CloudCraft

𝗛𝗲𝗹𝗽𝗶𝗻𝗴 DTC Brands Scale with content that actually converts. Ready to Scale? Let’s find out.

Growth & Scale Specialist

Dapper - the Growth Agency

As the first employee I contributed significantly to the establishment and professionalisation of the agency.

Senior Growth Marketing Consultant

Growth Marketing Consultant 

At Dapper I help companies and entrepreneurs to position and grow their business online. We do not stop until we have reached the full online potential of a company!

First Employee - Growth Marketeer

Reboxd Nederland

Reboxd offers a response to this current crisis, and provides a solution for regional and local governments to deliver emergency homes quickly.

Growth Lead

Xebia Academy

Successful experiments allowed us to form a high-performing lead generation funnel. 5000+ Leads generated to date

Ecolands

The CO2 challenge is a challenge that we have to fight together. We have to support each other to change. Ecolands offers a map where virtual land and real world CO2 compensations are shown on.

dbf 

Growth Marketing Consultant

Museum of Illusions

SOPHIA MAE

Played a key role in the launch and scaling of SOPHIA MAE, leading to its current success as a profitable E-commerce store.

VMN media

NCC Group

𝗛𝗲𝗹𝗽𝗶𝗻𝗴 DTC brands 𝟭𝟬𝘅 their paid social 𝗥𝗢𝗜 with content that actually converts | E-commerce Growth Specialist | Book a Free Consult

Ready to Scale your DTC Brand? Let’s chat!

Aron van den Ende

The Weekly Wander

Author

GrowthMentor

GrowthMentor is a curated platform of invite-only startup and marketing mentors which have proven experience in their respective fields. Startups, entrepreneurs and marketers can schedule 1-on-1 sessions with these mentors and connect via Skype, Zoom, or Google

Growth Mentor

The board you could never afford

The Board is an invite-only mastermind community for highly ambitious entrepreneurs. Our mission is to support each other in creating high-growth organisations. We do so by facilitating monthly get-togethers where we discuss everything that crosses your path as an entrepreneur, from the professional to the personal.

Member

Dapper is a growth marketing agency based in Rotterdam. Founded in 2018, we’re growing into one of Europe’s leading growth agencies. Our mission is to maximize growth for brands that make an impact, using the latest tools and technology, unparalleled creativity, and the best talent out there.

Chief Operating Officer & Founder (Exit)

Yvo Wander

I help companies to grow using the power of data. 

✔ Online identity: Website, Story & Creatives
✔ Online visibility: SEO, SEA & Social Media
✔ Data-driven marketing: Growth hacking on all channels

info@yvowander.nl

Freelance Digital Marketing Consultant

Travis

Hold conversations in over 100 languages. Always have your personal translator within reach, so you can focus on treating your patients.

How does that work for your business? Find out more here: https://www.travistranslator.com/professional/

Are you interested in receiving more information? Send me a message!

B2B Growth Marketeer

The Product Garage

The Product Garage jumpstarts purposeful hardware companies. We believe that with the right people & tools, ideas can transform into companies at speed. The Product Garage selects balanced teams of creators and entrepreneurs and helps them with successfully launching their first products. 

Current project:  Travis the Translator | TravisTranslator.com

Growth Manager

Oxyma

During my trip in Asia, I'm writing blogs for Oxyma on working abroad, Marketing in Asia and Marketing in general.

Blogger

Oxyma Group helps organizations to improve their marketing performance by increasing the effectiveness and efficiency of their marketing activities.

The Oxyma Talent Program is a two year program focused on acquiring the right skills and experience to become either a Marketing- or Capability Consultant within the Oxyma Group.

Marketing Consultant

#HOTTAB

Next to teaching English in Hanoi,  I also helped a local start-up with setting up a Digital Marketing strategy for 2 days a week.

Freelance Marketing Consultant

Sana Commerce (ISM eCompany)

Sana delivers fully integrated e-Commerce solutions for Microsoft Dynamics NAV & AX and SAP that help manufacturers, wholesalers and retailers grow online, including mobile support for sales agents.
 
With more than 20 years of e-Commerce experience and a worldwide network of partners, Sana offers a complete set of additional services e.g. advice on Search Engine Optimization (SEO), online marketing, hosting, online payment providers and graphic design that are essential to successfully run your online business.
 
Sana is a Gold Microsoft Partner, SAP Partner, Certified for Microsoft Dynamics NAV & AX and Certified for SAP.

During my Master study, I continued working at Sana Commerce for 2 days a week, working on both B2B marketing and product development activities.

