Over the past 3 years, I’ve helped over 100 businesses achieve growth with digital marketing (Growth marketing, Paid search, CRO)

My goal is to support others to reach their marketing goals with the same dedication and passion that fuels my own journey.

What I offer:

→ Google Ads management for ecommerce brands and SAAS.
→ A proven framework to scale businesses with a systematic Google Ads approach.
→ Expertise in business economics to scale brands profitably, basically your CMO consultant.

My results:

→ Retaining clients organically
→ €1 million in monthly ad spend
→ PPC community of 20,000+ members
→ Scaling accounts with 70% revenue growth in 3 months

Here's how my team or I can help you:

If you want to learn more about how we can grow your business
👉 Go here: https://flowboost.com/growth-plan

If you want to get better at Google Ads specialist:
👉 Go here: https://flowboost.com/flowboost-library

Follow my journey:
👉 Go here: https://www.arjanschoorl.com/ or follow my on Instagram: @arjanschoorl

Arjan Schoorl

Ruben Runneboom, E-com Google Ads Specialist with over a decade and a half of applied experience.

Co-founder of Taskforce™, a team of 19 senior Performance Marketing Specialists focused on e-commerce. We help businesses enhance the performance of their Google and Microsoft Ads and Social Ads accounts. Whether it’s strategy, optimization, or full account management, we deliver tailored solutions with measurable results.

At Taskforce™, we work data-driven, guided by KPIs. We collaborate closely with entrepreneurs, think strategically, and continuously optimize based on advanced data. Our approach is defined by clear communication, straightforward advice, and no-nonsense execution.

At Taskforce™, everything revolves around impact. We don’t bind clients with contracts or notice periods because our value speaks for itself. Together, we drive growth and achieve long-term success.

Ready to take your campaigns to the next level?
Let’s connect and see if we’re a good fit.

Cheers,
Ruben

Schedule a no-obligation consultation directly: taskforce.nl/apply

Contact
🌐 Taskforce.nl
📧 Ruben@taskforce.nl
📞 085 109 1072

Online Marketing Speaker SMX, ADWorld Experience, WeMakeFuture

𝐑𝐄𝐕𝐈𝐄𝐖𝐒
 ⭐⭐⭐⭐⭐
 "Great communication, direct lines, and always thinking along with us. Taskforce truly feels like an extension of our team." - Roy Berrevoets, Woonexpress 

⭐⭐⭐⭐⭐ "Working with Taskforce is smooth and professional. They actively think along, communicate quickly, and offer smart solutions for complex data feeds." 
Musa Arican, Mijn autoonderdelen.nl 

⭐⭐⭐⭐⭐ "Taskforce has a dedicated team of specialists who quickly became an essential part of our own team. Their unique approach makes our partnership strong, personal, flexible, experienced, and professional." - Giel van Balen, Live Outdoor Living

Awards: 

2025
🏆𝗧𝗵𝗲 𝗕𝗲𝘀𝘁 𝗨𝘀𝗲 𝗖𝗮𝘀𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 𝗔𝘄𝗮𝗿𝗱 - Channable 2025!🏆
🏆𝗧𝗵𝗲 𝗕𝗲𝘀𝘁 𝗦𝗰𝗮𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗰𝗮𝘀𝗲 𝗔𝘄𝗮𝗿𝗱 - Channable 2025!🏆
🏆Within Top 50 PPC Experts Worldwide 2025 by PPCSurvey.com
🥈(Second Place) Best Automotive Case 2025 @ European Search Awards 
🥈(Second Place) Best case study @ PPC Summit by PPC Hub/PPC Mastery


2024
🥈Within Top 100 PPC Experts Worldwide 2024 by PPCSurvey.com

Nominated to the shortlist (best 3 cases): 

⌛ Global Search Awards: BEST USE OF SEARCH - AUTOMOTIVE: SMALL 
⌛ Global Search Awards: BEST LOCAL CAMPAIGN (PPC): SMALL 
⌛ Global Search Awards: BEST GLOBAL START-UP AGENCY

Ruben Runneboom

When we bootstrapped Taskforce™ back in 2023, we had one clear goal: 

To become the best performance marketing agency in the Netherlands. 

Within three years.

But what is the best? 

I think each founder has their own perspective. 

Luckely for us three (Bernt, Guy and I) were on the same page from day one. Quint, who became our Managing Director in Q1 2025 fitted in perfectly. 

We don't want to become the biggest, not the loudest, but just the one known for delivering consistently great work and real impact.

