Aesara Partners 

At Aesara Partners, our mission is simple: enable you to be the best version of yourself. We offer a range of focused services that unlock the potential of people, teams and cultures to maximise business performance. 

Collectively our Partners and Associates have decades of experience both in executive coaching and as board level leaders themselves working in multiple sectors across global markets.

Partner & Executive Coach

Doshisha University

Professor of Strategic Management, Global MBA Program

The CFO Coach K.K.

The CFO Coach K.K. is a boutique executive coaching firm specializing in developing High-Performance​ Financial Leaders and Teams.

Founder & Executive Coach

Kansai Gaidai University

•	Awarded President's Global Education Award (Teacher of the Year).

Professor of Leadership & Management

Benesse Holdings, Inc. (USD 4.5B; Tokyo Stock Exchange Code: 9783)

•	Member of the Board of Directors for Berlitz Corporation; Benesse Corporation; and Benesse Style Care.  Chairman of Audit Committee for Berlitz Corporation. Member of Benesse Holdings Pension Committee.
•	Global CFO covering all 40+ Benesse group companies
•	Championed and supported multiple cash generation initiatives including a CFO led "Save to Grow" initiative to improve Company Financial performance and to identify significant savings for business reinvestment
•	Enhanced Finance bench strength and hired a high potential team to start financial business consulting
•	Implemented several process and capability best practices to move group companies towards global standards

Global Chief Financial Officer & Corporate Senior Vice President

McCann Worldgroup Holdings

• Overall Responsibility for Operations (Finance, IT, Legal, and Administration - 10 legal entities) 
• Successfully turned around long term loss making lead agency by delivering double digit margin improvements within two years
• Delivered double digit margin improvements for all six MWG Group companies 
• Built a new Finance team and moved from Scorekeeping to Business Partnership and improved business performance
• Major projects within last two years include: 
  - Shared Service center creation/migration
  - New Financial System Migration
  - Acquisition & Divestiture
  - Business Turnaround
  - Retirement Plan consolidation/change
  - Office relocation/rent reductions

Group Chief Financial Officer, Executive Vice President, and Member of The Board

Becton, Dickinson and Company

• Led Finance, Procurement, General Affairs, and Rebates teams (43 staff) to deliver multi-million dollar cash and profit performance improvement for first year and beyond. Exceeded all budget expectations.
• Engaged Japan Management Team and Global Finance Leadership Team on company objectives to deliver best outcome (Finance Transformation initiative, Sales effectiveness improvement, Key Account Management, Business Continuity plan, and strategy/selection of backup distribution center).  Led process for 2012-16 Business Plan development
• Developed and executed Finance department strategy and vision to move from scorekeeping to business partnership. Implemented job rotation program and hired several high potential employees to improve bench strength.
• Championed multiple Finance and Procurement initiatives including definition and implementation of new 401k Retirement Plan; divestiture of non-core business; change of primary banks (reduced bank fees by over 30%); vendor reduction process, and new travel expense management system 
• Taught New Manager Essentials program and selected as leadership trainer for PEPFAR program in South Africa to teach Leadership and Change Management to African Health Ministry officials

Finance and Administration Director

Avon Products Inc.

•	Implementation project leader for Avon Sales Leadership Framework (ASLF) – Highest priority project for the Company to adapt to a new Sales Model.  Completed project implementation in record timing.  Awarded regional award as part of ASLF Team. Only person in Asia recognized for both Top-line and Bottom-line contributions in the same year.
•	Defined and executed new vision and mission and led Sales Support department to complete over 40 initiatives (within a six-month period) as part of Team’s new journey towards field motivational excellence. Incorporated new processes to deliver high impact incentives, and to create Sales energy and momentum for sales turn-around.    
•	Achieved highest employee engagement scores with Sales Support Department significantly exceeding country results in over 95% of categories.  Previously had also led Finance department to highest employee engagement scores.
•	Global Project leader for a high potential, multi-functional, multi-national team to study and recommend actions to improve Global Sales Incentive management/spending process.
•	Oversaw execution of a variety of Company and Public/Media events ranging from Sales Conferences to Philanthropic events including Annual Awards to Women, and Pink Ribbon Campaign support.

