects's multi-million portfolio
●	Lead cross-functional team through product development lifecycle and strategic planning 
●	Directed and launched two events British Farming Awards and CropTec Show for new market expansion
●	Creation and implementation of new digital multimedia platforms
●	Creation, implementation and evaluation of commercial and events' marketing strategy to achieve customer acquisition both B2B & B2C, targets and increase market share.
●	Key member of the senior management team to help develop AgriBriefing's strategic objectives to grow product portfolio.
●	Direct strategic support for senior leadership, providing detailed analysis for new business
●	Developing & launching new multimedia media platforms to increase revenue and lead generation to the business - including Webinars, Podcasts, Apps and Digital events and product platforms
●	Brand development 
●	Expertly manage marketing budgets 
●	Partner with sales representatives during customer consultations to build customer relations to bring in revenue.
●	Manage commercial and event sales marketing strategy to deliver sponsorship and exhibition revenues 
●	Use multi-channel marketing techniques to deliver delegate, sales and other commercial targets (Content marketing, Digital, Email, social media, SEO, PPC and Direct Marketing).
●	Audience development & profiling - CRM and lead generation, segmentation, customer engagement and automated marketing.
●	Conduct Market research 
●	Leverage industry trends and competitive analyses to improve customer relationship-building.
●	Monitor and evaluate campaign success delivered on time and to budget.
●	Referral marketing - Utilising data, event attendees, social media influencers, speakers and exhibitors to promote attendance at events and engagement in marketing campaigns.
●	Creation of post-event and campaign analysis reports which measure sales and marketing effectiveness

Head of Event & Commercial Marketing

Trans Continental Group Ltd

•	Planning, creation and organisation of all marketing literature
•	To help build and strengthen brand awareness ensuring consistency in all materials produced.
•	Design, create and write all editorial copy for advertisements in all related trade press.
•	Work closely with the design department to brief and create all marketing materials, advise on product photography and best use for direct marketing materials, proof reading and product copy.
•	Organisation of Trade Shows and Exhibitions
•	Development and maintenance of company website
•	Creation and maintenance of contact databases
•	All aspects of Email Marketing using the Dotmailer Package / Social Media-Twitter/ Facebook
•	Planning and organisation of marketing materials for Trade Shows and Exhibitions, including website design and product placement.
•	Data analysis to inform Key Performance Indicators and income generation
•	Day-to-day running of the marketing department to include all administration duties
•	Monitor and report sales figures to company directors
•	Set up and maintenance of the company CRM system to be able to use for marketing campaigns, event invites and the use of the CRM reporting system to measure the success of marketing campaigns.

Marketing & Sales Coordinator

Child Action Northwest

•	Development and delivery of all Mix media Sessions
•	Develop and establish the delivery framework for the project to include session plans, session outcomes, and AQA accreditation framework, develop systems and procedures in the form of programme documentation to aid the development and growth of the project.
•	To identify new opportunities, to develop the service, both geographically and service offering and to achieve and contribute towards developing a sustainable service. 
•	Responsibility for developing and maintaining a range of marketing materials and marketing initiatives to promote the service to service users, funders and commissioners. 
•	Be aware of service targets and outcomes to ensure that the project makes a positive contribution to achieving them.
•	Monitor and maintain standards of work to ensure appropriate quality assurance by undertaking feedback from service users and commissioners 
•	Maintain and develop external relationships with commissioners, funding bodies, agencies and existing customers via meetings, telephone calls and emails.
•	Carry out day-to-day administration in support of delivering the project and procedures, assist in the preparation of funding returns and project monitoring and evaluation reports to funders and commissioners. 
•	Represent CANWe Solutions at meetings, conferences and exhibitions as required. 
•	Create advertisement/ marketing materials for volunteer recruitment.
•	Review applications/ interview potential volunteers.
•	Create and Implement HR/best practice procedures for volunteer recruitment ensuring all relevant HR paperwork is complete.
•	Identify training needs of volunteers.
•	Management of Youth Justice Service volunteers.

Volunteer Recruitment & Business Development Coordinator

Subway

•	Co-ordinating and organising promotional and local sponsorship events
•	Planning and overseeing marketing literature
•	Setting up and analysis of POS for stores to establish requirements
•	Data analysis to inform Key Performance Indicators and income generation
•	On-Line marketing Eblasts/Websites/Databases
•	Liaison with external agencies and companies including key partners to promote the company
•	Maintaining and building relationships with businesses to maximise employer engagement 
•	Organising and managing promotional activities
•	Managing promotional teams
•	Set up promotional plans for teams, creating promotional items
•	Use of SWOT analysis to maximise potential within the organisation
•	Through organised promotional activity, increased store sales by 13% 
•	Organising corporate and charitable events

Marketing & Events Coordinator

As CEO of Farmdeals, my leadership is characterised by strategic innovation and a commitment to fostering partnerships that drive revenue growth. With a focus on leveraging technology to enhance efficiency, I'm dedicated to driving the company towards market expansion and sustainable profitability. Our teams success in cultivating relationships with key stakeholders, from farmers to investors, underlines our collaborative approach to achieving business objectives.

Drawing on a rich background in event and commercial marketing, I've honed skills in growth marketing and B2C e-commerce, which have been instrumental in my role at Farmdeals. This experience, coupled with a knack for driving operational excellence and market share increase, has equipped me to inspire my team towards executing strategies that optimize customer engagement and satisfaction, ensuring we are always at the forefront of innovation and excellence in the agri-business sector.

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Archie Hollingsworth

Nichola Bell

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The Battle

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Nichola Bell

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Archie Hollingsworth's LinkedIn Performance

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