Something changed in the world of work.

You used to be able to stand out from the crowd by the virtue of your work, your product or your service. 

You could manage to focus on two things, 
the work itself and building great relationships, 
with your clients, customers or your peers.

You could get away by saying, 
“work will speak for itself.”

But something changed.

The attention economy came in and 
set new rules for this world.

On one hand it created access for people and young brands to stand out on merit rather than influential connections or deep pockets for advertising and marketing.

On the other hand, it made it extremely tough to stand out by just your ‘work’.

It’s 2026 and it’s tough out there.

It’s tough in this noise when everyone else is shouting.
It’s tougher when everyone else is shouting ‘me, me, me…’ 
It’s the toughest when your voice has no value for others.

Today, most brands, company or personal, 
have fallen prey to this noise.

In an effort to ‘guarantee’ success, they’ve started to copy and replicate others who’ve already been there and done that. Without considering the consequences of this ‘me too’ methodology.

The answer lies beyond, ‘Been There Done That’.
It lies in, Be There Do That.

What worked for them may not necessarily work for you.
It’s one thing to get inspired, and another to imitate.

The difference between some brands succeeding and many failing is the way they differentiate them from the rest. Doesn’t matter if it’s a personal brand or a company brand.

It’s easy to stand out when there is no one else like you.

If you create your own category you set the rules, not your competitors. It’s time to take control and stand out in this attention deficit world.

The path is simple, yet not easy.
It starts by mining your unique voice and ends with maximizing its value to your audience.

The path is simple enough, just not easy!
If you need help, ask me.


Archit Raj Thapar

Athena

Venture Partner

ContactOut

Product Designer II

Product Designer I

Mamaearth

Product Design Intern

Zilliqa

As a freelance Product Designer, I recently worked on a website redesign project for Zilliqa, a decentralized blockchain platform. My responsibilities included conducting user research, gathering insights, creating wireframes, and high-fidelity mockups, and working closely with the development team to implement the design.

Throughout the project, I was able to achieve several key milestones:

- Successfully conducted user research which resulted in a 35% increase in user satisfaction on key features of the website
- Led a redesign of the website which resulted in a 14% increase in user engagement and a 22.4% increase in website traffic
- Collaborated with cross-functional teams to successfully deliver. redesign of key pages, resulting in a 18% increase in user retention.

This project allowed me to gain valuable experience in website redesign, user research, and conversion rate optimization. Additionally, working with a client in the blockchain industry gave me an opportunity to deepen my understanding of the unique challenges and opportunities in this industry. Working with Zilliqa specifically, gave me a deeper understanding of the intricacies of decentralized blockchain platforms and the nuances of designing for them.

Freelance Web Designer

Zotalabs

I led the design of ZedPrime, from research to launch. My responsibilities included conducting user research, gathering insights and informing the design process, creating wireframes, and high-fidelity mockups, and working closely with CPO and cross-functional teams to bring the designs to life.

During my tenure at Zotalabs, I was able to successfully design and launched ZedPrime mobile application that improved student engagement by 38%.

I gained valuable experience in user research, usability testing, and design thinking. I also developed strong communication and collaboration skills working with cross-functional teams. Additionally, I deepened my understanding of the ed-tech industry and the unique challenges it presents.

User Experience Designer

Olcademy

- As a UX design intern at Olcademy, I worked on a wide range of projects, including the Course description page, the About us page, and the Referral page. I also worked on designing the design system for the brand. 
- I was responsible for conducting user research through surveys, interviews, and usability testing, to gather insights and inform the design process.
- I was also responsible for creating wireframes and prototypes to communicate design concepts and gather feedback from stakeholders.
- I worked closely with the design team to iterate on designs and ensure that the final product met the needs of users and the business.

Achievements:

- Successfully conducted user research which resulted in a 12% increase in user satisfaction on the Course description page.
- Designed and prototyped a feature that was later implemented in the Referral page section, resulting in a 32% increase in user engagement.
- Collaborated with cross-functional teams to successfully deliver a new design system that improved the efficiency of our design team by 44%

Learning:

- Gained hands-on experience in user research, wireframing, and prototyping
- Developed skills in user-centred design and how to conduct user research
- Improved my ability to communicate design concepts and gather feedback from stakeholders
- Enhanced my understanding of the product development process and the role of design in it.

UX Designer

Freelance UX Designer

Tired of feeling stuck in your design career?

I was too.
As an engineer transitioning into product design, I felt overwhelmed and unsure of how to navigate the change. 
So I spent the past few years honing my skills, learning everything from research to delivery. 

Now, I want to help YOU take control of your design journey, just like I did.

Are you:

- Struggling to progress in your design career?
- Unsure which skills to focus on to become a mid-level or senior designer?
- Seeking guidance to break into tech or design without a formal degree?
- Feeling lost and unsure where to start?

Through my coaching and mentorship, I help designers:

👉 Master the intricacies of the design process
👉 Land coveted design roles
👉 Earn promotions and recognition
👉 Find genuine fulfilment and satisfaction in their careers

Ready to transform your design career?

Book a free consultation with me today- https://calendly.com/muskanbhargava/30min

My DMs are always open to how I can help you - I'd love to say hello!


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Don't just take my word for it:
- "Muskan simplified complex design processes, offering strategies and real-world examples to overcome challenges in product development." - Harshit S., Product Designer 
- "Muskan provided clear career guidance. Her concise, helpful answers were instrumental in navigating my career path." - Anamika T., Junior Product Designer

And see why more designers recommended working with me in the 'Recommendations' below.

taplio

The Battle

Archit Raj Thapar

Muskan Bhargava

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