Armin Kakas

Revify Analytics

Revify helps mid-market businesses ($10MM - $2B) move from data overload to profitable action. Our RGM-as-a-Service combines accessible, advanced analytics with expert Pricing & Revenue Growth Management advisory, providing a clear roadmap to unlock hidden margin leaks and drive revenue growth without enterprise-level complexity or cost.

Co-Founder

Revology Analytics

Revology Analytics is at the intersection of Advanced Analytics and Revenue Growth Management and specializes in impact and execution. If profitable growth, EBITDA expansion, and higher valuations are your goals, our strategies can help you achieve them.

We help mid-market companies ($10 million to $1 billion in revenues) overcome hurdles and elevate their business with pragmatic solutions focused on three critical areas:

1. Pricing & Revenue Management

2. Sales & Marketing Enablement

3. Commercial Analytics Transformation

Founder | Managing Partner

Pricing Lever

Consulting Partner for boutique Pricing Strategy advisory firm focused on Industrial Manufacturing and Distribution.

Consulting Partner

EBITDA Catalyst

Consulting partner for a specialized Revenue Management consultancy for middle-market and private equity portfolio companies. My advisory work focuses on three primary areas:

1. Margin Analytics & Optimization: Building 90/10 custom solutions for mid-market firms, primarily Manufacturers and Distributors, who want to augment their decision-making capabilities.

2. Promotion Effectiveness & Optimization: From distributors to retailers, provides crucial expertise to maximize ROI in this critical lever of profitability.

3. Sales & Customer Growth Analytics: Building on all-around analytics chops & deep understanding on the human sales execution factor, enables growth with both insights and Sales teams training & playbook development.

Reliancy

Senior Advisor for leading Sales & Marketing Enablement AI/ML advisory firm.

Senior Advisor - Revenue Growth Analytics

American Tire Distributors

I co-founded, built and scaled ATD’s first ever corporate analytics startup, driving incremental profits, valuation and industry profile for parent company ATD. Reporting to subsidiary CEO, I steered the data monetization strategy and execution of customer-facing ML-enabled SaaS solutions, growing the business from 0 to over 2,500 retail locations and manufacturers as customers. Additionally, drove ATD’s analytics transformation by prioritizing and building internal enterprise analytics solutions that augmented organizational decision-making capabilities, shifting the business to a data-driven culture.

A few key accomplishments in this role include:
• Forged key strategic partnerships with 10 of the 15 largest Point-of-Sale (POS) providers in the automotive aftermarket industry. Opened new revenue streams and paved the way for monetization of syndicated, anonymized POS transactional data.
• Led 15-member commercialization team (data translators, business development and sales ops managers) and influenced 50-member technical team to build innovative SaaS solutions that solved key customer pain points in competitive market and pricing insights, inventory management and optimization and profit / sales mix optimization.
• Realized substantial revenue and EBITDA growth for parent company in 3 years after conceptualizing and launching advanced analytics products across supply chain, revenue management and sales. 
• Represented analytics startup at industry conferences and served as trusted advisor and AI-translator to both ATD senior executive team and key clients within tire industry.

Vice President, Advanced Analytics Commercialization: Chief Customer Officer of Analytics Incubator

I was brought on to transition the revenue management function into a data science-driven department. I shifted the department to a Lean framework and expanded pricing capabilities by creating the company’s first in-house machine learning-enabled pricing solution that improved cash flow and liquidity using R, Python and Google Cloud SQL. 

Key accomplishments in this role include:
• Through architecting and deploying clearance price optimization platform, unlocked $300M in liquidity and $15M in gross profits from unproductive inventory despite difficult market.
• Developed and deployed descriptive and diagnostic price and margin analytics dashboards companywide using Tableau.

Director, Advanced Analytics: Head of Pricing and Margin Analytics of $5B Enterprise

Wells Enterprises

Recruited to transform administratively focused pricing team into strategic revenue growth management (RGM) group with analytics and strategy foundation for top 5 manufacturer of frozen desserts. Built RGM function from ground up, delivering volume and profit growth and providing actionable performance insights that optimized decision making. Shapeshifted business strategy and culture by establishing four key capabilities: 1) pay-for-performance mindset for promotions; 2) value-based pricing for private label business; 3) advanced analytics driven pricing architecture; 4) dynamic scenario analyses and optimization.

