Armin Kakas

Revify Analytics

Revify helps mid-market businesses ($10MM - $2B) move from data overload to profitable action. Our RGM-as-a-Service combines accessible, advanced analytics with expert Pricing & Revenue Growth Management advisory, providing a clear roadmap to unlock hidden margin leaks and drive revenue growth without enterprise-level complexity or cost.

Co-Founder

Revology Analytics

Revology Analytics is at the intersection of Advanced Analytics and Revenue Growth Management and specializes in impact and execution. If profitable growth, EBITDA expansion, and higher valuations are your goals, our strategies can help you achieve them.

We help mid-market companies ($10 million to $1 billion in revenues) overcome hurdles and elevate their business with pragmatic solutions focused on three critical areas:

1. Pricing & Revenue Management

2. Sales & Marketing Enablement

3. Commercial Analytics Transformation

Founder | Managing Partner

Pricing Lever

Consulting Partner for boutique Pricing Strategy advisory firm focused on Industrial Manufacturing and Distribution.

Consulting Partner

EBITDA Catalyst

Consulting partner for a specialized Revenue Management consultancy for middle-market and private equity portfolio companies. My advisory work focuses on three primary areas:

1. Margin Analytics & Optimization: Building 90/10 custom solutions for mid-market firms, primarily Manufacturers and Distributors, who want to augment their decision-making capabilities.

2. Promotion Effectiveness & Optimization: From distributors to retailers, provides crucial expertise to maximize ROI in this critical lever of profitability.

3. Sales & Customer Growth Analytics: Building on all-around analytics chops & deep understanding on the human sales execution factor, enables growth with both insights and Sales teams training & playbook development.

Reliancy

Senior Advisor for leading Sales & Marketing Enablement AI/ML advisory firm.

Senior Advisor - Revenue Growth Analytics

American Tire Distributors

I co-founded, built and scaled ATD’s first ever corporate analytics startup, driving incremental profits, valuation and industry profile for parent company ATD. Reporting to subsidiary CEO, I steered the data monetization strategy and execution of customer-facing ML-enabled SaaS solutions, growing the business from 0 to over 2,500 retail locations and manufacturers as customers. Additionally, drove ATD’s analytics transformation by prioritizing and building internal enterprise analytics solutions that augmented organizational decision-making capabilities, shifting the business to a data-driven culture.

A few key accomplishments in this role include:
• Forged key strategic partnerships with 10 of the 15 largest Point-of-Sale (POS) providers in the automotive aftermarket industry. Opened new revenue streams and paved the way for monetization of syndicated, anonymized POS transactional data.
• Led 15-member commercialization team (data translators, business development and sales ops managers) and influenced 50-member technical team to build innovative SaaS solutions that solved key customer pain points in competitive market and pricing insights, inventory management and optimization and profit / sales mix optimization.
• Realized substantial revenue and EBITDA growth for parent company in 3 years after conceptualizing and launching advanced analytics products across supply chain, revenue management and sales. 
• Represented analytics startup at industry conferences and served as trusted advisor and AI-translator to both ATD senior executive team and key clients within tire industry.

Vice President, Advanced Analytics Commercialization: Chief Customer Officer of Analytics Incubator

I was brought on to transition the revenue management function into a data science-driven department. I shifted the department to a Lean framework and expanded pricing capabilities by creating the company’s first in-house machine learning-enabled pricing solution that improved cash flow and liquidity using R, Python and Google Cloud SQL. 

Key accomplishments in this role include:
• Through architecting and deploying clearance price optimization platform, unlocked $300M in liquidity and $15M in gross profits from unproductive inventory despite difficult market.
• Developed and deployed descriptive and diagnostic price and margin analytics dashboards companywide using Tableau.

Director, Advanced Analytics: Head of Pricing and Margin Analytics of $5B Enterprise

Wells Enterprises

Recruited to transform administratively focused pricing team into strategic revenue growth management (RGM) group with analytics and strategy foundation for top 5 manufacturer of frozen desserts. Built RGM function from ground up, delivering volume and profit growth and providing actionable performance insights that optimized decision making. Shapeshifted business strategy and culture by establishing four key capabilities: 1) pay-for-performance mindset for promotions; 2) value-based pricing for private label business; 3) advanced analytics driven pricing architecture; 4) dynamic scenario analyses and optimization.

