Helping startups to scale 🦄 ✦ Driving Halo Lab 7 → 8-figures ARR & having fun ✦ Founder with Design in ❤️

I run Design & Tech Agency helping brands become TOP 1%.

✦ $530 M raised + 9-figure exits by client startups 
✦ 500+ projects delivered
✦ 99+ international awards
✦ 4.9 / 5.0 average rating on Clutch from 80+ verified reviews

This is a real impact in numbers.

—

Over the past 15 yrs I’ve been shaping digital products and brands for category‑defining companies — from NOKIA and OPERA to high‑growth SaaS and Web3 start‑ups.

My core focus is design leadership at scale: I enter as a strategic partner, craft a vision, and lead multidisciplinary teams all the way from concept to launch.

—

I specialize in:

⤷  B2B SaaS Product Design | Guiding startups and enterprise spin‑ups from 0 to 1 — turning complex tech into intuitive, emotionally resonant experiences.

⤷  High‑Performance Digital Presence | Building conversion‑focused brand websites that turn first impressions into lasting growth.

—

Have BIG idea in mind?
Contact me directly: inquiry@halo-lab.com

Artem Borysenko

Sales leader with 20+ years of experience scaling high-performing commercial teams and delivering consistent growth across EMEA. 

At Google, I lead both Agency and Direct  teams across the UK, Southern Europe and Ireland, blending deep client insight with high-performance coaching and operational discipline. 

I’ve built multiple businesses, advised early-stage founders, and delivered 9-figure growth across digital ecosystems.

Luca Senatore

Google Dublin is Hiring 
We currently have 100+ open 
roles for our Sales teams.

The opportunity is right here.

We aren’t looking for "perfect CVs."

We are looking for:

↳ Drive
↳ Ambition
↳ The ability to drive impact
↳ Nice folks who help others grow
↳ The desire to be part of something special

And we're looking for people who love Sales! 

We are hiring for:

🎯 Account Strategists
🎯 Growth Consultants
🎯 Account Executives
🎯 Sales Managers

and more... 

Supporting businesses across many markets:
🇸🇦 🇦🇪 🇬🇧 🇮🇪 🇫🇷 🇩🇪 🇦🇹 🇨🇭 🇳🇱 🇧🇪 
🇪🇸 🇮🇹 🇩🇰 🇸🇪 🇳🇴 🇫🇮 🇵🇱 🇺🇦 🇷🇴 🇬🇷+

- Many tell me "it's super hard to land a role at Google"....
- My answer: "It's a lot harder if you don't try!". 

Don't let Imposter Syndrome write your story.
Don't let "I'm not ready" keep you stagnant.

I would personally love to see talented
people from my network join the team....

Check the link in the comments for the full list of openings.

Take the shot.

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Head of Agency at Google | Coaching High-Performing Teams | YouTube | #1 Amazon Best Selling Author | Agency Leadership & Growth

Insane but True! 
Main ingredient? Water. Sugar? Zero.
The result? Pepsi Hydration.

From Soda to Health Drink? 

The perception certainly changes... 

Took 5 minutes and zero budget to 
completely reposition the product. 

Stop thinking you need a million-dollar 
budget to change your brand perception. 🛑

There's a much faster way...

The story you tell dictates the product they see.

Look at the image below. 

I gave Gemini a simple prompt to completely 
reposition Pepsi, using only 100% true facts.

Main ingredient? Water ✅
Water hydrates ✅
Sugar? Zero ✅

Slightly taller can and...

The result? Pepsi Hydration+

The colors align with many people's 
association to healthy products...

The words are about health benefits vs taste.

And voila'! 

It took me exactly 5 minutes
sitting on the train to work
with zero budget.

What could one do in half a day? 🤔

If your brand positioning is rigid, your growth will be too. 

3 shifts to turn storytelling into an unfair advantage:

------------------- 1⃣ -------------------

Reframe the Reality

Stop trying to invent new benefits and start reframing the facts. 

Pepsi is mostly water. 
That’s a 100% true fact. 

When you change the angle, you instantly 
change the audience from "soda drinkers" 
to "health-conscious consumers."

------------------- 2⃣ -------------------

Test at Lightning Speed

The barrier to entry has never been lower. 
With tools like Nano Banana, small brands have an 
unprecedented opportunity to test messaging, 
positioning, and relatability in real-time. 

You can validate an entire product line 
before spending a dime on manufacturing.

------------------- 3⃣ -------------------

Amplify with Precision

And you don't need a Super Bowl commercial. 

By using platforms like YouTube small brands can 
take that validated story and put it in front of 
millions of highly targeted people.

Most brands misdiagnose their growth problem.

---------------------------------------------------------

Traditional Brand says: 
❌ "We need a massive budget to pivot our market position."

Modern Brand says: 
💯 "No, we just need a better story and the right tools to test it."

---------------------------------------------------------

Master the story, and the market takes care of itself.

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- Image created with Gemini.
- I am a Google employee but all views expressed are my own and do not represent the opinions of my employer.

Do this and you'll elevate your business by Friday!
Edition 1: Leverage the true Power of AI as
your OS and watch your agency skyrocket.

