Helping startups to scale 🦄 ✦ Driving Halo Lab 7 → 8-figures ARR & having fun ✦ Founder with Design in ❤️

I run Design & Tech Agency helping brands become TOP 1%.

✦ $530 M raised + 9-figure exits by client startups 
✦ 500+ projects delivered
✦ 99+ international awards
✦ 4.9 / 5.0 average rating on Clutch from 80+ verified reviews

This is a real impact in numbers.

—

Over the past 15 yrs I’ve been shaping digital products and brands for category‑defining companies — from NOKIA and OPERA to high‑growth SaaS and Web3 start‑ups.

My core focus is design leadership at scale: I enter as a strategic partner, craft a vision, and lead multidisciplinary teams all the way from concept to launch.

—

I specialize in:

⤷  B2B SaaS Product Design | Guiding startups and enterprise spin‑ups from 0 to 1 — turning complex tech into intuitive, emotionally resonant experiences.

⤷  High‑Performance Digital Presence | Building conversion‑focused brand websites that turn first impressions into lasting growth.

—

Have BIG idea in mind?
Contact me directly: inquiry@halo-lab.com

Artem Borysenko

But bad UX silently kills revenue, retention, user trust.

How does it look in your product:

❌ Focus on action, not on the result for the user.
❌ Complex password requirements.
❌ Two fields for the email address.
❌ Unclear question & option. 
❌ Annoying captcha.

Why does this matter for founders?
Bad UX = friction.
Friction = drop-offs.
Drop-offs = lost revenue.

Investing in clarity, consistency, and simplicity is a growth lever.

✦ Before spending more on ads, check:

→ Can users complete your core flows in seconds without thinking?
→ Are you showing users what happens next at each step?
→ Is every element earning its place, or just adding noise?

At Halo Lab — Your Digital Partner, we’ve seen micro UX cleanups increase demo bookings, reduce support tickets, and boost LTV.
Because great products don’t just work, they feel effortless.

✦

Want a quick UX audit on your product?
Drop your URL below or DM me.
We’ll send you one actionable UX fix that could move your metrics this quarter.

♻️ Share this to help others build better products.
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Founder @ Halo Lab ✦ Design & Tech Agency Helping Brands Become TOP 1%

Bad UX examples

But bad UX silently kills revenue, retention, user trust.

How does it look in your product:

❌ Inconsistent UX writing.
❌Too much content, perceived as overload.
❌Linear progress bars aren’t mobile-friendly.
❌Overloaded layout that pulls attention away.
❌ Key details are hard to spot, and the offerings feel like a maze.

Why does this matter for founders?
Bad UX = friction.
Friction = drop-offs.
Drop-offs = lost revenue.

Investing in clarity, consistency, and simplicity is a growth lever.

✦ Before spending more on ads, check:

→ Can users complete your core flows in seconds without thinking?
→ Are you showing users what happens next at each step?
→ Is every element earning its place, or just adding noise?

At Halo Lab — Your Digital Partner, we’ve seen micro UX cleanups increase demo bookings, reduce support tickets, and boost LTV.
Because great products don’t just work, they feel effortless.

✦

Want a quick UX audit on your product?
Drop your URL below or DM me.
We’ll send you one actionable UX fix that could move your metrics this quarter.

♻️ Share this to help others build better products.
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Most companies still treat a design system as a visual asset.

In reality, it behaves more like infrastructure.

It's a one-time capital investment that reduces operating costs across every product, every release, and every team.

Here’s where the real financial return shows up:

1. Reduction of duplicated efforts across teams.

When teams reinvent or create their own designs for elements like spacing, colors, states, or micro-interactions, they incur the following new costs: a new desig, codebase, QA.

With a standardized token system, there is no longer any need for this cycle to occur. 

2. Component scalability across product portfolios.

A system built for a suite compounds value:
Build once → reuse for every new feature → reuse for every new product.
This is how product orgs cut delivery time by 20–40% without adding headcount.

3. Patterns decrease cognitive load and time spent deciding.

Standardizing onboarding, dashboards, permissions, navigation, or error states will eliminate debate about core design principles among teams. Instead, team members will spend more time identifying the activities that will result in increased KPIs.

4. The cost of change decreases dramatically.

With no design system: A rebrand, accessibility update, or micro-interaction change triggers weeks of redesign and recoding..

With a design system: Update the source → every product updates automatically.

✦

A strong design system improves:

- Time to market.
- Cross-platform trust.
- Developer throughput.
- Conversion and activation.

✦

Build your design system for the next three products you launch. 
You will begin seeing returns on your investment in the early years.

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Therapy of the future: how we helped ensure a better patient experience by updating the design of the myReha digital platform.

myReha, created by nyra health, is a digital neurotherapy platform that helps stroke survivors and patients with neurological conditions continue recovery.

When the nyra health team, led by Mario Zusag, reached out, they had a clear goal: make the platform more consistent, intuitive, and scalable without disrupting what patients already loved.

