Helping startups to scale 🦄 ✦ Driving Halo Lab 7 → 8-figures ARR & having fun ✦ Founder with Design in ❤️

I run Design & Tech Agency helping brands become TOP 1%.

✦ $530 M raised + 9-figure exits by client startups 
✦ 500+ projects delivered
✦ 99+ international awards
✦ 4.9 / 5.0 average rating on Clutch from 80+ verified reviews

This is a real impact in numbers.

—

Over the past 15 yrs I’ve been shaping digital products and brands for category‑defining companies — from NOKIA and OPERA to high‑growth SaaS and Web3 start‑ups.

My core focus is design leadership at scale: I enter as a strategic partner, craft a vision, and lead multidisciplinary teams all the way from concept to launch.

—

I specialize in:

⤷  B2B SaaS Product Design | Guiding startups and enterprise spin‑ups from 0 to 1 — turning complex tech into intuitive, emotionally resonant experiences.

⤷  High‑Performance Digital Presence | Building conversion‑focused brand websites that turn first impressions into lasting growth.

—

Have BIG idea in mind?
Contact me directly: inquiry@halo-lab.com

Artem Borysenko

But bad UX silently kills revenue, retention, user trust.

How does it look in your product:

❌ Focus on action, not on the result for the user.
❌ Complex password requirements.
❌ Two fields for the email address.
❌ Unclear question & option. 
❌ Annoying captcha.

Why does this matter for founders?
Bad UX = friction.
Friction = drop-offs.
Drop-offs = lost revenue.

Investing in clarity, consistency, and simplicity is a growth lever.

✦ Before spending more on ads, check:

→ Can users complete your core flows in seconds without thinking?
→ Are you showing users what happens next at each step?
→ Is every element earning its place, or just adding noise?

At Halo Lab — Your Digital Partner, we’ve seen micro UX cleanups increase demo bookings, reduce support tickets, and boost LTV.
Because great products don’t just work, they feel effortless.

✦

Want a quick UX audit on your product?
Drop your URL below or DM me.
We’ll send you one actionable UX fix that could move your metrics this quarter.

♻️ Share this to help others build better products.
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Founder @ Halo Lab ✦ Design & Tech Agency Helping Brands Become TOP 1%

Bad UX examples

But bad UX silently kills revenue, retention, user trust.

How does it look in your product:

❌ Inconsistent UX writing.
❌Too much content, perceived as overload.
❌Linear progress bars aren’t mobile-friendly.
❌Overloaded layout that pulls attention away.
❌ Key details are hard to spot, and the offerings feel like a maze.

Why does this matter for founders?
Bad UX = friction.
Friction = drop-offs.
Drop-offs = lost revenue.

Investing in clarity, consistency, and simplicity is a growth lever.

✦ Before spending more on ads, check:

→ Can users complete your core flows in seconds without thinking?
→ Are you showing users what happens next at each step?
→ Is every element earning its place, or just adding noise?

At Halo Lab — Your Digital Partner, we’ve seen micro UX cleanups increase demo bookings, reduce support tickets, and boost LTV.
Because great products don’t just work, they feel effortless.

✦

Want a quick UX audit on your product?
Drop your URL below or DM me.
We’ll send you one actionable UX fix that could move your metrics this quarter.

♻️ Share this to help others build better products.
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Most companies still treat a design system as a visual asset.

In reality, it behaves more like infrastructure.

It's a one-time capital investment that reduces operating costs across every product, every release, and every team.

Here’s where the real financial return shows up:

1. Reduction of duplicated efforts across teams.

When teams reinvent or create their own designs for elements like spacing, colors, states, or micro-interactions, they incur the following new costs: a new desig, codebase, QA.

With a standardized token system, there is no longer any need for this cycle to occur. 

2. Component scalability across product portfolios.

A system built for a suite compounds value:
Build once → reuse for every new feature → reuse for every new product.
This is how product orgs cut delivery time by 20–40% without adding headcount.

3. Patterns decrease cognitive load and time spent deciding.

Standardizing onboarding, dashboards, permissions, navigation, or error states will eliminate debate about core design principles among teams. Instead, team members will spend more time identifying the activities that will result in increased KPIs.

4. The cost of change decreases dramatically.

With no design system: A rebrand, accessibility update, or micro-interaction change triggers weeks of redesign and recoding..

With a design system: Update the source → every product updates automatically.

✦

A strong design system improves:

- Time to market.
- Cross-platform trust.
- Developer throughput.
- Conversion and activation.

✦

Build your design system for the next three products you launch. 
You will begin seeing returns on your investment in the early years.

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Therapy of the future: how we helped ensure a better patient experience by updating the design of the myReha digital platform.

myReha, created by nyra health, is a digital neurotherapy platform that helps stroke survivors and patients with neurological conditions continue recovery.

When the nyra health team, led by Mario Zusag, reached out, they had a clear goal: make the platform more consistent, intuitive, and scalable without disrupting what patients already loved.

The challenge?
Functionality was not consistent across devices, resulting in multiple users experiencing friction accessing the platform and seeking simplicity and reassurance.

So, we focused on what truly matters in healthcare design: clarity, confidence, and care.

1. We unified card designs for consistency.
2. Clarified CTAs for premium upgrades.
3. Improved streak and progress screens.
4. Optimized dashboards and navigation for clinicians and patients alike.

The Halo Lab — Your Digital Partner team fine-tuned the system to ensure it could scale fast and support nyra health’s insurance readiness and market expansion while staying deeply patient-centered.

Huge thanks to the nyra health team for trusting us with such meaningful work.

✦

If you’re building a product that redefines how patients heal, we’d love to help bring your vision to life.

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Case Study

That’s the moment most brands lose people.

In that split second when something just feels off.