Executive Director and Member of the Board

•	Responsible for Financial policy making/implementation and reporting for Avon Japan as a public company (including statutory/public, and Board Meetings). All year-end financial documents audited with no comments/exceptions.
•	Defined and executed new department Vision and Mission, and recruited, trained and developed a completely new Finance team (80% new hires within a six month period) to move from scorekeeping to business partnership. Finance team formed core of country high potential list.
•	Consistently over achieved profit performance commitment under adverse conditions of sales decline by aggressively managing strategic business needs with cost cutting; Delivered zero overhead growth during all years; Japan winner of regional awards for best cost management performance, and for boldest transformation strategy.
•	Provided leadership and support for critical decisions and strategy development as Japan Leadership Team Member.  Actively led change management process within company.
•	Consistently achieved best internal control results in Asia-Pacific/Avon over a period of eight audits.  Japan one of only two countries with highest audit rating. Outstanding performance generated support to remove Japan from list of High Coverage countries.
• Co-developed strategic/financial business case, and obtained approval for number of campaign reduction in 2006 making Avon Japan only country ever in Avon to undergo campaign reduction. 
• Independently analyzed and provided strategic direction for Plant study which challenged and reversed previous recommendation by outside consultants on plant closure.
• Provided leadership in several restructuring initiatives by providing an achievable plan to achieve 12% people related cost reduction.  Played lead role in this study representing Finance, Supply Chain and HR 
• Consistently achieved highest performance rating and nominations to several high potential programs
• Elected (and re-elected) to Board of Directors

Executive Director, CFO and Member of the Board of Directors

Delphi

• Prepared Asia-Pacific regional messages / presentations for Delphi Strategy Board, and for Delphi Board of Directors.
• Supported development and implementation of critical Asia-Pacific strategies.  Performed competitive intelligence and other special studies to identify risks / competitive threats and outlined regional / corporate response.
• Provided Miller Heiman strategic selling process training to Asia-Pacific personnel to improve value propositions and increase sales effectiveness.

Director Asia-Pacific Planning

• Management responsibilities for Finance, HR, General Affairs, and Six-Sigma.
• Active member of the Japan Strategy Board and Japan management team.  
• Six-Sigma Deployment Champion for Delphi Japan.

Delphi Japan – CFO & Administration Director

Country Responsibilities:
• Managed all finance functions including accounting, budgeting / forecasting and treasury.
• Lead development of cross-functional and cross-divisional Internal Control Review Board.
• Lead and supported strategic initiatives including venture development support, site enhancement, competitive analysis, transfer pricing, and cost reduction studies.
• Represented Japan in Asia-Pacific Financial Task Team.

Regional Responsibilities:
• Coached country CFO and staff to implement common financial reporting processes.
• Supervised and provided training for engineering / commercial / plant / site analysts.  Coordinated regional financial training programs for the sector in the Asia-Pacific region.
• Coordinated the regional budget, business plan, and capital management process.
• Supported development of common financial practices among ventures including:  Loan monitoring, F/X and cash management, compliance with accounting principles, report submission, etc. Provided regional oversight of venture risk exposure.

Asia-Pacific Senior Finance Mgr.

Executive Coach | MBA Professor | Ex-Global CFO

I help senior leaders master complexity, elevate strategic impact, and lead with authentic authority.

I bring over 25 years of C-level and boardroom experience as a former Global CFO for a $5B publicly traded company, combined with a deep commitment to human-centered leadership development.

Today, I coach global executives, CEOs, and leadership teams — specializing in executive transitions, strategic leadership, high-performance teams, and Asian leadership development.

I am also an MBA Professor of Leadership and Strategic Management, blending research-driven frameworks with boardroom-tested insights to develop transformational leaders.

Based in Kyoto, fluent in English, Urdu, and Japanese.

Connect with me: arif@thecfocoach.jp

Website: www.thecfocoach.jp (please sign up on my mailing list to receive future announcements and newsletters)

Arif Iqball

I fix LinkedIn profiles that get ignored | UAE #1 Leadership + #1 Personal Branding & Audience Building (Favicon) | Communication Strategist | Writing that gets results (even with AI)

Are you the industry's best-kept secret?