The challenge?
Functionality was not consistent across devices, resulting in multiple users experiencing friction accessing the platform and seeking simplicity and reassurance.

So, we focused on what truly matters in healthcare design: clarity, confidence, and care.

1. We unified card designs for consistency.
2. Clarified CTAs for premium upgrades.
3. Improved streak and progress screens.
4. Optimized dashboards and navigation for clinicians and patients alike.

The Halo Lab — Your Digital Partner team fine-tuned the system to ensure it could scale fast and support nyra health’s insurance readiness and market expansion while staying deeply patient-centered.

Huge thanks to the nyra health team for trusting us with such meaningful work.

✦

If you’re building a product that redefines how patients heal, we’d love to help bring your vision to life.

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Case Study

That’s the moment most brands lose people.

In that split second when something just feels off.

You’ve felt it too.
Website that looks polished but somehow doesn’t feel real.
The words are there.
The design is fine.
But it doesn’t connect.

That’s a trust gap.
In those first few seconds, visitors are quietly asking:
→ “Is this for people like me?”
→ “Do they actually understand my problem?”
→ “Can I explore without being sold to?”

If your homepage doesn’t answer those fast, even a great product starts to feel risky.

The fix isn’t louder headlines or flashier visuals.

It’s smaller, more human details:
1. Clear language that sounds like something you’d actually say.
2. Honest proof that real people built this, not a faceless company.
3. Calm, confident design that gives users room to breathe.

Trust doesn’t start with “we’re the best.”
It starts with “we get you.”

♻️ Share this to help others build trust with customers.
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Homepage Psychology

You can hire a designer.

Or you can hire a design brain.

One gives you beautiful screens.
The other gives you a product that thinks.

When you hire a single designer, you get skills.
When you hire a team that works as one brain, you get experience that compounds.

At Halo Lab — Your Digital Partner, our teams don’t work in silos.
The UX researcher sees what frustrates users.
The product designer connects it to business goals.
The UI designer turns it into clarity and trust.
The developer translates it into something fast and functional.

Each person covers a blind spot the others can’t.
And together, they don’t just design, they solve.

That’s the difference between design as a task and design as a system.
Between a pretty interface and a product that scales, converts, and feels effortless to use.

When founders realize this, everything changes:

1. They stop hiring portfolios.
2. They start hiring thinking systems - teams that anticipate problems before they appear, align design with ROI, and build products that last.

If you’re scaling your product, don’t just hire a designer.
Hire a brain that’s trained to think like your users and build like your business depends on it.

🔔 Follow Artem Borysenko for more updates!

I audit real websites. I show what’s broken.

I explain why it doesn’t work.
And I give fixes you can apply today.

These are to help YOU avoid the same mistakes.
Every carousel = free consulting.
If you take the time to apply the lessons, your site will convert better.
Guaranteed.

In each post, you'll find:
✅ Conversion blockers you might not see.
✅ Layout tweaks that improve clarity.
✅ Real examples of what not to do.
✅ UX advice backed by data and practice.

✦

New audit just dropped.
Go through the carousel.
Steal what works.
Fix what doesn’t.

And if you want your site reviewed next:
Comment “ROAST ME” below.

Let’s build stuff that sells. Not just looks good.

♻️ Share this to help others design better webpages.
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Website roasting

Helping people move better shouldn’t feel complicated. 

That’s what makes Rytmo such a powerful idea.

When the Rytmo team first shared their vision, it was inspiring.

They were building 

- A way for people recovering from injury or training with a specialist to feel guided, not overwhelmed.

- A way for coaches and physiotherapists to finally track movement in a way that feels intuitive.

- A way for patients to feel progress, not pressure.

Our role at Halo Lab — Your Digital Partner was simple in intention but meaningful in impact:

1. Turn complex motion-tracking technology into a visual language anyone can understand.

2. Design an interface that supports both ends (the patient and the specialist ) without friction.

3. Create a unified UX that reinforces trust, motivation, and confidence with every action.

We redesigned flows so users never feel lost.
We shaped progress screens that celebrate even small wins.
We built a design system flexible enough to scale as Rytmo grows without ever losing its gentle, supportive core.

Huge thanks to the entire Rytmo team for trusting us with something this important.

Your commitment to building a better experience for patients and specialists is real, rare, and deeply needed in the industry.

✦

If you're building something meaningful in healthtech - a product that helps people feel safer, stronger, healthier - we’d love to collaborate.
Let’s create the next story together.

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Most founders think onboarding is just a checklist.

A few tooltips, a welcome email, maybe a product tour.

Big mistake.

First 7 days don't only determine retention, they forecast lifetime value.

The best products don't "teach" features. They create habits.

Here is what distinguishes your high-LTV onboarding from the rest.