You’ve felt it too.
Website that looks polished but somehow doesn’t feel real.
The words are there.
The design is fine.
But it doesn’t connect.

That’s a trust gap.
In those first few seconds, visitors are quietly asking:
→ “Is this for people like me?”
→ “Do they actually understand my problem?”
→ “Can I explore without being sold to?”

If your homepage doesn’t answer those fast, even a great product starts to feel risky.

The fix isn’t louder headlines or flashier visuals.

It’s smaller, more human details:
1. Clear language that sounds like something you’d actually say.
2. Honest proof that real people built this, not a faceless company.
3. Calm, confident design that gives users room to breathe.

Trust doesn’t start with “we’re the best.”
It starts with “we get you.”

♻️ Share this to help others build trust with customers.
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Homepage Psychology

You can hire a designer.

Or you can hire a design brain.

One gives you beautiful screens.
The other gives you a product that thinks.

When you hire a single designer, you get skills.
When you hire a team that works as one brain, you get experience that compounds.

At Halo Lab — Your Digital Partner, our teams don’t work in silos.
The UX researcher sees what frustrates users.
The product designer connects it to business goals.
The UI designer turns it into clarity and trust.
The developer translates it into something fast and functional.

Each person covers a blind spot the others can’t.
And together, they don’t just design, they solve.

That’s the difference between design as a task and design as a system.
Between a pretty interface and a product that scales, converts, and feels effortless to use.

When founders realize this, everything changes:

1. They stop hiring portfolios.
2. They start hiring thinking systems - teams that anticipate problems before they appear, align design with ROI, and build products that last.

If you’re scaling your product, don’t just hire a designer.
Hire a brain that’s trained to think like your users and build like your business depends on it.

🔔 Follow Artem Borysenko for more updates!

I audit real websites. I show what’s broken.

I explain why it doesn’t work.
And I give fixes you can apply today.

These are to help YOU avoid the same mistakes.
Every carousel = free consulting.
If you take the time to apply the lessons, your site will convert better.
Guaranteed.

In each post, you'll find:
✅ Conversion blockers you might not see.
✅ Layout tweaks that improve clarity.
✅ Real examples of what not to do.
✅ UX advice backed by data and practice.

✦

New audit just dropped.
Go through the carousel.
Steal what works.
Fix what doesn’t.

And if you want your site reviewed next:
Comment “ROAST ME” below.

Let’s build stuff that sells. Not just looks good.

♻️ Share this to help others design better webpages.
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Website roasting

Helping people move better shouldn’t feel complicated. 

That’s what makes Rytmo such a powerful idea.

When the Rytmo team first shared their vision, it was inspiring.

They were building 

- A way for people recovering from injury or training with a specialist to feel guided, not overwhelmed.

- A way for coaches and physiotherapists to finally track movement in a way that feels intuitive.

- A way for patients to feel progress, not pressure.

Our role at Halo Lab — Your Digital Partner was simple in intention but meaningful in impact:

1. Turn complex motion-tracking technology into a visual language anyone can understand.

2. Design an interface that supports both ends (the patient and the specialist ) without friction.

3. Create a unified UX that reinforces trust, motivation, and confidence with every action.

We redesigned flows so users never feel lost.
We shaped progress screens that celebrate even small wins.
We built a design system flexible enough to scale as Rytmo grows without ever losing its gentle, supportive core.

Huge thanks to the entire Rytmo team for trusting us with something this important.

Your commitment to building a better experience for patients and specialists is real, rare, and deeply needed in the industry.

✦

If you're building something meaningful in healthtech - a product that helps people feel safer, stronger, healthier - we’d love to collaborate.
Let’s create the next story together.

♻️ Share this to inspire others.
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Most founders think onboarding is just a checklist.

A few tooltips, a welcome email, maybe a product tour.

Big mistake.

First 7 days don't only determine retention, they forecast lifetime value.

The best products don't "teach" features. They create habits.

Here is what distinguishes your high-LTV onboarding from the rest.

1. Show value quickly.
Don't explain — show. 
Get your users to the "aha" moment in minutes, not days. 

2. Guide behavior, not swipes. 
Organize onboarding around your user's journey, not your feature tree. 
Day 1: Solve a problem. 
Day 2: Build context. 
Day 3+: Reinforce success and add proof.

3. Make it personal. 
A marketer ≠ an engineer ≠ a founder. 
Ask one smart question, customize the flow, and you can expect 25-50% higher activation.

4. Build habit loops. 
Cue → Simple action → Instant reward. 
“Don’t lose your progress” is always better than “Complete your profile.”

4. Measure what matters. 
Forget “onboarding completed.” 
Measure: 
• Time to first value.
• % of users hitting core action Day 1.
• Retention at Day 3 and 7.

Onboarding is not your tutorial. 
It’s behavioral design. 
And as soon as you start to treat it that way, your retention will improve, as will your revenue.

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Good interfaces are built for humans with roles, moods, habits.

And most “design rules” don’t cover that part.

Here are the non-obvious principles we now swear by:

1. Design for roles.

An operator, manager, and analyst can see “the same tool” but they are living three different narratives.

2. Tell a story.

Good UI behaves like a scene in a movie: each frame indicates, “Here’s what happens next.”

3. Simplicity isn’t minimalism.

It’s knowing what to conceal. A complex system should feel simple, even if it is not.

4. One action per screen.

Every screen should answer one question. The moment users have to pause, you’ve lost the moment.

5. Adapt, don’t copy.

There is no “best practice” for everybody.
A healthtech dashboard and a crypto wallet shouldn’t look/feel the same, and that’s a feature not a flaw.

6. Accessibility is a growth strategy.

It’s how you earn trust and give access to the people your competitors are forgetting.