Marketing and Product Development

During my 10 months full-time internship, I was responsible for the coordination of B2B Marketing activities, including:

- Organization of international B2B e-Commerce events for both ERP partners and customers
- Online Marketing 
- Website management

Marketing Coordinator

I am maximizing the Growth of impactful brands | COO & Founder Dapper - the Growth agency | 💎🙌

Wherever I can, I try to make an impact.

Recently sold my company and now discovering next steps to take.

Feel free to reach out to me if you want to talk about Personal Growth, Marketing or new technologies (recently very into Web3)

Yvo Wander (王义伟)

I’m ready to get building again.

Looking for someone with experience building a company and setting the right conditions to scale it quickly?

Been there, done that!

As a Fractional COO, I'm helping founders to:

- Untangle the chaos and bring clarity to what actually matters
- Build the systems, rhythm and structure your next stage needs
- Make sharper decisions with a strategic sparring partner by your side
- Strengthen your team so you’re not the bottleneck anymore
- Turn growth from “reactive” into intentional, repeatable scale

Let me know if you want to start a conversation about this!

Love to build 🌱 | Fractional COO | International speaker | Building a DAO | Writes about personal leadership 📩

Founders don’t burn out because it’s hard.

It’s a 5 stage disconnection from “you” and I went through all of them.

I didn’t experience it as a classic “crash” burnout. But a slow one, ignoring my inner needs for too long.

I was still able to perform, but slowly I was getting depleted.

Emotionally, mentally and finally, physically.

It turns out I’m not alone. Many founders experience these signals.

So I decided to speak up and raise awareness.

Yes, rest and taking care of your body are vital.
Yes, taking a break can help to cool down in times of stress.

But these are the 5 main reasons that made me disconnect from myself, my needs and my limits:

1. Identity fusion: When self worth equals how the company is doing
2. Constant survival mode: a nervous system that never fully rests
3. Loss of authenticity: working for everyone but yourself
4. Emotional isolation: not feeling like you’re able to share emotions or show vulnerability 
5. Ignoring the body: disconnecting from stress signals your body’s giving

I was able to develop when I stopped ignoring this and started to turn inwards more.

More clarity.

Here’s a simple process I use to keep coming back to myself.

Just take 10-15 minutes to stand still, a pen and a piece of paper once a week (or even better: daily).

The Clarity Loop:

1. Reflect: ask yourself what truly matters to you this week (or today). Not only focus on what’s urgent. But what’s important? 
2. Decide: pick one or two priorities that move the needle for you.
3. Act: protect time for them.
4. Review: end your week asking: did I move forward, or just move?

Also use these moments of standing still to feel what’s going on inside of you. Don’t wait until your body reaches its limit.

I’ll be focusing more on creating content around building consciously. 

Follow me for more of this.

What happens when 16 nationalities sit together to talk about risk, resilience and redefining success?

Two weeks ago in sunny Valencia, I had the chance to share my story with the team at Aexus, a group of experts in expanding internationally who know better than anyone what it means to adapt across cultures.

We talked about taking leaps before you feel ready, how sometimes the best career moves start with a "yes" you haven’t fully figured out yet.

About staying resilient when things get chaotic.

About learning that what feels like a setback is often just a new chapter forming behind the scenes.

About how cultural differences can be both confusing and your biggest competitive advantage.

And ultimately, about redefining success. That success may not always be what it seems like and that it can change over time.

Huge thanks to the Aexus team for the warmth, energy and honesty during the session. And especially Tessa van Oort 🔜 Web Summit and Roel Evers  for inviting me.

Would you like me to share my story at your event? Drop me a message.

I’m done with work-life balance.
The real secret to peak performance is chemistry.
Hear me out..

We’re used to see work as a balance of extremes:

Life is good ❤️
Work is bad 💩
And even if you love working, you have to admit it sometimes feels like sprinting a marathon.

Whatever your thoughts are on this, drop them for a second.

I came across a very interesting concept that I could really resonate with:

"Flow state"

It’s a term coined by psychologist Mihaly Csikszentmihalyi and later Steven Kotler added his take on how to enter flow state.

It’s the state you’re in when you’re doing something and time seems to fly by.
We’ve all felt this at some point, right?

The full definition: A level of complete immersion & focus, leading to enhanced performance & satisfaction, while being fully present.

So here’s my point:

Searching for balance means you’ve lost alignment some time ago. Apparently, there’s an imbalance you need to control.

What if we try to find a way to integrate flow state as much as possible in our lives (including work)?

Instead of waiting for a signal to regain balance, we design our lives so that it always gravitates back to a balance.