You’ve built the companies.
You’ve led teams through the fires.
You have the wins and the wisdom.

But on LinkedIn? You don't exist.

You watch people with half your experience win the awards and land the deals. It’s frustrating and draining. And honestly?

You’re bleeding opportunities.

I know that knot in your stomach. I’ve sat with hundreds of leaders who felt like a lion that lost their roar.

I’m Martina.

For 13 years, I’ve been the quiet force behind global C-suites and founders. I've advised leaders like Al Futtaim to turn quiet excellence into market command.

Together, we stop the silence.

We turn your expertise into a pulse.
We build a presence that commands the room.
Imagine an inbox that finally reflects your value.

📌 "Total transformation for my business."
— Michael Lin, CEO

Last year, I was named # 1 in the UAE
for Leadership and Personal Branding.
My system works for busy leaders.

📌 "Now sponsors and clients reach out to me."
— Ivana Habazin, 4x World Champ

This isn't only about "being authentic."

It's more about building a 24/7 opportunity magnet.
I’ve walked this path with over 500 senior executives.
And one thing more, I’m picky about whom I partner with.

But look, I know one thing:

Your legacy is too valuable for guesswork.
And I only step in when I can move the needle.
When you succeed, that's what keeps me doing it.

📌 "Everything's done already."
— Preslav Tsvetanov

How we can work together:

1-1 Advisory
↳ Custom system for you and your team.

LinkedIn Launchpad OS
↳ My self-paced authority engine.

Corporate Training
↳ For B2B teams ready to lead.

Speaking & Media
↳ For real talks on Executive Presence.

Ready to stop being invisible?

Email: martina@thepeaceos.com

System: https://thepeaceos.com/

Thanks for reading until the end 💚

Martina Kikic

Your title won't save your reputation.

The people who silenced me learned that.

You live in a world where powerful people dominate.
Your voice is silenced. Even worse, muted.
Probably feeling like a vegetable.

I get that. I had to bow to the same people.

Until I showed myself on LinkedIn.
And things shifted. Their world trembled.
LinkedIn doesn't care who has more on bank account.

It cares about the impact you make.

Think about it for a second.

The world taught us power is control.
The world taught us titles are trophies.
The world taught us influence is armor.

As # 1 in the UAE for Leadership content,

Here's what true authority actually looks like:

❌ DON'T: Dominate to feel powerful.
✅ DO: Serve to become powerful.

❌ DON'T: Protect your position.
✅ DO: Protect your people instead.

❌ DON'T: Count who serves you.
✅ DO: Count who you've lifted up.

❌ DON'T: Use authority as control.
✅ DO: Use authority as responsibility.

❌ DON'T: Lead with your ego.
✅ DO: Lead with love in action.

Your title means nothing to the people you hurt.

True greatness isn't measured by titles.
But by the lives you touch.

Remember: God doesn't promote the proud. 🙏

📌 Who made you feel seen when you had nothing?

♻️ Repost to inspire someone this Friday.

Martina Kikic founder and CEO of The Peace OS Consultancy wrote a quote on grey background saying: "Live by the daily habit of: If it’s not right, don’t do it.
If it’s not true, don’t say it.
If you can’t say something nice, don’t say anything."

I quit my last job a year ago. 

But the gossip got promoted without me. 😂

People still tell me things about "me" that I've never even lived. At this point, I just take notes. 😂

It's like binging Netflix.

You never know what you're going to find out about yourself next. I'm in the middle of Season 2. 😅

Look, I've felt how it stings.

People build a version of you without your permission. That's why I'm protective of my clients' reputations now.

Gossip doesn't need facts. It just needs an audience.

Has it ever followed you (even a year after)? 👇

Headlines about the UAE make you stop.

They made me fall to my knees.

Today, the UAE woke up different.
Fear knocked on the door.
And spread like wildfire.

Chaos wants your attention.

Well, I won't answer it.

