Founder at SDR Labs | Father of 2

I spent six years in the trenches of outbound sales. Not theorizing. Not advising from the sidelines. Actually doing it, building lists, testing subject lines at 2am, watching reply rates climb (or tank), and figuring out what separates campaigns that book meetings from ones that get ignored.

I learned that outbound isn't a tactic. It's a system. And most companies are missing pieces:

They have a CRM but no clean data feeding it.
They're sending emails but can't get past spam filters.
They know their ICP in theory but haven't stress-tested it in real conversations.
They want SDRs to perform but haven't built them repeatable plays.

So I started building complete systems for B2B companies, the full stack from infrastructure to execution.

Here's what that looks like:

First, the foundation: domains, inboxes, deliverability setup, tools (Clay, Apollo, HubSpot), and automations that don't break when you scale.

Then, the targeting: defining your actual ICP based on what converts, not what sounds good in a deck. Building lists that matter. Developing offers that get replies.

Finally, the motion: multi-channel campaigns (email, LinkedIn, calls), SDR playbooks and training, live campaign management, and AI-assisted research and personalization that speeds up what used to take hours.

I don't just hand you a strategy doc and disappear. I build it, run it with you, and optimize it based on what the data tells us.

I work with tech companies, startups, and SMBs that need someone who can actually operate, not someone who'll tell them what they should do and leave them to figure out the how.

If you want a GTM system that books meetings and grows pipeline, let's talk.

Ariel Levin

Self-Employed

Senior Executive Advisor, Business Development & Tech Strategy

Melazeta S.r.l. - Gruppo Hind S.p.A.

Board Member, Executive Head of Innovation and Strategy Advisor

Deloitte Digital

Head of Mobile, Senior Manager

Adobe

The Adobe Community Leader Program is a community based program made up of Adobe customers who share their technical expertise with the world-wide Adobe community. The Adobe Community Leader's mission is to provide high caliber peer-to-peer communication educating and improving the skills of Adobe customers worldwide.

All Adobe Community Leaders are expected to exemplify the program fundamentals of product proficiency, enthusiasm, and professionalism towards Adobe and our customer base. In addition, Adobe Community Leaders agree to be active contributors to the Adobe world-wide community by :

• Engaging in peer to peer support in the Adobe forums
• Posting information and technical support
• Writing articles for professional publications
• Speaking at international conferences, events and user-group meetings.

Adobe Community Leader

Adobe User Group Manager

Accenture Italia

Senior SME Adobe AEM and Solution Architect, Manager

K2 Partnering Solutions

Senior Technical and Solution Architect, Manager

Consultancy and AI developing to:
• Engineer and integrate AI platform technologies
• Develop and optimize AI code
• Design AI interactions in new generation systems.

Senior Technical AI Consultant and Senior AI Developer

47Deck

Speaking at conferences, evangelizing technologies such as AI, mobile and Adobe Experience Manager development.
Training and mentoring designers and developers to build successful mobile applications and digital AEM contents.

Senior Technical Trainer and Consultant

Inside Training

Speaking at conferences, evangelizing technologies such as mobile and game development.
Training and mentoring designers and developers to build successful mobile applications and digital games.

Freakpod SA Digital and Communication Agency

Responsible for the day-to-day running of the business with a particular emphasis on marketing and business development. Guiding customers in the development of their digital products and services, from design and engineering to marketing activities.

Chief Technical Strategist: my technical role is to understand how the customers’ products and services are connected to create and deliver innovative projects and improve business results.

Managing Director and Tech Solution Lead

Passionate, dedicated, and inspiring creative developer with a focus on making the impossible easy.
Highly effective inspirational team leader with strong design and development skills. 10 years experience in Product management and active developer for more than 15 years.
His ability to fuse coding prowess with user experience, marketing and business logic enables him to create world-class digital experiences.
Agile expert, focused on building a team’s culture of continuous improvement, increasing efficiency and developing superior products. Sport addicted and enjoy to race Ironman Triathlon. Resilient and always comfortable to face new challenges. 

Things I love:
• Great design and user experience
• Killing process friction
• Unlock innovation
• Digital technology

Personal Strengths: 
• Extensive software and product development experience
• International and cultural awareness
• Team building and interpersonal skills
• Solutions driven.

Skills: C++, Swift, HTML5, JavaScript, Objective-C, Architectures, iOS /Android platform, QNX platform. 

Specialties: Product management, digital marketing, programming, user experience, AI, game development, product concept, mobile development, cross-platform development, public speaking. Building dream teams in diverse working environments, from start-ups to larger organizations.

Andrea's speaking engagements include:

- Adobe MAX, US - Los Angeles: 2005 (including award), 2010
- Adobe MAX, EU - Milan: 2008
- BetterSoftware, EU - Florence: 2011
- BlackBerry DevCon, EU - Amsterdam: 2012
- Creativity Day, EU - Milan and Rome: 2010, 2012, 2013, 2014, 2015
- From A to Web, EU - Milan and Rome: 2007, 2009
- Mobile World Congress, Barcelona: 2009
- SMAU, EU - Milan and Rome: 2005, 2006, 2007, 2008
- Webtech, EU - Milan: 2010
- WhyMCA Mobile Dev Conference, EU - Milan and Bologna: 2011, 2012
- Wif Digital User Experience Festival, EU - Milan: 2010
- Various Adobe and community events all over EMEA.


Follow him @andreatrento
Medium: https://medium.com/@andreatrento

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