We knew how to build a business, but running a team, managing operations, and scaling the right way, that was new to us. 

What we did know was this: if we wanted to deliver real impact, we had to define what that actually meant, and how to measure it.

After almost a year of pushing forward without a clear structure, in Q1 - 2025, we've built our 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸. 

It gave us a structured way to benchmark the one thing we care most about: The quality and impact of our services.

The framework is built on five pillars:

𝗧𝗲𝗮𝗺 𝗦𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻 – Our team is the engine. Their growth, feedback, and motivation are our first priority. 

𝗖𝗹𝗶𝗲𝗻𝘁 𝗦𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻 – Measured through NPS, churn and post mortum surveys with a sharp eye on what we can do better. We can blame others when a client want to discontinue the collaboration, but in the end it is us that need to improve.

𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆– We don’t just want to execute campaigns for our client, we wan't to be the flagbarer in the industry. 

Real impact is made when you can push every single individu in the whole industry to become better and provide value. 

That’s why we compete at the highest level in competitions like the Dutch Search Awards, host our annual Dutch Agency Event to share these insights with fellow agency founders, we share our knowledge on stage at events like SMX Paris, ADworld Experience and build internal tools that help our clients gain a deeper understanding of their business. 

𝗣𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀 – Great results shouldn’t depend on who happens to work on an account or how good someone’s day is. That’s why we obsess over how we work, not just what we deliver.

𝗚𝗿𝗼𝘄𝘁𝗵 𝗧𝗮𝘀𝗸𝗳𝗼𝗿𝗰𝗲 – Of course we track our revenue, margins and other important KPI's to spot leaks and opportunities to grow along our ambitious goals. 

In 2025 we've set the benchmarks on each pillar with stats we can be proud of. 

But hungry as we are, this is just the beginning and we strive for even more. 

We owe it to our team, our clients and of course for ourselfs:) 

Happy Sunday! 

Cheers. 

--
Ruben Runneboom e-com expert and co-founder at Taskforce™ 

We scale businesses predictably and profitably through award winning strategies.

Ruben  Runneboom

🛒 E-com | Google Ads Expert → Management - Auditing - Consultancy | 🏆Top 50 PPC Experts Worlwide 2025 by PPCSurvey.com

Do you need an easy fix for your low match rate ID/ecomm_prodid → We got you covered. 

If your ID or ecomm_prodid match rate in Google Ads is low, you are wasting your budget.

During audits, I notice that these settings are often neglected. 

These are the basics you MUST have in place. 

If not, your remarketing doesn't work. 

How do you check this? 

-> Go to Tools
-> Go to Data Manager
-> Go to the 3 dots at Google Tag
-> Click on view stats

In the last column, you can see your match rate for each parameter

In this overview, you can see which IDs the tag collects. 
These IDs need to match the IDs in your GMC.

If they don't match you have 3 solutions. 

1. Change IDs in the event in which you fire the parameters.
   
2. Change ID in GMC (BEWARE, when changing IDs in GMC you lose all data collected on that product).
   
3. 𝗨𝘀𝗲 𝗴:𝗱𝗶𝘀𝗽𝗹𝗮𝘆_𝗮𝗱𝘀_𝗶𝗱 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗳𝗲𝗲𝗱 𝘁𝗵𝗶𝘀 𝗿𝗲𝗽𝗹𝗮𝗰𝗲𝘀 𝘆𝗼𝘂𝗿 𝗜𝗗 𝗶𝗻 𝗮𝗹𝗹 𝗿𝗲𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 (𝗲𝗮𝘀𝘆 𝗳𝗶𝘅).

At Taskforce™  we often use option 3. 

This is the easiest way to provide the data Google needs, without pushing the algorithm into the learning phase again.

You easily can use feed management tools like Channable to connect the right IDs to this attribute. 

That's it, now you can finally run a decent full dynamic remarketing campaign or get PMX going. 

(Make sure you are eligible for 'dynamic remarketing' in GMC. It sounds obvious, but in practice, we see many times that advertisers forget to opt in for this feature. 🙃

If you need help. Don't hesitate to ask!

Cheers

----------------
Ruben Runneboom e-com expert and co-founder at Taskforce™ 

We frequently share our insights on performance marketing and data solutions.

 Stay tuned for more!

Your Shopping ads stop when stock runs out. Your Search and DSA campaigns don’t. 

That’s where most eCom brands burn cash if Google Ads managers don't pay enough attention.

Especially in DSA campaigns this can eat up a painful amount of budget during peak seasons. 