• Achieved 5% and 3% EBITDA growth in FY16 and FY17 despite relatively flat industry. Employed strategic price increases, restructured rebate programs across all channels, implemented rigorous pricing council reviews, and optimized price pack architecture.
• Brought order to chaotic pricing structure process by selecting team of 8 to create and implement standardized pricing strategy and processes and right size price and product positioning based on perceived price-value maps.
• Drove 13% in total Gross Profit $ in FY16 (+11% in unit volume and +2% in GP$ per unit) for anchor brand via tiered pricing strategy and optimized promotion plans that maximized in-store display and advertising support.
• Orchestrated launch of Tableau server and promotional data warehouse migration in MS Azure. Enabled self-serve descriptive and diagnostic price and margin analytics companywide. 
• Harmonized shipment and sellout data to produce macro- and micro-level promotion effectiveness platform that raised ROI from 80% to 92% in 1.5 years.

Director, Revenue Growth Management: Head of RGM and Advanced Analytics of $2B Consumer Goods Co. 

Best Buy

Accelerated dynamic pricing capabilities as lead of data science team in pricing and merchandising strategy analytics. Masterminded strategy and blueprint for pricing strategy across 1K+ stores. Engineered algorithmic framework to implement dynamic pricing for physical and online stores. Led global team to develop innovative solutions that drove business growth.
•	Designed pricing science roadmap, authored descriptive/predictive analytics capabilities, and directly contributed to the evolution and adoption of human capital/resources.
•	Cut 70% of budget by insourcing strategic planning and implementation function enterprise wide. 
•	Produced 30+bps jump in gross margin after introducing adaptive pricing techniques / capabilities.
•	Won Leadership Award for personal impact based on transformational strategies within pricing function.

Head of Price Analytics & Modeling: Building and Implementing Dynamic Pricing for $50B Retailer

MillerCoors

Collaboratively led a talented, tenured team of analytics professionals responsible for all aspects of revenue management for 500+ distributors and approximately 4k Walmart/Sam’s Club stores.

♦ Drafted an organizational roadmap for retail chain revenue management capabilities. Realized category and margin growth with the use of advanced price analytics.
♦ Successfully delivered unique and specific insights through a combination of integrated data and machine learning methods. Improved the quality and sustainability of newly presented insights.

Manager, Pricing Analytics and Strategy: Head of RGM for $700M Walmart / Sam’s Club Business Unit

GE Capital

♦ June 2011 - June 2012: Sales Force Effectiveness (SFE) Leader
♦ June 2008 - June 2011: Experienced Commercial Leadership Program (ECLP) Participant/Graduate
- 3rd ECLP rotation: Marketing Analytics (GE Capital Retail Consumer Finance - now Synchrony Financial)
- 2nd ECLP rotation: Marketing Analytics & Strategy (Vendor Finance - now part of Wells Fargo)
- 1st ECLP rotation: Price Analytics & Strategy (Equipment Finance - now part of Wells Fargo)
- ECLP Internship: Corporate Finance

Commercial and Consumer Finance Analytics and Strategy (various)

Revenue Growth Analytics advisor to executives in charge of growing Net Revenue, Gross Profit, and Sales Productivity | Posts and articles about Revenue Management + Machine Learning insights, methods, and processes.

As the founder of Revology Analytics, I have the privilege of offering mid-market businesses unparalleled expertise in advanced Revenue Growth Analytics & Management, focusing on three core advisory areas: Pricing & Revenue Management, Sales & Marketing Enablement and Commercial Analytics Transformation efforts. 

Beyond my advisory work, I am the creator of the Revology Analytics Insider, a bi-weekly newsletter offering readers unique insights into the world of Revenue Growth Analytics. You can catch the latest issues on LinkedIn and our website, revologyanalytics.com/articles-insights.

