Arnold Ferrier Coaching

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Certified Professional Coach

iPEC Coaching

Supporting IPEC students to gain clarity, confidence and develop step-by-step action plans to achieve their goals.

Success Coach

http://www.allegro.ie/

Business turnaround, strategic leadership, e-commerce restructuring and digitial marketing planning.

E-Commerce Consultant

SNC Direct

Built SNCDirect, a leading e-commerce player in sports supplements and fitness. Partnering with global brands, including EAS, Gold's Gym, Reebok, iSatori, Twinlab, etc., serving over 350,000 customers.

Founder

Contract

Managed direct sales teams. Sold advertising/sponsorship opportunities across F1, Rugby World Cup, ITV Sport, Pan American Games, Beach Volleyball & PGA Golf.

Advertising and Sponsorship Manager

There are two ways to build your coaching brand.

1. Struggle silently. Hope clients find you.
2. Build quietly. Ideal clients reach out to you.

Most coaches are trapped in the first lane. Frustrated.
Even the most talented ones with credentials.

You have purpose
You have passion
You have skills

But without a credible strategy, the right tools and support, your potential for impact and income stays hidden. 

I see it time and again.

You transform lives in session, 
but remain invisible outside the room.

The truth? Your gift deserves recognition and reward.

It's time to be brave.

Imagine an approach that's built on your natural strengths.

(Maria doubled her revenue from £100k to £220k in 12 months and won a prestigious industry award)

Imagine turning fear and doubt into opportunity and excitement.

(Terri secured her first paying client in 4 days after 2 years of trying)

Imagine quiet expertise becomes your unfair advantage.

(Janneke banked €85K and fulfilment in her first year, since leaving corporate)

This second way builds quiet confidence from within.

With over 30 years experience as a business leader, strategist and coach:

I've built multiple 6 and 7-figure businesses from scratch.

I've coached 700+ professionals to meaningful transformation.

I know what it takes to build a successful coaching practice.

I can support you to build your coaching brand too.

That's why I created the INCUBATOR.

A bespoke program for introverted coaches who want success without the pressure to "perform."

Together, we'll articulate your unique value, package your expertise for premium fees, and manage the business side with inner confidence and a smile.

That's how you build quietly with purpose.

If you're ready to be the coach you always wanted.
If you’re excited to build the coaching brand you know you're capable of, like Maria, Janneke or Terri - let's talk.

→ Book a CONNECT CALL: https://www.arnoldferrier.com/contact/

In 20 minutes we'll see if you're a fit for the "INCUBATOR" and we're an energetic match. 

You'll gain clarity either way.

→ Got a Question? DM "COACH" for everything else.

Take that first step today.

Thanks for making it this far. You're a gift. ❤️

Arnold Ferrier

Zentrapreneur

I am on the mission to support individuals and organisations to thrive in complex times through honest introspection and authentically created actions. Through a holistic approach in personal leadership, together we will unleash the untapped potential of your Self, your business and the people inspired to be around you to achieve continuous success.

Lead Advisor and Coach

Conscious Business

Luxembourg Chapter Lead

EuroDNS S.A.

Being part of the board of EuroDNS is for me a way to continue leaving a small mark on the company I created so many years ago. Staying connected -- both from a founder’s voice and from the next EuroDNS opportunities perspective --  allows me to be in touch with an Internet industry (domain name and hosting) that is constantly evolving in a  disruptive and innovation-led world.

Board Member

Founder Mental Health Pledge

Founder Mental Health Pledge is a coalition of startup investors, founders, and leaders coming together to destigmatize and encourage mental healthcare for founders and the greater startup community as a business imperative. Visit FounderPledge.com to learn more and take the pledge.

Member

LU-CIX a.s.b.l.

As LU-CIX “EIC” (Entrepreneur in Command) back in 2009, I got my first taste of how and where my true energy springs forth and connects people: that of a bridge builder. My role included bringing together a highly competitive industry around a common goal: Together we set up the Luxembourg commercial internet exchange enabling the shortest path for internet users to access the internet content of their choice and to promote the technical capacities and know-how of my home country internationally. It is definitely one of the roles I am most proud of.