• Achieved 5% and 3% EBITDA growth in FY16 and FY17 despite relatively flat industry. Employed strategic price increases, restructured rebate programs across all channels, implemented rigorous pricing council reviews, and optimized price pack architecture.
• Brought order to chaotic pricing structure process by selecting team of 8 to create and implement standardized pricing strategy and processes and right size price and product positioning based on perceived price-value maps.
• Drove 13% in total Gross Profit $ in FY16 (+11% in unit volume and +2% in GP$ per unit) for anchor brand via tiered pricing strategy and optimized promotion plans that maximized in-store display and advertising support.
• Orchestrated launch of Tableau server and promotional data warehouse migration in MS Azure. Enabled self-serve descriptive and diagnostic price and margin analytics companywide. 
• Harmonized shipment and sellout data to produce macro- and micro-level promotion effectiveness platform that raised ROI from 80% to 92% in 1.5 years.

Director, Revenue Growth Management: Head of RGM and Advanced Analytics of $2B Consumer Goods Co. 

Best Buy

Accelerated dynamic pricing capabilities as lead of data science team in pricing and merchandising strategy analytics. Masterminded strategy and blueprint for pricing strategy across 1K+ stores. Engineered algorithmic framework to implement dynamic pricing for physical and online stores. Led global team to develop innovative solutions that drove business growth.
•	Designed pricing science roadmap, authored descriptive/predictive analytics capabilities, and directly contributed to the evolution and adoption of human capital/resources.
•	Cut 70% of budget by insourcing strategic planning and implementation function enterprise wide. 
•	Produced 30+bps jump in gross margin after introducing adaptive pricing techniques / capabilities.
•	Won Leadership Award for personal impact based on transformational strategies within pricing function.

Head of Price Analytics & Modeling: Building and Implementing Dynamic Pricing for $50B Retailer

MillerCoors

Collaboratively led a talented, tenured team of analytics professionals responsible for all aspects of revenue management for 500+ distributors and approximately 4k Walmart/Sam’s Club stores.

♦ Drafted an organizational roadmap for retail chain revenue management capabilities. Realized category and margin growth with the use of advanced price analytics.
♦ Successfully delivered unique and specific insights through a combination of integrated data and machine learning methods. Improved the quality and sustainability of newly presented insights.

Manager, Pricing Analytics and Strategy: Head of RGM for $700M Walmart / Sam’s Club Business Unit

GE Capital

♦ June 2011 - June 2012: Sales Force Effectiveness (SFE) Leader
♦ June 2008 - June 2011: Experienced Commercial Leadership Program (ECLP) Participant/Graduate
- 3rd ECLP rotation: Marketing Analytics (GE Capital Retail Consumer Finance - now Synchrony Financial)
- 2nd ECLP rotation: Marketing Analytics & Strategy (Vendor Finance - now part of Wells Fargo)
- 1st ECLP rotation: Price Analytics & Strategy (Equipment Finance - now part of Wells Fargo)
- ECLP Internship: Corporate Finance

Commercial and Consumer Finance Analytics and Strategy (various)

Revenue Growth Analytics advisor to executives in charge of growing Net Revenue, Gross Profit, and Sales Productivity | Posts and articles about Revenue Management + Machine Learning insights, methods, and processes.

As the founder of Revology Analytics, I have the privilege of offering mid-market businesses unparalleled expertise in advanced Revenue Growth Analytics & Management, focusing on three core advisory areas: Pricing & Revenue Management, Sales & Marketing Enablement and Commercial Analytics Transformation efforts. 

Beyond my advisory work, I am the creator of the Revology Analytics Insider, a bi-weekly newsletter offering readers unique insights into the world of Revenue Growth Analytics. You can catch the latest issues on LinkedIn and our website, revologyanalytics.com/articles-insights.

To learn more, please visit revologyanalytics.com

Revology Analytics is a Revenue Growth Analytics consultancy for middle-market companies in the Manufacturing, Retail, and Distribution industries.

We are an impact- and execution-oriented advisory firm founded on Outcome-Based Analytics™, with focused specializations in AI/ML-enabled Margin Analytics & Optimization, Sales & Customer Growth Analytics and Promotion Effectiveness & Optimization.