To learn more, please visit revologyanalytics.com

Revology Analytics is a Revenue Growth Analytics consultancy for middle-market companies in the Manufacturing, Retail, and Distribution industries.

We are an impact- and execution-oriented advisory firm founded on Outcome-Based Analytics™, with focused specializations in AI/ML-enabled Margin Analytics & Optimization, Sales & Customer Growth Analytics and Promotion Effectiveness & Optimization.

Carnegie Hall

📈Projects
- refined weekly subscription report to present insights, observations, and trends, as visualizations rather than dense tables reducing time to understanding and decision-making

Marketing Analytics Manager

Monitor and report on campaign effectiveness across multiple channels, including e-mail, direct mail, and telemarketing. Monitor ticket sales and make recommendations to optimize revenue using dynamic pricing and inventory management. Segment customers into lists for use across channels including e-mail, direct mail, telemarketing, and social media. Collect, organize, and interpret historical sales data to inform season projections. Team lead for CRM.

📈 Projects
- collaborated with senior marketing team to design, deploy, analyze, and interpret subscriber survey using SurveyMonkey and Excel
- created revenue projection Excel template based on existing business model to quickly and accurately project revenue scenarios for future concerts using SUMIFs and dynamic array formulas, as well as Excel tables and named ranges to improve readability of formulas
- developed email segment performance Excel template to analyze email performance by list segment using Power Query and Power Pivot modules to join multiple reports from Tessitura CRM
- reduced time to process and clean leads collected online using Power Query scripts; process now takes a couple hours rather than a day
- reduced time spent collecting data (running reports) and updating reports by configuring ad hoc data pipelines using Tessitura scheduled reports, Power Automate, Sharepoint, and Power Query. 

Tools: Microsoft Excel, Tessitura, Tessitura Analytics, Revenue Management Application (RMA), Wordfly, Mailchimp, Google Analytics, Google Data Studio, Microsoft Power Automate

Marketing Analyst

Maslanka Press

📈 Projects
• Managed logistics for annual trips to exhibit at Midwest Clinic (LTL shipping, booth setup, staffing, inventory)
• Setup and maintain project management system (Trello) and internal knowledge base to keep teamwork synchronized and to share important information with each other
• Cultivated excellent long-term relationships with clients and patrons, maintaining ongoing communication and facilitating solutions to address concerns

☑️ Responsibilities
• Schedule, organize, and coordinate residency details (scheduling, contracting, invoicing, travel) for David & Matthew Maslanka's 20+ yearly visits to colleges, ensembles, and festivals (national and international)
• Organized and coordinated commission details for patrons commissioning new works written by David Maslanka
• Manage ISMN registration, copyright registration, and online content for a catalog of 75+ works
• Maintain and distribute up-to-date product catalog to distributors and customers
• Process orders for individuals customers and distributors, nationally and internationally
• Maintain/update datasheet with all details and pricing for inventory
• Maintain website (WordPress)

Administrator

Museum of Arts and Design

In addition to supervising a team of 5 Visitor Experience Associates, I also administered two SaaS platforms - ACME Ticketing and Dexibit (Analytics). My goal working with both people and technology was to ensure our visitors had a positive, memorable experience at the museum, encouraging repeat visitation, membership, and positive word-of-mouth.

📈 Projects
• Created weekly reports for senior leaders using Dexibit (analytics platform) and Excel to surface insights about visitation trends and effects of marketing efforts
• Maintained and developed Dexibit (analytics platform) by building thematic dashboards, custom reports, and maintaining configuration 
• Built a series of visitation scenarios, allowing leaders to develop a range of plans and forecasts for reopening after COVID-19 lockdown
• In first 30 days, audited and corrected existing visitation and revenue reports resulting in matched reporting between ticketing and analytic platforms
• Managed COVID-19 reopening for Visitor Experience (planned/implemented timed ticketing; configured automated member discounting; configured contactless ticket scanning; trained 4 VE staff)
• Overhauled configuration of ACME ticketing system to automate discounting, collect key visitor data online securely, optimize marketing messaging at key points in checkout flow, and simplify reporting
• Reworked event creation workflow in ACME and retrained staff to use workflow reducing time to create events from over 15 minutes to less than 10 minutes
• Started and maintained comprehensive knowledge base hubs using Teams, SharePoint, and other Office 365 apps, to share knowledge and best practices for multiple systems/departments (ACME, Dexibit, and Visitor Experience)
• Created Group Sales Tracker system using multiple connected Microsoft 365 technologies (Forms to collect information, Lists for request tracking, Word/Excel mail merge for document creation, and Power Automate to pass data between services)