Chairman

Infrachain

From the very beginning, Blockchain intrigued me. With my continual aim to create bridges, my core objective was to establish an organization, driven by consensus, allowing to create meaningful blockchain applications based on accepted regulatory frameworks. Being a facilitator and driver of consensus was definitely a large part of my daily responsibilities while leading this initiative.

Project Lead

LuxCloud S.A.

At this point in my entrepreneurial journey, my desire was to be a renowned businessman. In founding Luxcloud, the inspiration to connect platforms with meaningful businesses and networks took shape and then took off. Being able to set up a global company with clients on four continents took my entrepreneurial creativity to deeper levels and helped to shape the cloud industry. Recognition and peer acknowledgement were key factors for launching Luxcloud. Having established this, I am curious to know: what creative endeavours have you taken based to be seen (as a business or as a person)?

Datacenter.eu

Never one to work in a fixed setting without the freedom to create, I often hear from business peers and in many relationships: ‘Marco, your entrepreneurial mindset never sleeps!’ In 2000, I was determined to create my first internet company with every ounce of my being (and financial savings). The challenges I learned from were many, and they profoundly evolved my professional perspective on tackling complexity. More important, creating Datacenter Luxembourg paved the way to become the evolving personal and professional leader I am today.

From scaling global tech companies to pioneering spiritual intelligence in business leadership… I guess my journey has been anything but conventional.

For 25 years, I built, scaled, bought and sold technology companies that shaped Luxembourg's and Europe's internet economy. 

While outwardly successful, I constantly felt miserable on the inside.

Because what I thought I wanted was just me trying to prove to my dad that I can be successful.

Until, at some point, I had enough.

I sold all my businesses and went on to a deep discovery of who I am and what I want.

This led me to create several proprietary frameworks that allow companies and leaders to achieve outwardly success without losing themselves in the process.

But rather being in complete alignment with who they are and what impact they want to create.

Today, I help C-level executives, organizations, and entrepreneurs integrate cognitive, emotional, and spiritual intelligence to:

 - Drive continuous innovation in the age of AI
 - Uncover companies' Growth Identity as the cornerstone of their future-readiness
 - Build purpose-driven organizations that attract and retain top talent
 - Create sustainable business models that thrive through market transitions
 - Achieve peak performance while maintaining inner calm

Through my experience as a serial tech entrepreneur combined with deep expertise in human consciousness and organizational development, I provide unique frameworks for leaders and companies navigating complex business landscapes.

Whether you're:

 - A senior executive feeling disconnected from your purpose
 - An entrepreneur seeking sustainable growth without sacrificing inner peace
 - A leader looking to foster innovation while maintaining team cohesion

Let's connect to discuss how aligning your cognitive, emotional, and spiritual intelligence can transform your leadership journey.

Currently offering:

 - Keynote speaking
 - Organizational consulting
 - Team workshops
 - Executive coaching & advisory

Based in Luxembourg | Working globally

For speaking engagements or collaboration inquiries: marco@zentrapreneur.com

Marco Houwen

CTO heard me speak about identity-driven innovation.
So he reached out and asked me to look at their company's strategy deck.

I reviewed their 47-slide presentation.

Beautiful design.
Market analysis.
Competitive positioning.
AI implementation roadmap.

After, I spent 90 minutes with the leadership team asking questions:

- "Who are you as an organization?"
- "What makes you different beyond your product features?"
- "What do you stand for when the market shifts?"

They couldn't answer me with any consistency.

The CTO saw radical innovation as the answer.
The COO was focused on operational stability.
The CEO was caught between preserving culture and driving transformation.

Three very smart executives.
All three envisioning completely different identities for the same company.

No wonder their strategy wasn't working, and they constantly argued about what next steps to take.

Their conflicts weren't about strategy at all.
They were about undefined organizational identity.

Once they finally aligned on WHO they were as a company, the strategic decisions became collaborative instead of combative.


It seems so simple when I say "Start with Identity".
But it's rarely straightforward.
And, in most cases, it requires an experienced facilitator.

