Ari Murray

Sharma Brands

Chief Growth Officer

VP of Growth

Director of Growth

The Sales Millennials

The Sales Millennials is for winners. Sell us this pen – kidding! Catch us learning and hitting quota together. Fun, helpful, and tactical insights from one Sales Millennial to another. See you at President’s Club, mate.

Editor in Chief

Workweek

Creator

INBOUND

Excited to speaking at Hubspot’s annual event, INBOUND, on September 18-20, 2024, in Boston.

Our session, “How To Build a 7 Figure B2B Media Brand”

We’ll dive deep into our end-to-end processes, revealing our methods for creating compelling content, growing a loyal audience, retaining engagement, and effectively monetizing our brands for now and the future.

Use the discount code MARKETINGMILLENNIALS24 to get 15% off your General Admission tickets to INBOUND!

Speaker

Go-to-Millions

Founder and Creator

about-face beauty

Multi-dimensional makeup for everyone, everywhere created by Ashley Frangipane a.k.a. Halsey.

Manager, eCommerce

Poosh

By Kourtney Kardashian. The modern guide to a life well-lived.

eCommerce Manager

Pressed Juicery

Owned the Direct B2B/ Ecommerce revenue channel for Pressed Juicery, nationally. Ran and operated all drop-shipping programming for key eCommerce Accounts. Ran the B2B site (powered by Shopify) where new and recurring sales transactions took place daily at scale. Personal liaison to all enterprise accounts, ensured a unique and exceptional experience for all partners. Acquired and maintained new luxury B2B accounts at the enterprise level who did business in various categories. Sole customer-facing business development person worked to grow existing customer accounts and partnerships. Utilized the B2B/ eComm tech stack including Shopify, NetSuite, ShipStation, CommerceHub, SPS Commerce, and Genius Central. Controlled Pressed Juicery's EDI.

Direct B2B / eCommerce Sales Manager

SnackNation

Managed eCommerce strategy and execution across two B2C arms: SnackNation and Love With Food (Acquired). Ran and operated the company’s Shopify and Amazon channels. Managed the outputs of the in-house Merchandizing, Marketing, Customer Support and Operation teams as they related to eCommerce. Emphasized the In-Box Experience, drove improvements to the product itself, corrugate, branding, and customer facing messaging. Was liaison to SnackNation’s 3PL warehousing; led a successful transition to two new warehouses. Managed eCommerce partnerships and was the sole eCommerce salesperson for all orders at scale across SnackNation and Love With Food.

Curated the company’s B2B and B2C inventory. Created Bills of Materials, SKUs, Inventory Analyses, and customer facing Curation Materials to highlight important attributes of each unique product. Maintained eCommerce partnerships and the company’s eCommerce website; helped to set the tonality of B2C In Product Collateral. Shepherded the company's insights and brand report processes, which culminate in the delivery of collected data to partner CPG Brands. Assisted with significant Request for Proposals; worked to select and tell the stories of the chosen SKUs to the potential enterprise B2B members.

eCommerce and Products Specialist

Utilized Zendesk, Shopify, Recharge, Zuora, Salesforce, Netsuite, Klaviyo, and SurveyMonkey as the sole eCommerce Member Success representative. Worked to strengthen and nurture potential and existing eCommerce members; implemented strategy that helped to grow the member base by 800%. Created member surveys that collected information that was shared with CPG Brand Partners. Handled and sought after enterprise eCommerce accounts, bringing in substantial recurring revenue.

Member Success and eCommerce Support Guru

Three Wishes College Strategies, a division of Nancy Paul Inc

Researched, wrote, and edited informational articles and newsletters; drafted and circulated marketing mailings for clients and prospective clients; designed branding and advertising materials; initiated and responded to emails and calls from clients and vendors; arranged, coordinated, and staffed marketing meetings and presentations.

Marketing Coordinator

Chief Growth Officer @ Sharma Brands & Creator of Go-to-Millions @ Workweek

Shopify Plus is my middle name ;)

DTC x GTM x launching the brands you’re about to know and love (taking them from $0 to MILLIONS) $$$

Hillel International

Create engaging graphics and video content for Instagram, TikTok, LinkedIn, Facebook, X, and Threads, tailored to educate, entertain, and inspire diverse audiences.
Craft compelling, platform-specific copy to drive engagement and foster community interaction.
Brainstorm and implement innovative content ideas to support Hillel’s mission and maintain consistent social media presence.