NielsenIQ

Managing Director, Head of US Emerging Brands 

Senior Vice President - Product Insights

Vice President of Sales - Client Acquisition - Analytics

Nielsen Intelligent Analytics helps manufacturers and retailers make better sense of any decision made at shelf - Understanding consumer preferences, establishing distribution, optimizing pricing and trade spend, etc.

Lead outside sales for Client Acquisition efforts for Intelligent Analytics
Lead inside sales efforts for Intelligent Analytics

Vice President of Sales - Intelligent Analytics, Client Acquisition and Inside Sales Lead

Nielsen

Nielsen Intelligent Analytics helps manufacturers and retailers make better sense of any decision made at shelf - Understanding consumer preferences, establishing distribution, optimizing pricing and trade spend, etc.  

Lead outside sales for Client Acquisition efforts for Intelligent Analytics
Lead inside sales efforts for Intelligent Analytics

Vice President, Intelligent Analytics - New Client Acquisition and Inside Sales Lead

Nielsen helps manufacturers and retailers understand and measure consumer purchase behavior across the entire globe and all retail formats.  

Nielsen Sales Effectiveness helps manufacturers and retailers make better sense of any decision made at shelf - Understanding consumer preferences, establishing distribution, optimizing pricing and trade spend, etc.  

Lead Client Acquisition sales for Nielsen Sales Effectiveness. 

2019 New Front Winner - Leading seller of net new accounts to Nielsen SEFF.  20 net new accounts. 
2018 Leading Client Acquisition Individual Contributor - Exceeded revenue target by 32%, drove 26 net new accounts.

Vice President, Sales Effectiveness

Ibotta, Inc.

Ibotta works with the world's leading brands and retailers to build loyalty and drive incremental sales.

Lead sales for emerging consumer insights business

Developed consumer insights sales organization
Co-Created Ibotta product suite alongside Ibotta product team
Lead revenue generation for Consumer Insights securing substantial ongoing revenue stream
amongst blue chip CPG organizations

VICE PRESIDENT CPG & DATA PARTNERSHIPS

Vice President Professional Services - Client Business Partner

Client Director - General Mills Sales Division

- Lead client team for Frozen and Baking product divisions accounting for 35% of all General Mills US Retail Sales

-  Lead a client team of 4 Nielsen associates including one offshore associate engagement and one Nielsen Emerging leader associate

-  Deliver integrated analytical solutions assisting in the development of innovative product development, volume measurement and improvement, and consumer media consumption

-  Manage financial reporting and forecasting for local Nielsen Professional services team

Associate Client Director - General Mills Frozen and Baking Marketing Divisions

- Developed and executed successfully a $1.4M annual retail audit solution across 18 consumer good categories

-   Managed two direct reports including a top emerging leader within The Nielsen Company.

-  Delivered multiple six figure analytical engagements with excellence and direct retail activation

-  Built senior client relationships spanning multiple marketing divisions and sales functions

-  Recipient of multiple Gold/Platinum Nielsen Simply Excellent awards granted by senior Nielsen leadership

Client Manager - Sales - Category Management - Store Audit Solutions

Client Manager - Sales - Category Management - Shopper Insights

Associate Client Manager - Sales - Category Management - Shopper Insights

Kroger

• Develop, brand, implement and manage budget for an $800,000 annual associate communication program (Shrink Awareness Program) reaching over 300K store associates.  
• Work closely with an account manager to implement and design annual awareness program.
• Responsibility for analyzing out-of-stock and computer assisted ordering data for the Kroger Company utilizing Microsoft Excel and Business Objects.

Retail Operations Analyst

Utilize Microstrategy Technologies Pharmacy Loss Prevention application to reconcile incoming shipments versus Pharmacy site sales. Scan and maintain all Western Kroger Divions under banner names such as Kroger, Dillon, King Soopers, City Market, Fry's, FredMeyer, Ralphs, Smiths, and Food4Less.

Pharmacy Loss Prevention Analyst

Store Associate

Experienced Vice President Sales with a demonstrated history of working in the consumer products, consumer analytics, information technology, and media industries. 

Skilled in Sales, Sales Structure Development and Execution, Challenger Selling, Client Acquisition, Market Research, and Consumer Analytics.

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Armin Kakas

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