Read the full edition here to get the 
"Monday Morning" integration steps. 👇

--------------------------------------------------------------------------

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📌 I am a Google employee but all views expressed are my own and do not represent the opinions of my employer.

View newsletter: The Agency Business Blueprint 

The Weekly Objective: By the end of this edition, you’ll be able to stop "testing" AI tools and start integrating AI as the core operating system that

Open article: Edition 1: Leverage the true Power of AI as your Operating System and watch your agency skyrocket  by Luca Senatore • 3 min read

Edition 1: Leverage the true Power of AI as your Operating System and watch your agency skyrocket

Two people can carry the same workload.
One gets clearer. The other unravels.
The difference: Journaling 💯

The two have the:
Same hours.
Same pressure.
Same ambition.

But a very different inner experience.

The difference is almost never discipline.

It's an internal load.

Every unresolved decision, unspoken 
tension, and open loop takes up space.

Not in your calendar.

In your nervous system.

This is why growth breaks 
people who “look successful.”

They don’t collapse from too much to do.

They collapse from too much to contain.

A small practice that’s more useful 
than most productivity systems:

--------------- Journaling ---------------
 
At the end of today, write down:

“What am I still internally holding?”

Not tasks.

But:

⚠ decisions you’re avoiding
⚠ tensions you’re buffering
⚠ roles you’re unconsciously playing
⚠ problems with no real owner

That list is your real operating system.

And mindset work, done properly, 
is not about positive thinking.

It’s about reducing the amount of life 
your head is acting as storage for.

Ambition works far better when it 
isn’t living inside your nervous system.

♻️ Repost to celebrate the people behind the numbers.
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Grateful. Proud. Slightly emotional, if I’m honest.
When you write a book,
you’re alone with your thoughts.

Early mornings.
Late nights.
Doubt.
Rewrites.
More rewrites.

You wonder:

Is this actually useful?
Is this clear enough?
Will this help someone build something real?

Then the reviews start coming in.

And you realise…

It wasn’t just pages.
It was impact.

💬 From agency founders.
💬 From Google leaders.
💬 From people building in the AI era.
💬 From new founders trying to find their footing.

Words like:

→ “Operational playbook.”
→ “No fluff.”
→ “Builds clarity in chaos.”
→ “Finally, a book that gets the AI era.”
→ “From founder chaos to scalable clarity.”

That hits differently.

This book wasn’t written to impress.

It was written to protect agency margins.
To help leaders hold their nerve.
To move people from motion → to momentum.

Because I’ve seen too many talented agencies:

❌ Grow revenue without discipline.
❌ Chase excitement over purpose.
❌ Confuse activity for strategy.

And I’ve lived it myself.

What makes me proud isn’t the 5 stars.

It’s this:

People who’ve been there and done it
are saying it’s practical.
Grounded.
Actionable.

That means the work landed.

So today, just gratitude.

To everyone who read it.
Reviewed it.
Messaged me privately.
Shared it publicly.

You have no idea how much that means.

Building something that genuinely 
helps leaders navigate uncertainty…

That’s the real reward.

If you’re building, scaling, or recalibrating your agency in 2026…

I wrote it for you.

And I’m proud of the work that went into every page.

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Most agencies don’t fail because they’re bad.

They fail because they’re generic.

And generic doesn’t survive anymore.

Brands want Multi-Disciplinary Specialists. 

Agencies that win communicate that clearly. 

In The Agency Business Blueprint, I wrote:

“If you can’t explain in one sentence why 
you’re different, you’re a commodity.”

A commodity.

Which means:

– You compete on price.
– You chase RFPs.
– You celebrate survival as success.

That’s not a business.
That’s a treadmill. A bad one. 

Here’s the hard truth 👇

Agencies don’t have a lead generation problem.

They have: 

1. a positioning problem
2. a generic ICP problem

When you’re:

✔ Clear
✔ Specific
✔ Known for one thing
✔ Follow a solid ABM strategy

Prospects come pre-sold.

When you’re:

❌ “Full service”
❌ “Data-driven”
❌ “Results-focused”
❌ Market to all

You sound like everyone else.

The Agency Business Blueprint 
breaks it down into three pillars:

1️⃣ Position like a category leader
2️⃣ Prospect with intent, not hope
3️⃣ Pitch with structured persuasion

No fluff.
No theory that lives on a whiteboard.

Just frameworks you can use on Monday morning.

💡 And a solid ABM strategy wins great clients. 

The agencies that win in the next 5 years will be:

-> Sharply positioned
-> Operationally solid
-> Multi-Discipline specialists
-> Unapologetically differentiated
-> Understand and execute ABM

Most others?

They’ll be busy.
Very busy. 
Too busy.

---------------------------------------------------------------------------

If you run an agency, ask yourself two questions today:

1. Do we know who our dream ICP is? 
2. Can our ICP describe what we’re the best in the world at?
3. Are our service lines aligned with what our ICP needs? 

If not - that’s the work. That's your P0!

---------------------------------------------------------------------------

💡 I am a Google employee, but the views expressed here are my own and do not necessarily reflect those of my employer.

👉Image created with Gemini. 

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Artem Borysenko

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