I named my company The Peace OS despite a world ruled by panic. Ever since, I've led leaders to the right partnerships and recognition. But peacefully.

And in moments like this, I remember why.

The same tears fall just on a different soil.
Though we speak different tongues,
grief needs no translation.

We all crave the same peace.

So today, I'm not here to share more LinkedIn stuff.

I'm here to ask you something for those without a voice.
Wherever you are, will you pause and pray with me?
The world wants your attention and rage. Starve it. 

Give it prayer instead.

📌 I'm choosing peace. Will you?

♻️ Repost to spread peace.

A stark screenshot of a smartphone lock screen showing an Emergency Alert from the UAE Ministry of Interior (MOI). The alert is a yellow warning triangle followed by urgent text in Arabic and English, instructing residents to seek immediate shelter, stay away from windows and doors, and await further instructions due to potential missile threats. The time on the screen is 12:33. This image serves as the catalyst for a message about choosing peace and prayer over chaos and panic. This post highlights The Peace OS and its mission to guide leaders through peaceful partnerships and recognition, even amidst global chaos. By shifting from a standard LinkedIn advisor role to one of mindful leadership, it targets high-level founders and CEOs looking for crisis management rooted in emotional intelligence. The content focuses on choosing peace and global solidarity, establishing a brand authority that values human connection over reactive rage.

Someone else is getting credit for your work right now.

And I found out how to stop it:

You built the engine, but someone else drove the car.

You've been inside finance, operations, marketing, product. Playing chief of staff, advisor, mom, dad, friend. And somehow, someone else collected the applause.

Your wins live in your head but never make it to paper.

Your ideas get promoted. You don't.
The spotlight finds everyone but you.
You keep whispering "my time will come."

I whispered that for years. It never came on its own.

I watched my ideas move other people's projects. My presence held their chaos together. And I kept giving it away for free until I finally stopped.

Here's what actually worked:

1️⃣ Grab your phone and ramble for 3 minutes.
Don't edit. Your real voice hides in the mess.

2️⃣ Transcribe with AI. Bold what repeats.
Pick one. Write "I used to... now I..." format.

3️⃣ Rewrite your headline so your grandma gets it.
If she's confused, so is everyone else.

4️⃣ Drop a genuine comment on 5 new posts daily.
Just be human. That's the whole trick.

Stop auditioning for rooms you could own.

You don't need their stage. You are the stage.

📌 What's the win that never made it to paper?

♻️ Repost if someone needs to hear this today.

Martina Kikic, founder and CEO of The Peace OS Consultancy, dressed in white, sitting in a cafe, slightly smiling. Writing about how to overcome someone else getting credit for your work. How to show up on LinkedIn, how to write on LinkedIn, and show your expertise that will save your job.

If I lost all my followers today...

I’d live in the comment section.

Yeah, I see you rolling your eyes.
"Comments? Really, Martina?"
Listen to me for a second.

I’ve seen this movie a hundred times.
Founders and CEOs stay invisible
Until they finally get it.

The fast-trackers have one secret.

Drum roll please.

They treat comments like the main stage.

Here is the pro-level strategy:

1️⃣ Comments are mini-posts
↳ Stop the "Great post" lazy stuff.

2️⃣ Bring the real you
↳ Be funny. Be human. Don't be a bot.

3️⃣ Take the gold to the DMs
↳ That’s where the real magic happens.

4️⃣ Screenshot your best replies
↳ If they liked it there, post it here.

5️⃣ Stop chasing a follower count
↳ Followers scroll. Friends show up.

I’ve seen it work every time.

Comments get you in front of whales
That your posts will never reach.

Stop pitch-slapping people.
It's cringe and it’s killing your brand.
Real people want real talk.

Every comment is a new door.
Stop waiting for an invite.

Comments are free stages. Use them.

📌 How many did you leave today?

♻️ Repost if you’re sick of zero reach.