The best interfaces don’t impress. They disappear.
You’re not noticing them because they are busy making you feel capable.

What was the last interface you loved using is, and why?

♻️ Share if you agree.
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I have looked through hundreds of product interfaces.

And most trust issues come from invisible details that are saying, "We did not care enough."

1. Text locked in images.
It seems nice... until you realize:
Google can't read it.
Screen readers aren't being able to get through it.
It is going to break on mobile.

✅ Fix: Always use proper, responsive HTML text overlaid on visuals. That communicates quality and care.

2. Stock photos with zero context.
If your visuals could go on any website, they shouldn't be on yours. 
People simply don't connect with "perfect smiles" and "handshakes in glass offices."
User's even notice when an image doesn't match what they are viewing.

✅ Fix: Use visuals with your product, actual people or even simple, authentic brand illustrations. Authenticity scales better than aesthetics.

3. Inconsistent spacing.
Uneven padding. A headline that is floating. Tight corners next to wide gaps. Users may never name the issue, but they feel it.
That feeling? Uncertainty. And uncertainty is lethal when it comes to conversion.

✅ Fix: Use a modular grid and consistent spacing system. Regular rhythm = subconscious trust.

What’s the smallest design detail that instantly makes you lose trust in a product?

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Guess which of our projects gained more views?

Drop A, B, C, or D in the comments.

But don’t just guess. Consider:

🔹 What details stand out? 
🔹 Which design feels more refined? 
🔹 What makes one stronger than the other?

This isn’t just a fun test.
It’s how you train your creative judgment.
The more you analyze, the faster you recognize what works.

A, B, С, or D? Drop your guess below! Let’s level up together.

The best design

Most founders struggle to explain their product in 10 sec.

And that’s usually why people forget it.

Founders jump into features, tech, or long backstories.
But the products that stick are the ones described with immediate clarity.

After helping dozens of teams simplify their pitch and homepage messaging, here are 3 frameworks that consistently work:

1️⃣ The “Movie Trailer” Line.
Hit emotion + problem + solution in one shot.

Structure:
“We help [audience] solve [problem] through [unique solution].”

Example:
 “We help remote teams brainstorm faster with an AI whiteboard that auto-organizes ideas.”

This gives people the whole story instantly.

2️⃣ The “Six-Second Test”. If you can answer these in one tight sentence, you’re done:
• Who it’s for.
• What it does.
• Why it’s different.
• What problem it solves.
• What outcome it creates.

Example:
 “For busy parents, our app plans healthy meals automatically — saving hours and reducing food waste.”

3️⃣ The “Anchor to the Familiar.”
When something is new, you need a shortcut.

Structure:
 “It’s like [familiar thing], but for [your context].”

Example:
 “It’s like Airbnb, but for campers.”
It reduces cognitive load and accelerates understanding.

If someone can’t repeat your product back to you after 10 seconds, you don’t have a messaging problem, you have a clarity problem.

What’s your 10-second product explanation?

♻️ Share if this helped.
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What founders actually need from a design partner.

Across many startup projects, one pattern is clear:

Founders don’t need resources.
They need a partner with a product mindset.
That team will give you clarity, speed, and traction.
Let’s look at the difference.

1. Designers make wireframes.
Product thinkers define outcomes.

2. Designers ship features.
Product thinkers shape systems.

3. Designers follow tasks.
Product thinkers challenge assumptions.

4. Designers deliver visuals.
Product thinkers deliver clarity.

5. Designers optimize screens.
Product thinkers optimize revenue.

A design partner shouldn’t just make your product look good.
They should make your business stronger.
Because the right partner doesn’t just design interfaces,
they help you think, operate, and grow like a product company.

✦

If you’re scaling and you need a dedicated team that thinks like your co-founder, not your vendor, let’s talk.

♻️ Share if it resonates.
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Last week, I tried to book a demo of a new tool.

Those 20 seconds told me everything.

Product UX failed here.
I scrolled twice. 
Clicked the wrong button. 
Didn’t find clues.
And gave up.

Review your product like a first-time user.

And try to fix UX issues.

1. Watch the heatmaps.
When a user pauses, backtracks, or clicks twice, that’s a red flag.
Confusion shows up in body language before it shows in analytics.

2. Check forms first.
Long fields. Missing confirmations. Mobile layouts that break.
Forms kill more conversions than bad marketing ever will.

3. Scan for “dead weight.”
Buttons nobody clicks. Copy nobody reads. Features nobody touches.
If it doesn’t guide the user forward, it’s friction.

4. Run 10-minute heuristic checks.
Navigation, readability, error states, consistency.

These basics sound boring, but they fix 80% of user frustration.
You don’t need a 3-month research sprint to uncover UX flaws.
You need sharp eyes, real users in mind, and the discipline to ask:
“Where does this experience break trust?”

♻️ Share this to help others avoid UX issues.
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 How to find UX problems

“$5K for a full app” should set off alarm bells.

I’ve seen founders get burned by quotes that sound too good to be true.

And here’s the reality: they usually are.

A credible app budget runs anywhere from $50K–$250K+, depending on scope and complexity. 

At $5K, what you’re really buying is a prototype, a landing MVP, or a template, not a production-grade product.

The hidden costs show up later:

✦ No discovery → scope creep and endless change requests.
✦ No QA → your users become the testers.
✦ No maintenance plan → apps break as OS versions and APIs update.
✦ No IP clarity → some “cheap shops” keep the repo keys, locking you in.
✦ No security → exposing you to compliance fines or breaches (the average costs $4.9M globally).

So what does a serious proposal include?

1. Discovery: user flows, integrations, edge cases.
2. Delivery plan: milestones, QA, release strategy.
3. Security & compliance baked in.
4. Ongoing ops & maintenance plan.