A balance of:
1. More happiness
2. Better performance

But how?

These two lists are part of the framework of Kotler and they are going to be your toolkit to design your life.

First, we have the Motivators: These are intrinsic drivers that make you want to enter flow more often and sustain it.

Design your day to day around these and find what’s blocking them.

1. Curiosity: the spark that makes you explore.
2. Passion: when curiosity catches fire.
3. Purpose: when passion serves something bigger.
4. Autonomy: freedom to do things your way.
5. Mastery: the joy of getting better every day.

And then, there are Triggers: These are external or situational cues that help the brain enter a flow state by increasing dopamine, norepinephrine and other neurochemicals associated with attention and motivation.

Also here: How can you fill your days with these triggers and remove blockers?

1. Novelty: newness that captures attention.
2. Concentration: deep focus on one meaningful thing.
3. Unpredictability: a little uncertainty keeps the brain engaged.
4. Awe: being moved by something bigger than yourself.
5. Complexity: enough challenge to stretch, not break you.

This can literally change your life.

Thank me later.

One day you'll look back and question yourself:

"Why didn't I stop for a second to see where I was going?"

It's the kind of clarity that comes when we stop running.

I see more and more messages on here about how working hard is the holy grail. It's going to an extent that it's both toxic and ineffective. 

I've had phases myself where I just focused on working hard. More was better. It felt good to keep moving and to keep making progress. But was I actually making progress, or did I just tell myself I was?

Looking back now, it was not only progress. I was running for the sake of running, as a distraction to not having to feel.

I was running on an endless road with only one end: burning myself out.

This is not me saying working hard is not important to reach your goals, but that it's only the first level of reaching your full potential.

Read more on this in this week's Weekly Wander. 👇

Oh and a story about how Phil Jackson used this way of thinking to become the most successful Basketball coach in history.

At what point does effort stop being progress? Sports are a great source of inspiration. Especially when you focus on the outliers. Everybody can work

Open article: Hustle culture is only level 1 by Yvo Wander (王义伟) • 3 min read

Last week I had a very interesting chat. A real eye opener.
One that went to the source of most of my pain in the last years.

Now that I have more clarity, I can see the patterns.

I’ve been running for others, a lot. Something hidden so deep inside my patterns, that it doesn’t just go away after selling my company.

Now I have the chance to work on it again. A gift!

I had an eye opening chat with my coach last week. And I’ve noticed that I’ve taken it with me since then. He asked me why I liked to speak at events 

Open article: The life you choose by Yvo Wander (王义伟) • 2 min read

If I were to start a new business today, this is how I would stay in Olympic shape. Physically, mentally and emotionally.

Many people will say: discipline is everything. 

But I’ve seen too many people experience that this is NOT the answer.

Too many cases where people lost themselves, regardless of how well the business was doing.

Discipline without alignment is like running a marathon without knowing the route.

Mind, body, work and relationships. Keeping balance in those 4 will greatly help you to set your direction.

This will help to protect you. But if you do it well, it will also help you to develop your internal compass to make better significant decisions, build strong relationships and have more fun in what you’re doing.

So I created something that works for me: the Personal Operating Rhythm.

It’s the system for internal alignment and a personal weekly rhythm for habits that work for me.

But I’m not telling you what habits to choose (although I’m giving some inspiration).

Instead, you’re going to fill it in for yourself so that it becomes something that works for you.  

I’m not doing the "gatekeeping and sending after commenting X". You can find the link in the comments.

Instead, feel free to comment with what your favorite habit is that keeps you clear.

One of the biggest lessons I learned as a founder had nothing to do with the business.

It was about me.

And it took me some time to learn.

“Rhythm beats discipline”

I have always been very good at “not quitting”. You develop resilience as a founder (and you need it).

But that trait can be blinding.

Running the wrong track doesn’t bring you anywhere. You may think it does at times, but it’s only movement without progress.

Once I took off that blindfold, I was able to see where I ended up and what I actually needed.

Rhythm helps me to remain conscious of the habits that keep me on track.

What keeps you on track?

The art of finding a rhythm that works Staring into the blue sky, I step into the streets of Madrid. It’s cooling down, but the brightness of the late

Open article: Riding the ups and downs by Yvo Wander (王义伟) • 3 min read

taplio

The Battle

Aron van den Ende

Yvo Wander (王义伟)

Followers

Posts

Engagements

Likes

Performance ScoreYvo Wander (王义伟)'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Aron van den Ende

Yvo Wander (王义伟)

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yvo Wander (王义伟)'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreYvo Wander (王义伟)'s LinkedIn Performance