Martina Kikic founder and CEO of The Peace OS Consultancy stands between two gold horse sculptures in a modern gallery space, looking thoughtfully to the side while holding her phone. A bold overlay reads, “You grow faster when you chase conversations, not followers.” The image reinforces her LinkedIn strategy message: real growth for founders and CEOs comes from meaningful comment engagement, authentic conversations, and relationship-building—not vanity metrics or follower counts. Ideal for executives focused on organic reach, authority building, and high-value networking.

The higher you climb, the lonelier it gets.

I sat with that misery for years.

The talent was there, but the next steps weren't.

I was stuck and miserable. And dealing with insecure bosses who couldn't bear the fact that someone is also smart and capable.

Choking on frustration was like drinking water.

Then I stopped waiting for their few crumbs.
I started building my LinkedIn presence.
And discovered the strength of trust.

After just 2 months, I told myself: 

"You're so silly. You wasted years by not doing this."

After a few more months,
I became # 1 in the UAE in leadership content
And # 1 in the UAE in personal branding and sales

Wild, right?

Me - the pathetic girl in the office.

I learned more, tested, and after 500+ execs, I saw the same psychological pattern all over again that gets you 10x results. Without burning a dollar on ads.

I didn't believe it, but LinkedIn isn't a job board anymore.

It's the house where you CREATE your opportunities.

This is the exact 9-step system I give my clients:

1️⃣ Take your writing seriously
This isn't optional. An ad alone won't do heavy lifting.

2️⃣ Pick 2-3 topics you actually know
Ex. project management, team leadership, sales strategy

3️⃣ Post 3x per week
1 show post. 1 education post. 1 personal post.

4️⃣ One post = one message
Don't confuse people. Write one takeaway, please.

5️⃣ Share what you're going through
Layoffs, pivots, wins. Let people in. Don't hide it.

6️⃣ Find 20-30 creators in your niche
Bookmark their profiles for easier access.

7️⃣ Leave 1 meaningful comment on posts
Comment early for maximum visibility.

8️⃣ Reply to 2-3 other comments on those posts
You will find new people and with that new chances.

9️⃣ DM and connect only after building rapport
Wait until you've commented 8+ times first.

Stop climbing in silence.
The right people can't find you if you stay hidden.

Waiting never opened a door.

📌 P.S. What's your biggest struggle right now? 🤔

♻️ Repost to help someone who needs this today.

Martina Kikic the CEO and founder of the Peace OS consultancy for LinkedIn about showing in authenticity and personal brand. Wearing scarf, smiling.

You feel like a fraud online.

I felt it too. Then I snapped.

I’ve noticed a shift lately.

LinkedIn has become a stage for daily "hustle theatre".
It’s a "cringe fest" of fake hustle and engagement pods.
I see high-performing founders feeling "helpless".

They are the best on their teams. But invisible online.

I’ve sat with CEOs who are "crying every day" behind the scenes. They are successful on paper, but waking up with "knots in the stomach".

This isn’t just "content fatigue."

It’s a full-scale nervous system collapse.
The "badge value" of the corporate title is wearing off.
I realized these leaders don't need another guru.

They need a system that respects their peace.

Recently, I helped a burned-out founder move from "performing" to "being." We didn't add more tasks to his plate. We installed an Operating System for his authority.

It’s designed for the "Silent Leader".

It’s how I help my clients:

1️⃣ Position yourself as the prize, not the seeker.
Speak only to the $100k peer who gets it.
Ignore the crowd to attract the elite.

2️⃣ Attract $100k+ deals while you stay off the feed.
Optimize your profile data for neural retrieval.
Let the algorithm find your buyers for you.

3️⃣ Build an empire fueled by mental peace.
Stop writing for "likes" from strangers.
Write only to your buyers and equals.

You’ve already earned your authority.

Stop letting the algorithm bury it.

Remember: Likes are cheap. Authority is expensive.

📌 P.S. Is "hustle theater" in progress in your feed too?

♻️ Repost if you want to end the "cringe" culture.

Martina Kikic CEO and founder of The Peace OS Consultancy talks about LinkedIn games, personal branding, writing, what works for engagement on LinkedIn.

I watched gossip destroy a reputation in 24 hours.

You might have even joined in once.