🚩 If a vendor quotes $5K for the whole thing, don’t think “deal.” 
Think “demo.”
The real bill will come later, in rewrites, downtime, or lost trust.

The smarter play: if budget is tight, scope a small, clear MVP with defined limits and a real path to production. 

That way, your “cheap” start doesn’t become an expensive rewrite.

♻️ Share it resonates
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The plan is clear, the prototype is exciting.

But there’s a quiet signal that something is wrong.

Because the MVP shape is wrong.
Too frequently, MVPs wind up created as demos.
They’re polished enough to show, broad enough to dazzle users, and thin enough that they can’t generate persistent, repeatable value.

Here’s the shift that will actually move the meter: An MVP is not the smallest version of your product. It is the smallest engine of recurring value.

That distinction forces you to ask:

1. What is the one capability users must succeed at?
2. What must be there so the system works without us holding it together manually?
3. What closes the feedback loop, not just opens it?

When you design an MVP from that perspective, you start developing outcomes:

✔ Clarity on measurable value.
✔ One solution for users with or without you.
✔ One core workflow that gains repetitive usage.
✔ Just enough automation to avoid operational drag.
✔ One feedback loop where you learn every time - how to scale.

This is how products gain traction early.
Build the smallest version of your value engine.
That’s the MVP you actually need.

♻️ Share this to help others create MVPs.
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The MVP You Actually Need

“How much does a website cost?”

Everyone loves the safe answer: “It depends.”

But that doesn’t help when you’re budgeting, forecasting, or explaining ROI to your board.

So here’s a straightforward breakdown.

1️⃣ Landing Page.
$1,000–$5,000
A single, conversion-driven page. Perfect for launches or campaigns.
Simple structure but every word, interaction, and visual must earn its place.

2️⃣ Small Business Website.
$5,000–$15,000
Usually 4–6 pages: Home, Services, About, Contact, and maybe a Blog.
You get custom branding, clean UI, and a structure that builds trust fast.

3️⃣ eCommerce Website.
$25,000–$100,000
Product listings, filters, navigation logic, checkout systems, mobile optimization.
At this tier, UX becomes critical because every friction point = abandoned carts.

4️⃣ SaaS Marketing Website.
$75,000–$300,000
Your website becomes part of the product experience.
It must tell your story, guide users to demos, handle content, and match your product’s design language.

5️⃣ Enterprise Website.
$20,000–$100,000+
Think of it as a digital ecosystem:
Dozens of templates, multilingual support, role-based navigation, integrations, governance rules.

The real question isn’t the price.
A website is your 24/7 sales team.
If it doesn’t convert, educate, or build trust, the real cost is the revenue you’re not capturing.

So instead of asking: “How much does a website cost?”
Ask: “How much is a weak website costing me every month?”

♻️ Share if this helps someone price smarter.
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The hardest thing about building an AI product is getting people to trust what it does.

You can create a great model all you want, but as soon as users feel the slightest bit of uncertainty, they are going to ponder, hesitate, and leave.

When founders build trust into the product experience, three things happen fast.

1. Users stop second-guessing and start exploring. First session activation goes up because they understand the what and whys.

2. Every click of trust compounds itself into usage, retention, and upsell. Without trust, the best AI feature will remain unused.

3. You do not have to wait for product market fit to learn how users actually feel. Trust patterns can save you weeks of guessing, and reduce the launch chaos.

4. Transparent UX with design-based trust cuts confusion before it even reaches support. No more "I am left wondering why it said that?" tickets or bad reviews for hallucinations.

Most AI products are built for power. 
The real winners are built for confidence.

✦

At Halo Lab — Your Digital Partner, we help founders design AI products users trust enough to actually use and pay for.
If that’s the stage you’re at, let’s chat.

♻️ Share this to help others build AI products.
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Design Patterns For AI Interfaces

Every product fosters feelings.

Slack develops curiosity (you check threads). 
LinkedIn develops affirmation (you observe reactions). 
Airbnb develops trust (you reside within somebody else's space). 
Uber develops control (you follow the car, the route, the pricing).

The emotional loop your product supports, becomes the habit that makes users return - or leave.

And here is where many teams miss.
Your design doesn't just support feelings. It influences them.

✦

For every engagement, a micro-feeling is triggered - frustration, relief, pride, fear. 
These micro-feelings accumulate into a memory. 
Then memory drives retention.

Behavioral design studies confirmed that:

✦ Positive feelings (clarity, control, competence) are proven to increase engagement by 30-40%.

✦ Unresolved frustration (human error, waiting, loss of context) is the leading cause of churn within SaaS and consumer apps.

So when your UX creates anxiety (loading uncertainty, unclear steps, overwhelming dashboards) - the user has accomplished their task, but subconsciously will avoid returning.

Ways to audit emotional design in your product.

1. Avatar: the emotion you want your users to feel. (Do you want them caring, empowered, energized, etc.?) 

2. Map the emotion to each interaction. For every step: "What is this moment teaching?" 

3. Test the users' reactions, not just the usability. Record facial expressions or tone, or even keywords in a survey, after each interaction. 

4. Design feedback loop(s)- use motion, microcopy, timing, etc. to bake in positive emotions in the experience.

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GetAds

GetAds delivers frictionless, conversion-driven creatives from a professional team that understands advertising.

Founder

Fantom

• Develop high-growth strategies for SaaS companies
• Substantiate ROI & sustainable growth
• Frame high converting sales funnels
• Enabling SaaS companies to become market leaders while increasing MRR/ARR
• Increasing SaaS subscription volume

Janover (NASDAQ: JNVR)

Helping drive growth through various channels and innitiatives.

