Aesara Partners 

At Aesara Partners, our mission is simple: enable you to be the best version of yourself. We offer a range of focused services that unlock the potential of people, teams and cultures to maximise business performance. 

Collectively our Partners and Associates have decades of experience both in executive coaching and as board level leaders themselves working in multiple sectors across global markets.

Partner & Executive Coach

Doshisha University

Professor of Strategic Management, Global MBA Program

The CFO Coach K.K.

The CFO Coach K.K. is a boutique executive coaching firm specializing in developing High-Performance​ Financial Leaders and Teams.

Founder & Executive Coach

Kansai Gaidai University

•	Awarded President's Global Education Award (Teacher of the Year).

Professor of Leadership & Management

Benesse Holdings, Inc. (USD 4.5B; Tokyo Stock Exchange Code: 9783)

•	Member of the Board of Directors for Berlitz Corporation; Benesse Corporation; and Benesse Style Care.  Chairman of Audit Committee for Berlitz Corporation. Member of Benesse Holdings Pension Committee.
•	Global CFO covering all 40+ Benesse group companies
•	Championed and supported multiple cash generation initiatives including a CFO led "Save to Grow" initiative to improve Company Financial performance and to identify significant savings for business reinvestment
•	Enhanced Finance bench strength and hired a high potential team to start financial business consulting
•	Implemented several process and capability best practices to move group companies towards global standards

Global Chief Financial Officer & Corporate Senior Vice President

McCann Worldgroup Holdings

• Overall Responsibility for Operations (Finance, IT, Legal, and Administration - 10 legal entities) 
• Successfully turned around long term loss making lead agency by delivering double digit margin improvements within two years
• Delivered double digit margin improvements for all six MWG Group companies 
• Built a new Finance team and moved from Scorekeeping to Business Partnership and improved business performance
• Major projects within last two years include: 
  - Shared Service center creation/migration
  - New Financial System Migration
  - Acquisition & Divestiture
  - Business Turnaround
  - Retirement Plan consolidation/change
  - Office relocation/rent reductions

Group Chief Financial Officer, Executive Vice President, and Member of The Board

Becton, Dickinson and Company

• Led Finance, Procurement, General Affairs, and Rebates teams (43 staff) to deliver multi-million dollar cash and profit performance improvement for first year and beyond. Exceeded all budget expectations.
• Engaged Japan Management Team and Global Finance Leadership Team on company objectives to deliver best outcome (Finance Transformation initiative, Sales effectiveness improvement, Key Account Management, Business Continuity plan, and strategy/selection of backup distribution center).  Led process for 2012-16 Business Plan development
• Developed and executed Finance department strategy and vision to move from scorekeeping to business partnership. Implemented job rotation program and hired several high potential employees to improve bench strength.
• Championed multiple Finance and Procurement initiatives including definition and implementation of new 401k Retirement Plan; divestiture of non-core business; change of primary banks (reduced bank fees by over 30%); vendor reduction process, and new travel expense management system 
• Taught New Manager Essentials program and selected as leadership trainer for PEPFAR program in South Africa to teach Leadership and Change Management to African Health Ministry officials

Finance and Administration Director

Avon Products Inc.

•	Implementation project leader for Avon Sales Leadership Framework (ASLF) – Highest priority project for the Company to adapt to a new Sales Model.  Completed project implementation in record timing.  Awarded regional award as part of ASLF Team. Only person in Asia recognized for both Top-line and Bottom-line contributions in the same year.
•	Defined and executed new vision and mission and led Sales Support department to complete over 40 initiatives (within a six-month period) as part of Team’s new journey towards field motivational excellence. Incorporated new processes to deliver high impact incentives, and to create Sales energy and momentum for sales turn-around.    
•	Achieved highest employee engagement scores with Sales Support Department significantly exceeding country results in over 95% of categories.  Previously had also led Finance department to highest employee engagement scores.
•	Global Project leader for a high potential, multi-functional, multi-national team to study and recommend actions to improve Global Sales Incentive management/spending process.
•	Oversaw execution of a variety of Company and Public/Media events ranging from Sales Conferences to Philanthropic events including Annual Awards to Women, and Pink Ribbon Campaign support.