Social Media Specialist

The National Pancreas Foundation

Support marketing, branding, and community efforts for national galas and programs, boosting event participation.
Create and analyze email campaigns, increasing fundraising by optimizing segmentation and strategy. 
Coordinate multi-channel marketing strategies to ensure brand consistency and strategic messaging across departments.

Social Media and Digital Marketing Coordinator

UGC Creator

Script, develop, produce, and film organic and paid content for brands’ social media channels.
Amassed 2.7 million views via TikTok on a single video for a well renowned hair care company. 
Create highly engaging video content following direct response best practices in order to increase ROAS. 
Conduct keyword research and develop high-performing content strategies.

Content Creator/ UGC Creator/ Content Producer

The Woo Agency

Produced, filmed and edited video content 4x/weekly for a high-profile client resulting in increased video output by 100%.
Generated an average 40,000 views on all Instagram Reels content.
Created content with a deep understanding of lighting, composition, and angles resulting in increased video quality. 
Utilized art direction and copywriting skills to craft captions and supers that resonated with the target audience.
Worked effectively under pressure and adapted to client feedback, resulting in successful execution of projects.

Content Creator and Strategist

Sage Social LA

Produced short-form video content for Reels and TikTok tailored to each client's brand identity and voice. 
Conducted research on social media trends and algorithm changes to improve overall social media strategy.
Contributed to client photoshoot ideation and content capture, resulting in an expanded content library by 50%.
Collaborate on digital and social media strategies to increase ROI, improve awareness, and foster community relationships.

Content Creation Specialist

Lull

Filmed and edited content based on current trends to grow TikTok presence.
Increased short-form video production, resulting in higher organic social traffic and sales from TikTok.
Produced and edited ads for TikTok/IG that boosted CTR and drove 57% of sales in a featured campaign.
Facilitated community management by actively engaging with followers/influencers and answering DMs/comments.

Social Media Assistant

The Branding Boutique LA

Generated monthly KPI reports and decks to track client social media performance.
Streamlined posting using Facebook Business Manager to schedule and publish monthly posts for clients.
Designed graphics, curated content, and wrote copy for monthly editorial calendars.
Boosted following and engagement on client accounts through targeted campaigns and initiatives.

Social Media Marketing and Branding Intern

Force of Nature Clean

Identified key TikTok trends for content creation, keeping videos aligned with branding.
Improved brand awareness through target audience research in order to increase exposure.
Developed key strategies for video content creation to keep the audience engaged and susceptible to information.

TikTok Content Creator

Victoria's Secret Pink

Executed content curation strategies and developed Instagram stories, Instagram reels, Instagram posts/graphics, and TikTok videos to drive engagement.
Managed a monthly content calendar to ensure timely and efficient content postings.
Garnered 15,000+ views across Reels and TikTok. 
Evaluated current social media trends to create engaging, high-quality content and foster a community.
Recognized as a top 5 Campus Team for my National Clean Up Day campaign TikTok.

Pink Social Media Guru

Zeta Tau Alpha Fraternity

Managed organization’s Instagram leading to an increase of followers by over 300.
Created the organization’s TikTok account generating 1,000+ views on multiple videos.
Curated original and engaging content across all social media platforms to market the organization across campus. 
Collaborated with the Executive Committee to effectively run the organization and manage 80+ women.

Social Media Manager/Historian

Hi there! These about sections can often come across as bland so how about I share a few fun facts about me in between the stuff you want to hear? Deal? Awesome!
 
1. I LOVE dogs. You will find me going out of my way to say hello to any dog walking on the street. 

2. I am passionate about content creation, specifically having to do with User Generated Content through organic or paid media formats. I have 5+ years of industry experience in this field and now have a focus on social media and digital marketing. 

3. Coffee this, coffee that, coffee everything. I love coffee. In fact... I'm writing this right now sitting at a Philz Coffee. (Connect with me and tell me your go-to order!)

4. I chose to dive into content creation because the creative aspect has always intrigued me. I'm a go-getter and creative problem solver with a knack to inspire and empower, and I hope to do this with my career -- foster powerful brand relations that empower both consumers and brands. 

5. I'm a social media junky. You can't blame me -- it's in my Gen Z DNA. I have every social media trend and popular TikTok audio stored away in my fast-paced brain. 

Now that you know a bit about me, feel free to connect with me & tell me some fun facts about yourself!

taplio

The Battle

Ari Murray

Callie Israel

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