Growth Engineer

GrowthMentor

GrowthMentor is a curated platform of vetted startup founders and growth marketing mentors offering business advice, feedback, and coaching. Join to find your next mentor at growthmentor.com

As a mentor, I help SaaS entrepreneurs achieve their goals by providing 1:1 mentoring in the area of paid advertising to understand their business and ways to scale.

Check out my GrowthMentor profile here: https://geni.us/GrowthMentor

Growth Mentor (Paid Ads)

• Optimize campaign performance against established KPIs
•  Track, measure and report online marketing performance
•  Evaluate and recommend new online marketing opportunities
•  Collaborate with clients and internal teams on a regular basis
•  Manage budgets and bids for specific clients on multiple platforms including Google AdWords,
Bing Ads, and Facebook Ads
•  Provide constructive feedback regarding landing page performance / conversion rate
optimization
•  Work with clients and internal stakeholders to implement new campaigns and strategies
•  Assist the Paid Media Manager and Director of Marketing with new builds, sales opportunities
and ongoing client management
•  Perform traffic analysis in Google Analytics related to paid digital traffic and other sources /
mediums

Paid Media Specialist

Serendipit Consulting

• Research, build, manage, and optimize PPC/AdWords campaigns for clients
• Use Google Data Studio to create visually appealing reports for external and internal use
• Use Google Tag Manager to inject tags into client websites to efficiently track performance and debug
• Create weekly & monthly performance reports
• Analyzing data from applicable platforms to discover trends & areas for improvement
• Analyzing keyword bids, day parting, device, & location targeting in AdWords to make recommendations
• Developing ad copy for Text Ad campaigns, as well as Ad Extensions for AdWords
• Adding negative keywords to reduce irrelevant traffic
• Staying current on best practices and updates to Paid Search Advertising
• Testing & optimizing PPC campaigns on AdWords & Facebook platforms
• Landing page optimization

Paid Search | Social Media Specialist

• Create, manage, and optimize Facebook advertising campaigns for multiple clients
• Research, build, manage, and optimize PPC/AdWords campaigns for clients
• Implement Google Analytics to client’s websites
• Use Google Data Studio to create visually appealing reports for external and internal use
• Use Google Tag Manager to inject tags into client websites to efficiently track performance and debug
• Create landing pages for digital marketing campaigns
• Keep track of social media calendar and alignment with other marketing/communication timelines
• Create and execute social media strategy that stimulates engagement for clients 
• Forge consistent brand messaging and apply brand design standards for clients
• Craft new content and deploy through all social media channels 
• Work with different departments to come up with new, fresh ideas
• Work with different internal teams and partners to develop social media "voice" for clients
• Strategically develop social media KPIs, standards and goals 
• Creative development for crafting creative marketing strategies with different departments 
• Work with online influencers for clients
• Assess and analyze social conversion ratios
• Present work to internal team and clients

Social Media Specialist

ACTIV APPAREL

•	Initiative and Creativity
•	Negotiate prices with Global manufacturers and suppliers
•	Sales Experience
•	Customer Service
•	Social Media Marketing
•	Adobe Photoshop Experience
•	Experience with Facebook Pages
•	Facebook/Twitter Ads and Ad Campaigns
•	Instagram Marketing Tactics and Strategy
•	Google Analytics
•	Google AdWords
•	Mailchimp Experience
•       PR
•       Magazine Interviews/Publications (Online)
•       Order Fulfillment 
•       Product Procurement 
•       Influencer Reach Out and Marketing

CEO/Founder

Paragon Mortgage Corporation

•	Social Media Marketing
•	Website Management
•	Updating and Writing Content for our Marketing Collateral
•	Creating and Managing Email Blasts
•	Creating Micro-Marketing Ideas for Individual Properties and implementing them
•	Thinking Outside the Box to Advertise services
•	Finding Unique Marketing Opportunities aimed in the Western US
•	Efficiently Create and Upload Content Throughout the Web
•	Mail Chimp experience
•       Wordpress Editting 
•       Google Analytics Implementation 
•       SEO/Keyword Searching
•       Adobe InDesign (Basic Experience) 
•       Direct research to create Comp Reports on Excel

Digital Marketing Manager

👋 Hi, I'm Luis Camacho - Founder @ GetAds (getads.co)

We help brands and agencies scale their conversion-driven creative output with our team of heavily vetted designers & video editors, expertly trained in advertising & consumer psychology.

Our team has worked with agencies and brands in various industries and business models. From DTC in the CPG space to biotech and B2B Service and SaaS in the fintech industry and mental health space to everything in between. If you're an agency or brand struggling with creative output, our team can help.

Here are some testimonials: 

"Spent a lot of time and money looking for a solution to our agency's ad creative output. I'm happy to say I think we've found the answer. Not only are GetAds ad creatives top quality, but they actually perform better than anything/anyone we've used before! Highly recommend!" - Mike W. ⭐️⭐️⭐️⭐️⭐️

"As an ad agency owner, I need unlimited creative that’s affordable, easy to use, and delivers high-quality results for my clients. GetAds is that. Their web portal is super easy to use, the price is the best in the business, and their team of designers are the best there is, bar none. I’m even impressed with their turnaround time. That’s all I need. Thanks, GetAds!" - Carlos C. ⭐️⭐️⭐️⭐️⭐️

"We are very very satisfied and will continue to use Get Ads for our business. They are almost fully integrated into our business via slack which is amazing and learn over time what we like and dislike." - Jake S. ⭐️⭐️⭐️⭐️⭐️

"GetAds has been a fantastic addition to our design suite. We are able to get strong B2B creative graphics/videos quickly with the GetAds team." - Josh L. ⭐️⭐️⭐️⭐️⭐️

Side note, our newest product helps media buyers & creative teams organize, collaborate, and save ad inspiration in one place. If you want to supercharge your ad creative workflow, sign up, it's free (forever) → getads.co/app

Want to chat? Shoot me a DM :)

Luis Camacho

Stop hunting for the one “hero” ad.