Executive Director and Member of the Board

•	Responsible for Financial policy making/implementation and reporting for Avon Japan as a public company (including statutory/public, and Board Meetings). All year-end financial documents audited with no comments/exceptions.
•	Defined and executed new department Vision and Mission, and recruited, trained and developed a completely new Finance team (80% new hires within a six month period) to move from scorekeeping to business partnership. Finance team formed core of country high potential list.
•	Consistently over achieved profit performance commitment under adverse conditions of sales decline by aggressively managing strategic business needs with cost cutting; Delivered zero overhead growth during all years; Japan winner of regional awards for best cost management performance, and for boldest transformation strategy.
•	Provided leadership and support for critical decisions and strategy development as Japan Leadership Team Member.  Actively led change management process within company.
•	Consistently achieved best internal control results in Asia-Pacific/Avon over a period of eight audits.  Japan one of only two countries with highest audit rating. Outstanding performance generated support to remove Japan from list of High Coverage countries.
• Co-developed strategic/financial business case, and obtained approval for number of campaign reduction in 2006 making Avon Japan only country ever in Avon to undergo campaign reduction. 
• Independently analyzed and provided strategic direction for Plant study which challenged and reversed previous recommendation by outside consultants on plant closure.
• Provided leadership in several restructuring initiatives by providing an achievable plan to achieve 12% people related cost reduction.  Played lead role in this study representing Finance, Supply Chain and HR 
• Consistently achieved highest performance rating and nominations to several high potential programs
• Elected (and re-elected) to Board of Directors

Executive Director, CFO and Member of the Board of Directors

Delphi

• Prepared Asia-Pacific regional messages / presentations for Delphi Strategy Board, and for Delphi Board of Directors.
• Supported development and implementation of critical Asia-Pacific strategies.  Performed competitive intelligence and other special studies to identify risks / competitive threats and outlined regional / corporate response.
• Provided Miller Heiman strategic selling process training to Asia-Pacific personnel to improve value propositions and increase sales effectiveness.

Director Asia-Pacific Planning

• Management responsibilities for Finance, HR, General Affairs, and Six-Sigma.
• Active member of the Japan Strategy Board and Japan management team.  
• Six-Sigma Deployment Champion for Delphi Japan.

Delphi Japan – CFO & Administration Director

Country Responsibilities:
• Managed all finance functions including accounting, budgeting / forecasting and treasury.
• Lead development of cross-functional and cross-divisional Internal Control Review Board.
• Lead and supported strategic initiatives including venture development support, site enhancement, competitive analysis, transfer pricing, and cost reduction studies.
• Represented Japan in Asia-Pacific Financial Task Team.

Regional Responsibilities:
• Coached country CFO and staff to implement common financial reporting processes.
• Supervised and provided training for engineering / commercial / plant / site analysts.  Coordinated regional financial training programs for the sector in the Asia-Pacific region.
• Coordinated the regional budget, business plan, and capital management process.
• Supported development of common financial practices among ventures including:  Loan monitoring, F/X and cash management, compliance with accounting principles, report submission, etc. Provided regional oversight of venture risk exposure.

Asia-Pacific Senior Finance Mgr.

Executive Coach | MBA Professor | Ex-Global CFO

I help senior leaders master complexity, elevate strategic impact, and lead with authentic authority.

I bring over 25 years of C-level and boardroom experience as a former Global CFO for a $5B publicly traded company, combined with a deep commitment to human-centered leadership development.

Today, I coach global executives, CEOs, and leadership teams — specializing in executive transitions, strategic leadership, high-performance teams, and Asian leadership development.

I am also an MBA Professor of Leadership and Strategic Management, blending research-driven frameworks with boardroom-tested insights to develop transformational leaders.

