Something changed in the world of work.

You used to be able to stand out from the crowd by the virtue of your work, your product or your service. 

You could manage to focus on two things, 
the work itself and building great relationships, 
with your clients, customers or your peers.

You could get away by saying, 
“work will speak for itself.”

But something changed.

The attention economy came in and 
set new rules for this world.

On one hand it created access for people and young brands to stand out on merit rather than influential connections or deep pockets for advertising and marketing.

On the other hand, it made it extremely tough to stand out by just your ‘work’.

It’s 2026 and it’s tough out there.

It’s tough in this noise when everyone else is shouting.
It’s tougher when everyone else is shouting ‘me, me, me…’ 
It’s the toughest when your voice has no value for others.

Today, most brands, company or personal, 
have fallen prey to this noise.

In an effort to ‘guarantee’ success, they’ve started to copy and replicate others who’ve already been there and done that. Without considering the consequences of this ‘me too’ methodology.

The answer lies beyond, ‘Been There Done That’.
It lies in, Be There Do That.

What worked for them may not necessarily work for you.
It’s one thing to get inspired, and another to imitate.

The difference between some brands succeeding and many failing is the way they differentiate them from the rest. Doesn’t matter if it’s a personal brand or a company brand.

It’s easy to stand out when there is no one else like you.

If you create your own category you set the rules, not your competitors. It’s time to take control and stand out in this attention deficit world.

The path is simple, yet not easy.
It starts by mining your unique voice and ends with maximizing its value to your audience.

The path is simple enough, just not easy!
If you need help, ask me.


Archit Raj Thapar

Figuring Out 🚀

"Take Charge, Be Impatient and Don't Ever Stop Questioning" - These 3 things will be the guiding light to cross the tunnel of life. 

Coming from an education system that successfully prepares me to be a clerk, PGPM from Vanguard Business School just changed my life overnight. The "Spirit of Vanguard Award" instilled great faith in myself.

1. Take Charge: Life will never be a bed of roses. My stint at Airtel just prepared me for life. When the telecom sector is going through a radical change, "taking charge" was the only option which helped me outperform my senior peers inspite of being a novice.

2. Be Impatient: When you are confronted by a humongous first quarter, you cannot rest on your laurels and let things happen. "Be Impatient" and go all guns blazing each day. I surprised myself by winning the "Rising Star Award".

3. Don't Ever Stop Questioning: I was extremely unambitious till my graduation. But the questioning attitude has given me a glimpse of my true potential and this journey is never-ending. 

Still making mistakes, learning from them, unlearning and relearning at every stage and I am enjoying my ride to the core. Life was, is and always will be uncertain and that what makes it so beautiful 🙂

Some of my Achievements-

Professional:
1. Won the "Rising Star" Award in iimjobs.com
2. Secured 3rd rank nationally for New Account Penetration Index in Bharti Airtel

Others:
1. Won "Spirit of Vanguard" Award (Student of the Year) during PGPM
2. Won 2 Marketing Fests (Winner and Runner-up)
3. Hosted Convocation and Annual Cultural Fest
4. Won Music Competition as a guitarist


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The Battle

Archit Raj Thapar

Ronit Kundu ⤴️

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