Teach Andromeda what to do instead.

Controversial take: the fastest path to scale under Meta’s Andromeda is not perfect creative. It’s intentional, fast failures that teach the model what to sequence and who to show it to.

Here’s a practical playbook to test smarter and faster:

1️⃣ Create micro-hooks, not finishes
↳ Launch 12–20 short, rough hook variations per week. Think 3-word hooks, 5s captions, raw UGC snippets. Purpose: give the model entry points to match to user intent.

2️⃣ Run controlled chains
↳ Group creatives into sequences: Hook → Pre-story → Product Intro → Close. Test chains, not isolated ads. Andromeda optimizes sequences, so feed it logical paths.

3️⃣ Prune like a surgeon
↳ Evaluate after 48-72 hours. Kill the bottom 50% by engagement and early sequence conversion. Reinvest in the top 10% and iterate variants of those winners.

4️⃣ Teach negatives
↳ Include 10% “intentional fail” creatives that surface who won’t convert. These negative signals are as valuable as winners for the model’s personalization.

5️⃣ Measure sequence metrics, not just CPA
↳ Track first-touch engagement, mid-funnel lift, and sequence completion rate. These tell you if Andromeda is learning your journey.

The secret: speed + signal quality beats polish. Give the algorithm lots of diverse, directional data and let it stitch journeys you could never handcraft.

Found this useful? Like, follow, and repost ♻️ so others can too!

ps. struggling with creative bottlenecks? We can help.

Conversion-Driven Creatives On-Demand for agencies & brands with our streamlined process & platform. ⚡️

If you treat reviews like trophies you put on a shelf, you’re leaving ad ideas on the floor.

Here’s the uncomfortable truth: your customers already wrote your next 50 ads for you. You just need to read them like a creative director, not a product manager.

How to mine reviews for ad concepts that actually convert:

1️⃣ Collect and clean  
↳ Export all reviews, filter by recency and purchase intent, remove noise.

2️⃣ Cluster by emotion, not feature  
↳ Use word clouds + n-gram frequency to find emotion clusters: relief, pride, disbelief, anger. Those are your creative muscles.

3️⃣ Pull the verbs and phrasing customers actually use  
↳ Verbs = motion. “Stopped waking,” “saved 2 hours,” “no more back pain.” Build hooks from those exact lines.

4️⃣ Invent the ad formats from the clusters  
↳ Relief = immediate benefit UGC. Pride = aspirational brand film. Disbelief = discrediting angle. Anger = objection-handling FAQ ad.

5️⃣ Use negative reviews deliberately  
↳ Turn a complaint into a discrediting hook: “Thought it would be cheap? Here’s why it outperformed my $300 pill.” Controversial but powerful.

Quick examples (pulled straight from reviews):  
- Hook: “I stopped waking up at 3am.”  
- Pre-story: “Tried every supplement for 2 years…”  
- Close: “Here’s how it actually works for busy people.”

Test in small batches - 5–7 concepts per cluster - and double down on the winners.

If you only use star ratings in your ads, you’re wasting the real signal: language. Want a template to turn reviews into 50 ready-to-run ad ideas? Follow, like, and repost ♻️ so others can too!

ps. struggling with creative bottlenecks? We can help.

Happy Thanksgiving. Controversial take: say thanks for the things that annoyed you this year.

Most gratitude posts celebrate the wins. I want to celebrate the friction.

1️⃣ Constraints beat freedom  
↳ The deadline you hated forced you to choose what mattered. Without it you’d still be indecisive.

2️⃣ Criticism that felt unfair  
↳ The person who ripped your idea apart gave you the clearest path to improve. Pain + honesty = growth.

3️⃣ The boring, repeatable work  
↳ The tasks you complain about build the compounding habits everyone pretends are sexy. They quietly scale results.

4️⃣ The people who left  
↳ When someone walked away you were forced to redesign the team, values, or priorities. That purge created space for better fits.

This year I’m grateful for a brutal feedback session, a night of tedious customer support, and one teammate who didn’t sugarcoat problems. None of it felt good in the moment. All of it made the next year easier.

If you want a small exercise today: pick one person or one painful moment from 2025 and send a real thank you. Not a generic message, a sentence that names what they forced you to face.

Who are you secretly grateful for that annoyed you? Drop a name or a one-line thank you below.

Controversial: Your best ad should repel most people.

Hear me out.

If you want Meta to scale your account, stop hunting for universal appeal. The algorithm rewards creative that signals who to show it to. That means your job is to create angles that attract the *right* people and repel the rest.

Here’s a practical way to diversify angles for true Meta scale:

1️⃣ Map orthogonal axes, not micro-variations  
↳ Emotion, Logic, Identity, Utility. Each axis hits different user psychology. Don’t just tweak the headline.

2️⃣ Build angle sets per segment  
↳ For one segment, create 4 angles - one per axis. Repeat for 3+ segments. That gives the algorithm distinct entry points to learn from.

3️⃣ Launch controlled volume, not chaos  
↳ 12–20 creatives per segment, launched in small batches. Let Meta stitch journey paths across those angles.

4️⃣ Measure resonance, not vanity metrics  
↳ Track engagement-to-conversion ratios by angle. If an angle gets clicks but poor LTV, let it die or repurpose as a top-of-funnel filter.

Bonus controversial tweak: intentionally include 1-2 polarizing angles to speed up audience sorting. They’ll drive higher LTV even if CPA looks worse day 1.

Stop multiplying similar creatives. Multiply psychologies.

Found this useful? Like, follow, and repost ♻️ so others can too!

ps. struggling to create angle libraries fast? We can help.

Stop polishing ads like luxury watches.

