CloudCraft

𝗛𝗲𝗹𝗽𝗶𝗻𝗴 DTC Brands Scale with content that actually converts. Ready to Scale? Let’s find out.

Growth & Scale Specialist

Dapper - the Growth Agency

As the first employee I contributed significantly to the establishment and professionalisation of the agency.

Senior Growth Marketing Consultant

Growth Marketing Consultant 

At Dapper I help companies and entrepreneurs to position and grow their business online. We do not stop until we have reached the full online potential of a company!

First Employee - Growth Marketeer

Reboxd Nederland

Reboxd offers a response to this current crisis, and provides a solution for regional and local governments to deliver emergency homes quickly.

Growth Lead

Xebia Academy

Successful experiments allowed us to form a high-performing lead generation funnel. 5000+ Leads generated to date

Ecolands

The CO2 challenge is a challenge that we have to fight together. We have to support each other to change. Ecolands offers a map where virtual land and real world CO2 compensations are shown on.

dbf 

Growth Marketing Consultant

Museum of Illusions

SOPHIA MAE

Played a key role in the launch and scaling of SOPHIA MAE, leading to its current success as a profitable E-commerce store.

VMN media

NCC Group

𝗛𝗲𝗹𝗽𝗶𝗻𝗴 DTC brands 𝟭𝟬𝘅 their paid social 𝗥𝗢𝗜 with content that actually converts | E-commerce Growth Specialist | Book a Free Consult

Ready to Scale your DTC Brand? Let’s chat!

Aron van den Ende

Performance Creative ⚡ Creating FB and TikTok ads

I engineer converting Meta ad creatives for CPG e-commerce brands.

Worked with many 6-7-8 figure brands, and have both agency and in-house work experience.

With 8-figures spent on ads I've made, I can help:

- Implement creative systems
- Find winning ads faster
- Make ads go vroom

Emilis Karvelis

After helping brands generate 8 figures in revenue, 

I had to unlearn this one belief about ads.


Customer avatars.

When I first started learning creative strategy, I imagined defining a customer avatar looked something like this:

Sarah, 47
Married
Lives in Denver, CO
College educated
Teacher ; makes $60k/yr

And sprinkle some psychographics as well:

Fears of X, desires Y, wants Z…

But I reinvented my approach to focus primarily on desires.

And demographics last.

Why?

Demographics don’t give too much context to play with.

And many times the same desire can be applicable for completely different demographics.

So I can write better briefs if I know the core desire.

And then expand it into more underlying desires.

Based on specific experiences, emotions, and habits.

Which all lead to a more defined system to test new creatives.

So you’re not targeting “Sarah” anymore.

But someone who thinks:

“I want to sleep, but I’m lying in bed scrolling. because even though I’m tired, I can’t fall asleep.”

Desire-based > Demographic-based avatars

Creative Strategist | scaling CPG brands with killer direct-response ad creatives

taplio

The Battle

Aron van den Ende

Emilis Karvelis

Followers

Posts

Engagements

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Performance ScoreEmilis Karvelis's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Aron van den Ende

Emilis Karvelis

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Emilis Karvelis's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEmilis Karvelis's LinkedIn Performance