The patterns are predictable:

→ Comments that spread rumors
→ Reactions based on who posted, not what was said
→ Commenting 2 seconds after someone just posted

You didn't even read the full post. Impossible.

One comment is all it takes. Suddenly, everyone "knows" something that was never true to begin with.

That used to be about me, too.

I've watched one comment cost a founder a board seat. Years of trust, gone.

I've seen it ruin people.

So, next time you're about to comment, try this:

1️⃣ Did I actually read the whole post?
↳ Or did I skim and let AI fake my reply?

2️⃣ Am I trying to look smart?
↳ Or am I here to actually help someone?

3️⃣ Would I say this to their face?
↳ Or am I only brave behind a screen?

4️⃣ Am I defending my ego?
↳ Or am I open to being completely wrong?

5️⃣ Am I piling on with the crowd?
↳ Or do I have the guts to think alone?

6️⃣ Is this the truth?
↳ Or insecurity dressed up as an opinion?

7️⃣ Will this comment build someone up?
↳ Or leave a scar they'll carry all week?

Every comment is a choice:
To tear down or to build up.

Both take the same amount of time. Choose wisely.

📌 Be honest: do you actually read before commenting?

♻️ Repost if you want a better feed for everyone.
Follow Martina Kikic on how to save your reputation.

Martina Kikic, the founder and CEO of The Peace OS Consultancy, is walking into DIFC in Dubai among colorful restaurants. She wrote a LinkedIn post urging people to be careful when writing comments, calling executives, C-suite, to take care of their reputation and authority, and not spread false statements.

I saw a man cry over a LinkedIn post.

Are you also playing a game you can't win?

He saw his own burnout in black and white.

The words were a mirror to his soul.
He felt the weight of "Performance Art."
That heavy pressure to always be "on."

I see this in the eyes of my private clients.
Elite founders with deep experience,
yet feeling invisible in the noise.

They are "passion-punished" by the grind.
They have a tight tightness in the chest.
They feel the cringe of forced content.

I moved a peer from exhausted to elite.

And I shared this visionary path to peace:

1. Give the machine data, not your time.
2. Treat every profile view as a "hello."
3. Turn your comments into tiny bridges.
4. Use DMs to start warm conversations.
5. Target the state of mind, not a job.
6. Let your truth act as a silent filter.
7. Build a brand that breathes for you.

You deserve to own your brand.

As you head into this weekend,
remember your status is a fortress.
And your peace is your ultimate luxury.

I'm here to help you protect both.

Enjoy the stillness you've earned.

📌 Is your brand building you or vice versa?

Martina Kikic, personal brand strategist and founder of The Peace OS Consultancy, stands focused behind a laptop in a modern café setting, a coffee cup beside her and greenery in the background. Dressed professionally yet creatively, she appears deep in thought, reflecting the theme of burnout, performance pressure, and authentic personal branding. The image reinforces her message about helping elite founders and executives build a LinkedIn presence that feels aligned, sustainable, and human rather than forced or performative.

Them: "I can't write when I feel this blocked."

This belief cost me my best content ideas.

This was me one random Tuesday morning:

My coffee went cold, and I couldn't move.
That little cursor just won't stop blinking.
It's waiting for the genius I don't have.

Meanwhile, my brain keeps whispering:

"The world already has so many experts.
And you think YOU have something to say?
Seriously, Martina. Who are you?"

I had nothing to say back. The voice won that round.

I felt that thought pressing down on my chest. The kind of heaviness that makes you want to close the laptop and walk away for good.

And it's the first feeling I see on onboarding calls.

I see that same weight in every client's eyes.

That's when I tell them:
I stopped asking "What should I post?"
And started "What am I actually feeling right now?"

Your messy middle is your material.

Here's how I found my way out:

1. Get up and break the spell of staring at the screen.
2. Do what quiets your noise. Cooking, praying.
3. Let your mind wander without forcing it out.
4. Catch the thought that makes you pause.
5. Ask yourself why this thought hit you.
6. Voice memo it before it disappears.
7. Write it messily, edit it later.

Write for ONE person.
Not a billion LinkedIn users.
What moves you will move them.
That's the whole secret of writing.