Based in Kyoto, fluent in English, Urdu, and Japanese.

Connect with me: arif@thecfocoach.jp

Website: www.thecfocoach.jp (please sign up on my mailing list to receive future announcements and newsletters)

Arif Iqball

Jennelle McGrath

Trusted Growth Partner to CMOs & CEOs | Driving Pipeline with GTM Strategy, Demand Generation & High-Impact Campaign Execution | CEO at Market Veep | PMA Board | Speaker | 2 x INC 5000 | HubSpot Diamond Partner

You’re a B2B company ready to grow. But not just for growth’s sake.
You want strategic, human centered marketing that drives results and reflects your values.

I started my first company at 18, and I’ve spent the last 25+ years building businesses with grit, vision, and heart. Today, I’m the CEO and founder of Market Veep, a full service digital agency I run alongside my husband and an incredible team.

We help B2B companies, especially in manufacturing, industrial, logistics, and robotics, align their marketing and sales efforts to generate qualified leads, accelerate revenue, and build long term momentum.

Here’s the reality:

📉 Only 28% of B2B marketers say their GTM strategy is effective. 
⏳ Companies with strong sales and marketing alignment achieve 208% higher marketing revenue.
⚠️ And most agencies deliver tactics, not strategy or results

✅ At Market Veep, we help you fix that:

✔ Launch high-performing GTM strategies that align teams and accelerate pipeline
✔ Bring executive-level strategy with Fractional CMO & RevOps support
✔ Clarify your buyers’ journey and build campaigns that convert at every stage
✔ Maximize your HubSpot investment with CRM automation & lifecycle workflows
✔ Fuel pipeline growth with SEO, paid ads, email, and high-converting content
✔ Empower sales teams with tools, alignment, and enablement that closes deals
✔ Turn your website into a lead engine with CRO and funnel optimization
✔ Track what matters with full-funnel analytics, attribution, and reporting

🏆 Why Work With Market Veep?

🔹 25+ years of entrepreneurial leadership
🔹 HubSpot Diamond Certified & Accredited Partner
🔹 SBA Certified Woman Owned Small Business
🔹 2 x INC 5000 Fastest Growing Company
🔹 INC Best Workplaces 
🔹 Certified Best Great Place to Work™
🔹 4 x Netty Award Winner; Boutique Agency of the Year and Most Innovative Web Design
🔹 Entrepreneur.com Contributor
🔹 Active Members of 9+ Manufacturing Associations
🔹 Host the Finding Business Happy Podcast

🌱 Our Mission Goes Beyond Business

Over the last 5 years, we’ve supported 300+ charitable organizations through our 100 x 52 Project. We give to a different nonprofit every single week, supporting causes across human services, veterans, environmental work, and animal welfare.

💡 If you're ready to scale without sacrificing your values, let's connect.

💬 DM me, let’s talk goals.
📅 15 min clarity call? No pitch. Just value.

CEO, Inbound Sales and Marketing Growth Agency Partner

Our philosophy: 
We believe in using our marketing efforts for good: Marketing Made Human. Not only do we want our clients to be successful and our team to love coming into work every day, we want our company to stand for something positive in the world.

About the CEO: 
Jennelle McGrath started her first company at the age of 18 when she was still studying business and marketing at Merrimack College. By the time she graduated, she was running an established business with a full client list and several employees. Jennelle spent the next 15 years becoming a serial entrepreneur, but her love of helping people eventually led her back to her roots. Her true love was and always has been marketing.

Jennelle started Market Veep out of a passion for helping businesses reach a broader market, get more leads, and improve their sales and marketing alignment. Since then, she’s helped tech companies, start-ups, franchises, non-profits, service companies, distributors, manufacturers, law firms, and many other types of businesses acquire new customers. Jennelle believes that people are the most important part of any business. The human factor is what influences her marketing method, her business philosophy, and her focus on company culture.

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