Founder at SDR Labs | Father of 2

I spent six years in the trenches of outbound sales. Not theorizing. Not advising from the sidelines. Actually doing it, building lists, testing subject lines at 2am, watching reply rates climb (or tank), and figuring out what separates campaigns that book meetings from ones that get ignored.

I learned that outbound isn't a tactic. It's a system. And most companies are missing pieces:

They have a CRM but no clean data feeding it.
They're sending emails but can't get past spam filters.
They know their ICP in theory but haven't stress-tested it in real conversations.
They want SDRs to perform but haven't built them repeatable plays.

So I started building complete systems for B2B companies, the full stack from infrastructure to execution.

Here's what that looks like:

First, the foundation: domains, inboxes, deliverability setup, tools (Clay, Apollo, HubSpot), and automations that don't break when you scale.

Then, the targeting: defining your actual ICP based on what converts, not what sounds good in a deck. Building lists that matter. Developing offers that get replies.

Finally, the motion: multi-channel campaigns (email, LinkedIn, calls), SDR playbooks and training, live campaign management, and AI-assisted research and personalization that speeds up what used to take hours.

I don't just hand you a strategy doc and disappear. I build it, run it with you, and optimize it based on what the data tells us.

I work with tech companies, startups, and SMBs that need someone who can actually operate, not someone who'll tell them what they should do and leave them to figure out the how.

If you want a GTM system that books meetings and grows pipeline, let's talk.

Ariel Levin

Bedankt voor het bezoeken van mijn profiel! Ik ben Sjoerd van Dijk, een gedreven professional met ruim 20 jaar ervaring in digitale marketing, online strategieën en de nieuwste technologische innovaties zoals AI en chatbots.
Sinds 2016 werk ik als docent ondernemerschap bij de opleiding Ondernemerschap & Retail Management aan Hogeschool Utrecht. Mijn missie is studenten te inspireren en te begeleiden bij het ontwikkelen van hun ondernemerschapsvaardigheden. Samen met mijn dynamische team werken we aan de toekomst van onderwijsinnovatie, waarbij we studenten voorbereiden op de uitdagingen van de moderne ondernemerswereld.
Als ervaren ondernemer en adviseur help ik startende ondernemers hun innovatieve ideeën om te zetten in concrete, succesvolle bedrijven. Mijn expertise reikt van conceptontwikkeling tot technische implementatie, waarbij ik ondernemers ondersteun in elke fase van hun ondernemersreis.
Mijn kerncompetenties omvatten:

- Digitale marketing strategie
- (generatieve) AI en chatbot technologie
- Ondernemerschapsontwikkeling
- Innovatief onderwijs ontwerp

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Ariel Levin

Sjoerd van Dijk

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