Your life is the content. Just pay attention.

📌 What do you do when you stare at a blank screen?

♻️ Repost for someone stuck writing.

Martina Kikic, the founder of The Peace OS Consultancy, sits on a desk holding an iPad behind her green artificial plants. She looks seriously at the iPad and talks about writing on LinkedIn, how to fight writer's block, how to get unstuck, and how not to live in burnout.

I live near an airport in Dubai.

The planes I hear aren't commercial.

Commercial traffic has been closed for a few days.
I'm writing this post between bangs.
Some closer than others.

But honestly, the missiles aren't the hardest part.

I could tell you about civil defence alerts.
But that's not what's breaking me.
I've been stuck for months. 

Not with clients. With myself.

My brain kept whispering:

"I know what to do. Why can't I do it for myself?"
"My clients are winning. Why am I stuck?"
"The strategies work. Just not on me."

And then the missile debris banged (again).

And I thought: "What else can pile on top of this?"

The not knowing if the next one's closer.
And refreshing the news, like it'll give you answers.
Or texting people 'you okay?' and holding your breath.

The entire world keeps moving on.

Mine stopped a few months ago.
Now it slowly crawls at 1 km/h.
But giving up isn't an option.

And when everything stops, you see who stays.

Some people stay when everything feels pointless. Sometimes you need people who won't disappear just because your country is in the news and you feel lost.

Thank you all for your messages of support. 💚 

📌 Who showed up for you when all felt pointless?

Martina Kikic, the owner of The Peace OS Consultancy company, shares about unstable times under UAE attack from Iran. Balancing work and writing on LinkedIn for senior executives, C-suite, for authority, visibility.

As somebody who's been the UAE’s # 1 in personal branding, this is the cringiest AI script I see daily.

Number 47.

My feed is a 47-car pileup.

47 wins. 
47 closed deals. 
47 people out of something. 

47 47 47. 

I really wish to see 48. Or literally any other number.

Is 47 the new "Lucky 7"? Or is your AI just lazy? 🤔

Networking drains you more than it helps.

I talked to walls in suits.

You smile at people who drain you dry.

I know that room.
Expensive suits. Forced laughs.
Your chest tight, palms sweating.

Wondering if they see through you.

I spent years in those circles.
Ultra high net worth. Old money.
People who've been sold everything.

I noticed who they actually trusted:

→ No pitch deck tucked under their arm.
→ No rehearsed intro, waiting on their tongue.
→ They just sat down and made actual eye contact.

Here's what actually worked for me:

→ I started with comments, not posts.
→ I stopped sending "Let's connect" DMs.
→ I showed up the same way, again and again.

Read that last one again.

Trust isn't built in one conversation.
You didn't charm your partner once and done.
You showed up. Consistently. Until they believed.

Business works the same way.

But there's a piece I've never shared publicly.

The exact moment I stopped performing.
And what I do now instead.

Tomorrow I'm LIVE with Robert Šefman.

🔴 See you tomorrow.

♻️ Repost for someone still performing and needs this.

I help 7-figure founders scale beyond themselves — without losing control. | Podcast “Ideas are cheap” host | Keynote speaker

Get noticed by the right people, for the right reasons

Are you the industry’s best-kept secret… quietly bleeding opportunities?

You’ve built companies. Led teams through the fires. Earned the wins and the wisdom.
But on LinkedIn? Your presence is basically "witness protection."

If that stings a little, this one’s for you. 

Martina breaks down how to turn quiet excellence into a signal 
the market can’t ignore, without turning you into a 
full-time content creator. 

You keep running the company. 
Your profile does the heavy lifting.

Expect practical steps, not motivational confetti.

Join us live on Tuesday and bring your questions. 
(Don't forget your "where have all my opportunities gone?" face.)

Get noticed by the right people, for the right reasons

taplio

The Battle

Arif Iqball

Martina Kikic

Followers

Posts

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Performance ScoreMartina Kikic's LinkedIn Performance

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The Battle

Arif Iqball

Martina Kikic

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Martina Kikic's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMartina Kikic's LinkedIn Performance