Make them Lego instead.

If you want faster learning on Meta, speed is not about more people or overnight designers. It is about modular creativity you can recombine and launch at scale.

Here’s the system that actually speeds up testing and scaling:

1️⃣ Build primitives, not finished ads
↳ Separate Hook clips, Product shots, Context b-roll, and CTA overlays. Each is a reusable block. Snap 5 hooks + 4 visuals + 3 CTAs = 60 unique creatives in hours.

2️⃣ Automate assembly
↳ Use a templating tool or a simple script to render combinations. No designer babysitting. The first version can look rough. That is fine.

3️⃣ Define kill rules before launch
↳ If CTR < X or CPR > Y by day 3, retire that combo. Predefined exits keep your pipeline fresh and avoid tribal attachment to “clever” concepts.

4️⃣ Prioritize learn metrics over vanity
↳ Track micro signals - first 3 seconds retention, CTA clicks, comment sentiment - not just first purchase CPA. Those tell you what to iterate.

5️⃣ Refresh like clockwork
↳ Replace 20% of live primitives weekly. Momentum requires steady input, not heroic marathons.

Controversial take: a perfect ad that never tested is just expensive opinion. Launch ugly. Learn fast. Iterate to beautiful.

Found this useful? Like, follow, and repost ♻️ so others can too!

ps. struggling with creative bottlenecks? We can help.

Keeping all creative in-house is the silent growth tax your CFO never signed up for.

Here’s the unpopular truth: scaling brands that refuse to outsource creative are voluntarily shrinking their addressable ROI.

Why? Because internal teams hit an idea ceiling. Same people, same feedback loops, same tired angles. You need an external pressure valve to inject novelty at scale.

Here’s what outsourced creative partners actually buy you:

1️⃣ Speed as a strategy  
↳ They run parallel bets. More live variations = faster signal. Best-in-class partners push 10–25 meaningful variations per $100k spend monthly. In-house teams usually hit 3–6.

2️⃣ Cross-brand playbooks  
↳ Good partners bring tactics that worked for unrelated categories. That cross-pollination shrinks your learning curve.

3️⃣ Budget elasticity  
↳ Outsourcing turns fixed headcount into variable spend. Scale up when a funnel works, scale down when it doesn’t.

4️⃣ Creative immune system  
↳ External teams spot stale messaging you’ve normalized. They’re the early-warning system for creative decay.

How to make outsourcing work (not cost you headaches):

• Start with a sprint: 30 days, 10+ variations.  
• Insist on a shared learning vault: test results, hypotheses, assets.  
• KPI = Creative Throughput not just CPM: track new winning variants per month.  
• Avoid full handoff. Keep brand governance, outsource iteration and volume.

Controversial take: If you fear losing brand voice, the bigger risk is keeping a mono-culture that slowly kills conversion.

Found this useful? Like, follow, and repost ♻️ so others can too!

ps. struggling to scale creative output? We help brands build reliable outsourced engines.

Controversial take: clients trust GetAds because we lose on purpose.

Not because we enjoy losses. Because strategic losses are the fastest path to real, repeatable wins.

Here’s why that brittle honesty builds trust faster than slick case studies:

1️⃣ We design experiments to fail fast

↳ Small bets that surface the 80% of wrong assumptions. Then we double down on the 20% that actually move the business.

2️⃣ We share the ugly data, not just the wins

↳ Minute-level dashboards, failed creative notes, and playbook updates. Clients see the process, not just polished outcomes.

3️⃣ Creative accountability = shared risk

↳ When we underperform, it’s on us to fix it — not the client.

4️⃣ Copy-first, hypothesis-driven creative

↳ We write the message before we make it pretty. That prevents “vibe” briefs and saves weeks of wasted design.

5️⃣ We hand over a living system, not a one-off ad

↳ SOPs, templates, and a sequencing library clients can scale themselves. Knowledge transfer turns reliance into independence.

Trust is earned when you’re willing to fail in public, learn faster, and refuse to hide the process.

Found this useful? Like, follow, and repost ♻️ so others can too!

ps. struggling with creative bottlenecks? We can help.

Most agencies are denying themselves scale — because they worship control over results.

If you insist on keeping creative and execution under one roof, you trade speed for comfort. That’s a choice. And it’s a costly one.

Here’s why agencies scale faster with an external performance-creative partner:

1️⃣ Remove the utilization ceiling
↳ In-house teams are limited by hours and headcount. External partners operate like factories — pumping 10 to 50 new creatives a month so you can feed the algorithm.

2️⃣ Risk without reputation damage
↳ Partners run the wild experiments your client would never approve internally. You get the learnings. They absorb the failed bets.

3️⃣ Incentives actually align
↳ Fixed-hour billing favors slow perfection. Performance partners can work on outcome-based or creative-output models that reward velocity and wins.

4️⃣ Build a separate test kitchen
↳ Different tooling, different workflows, zero internal politics. That means faster hypothesis cycles and documented learnings you can scale across clients.

5️⃣ Volume is strategic currency
↳ Meta/Google reward variety. A partner focused on scale supplies the diversity your account needs to unlock compounding performance gains.

Keeping everything inside feels safe. But safe rarely builds category leaders.

Found this useful? Like, follow, and repost ♻️ so others can too!

ps. if your agency is stuck between hiring more designers and missing quarterly goals, we plug in as your performance-creative arm and multiply output. DM "PARTNER" to chat.

If you think gifting creative starts in November, you are already late.

Gifting is not a last-minute creative brief. It is a sequence you must seed weeks before shoppers hit checkout. Here’s what most brands miss and how to fix it fast.

1️⃣ Dual-audience creative
↳ Buyers and recipients are different people. One ad must sell convenience, status, and deadline to the purchaser. Another must sell delight and unboxing joy to the recipient. Prepare BOTH.

