🚫 OTAs Suck ✅ Building a Book Direct, Decentralized, Open-OTA ➜ 🚀 Operators Get Direct Bookings ✈️ Travelers Get Rewards for Booking Direct 💰 Anyone Who Refers Travelers Owns Them & the Revenue Stream They Generate.

🐥 I'm a startup founder, launching a direct booking travel platform for the AI agent era.

Why? Today, Online Travel Agent (OTA) commissions are draining 10's of billions of dollars out of the travel ecosystem. They enrich "Big Tech" and "Big Travel", at the expense of everyone else. I know because I helped them do it. For years I was a super-affiliate of Expedia and other big OTAs. I fed $100m+ in hotel bookings to the OTAs, generating $10m in commissions, but adding little of value to the ecosystem.

Now, I'm building a new travel distribution platform and protocol that enables travelers and their AI agents bypass the OTA middlemen and book direct.

👇 Want to be notified when we launch? Leave a comment in the featured post below titled "AI-powered community", or reach out and connect! 

~~~~~~~~~~~~~~

Previously...

🐣 I co-founded a venture studio. We launched 3 notable ventures:
 
1️⃣ 3Genius International. Network of travel booking websites. $100M+ in bookings and $10M+ in gross profit.

2️⃣ Moola.com. Multiplayer game. Grew virally to 450k community members, $7.6M economy. PCWorld's “Best Places to Waste Time on the Web”.
 
3️⃣ Locationary. Local data and community platform. Rewarded users for crowdsourcing local business data (eg. like for Apple Maps). $4.5M in funding. Acquired by Apple.

~~~~~~~~~~~~~~

🧠 Current Interests: AI, community, machine learning, travel, fintech, loyalty rewards, web3 / tokens / blockchain, creator & influencer economy, social commerce, marketplaces, network effects.

Arlen Ritchie

Hi, I'm Steve Hui - The Points Whisperer

I help Australian business owners fly Business Class without paying full price - by turning everyday business expenses into Business Class points flights.

**Most People Struggle With Points - And It’s Not Their Fault.
If you’ve ever looked at your points and thought:

“This is too hard.”
“They’re probably worthless.”
“I’ve tried, but it feels like a scam.”

You’re not alone.

The whole system is deliberately confusing - complex rules, hidden availability, booking frustrations.
And for most people, points feel like a sucker’s game.

But with the right strategy, points can unlock $10,000+ Business Class flights - reliably and repeatedly.

Why Most People Don’t Use Points Successfully
❌ They don’t know where to start.
❌ They redeem at poor value (e.g. gift cards or upgrades).
❌ They let points expire.
❌ They don’t earn the right points in the first place.
❌ It’s just not worth the time - so they give up, forever!

**How I Help You Win at the Points Game
I’ve spent 12+ years building a proven, done-for-you system that removes the stress, complexity and guesswork.

Through The Flights Club, I help Aust-based business owners:

✔️ Design a personalised Points Travel Strategy matched to your business spend
✔️ Earn millions of points from business expenses you already pay - including ATO, payroll, suppliers, rent and more
✔️ Maximise value on every point (not the low value gift cards type - but the high Business Class value)
✔️ Book your Business & First Class flights for you

This isn’t about chasing points by signing up to new credit cards - you don't need to do that, because you have something a lot more powerful - lots of business expenses to pay and earn lots of points.


**What I Do - And What I Don’t
I'm not a travel agent.
I'm not a blogger.
And I’m not a payments platform.

I’m your Points Strategist - turning your business spend into Business Class flights, without changing how much you spend or how you operate.

We partner with your accountant, your cards, and your team to make it all work seamlessly.

🏆 Real Results
We've managed over 1 billion points, unlocking Business Class flights on Qantas, Emirates, Singapore Airlines, Etihad, Cathay Pacific and more.

Our clients regularly save $5,000–$10,000 per flight, fly more often, and never waste points again.

Simply Google iFLYflat—and see what others say.

📩 Contact me:
Web: www.iFLYflat.com.au
Email: steve@iflyflat.com.au
Office: +61 2 9258 1115

📸 Follow us on Instagram: @iflyflat

Steve Hui

You are invited. 👋

Australia, we're hitting the road I'Il love to meet you.

Join us in Sydney, Brisbane and Melbourne for an exclusive roadshow designed to give you a genuine travel advantage - and to bring together a community of ambitious leaders who value smarter travel. better experiences and meaningful connections.

We've secured exceptional venues -
Museum of Sydney, 
Sofitel Brisbane Central and 
Sofitel Melbourne on Collins - to set the tone for a premium, insight-led experience.

Hear from an outstanding humans:

Henrik Berglind, VP Partnerships & Member Experiences at ALL Accor+ Explorer (Sydney), 

Kristina Karlsson, Founder of kikki.K (Brisbane and Melbourne)

And me! Steve Hui. The Points Whisperer and co-founder of The Flights Club (at all cities

Expect insiqhts, inspiration and real conversations with like-minded business owners who want to travel better think bigger and stay ahead,

If you're ready to travel smarter and connect with a community that's going places in 2026, this is your moment.

Australia’s #1 Points Travel Experts | The iFLYflat Flights Club | The Points Whisperer ®️

I'm in full agreement with this statement. 

"I highly recommend solo trips.
We've gotta stop waiting on people to see the world."

If they can't decide, you can send them the photos while you are there... 😂

And once you fly flat, you'll never go back.

#iFLYflat #TheFlightsClub
#BusinessClass #80greatsummersleft

Reimagining your dream life through Business Class travel.

ALWAYS BUSINESS CLASS PODCAST. 
New Episode drop. 

This week on Always Business Class, we sat down with the delightful Kristina Karlsson, founder of global stationery brand kikki.K, to unpack a story that many business owners will relate to.

Kristina lost the business she built from the ground up. Instead of stopping, she rebuilt her life with a new sense of freedom, creativity, and purpose.

Today she helps millions rethink what’s possible – in life, work, and travel.

In our conversation, we explore:

• The mindset shift that happens when you start flying Business Class
• How to earn and stack points properly, without wasting spend
• Why travel fuels creativity and high-performance
• How to combine work and world discovery in a way that enriches your life rather than draining it

Kristina brings clarity, honesty, and practical wisdom that business owners need to hear.

If you want to challenge your thinking about what’s possible – and understand how Business Class travel can elevate your life, your work, and your energy – this episode is worth your time.

🎧 Listen here: https://lnkd.in/gjT2z7wB


Proudly supported by ALL Accor+ Explorer.

#iFLYflat #TheFlightsClub
#AlwaysBusinessClass

Open article: Reimagining Your Dream Life with Business Class Travel featuring Kristina Karlsson of KIKKI. K by open.spotify.com

Reimagining Your Dream Life with Business Class Travel featuring Kristina Karlsson of KIKKI. K

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Steve Hui's LinkedIn Performance

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