Here’s how to stop wasting money on sold-out products 👇

𝟭. 𝗘𝘅𝗰𝗹𝘂𝗱𝗲 𝗼𝘂𝘁-𝗼𝗳-𝘀𝘁𝗼𝗰𝗸 𝗨𝗥𝗟𝘀 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝗗𝗦𝗔 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻. 
Use your product feed to dynamicaly identify out of stock items and put it as nagatives. 

𝟮. 𝗘𝘅𝗰𝗹𝘂𝗱𝗲 𝗼𝘂𝘁 𝗼𝘂𝘁-𝗼𝗳-𝘀𝘁𝗼𝗰𝗸 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗲𝗿𝘀 𝗼𝗻 𝗹𝗮𝗻𝗱𝗶𝗻𝗴𝗽𝗮𝗴𝗲𝘀 𝗹𝗶𝗸𝗲 "𝘀𝗼𝗹𝗱 𝗼𝘂𝘁". 
In DSA campaigns, you can add negative targets based on the content scraped from the product pages you have targeted.

Identify terms like "sold out" or "temporarily unavailable" and make sure to exclude them across the whole line.

𝟯. 𝗥𝗲𝗴𝘂𝗹𝗮𝗿𝗹𝘆 𝗰𝗵𝗲𝗰𝗸 𝘁𝗵𝗲 “𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗮𝗴𝗲𝘀” 𝗮𝗻𝗱 “𝗦𝗲𝗮𝗿𝗰𝗵 𝘁𝗲𝗿𝗺𝘀” 𝘁𝗮𝗯𝘀. You’ll quickly see if Google is still sending traffic to sold-out pages.
Automate exclusions by filtering URLs that contain “out-of-stock,” “sold-out,” or “notify-me.” A simple feed script can handle this automatically.

💡Bonus tip: 

𝗨𝘁𝗶𝗹𝗶𝘇𝗲 𝗙𝗲𝗲𝗱 𝗯𝗮𝘀𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵 𝗔𝗱𝘀. 
You can run search ads based on dynamic input from your productfeed. No more wasted ad spend and no more human errors. Normal Search campaigns can be replaced with this setup. 

𝗠𝗼𝗿𝗲 𝗶𝗻𝗳𝗼: 📌https://lnkd.in/eFw9u3vw

𝗨𝘁𝗶𝗹𝗶𝘇𝗲 𝗟𝗮𝗻𝗱𝗶𝗻𝗴𝗽𝗮𝗴𝗲 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝘀𝗰𝗿𝗶𝗽𝘁𝘀. 
At Taskforce™ we run scripts that checks landing page performance every hour. If suddenly conversionrates drop, (or increase) we get notifications in our internal slack channels to act proactivly. 

Take back control because every click counts.

Cheers!

Need help? Just ask. 

Ruben Runneboom e-com expert and co-founder at Taskforce™

Selling to both B2C and B2B? → Here’s how to avoid confusion and wasted budget.

Recently, we had the opportunity to review the Google Ads account of one of our industry peers. 

The company targets both B2C and B2B audiences. 

The question: Could we take a look and help improve the current strategy? 

Here’s what stood out: 

The product offer doesn’t quite match what we’re looking for.

The image below is an example where we’re searching for a bulk (B2B) order.  

✅ The result on the left clearly shows the bulk price for 25 items, as well as the price for a single product

❌ The result on the right only shows the unit price, repeating the same price in the title. 

That makes the match much less relevant. 

By using the tips below effectively, you can avoid this issue.

𝗦𝗽𝗹𝗶𝘁 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗳𝗲𝗲𝗱𝘀 𝗮𝗻𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗼𝗻 𝗕2𝗖 & 𝗕2𝗕

- Make sure each feed only includes products (and variations) relevant to the target audience. 

- Use product titles that include search terms found in your search term reports for each audience. 

- Exclude irrelevant search queries in both campaigns. 

For example, you’ll want to exclude bulk quantities from your B2C campaign. (e.g: 25 pieces) 

- Exclude irrelevant audiences in both campaigns (in-market, customer lists e.d.) 

This makes your offer much more relevant. 

𝗦𝗵𝗼𝘄 𝘂𝗻𝗶𝘁 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 

Using bulk prices? 

Utilize the unit_pricing_base_measure and unit_pricing_measure attributes so the per-unit price is displayed. 

It helps users compare and understand the value. 

No idea how to set up your unit_pricing_measure attributes? 

Don't hesitate to ask! 

We are here to help. 

Cheers! 