2️⃣ Timeline reality
↳ UGC, influencer kits, and wrapped-product shoots take 6-12 weeks to land reliably. If you haven’t started, you’re buying rush fees and mediocre results.

3️⃣ Three must-have assets
↳ Authentic unboxing (first 3 seconds hook)
↳ Reaction reels (recipient POV)
↳ Last-minute digital alternatives (e-gift, express shipping)

4️⃣ Ops + creative sync
↳ Tag visuals with SKU, shipping windows, and gift-pack options. If the creative promises next-day shipping but ops can’t deliver, you break trust.

5️⃣ Scale for sequencing
↳ Batch 10–20 variants per channel. Feed them into a journey: awareness (gift idea) → consideration (why this makes a great gift) → conversion (add gift wrap, choose delivery date).

Here’s the controversial part: the person who receives your gift is now a converted customer before they ever see your ad. Treat the unboxing as onboarding, not packaging.

Found this useful? Like, follow, and repost ♻️ so others can too!

ps. struggling with gifting bottlenecks? We can help.

Why are you filming 30 videos for a hook you have not proven?

Most teams reverse the order. They spend weeks on video that dies in feed because the hook never worked in the first place.

Here’s a contrarian play that wins faster and costs less: validate hooks with statics first, then scale the *winning* hooks into video.

1️⃣ Treat statics like a hypothesis lab
↳ Run 15–25 static headlines/visuals for 48–72 hours. Statics isolate the hook so you get clean signals quickly.

2️⃣ Kill noise with simple thresholds
↳ Keep the top 10–20% by CTR relative to account baseline, or the creatives that hit 1.5x your usual CTR. Everything else dies.

3️⃣ Film only the winners
↳ Take 3 winning hooks into production. For each hook, make 3 video executions: UGC, quick demo, cinematic product moment. That’s 9 videos, not 90.

4️⃣ Match creative intent to channel
↳ Some hooks want authenticity, some want authority. Don’t translate a top-performing headline into a video format that contradicts its tone.

5️⃣ Budget like a scientist
↳ Spend 10% of your creative budget on hook discovery, 70% on proven video production, 20% on iteration and scale.

Controversial truth: if your videos flop, it is 80% the hook, 20% the production. Prove the idea before you craft the masterpiece.

Found this useful? Like, follow, and repost ♻️ so others can too!

ps. struggling with creative bottlenecks? We can help.

The prettiest ad is the worst way to learn.

If you want winners faster, stop funding pixels. Start testing the idea.

Here’s a faster way to find concepts that actually work — before you hire a photographer or brief a designer:

1️⃣ Test the premise, not the polish
↳ Run headline-only ads and short captions to validate the story. If the hook fails as text, it will fail as video.

2️⃣ Use a 3-tier fidelity ladder
↳ Low: thumbnail + headline (cheap, fast)  
↳ Mid: animated mockup or UGC placeholder (cheap production)  
↳ High: full shoot only for proven winners

3️⃣ Run bracket-style tournaments
↳ Launch 8 premises. Week 1 eliminate 4. Week 2 double down on the top 2. You get signal in days, not months.

4️⃣ Measure story lift, not just clicks
↳ Track 3s and 6s view retention, sound-on rate, and early dropoff. These metrics tell you if the story landed before conversions lag.

Why this works: ideas generalize. Execution can be optimized. Finding the right narrative first multiplies your returns on production spend.

If you keep polishing first, you will keep wasting budgets on the wrong stories.

Found this useful? Like, follow, and repost ♻️ so others can too!

ps. struggling with creative bottlenecks? We can help.

We stopped guessing why an ad worked and our creative reviews got faster and sharper.
Last week’s “winner” had clicks but flat revenue.

The room started the usual debate: hook, offer, pacing. I ran it through GoMarble AI and it told us why in plain English.

It literally watched the ad and broke down what moved the needle.

1️⃣ What changed  

↳ GoMarble AI explains the why behind performance. It calls out the opening 3 seconds, hook clarity, captions vs VO, product reveal timing, offer framing, and the CTA that actually drove action.  

↳ It’s data-connected to Meta Ads, Google Ads, GA4, and Shopify, so the creative story matches real outcomes.

2️⃣ What I ask it  

↳ “Explain why these 5 ads worked for new customers. Call out patterns and drop-off moments. Recommend 3 tests.”  

↳ It returns a clean narrative plus a test plan I can hand to an editor or UGC creator.

3️⃣ Outcomes you can repeat  

↳ Briefs built from proven patterns, not vibes  

↳ Weekly creative reviews that end with a test plan  

↳ Less busywork, more decisions

4️⃣ Free resources for you  

↳ Winning Ads Creative Playbook: 500+ top ads across 20 categories analyzed to reveal patterns, hooks, and psychological triggers you can reuse  

↳ GoMarble AI Agents: 20+ one-click agents, including Creative Performance Audit, Hook & Angle Testing, and Creative Fatigue Detection

Sponsored by GoMarble AI.  Demo video below.  Link in comments.

Comment “GoMarble AI” and I’ll DM you 14-day access, the Playbook, and my prompt pack.

Board Member & CCO (Nasdaq: DFDV); Chairman & CEO @ Janover (formerly Nasdaq: JNVR); Board Member (NYSE: SOUL) | YPO | NATSEC Fellow | 🇺🇸🇮🇱

hiring a b2b saas account executive in boca/delray (f/t in office like it's 2018). if you crush at sales, dm me. otherwise repost/share/tag.

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The Battle

Artem Borysenko

Luis Camacho

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taplio

The Battle

Artem Borysenko

Luis Camacho

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Artem Borysenko's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance ScoreArtem Borysenko's LinkedIn Performance