Something changed in the world of work.

You used to be able to stand out from the crowd by the virtue of your work, your product or your service. 

You could manage to focus on two things, 
the work itself and building great relationships, 
with your clients, customers or your peers.

You could get away by saying, 
“work will speak for itself.”

But something changed.

The attention economy came in and 
set new rules for this world.

On one hand it created access for people and young brands to stand out on merit rather than influential connections or deep pockets for advertising and marketing.

On the other hand, it made it extremely tough to stand out by just your ‘work’.

It’s 2026 and it’s tough out there.

It’s tough in this noise when everyone else is shouting.
It’s tougher when everyone else is shouting ‘me, me, me…’ 
It’s the toughest when your voice has no value for others.

Today, most brands, company or personal, 
have fallen prey to this noise.

In an effort to ‘guarantee’ success, they’ve started to copy and replicate others who’ve already been there and done that. Without considering the consequences of this ‘me too’ methodology.

The answer lies beyond, ‘Been There Done That’.
It lies in, Be There Do That.

What worked for them may not necessarily work for you.
It’s one thing to get inspired, and another to imitate.

The difference between some brands succeeding and many failing is the way they differentiate them from the rest. Doesn’t matter if it’s a personal brand or a company brand.

It’s easy to stand out when there is no one else like you.

If you create your own category you set the rules, not your competitors. It’s time to take control and stand out in this attention deficit world.

The path is simple, yet not easy.
It starts by mining your unique voice and ends with maximizing its value to your audience.

The path is simple enough, just not easy!
If you need help, ask me.


Archit Raj Thapar

A Software Engineering Leader with 15+ years of experience scaling infrastructure, teams, and technical strategy across SaaS, engineering software, and IoT ventures.
I build high-performing, cross-functional teams to ship enterprise platforms, align system architecture with business objectives, and drive cloud adoption, security compliance, and DevOps maturity.

João Gonçalves

I can confirm that AI has completely transformed how I approach major refactoring.

We've successfully cut costs by 80% while maintaining 100% of the anxiety. Some teams even report HIGHER anxiety levels, which really speaks to the efficiency gains.

People ask me: "Are you worried AI will replace developers?"

I tell them: absolutely not. Someone still needs to mass-click "approve" on 847 AI-generated pull requests and mass-sign the incident reviews.

The future is here. It's faster, cheaper, and exactly as terrifying.
 
cc Malte Ubl 

#AI #Innovation #Refactoring #TheFutureIsNow

The Clean Code guy tried AI coding for 6 weeks.

His take: powerful, yes. But also a time sink. And he's not even sure his project would be behind if he'd just done it himself.

This is refreshing. Not "AI is useless" doomerism.
Not "I built a SaaS empire in 3 hours" LinkedIn fantasy. 

Just a guy with 50 years of experience going "huh, this is tricky."

That's where most of us actually are. We just don't have the follower count to say it without getting ratio'd.

Claude Code's creator, Boris Cherny recently shared how his team actually uses it.

Their #1 unlock? 
Running 3-5 parallel sessions, each with its own Claude instance.

Other highlights:
→ Building and maintaining a CLAUDE md file that teaches Claude YOUR preferences
→ Custom slash commands for repetitive tasks
→ Using subagents for complex problems
→ Voice dictation (you speak 3x faster than you type)

The best developers aren't avoiding AI — they're becoming power users of it.

Credit to Carl Velloti on X, who broke it down into this cheatsheet.

#ClaudeCode #AI #DeveloperProductivity

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}João Gonçalves's LinkedIn Performance

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