--- 
I am Ruben Runneboom e-com expert at Taskforce™ 

We’re here to make sure your 
hard-earned budget drives incremental value for your business. Not for other businesses.

Doctors listen before they advise.    

So are we.  

What does our onboarding process look like?

1️⃣ 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗖𝗮𝗹𝗹 (This is the most important part)  

We jump on a call and ask questions like:  

→ How do you stack up against competitors
→ Where is your current strategy failing? 
→ How often does a customer return? 
→ How much do you make per sale? 
→ What’s your marketing budget? 
→ What’s your biggest challenge? 
→ Why do you do what you do?
→ What’s your top product(s)?  

We dig deep.  

2️⃣ 𝗗𝗲𝗲𝗽 𝗱𝗶𝘃𝗲 

If your proposition is crystal clear and our connection feels good, we ask for access to your account(s) to conduct a deep dive.  

- We are mapping out the current situation according to your targets 

- We dive into the 3 main factors: Proposition, Website & Campaigns  

𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 
We are going to fact-check the information we have gathered during the initial meeting.  

- Are your USPs distinctive enough? 
- Is your pricing and service level in order?  

𝗪𝗲𝗯𝘀𝗶𝘁𝗲 
Is your shop coping with the best practices from 2026? 

We will check the UX/UI, functionalities, landing pages, and ofcourse your checkout.  We address the entire customer journey.  

𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 
We perform a deep dive into the campaign setup.  

We check tracking, structure, settings, hygiene, and the used assets.  

Our deep dive consists of more than 500 points.  

- We prepare a document with all the points that need attention
  
- We prioritize these points based on impact and ease  

If one of these factors mentioned above doesn't align, we need to go back to the drawing table.  

3️⃣ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆  

- We come up with a strategy to address all points where we need to work on  

- We plan the workload into a clear roadmap for the upcoming months  

- We indicate our expectation for growth/improvement in set periods 3, 6 & 12 months  

- We will present this strategy in a second meeting, during which we will indicate the investments and the prospected ROI.  

𝗥𝗲𝘀𝘂𝗹𝘁𝘀?  

Predictable growth. No guesswork and no fixed long-term contracts.  

→ We want to bring added value to the table each month.  

Thats it

We scale e-commerce brands profitably and predictably.

Internal search shows you demand in real time → but most teams never touch the data.

Every search is a signal.

Someone actively telling you what they want, right now.

And what do most webshops owners do with that?

❌ Serve irrelevant results
❌ Show “0 products found”
❌ Lose revenue

Fixing your internal search is one of the easiest wins for conversion.

But here’s where it gets really interesting:

When you connect that search data to your CDP.

Now you’re not just seeing what people search, but you’re seeing who searched, when, and why.

Which means you can:

✔️ Match queries to segments (first-timers, high-LTV, etc)
✔️ Spot what drives purchases vs. drop-offs
✔️ Personalise search results based on real behaviour
✔️ Dynamically enrich product data to close the gap between what people type and what your feed says.

And all those insights?

You can push them back into your product feed, your ad strategy, your CRO stack.

Start treating your search bar like the intent engine it is.

There’s more revenue hiding in there than most teams realise.

Need help? Just ask! 

Cheers!

--
Ruben Runneboom e-com expert & co-founder at Taskforce™ 
We scale brands predictable en profitably with award winning strategies

In today’s e-commerce landscape, generic ads targeting broad audiences just don’t make the cut.

Consumers expect relevance.

They want offers that align with their preferences, behavior, and purchase history.

Think about it:

- Personalized product recommendations
- Early access to new collections
- Dynamic discounts
- Tailored bundles
- Restock alerts

If your ads aren’t relevant, consumers will simply scroll past.

Especially now that everyone's attention span is like a Gen Zer. (no offence🙃)

Ad fatigue sets in fast.

This is where a Customer Data Platform (CDP) becomes essential.

A CDP consolidates customer data from various touchpoints, such as:

- Website interactions
- Email engagement
- Purchase history

It builds a comprehensive customer profile, even without needing an email address as an identifier.

With a CDP, you can:

- Deliver tailored offers based on interests and purchase behavior

- Reach customers at the right moment with the right message

- Personalize your internal search results

- Run hyper-personalized campaigns

The impact?

- Stronger customer loyalty (higher LTV)
- Higher conversion rates
- Improved ROAS/POAS

Wondering how to leverage A CDP for your business? 

Just ask! We like to see which solution suits your business. 

Cheers! 

--
Ruben Runneboom e-com expert & co-founder at Taskforce™

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