Visitor Experience Manager

Cooper Hewitt, Smithsonian Design Museum

📈 Projects/Achievements
• Created SSRS custom reports (Tessitura) for Group Tours workflow, saving on average 2-3 minutes per invoice or receipt generated (on over 1000 documents generated per FY)
• Using Zendesk & GoodData, programmed 8 metrics, created 68 reports, and designed 4 dashboards (emailed weekly) showing support tickets for 2 specific, tech-heavy exhibitions as well as 2 dashboards summarizing support tickets for the rest of the exhibition galleries
• Created dashboard in Google Sheets to track performance of interactive pen devices, including a forecasting model, using moving averages and seasonality
• Developed dashboard prototypes in Tessitura Analytics
• Created logs (referenced tables) in Excel to track tour details and payments more accurately by reducing copy/paste errors and adding automation
• Created dashboard in Excel using Pivot Tables to track Docent tour stats
• Created documentation for Tours, School Programs, and Design Guide, workflows and systems

☑️ Responsibilities
• Assisted Head of Visitor Experience managing staff of 10+ Visitor Experience Associates, including modifying daily schedules, leading daily morning meetings, stepping in as needed, and communicating real-time updates to staff
• Scheduled private tours and school programs; created/updated/maintained systems & policies used to schedule private tours and school programs
• Maintained Help Center (in OneNote notebook) with most up-to-date policies, procedures, & information for staff to reference
• Gathered data from various sources, wrangling, cleaning, and analyzing data, using Excel, SQL, Python, and other data tools, to create reports
• Tracked performance of tours, school, and design guide programs over time (counts of programs and visitors) and sent reports as needed to Education, Development, and Director’s Office
• Maintained Daily Visitation dashboard for senior managers
• Maintained Gallery Tech dashboard for Chief Experience Officer and gallery tech staff

Senior Visitor Experience Associate (Tours)

Visitor Experience

Various

Performed as classically-trained musician with numerous orchestras, opera companies, chamber music groups, and pit orchestras, in New York City, Spokane, Philadelphia, Miami, Pittsburgh, and other locations throughout the United States.

Taught one-on-one private lessons to students ranging from beginner to advanced high school. Coached student horn and brass sections from middle school to high school.

Classical Musician (French Horn)

Spokane Symphony Orchestra

• led a four member horn section
• performed 10 Classics series, 5 Pops series, and numerous new music and education concerts
• highlights from the '14-15 season included Mahler Symphony No. 5, Adams Doctor Atomic Symphony, and Brahms Symphony No. 4

Principal Horn

Ticket Philadelphia

Award
- Received call center Representative of Month in Spring 2014 following commendation from patron and recognition by supervisors for excellence in customer service

Daily Tasks
- Provided excellent customer service to all patrons and clients by adhering to the Ticket Philadelphia Standards of Excellence
- Sold tickets to all client events; accepting subscription orders by telephone and processing ticket exchanges and subscription ticket donations as needed (using Tessitura software)
- Disseminated information regarding various arts organizations and venues

Patron Services Associate

Tech-savvy and curious Analyst with 9+ years' experience specializing in data analytics, reporting, process improvement, and system configuration. I love to enable high performance for my team by optimizing processes and systems.

Tech Skills
Microsoft Excel (Power Query, DAX) | SharePoint | Power Automate | Microsoft PowerBI | MS SQL | Tessitura CRM

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Armin Kakas

Kyle Wilbert

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