By now, I have quite some cases in my portfolio where my main job was to mediate between founders and executive teams.
Because each party had a different idea of what the company should stand for and in which direction to move.

It's more about holding the tension, cutting through ego, and getting leaders to say what they’ve never said out loud rather than a typical strategy consulting.

But I genuinely love these type of challenges.
So if your team is wrestling with the “right strategy,” maybe it's time we talk.

Serial Tech Entrepreneur turned Business Innovation Advisor | Driving Innovation and Positive Impact through Growth Identity | Bridging Technology & Consciousness in the AI Era | Executive Coach, Mentor, and Speaker

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Some people wait their whole life to step into who they truly are.
My mother did it at 81.

She spent her whole life as a school teacher.

She loved her job. But for all those years, she also held back parts of who she could be.

We spoke about it often.

She was stubborn, and anything that involved speaking in front of people outside of a school room or taking the lead made her retreat into her shell.

Then in 2016, she helped create a place where refugees can get free clothes and essentials for daily life.

She was the real driving force behind it… yet she always refused to take the lead:

“I’m not made for that.”
“I don’t need that.”

We spoke about it many times, and I kept telling her the truth she didn’t want to hear:

If she wanted this association to thrive, she needed to step up,  because no one else could hold it together the way she could.

And then… she did.

At 81 years old, my mother became the chairwoman of the organization.

This Week-end, she was invited to receive a donation from a Luxembourg service club.

By accident, they didn’t give her the chance to speak about the mission of her association. So she did something that, in her own rule book, felt impossible still a year ago:

She went back on stage, asked for the microphone, and in simple, heartfelt words explained what her association needs, clothes, support, and solidarity for people who have nothing.

My mother is a woman of deep faith.

And as we talked about what happened, we naturally connected it to the story in the Bible of the wedding at Cana:

When the wine ran out, Mary asked Jesus to help.
His first response was: “My time has not yet come.”
He didn’t feel ready. He didn’t think it was the right moment.

But Mary trusted who he truly was — and by that trust, she called him into his purpose.
And so, he stepped forward anyway.

Just like that, my mother, after a lifetime of saying “not me,” “not now,” “I’m not made for this”,  finally said:

“I am ready.”

Not out of ambition.
But out of calling.
Out of faith.

And here’s the point:

It is never too late to step out of your comfort zone, claim your purpose, and say “I am ready” even when you don’t feel ready at all.

Sometimes the mission chooses you.

And your ONLY job is to declare to the universe:

“I am ready.”

Last week, a Luxembourg CEO called me.
Stressed, overwhelmed, and under board pressure.

“We need a new AI strategy. Fast. The market’s shifting and we’re getting left behind.”

Me: “A strategy based on what?”
Him: “…What do you mean?”

“Who are you as a company?
What do you stand for?
Where are you going?”

Silence.

This is what I often see in my work:
When pressure hits, companies default to new strategies.

Market shifts? New strategy.
Competitor moves? New strategy.
AI disruption? “AI strategy.”

But almost no one asks the foundational questions.

They don’t know who they are.
They don’t know what they stand for.
They don’t know where they’re going.

So what strategy are they creating?

It’s no surprise we see that 70% of AI transformations fail.
Not because of tech, but because the company has no core identity to build on.


If you’re a C-suite leader or founder who senses your company is at an inflection point, I’m happy to explore this with you.
I promise, there’s a better way to steer your company forward.
So let's have a chat and see how I can support.

There was a LinkedIn debate I participated in between me, my former business partner, and a Luxembourg Parliament MP.

My partner said, “Europe found a way to add more regulations.”

I challenged as well: “We say we want to compete with the U.S.
But the businesses have their hands tied with regulations.”

The MP: “You’re right, but good rules matter. If you want to build fast, do what the U.S. does: build first and check legality later.”

Well, we did that with one of my businesses…
And nearly went bankrupt.

Which really blows my mind sometimes.

Because when it comes to tech and innovation, the U.S. turns toward creation.
And European leadership focuses on what we need to restrict.

As a result, we see most of the talent leaving Europe to go elsewhere to build their ventures.

In a recent Sifted survey (AI‑100 list), 23% of high-potential European AI startups (17 out of 75) said they consider relocating their HQ to the U.S.
~18% of seed-stage European tech companies are headquartered outside Europe, and by Series C and above, that proportion rises to ~30%.
According to Tech.eu, for startups from Central and Eastern Europe, 50% relocate to the U.S. during their scaling journey.

Don’t get me wrong, I’m not anti-regulation.
But I’m anti-paralysis.

Give builders fast, clear paths to “yes,” not endless reasons to say “no.”

If we’re serious about competing with the U.S., that’s where the shift has to start.

For years, I chased success to prove something to my dad.

I got recognition across Europe's tech scene.
I built companies that shaped Luxembourg's internet economy.

From the outside: I had everything.
From the inside: I felt miserable.

Every achievement felt empty.
Every milestone left me asking "Is this it?"

This is what I call "the crack": when external success and internal emptiness collide so hard you can't ignore it anymore.

When I finally acknowledges my "crack", I decided to sell everything.
And I went on a deep discovery:

Who am I really?
What do I actually want?
What impact matters beyond proving I can be successful to my dad?

That journey led me to study with Yosi Amram.
To integrate Spiritual Intelligence into business.

To create frameworks that help leaders align who they are with what they do.

Now I'm bringing these to Luxembourg's business community through the Conscious Business Foundation and to leaders around the world through Zentrapreneur (keynotes, workshops, business advisory, coaching, strategy, and implementation).

Both the Conscious Business Foundation and Zentrapreneur are the vechicles for creating a movement.
A movement of leaders who understand that you cannot build a conscious organization without conscious leadership.
And that to be a conscious leader you first need to be a conscious human being.

I said this before and I'll say it again:
Profit and purpose aren't opposing forces.
They can potentiate and nurture each other simultaneously.
So we can bridge the gap between external success and internal fulfilment.

And if you’re reading this and you feel your own crack forming…
Don’t ignore it.
If anything, it's a sign that you’re invited to lead from a deeper source within you.

Recently, I was asked by a company to run an anonymous employee feedback survey on a strategic initiative they’d launched.

You know what their teams said?

“We won’t fill it out digitally. You can track our IP addresses.”

Alright. So I suggested:
“Print it and fill it out by hand.”

They replied:
“But then you can monitor the printer spool to see who printed when.”

The printer spool...
You see what I’m seeing?

No new culture initiative can fix this.
No software.
No process.
No town hall announcement.

And it’s not even that the founders did something wrong.

Somewhere along the way, the company stopped knowing who they were.
Their values shifted from “we’re in this together” to “protect yourself at all costs.”
And nobody noticed.

When trust is this damaged, the question to ask isn’t:
“What process do we fix?”
It’s:
“Who have we become as an organization?”
And, more importantly,
“Is this who we want to be?”

Because until you consciously redefine who you want to become, the organization will keep defaulting to old survival patterns.

Once that new identity is clear, then you can build the systems, processes, and behaviours that reinforce it.

And after that?
You walk the talk.
Especially, as a leadership team.


If any of this feels uncomfortably familiar, you’re definitely not alone.
Many companies arrive to this point without even realizing it.

And if you want to discuss how to change these dynamics, my DMs are open for a confidential conversation.

Two years ago, I had a customer who was totally against AI.


He told me: "I don't want to use AI."
So I said, "You don't have a choice."


I believe every industry needs to embrace AI tools.
To give themselves a chance to stay relevant.

There's simply no other option.

Unless you want to plant tomatoes or become a plumber of course.
Which I say without any sarcasm.
These are the professions that will massively grow in relevance.

But even those professions will use AI.


To survive, we must adapt.

Because if we resist, the only thing left will be great stories about "the good old days" and no business left to tell them with.


Are you with me on this one or do you have a different take on it?

taplio

The Battle

Arnold Ferrier

Marco Houwen

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The Battle

Arnold Ferrier

Marco Houwen

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Marco Houwen's LinkedIn Performance

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