1. Show value quickly.
Don't explain — show. 
Get your users to the "aha" moment in minutes, not days. 

2. Guide behavior, not swipes. 
Organize onboarding around your user's journey, not your feature tree. 
Day 1: Solve a problem. 
Day 2: Build context. 
Day 3+: Reinforce success and add proof.

3. Make it personal. 
A marketer ≠ an engineer ≠ a founder. 
Ask one smart question, customize the flow, and you can expect 25-50% higher activation.

4. Build habit loops. 
Cue → Simple action → Instant reward. 
“Don’t lose your progress” is always better than “Complete your profile.”

4. Measure what matters. 
Forget “onboarding completed.” 
Measure: 
• Time to first value.
• % of users hitting core action Day 1.
• Retention at Day 3 and 7.

Onboarding is not your tutorial. 
It’s behavioral design. 
And as soon as you start to treat it that way, your retention will improve, as will your revenue.

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Good interfaces are built for humans with roles, moods, habits.

And most “design rules” don’t cover that part.

Here are the non-obvious principles we now swear by:

1. Design for roles.

An operator, manager, and analyst can see “the same tool” but they are living three different narratives.

2. Tell a story.

Good UI behaves like a scene in a movie: each frame indicates, “Here’s what happens next.”

3. Simplicity isn’t minimalism.

It’s knowing what to conceal. A complex system should feel simple, even if it is not.

4. One action per screen.

Every screen should answer one question. The moment users have to pause, you’ve lost the moment.

5. Adapt, don’t copy.

There is no “best practice” for everybody.
A healthtech dashboard and a crypto wallet shouldn’t look/feel the same, and that’s a feature not a flaw.

6. Accessibility is a growth strategy.

It’s how you earn trust and give access to the people your competitors are forgetting.

The best interfaces don’t impress. They disappear.
You’re not noticing them because they are busy making you feel capable.

What was the last interface you loved using is, and why?

♻️ Share if you agree.
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I have looked through hundreds of product interfaces.

And most trust issues come from invisible details that are saying, "We did not care enough."

1. Text locked in images.
It seems nice... until you realize:
Google can't read it.
Screen readers aren't being able to get through it.
It is going to break on mobile.

✅ Fix: Always use proper, responsive HTML text overlaid on visuals. That communicates quality and care.

2. Stock photos with zero context.
If your visuals could go on any website, they shouldn't be on yours. 
People simply don't connect with "perfect smiles" and "handshakes in glass offices."
User's even notice when an image doesn't match what they are viewing.

✅ Fix: Use visuals with your product, actual people or even simple, authentic brand illustrations. Authenticity scales better than aesthetics.

3. Inconsistent spacing.
Uneven padding. A headline that is floating. Tight corners next to wide gaps. Users may never name the issue, but they feel it.
That feeling? Uncertainty. And uncertainty is lethal when it comes to conversion.

✅ Fix: Use a modular grid and consistent spacing system. Regular rhythm = subconscious trust.

What’s the smallest design detail that instantly makes you lose trust in a product?

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Guess which of our projects gained more views?

Drop A, B, C, or D in the comments.

But don’t just guess. Consider:

🔹 What details stand out? 
🔹 Which design feels more refined? 
🔹 What makes one stronger than the other?

This isn’t just a fun test.
It’s how you train your creative judgment.
The more you analyze, the faster you recognize what works.

A, B, С, or D? Drop your guess below! Let’s level up together.

The best design

Most founders struggle to explain their product in 10 sec.

And that’s usually why people forget it.

Founders jump into features, tech, or long backstories.
But the products that stick are the ones described with immediate clarity.

After helping dozens of teams simplify their pitch and homepage messaging, here are 3 frameworks that consistently work:

1️⃣ The “Movie Trailer” Line.
Hit emotion + problem + solution in one shot.

Structure:
“We help [audience] solve [problem] through [unique solution].”

Example:
 “We help remote teams brainstorm faster with an AI whiteboard that auto-organizes ideas.”

This gives people the whole story instantly.

2️⃣ The “Six-Second Test”. If you can answer these in one tight sentence, you’re done:
• Who it’s for.
• What it does.
• Why it’s different.
• What problem it solves.
• What outcome it creates.

Example:
 “For busy parents, our app plans healthy meals automatically — saving hours and reducing food waste.”

3️⃣ The “Anchor to the Familiar.”
When something is new, you need a shortcut.

Structure:
 “It’s like [familiar thing], but for [your context].”

Example:
 “It’s like Airbnb, but for campers.”
It reduces cognitive load and accelerates understanding.

If someone can’t repeat your product back to you after 10 seconds, you don’t have a messaging problem, you have a clarity problem.

What’s your 10-second product explanation?

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Last week, I tried to book a demo of a new tool.

Those 20 seconds told me everything.

Product UX failed here.
I scrolled twice. 
Clicked the wrong button. 
Didn’t find clues.
And gave up.

Review your product like a first-time user.

And try to fix UX issues.

1. Watch the heatmaps.
When a user pauses, backtracks, or clicks twice, that’s a red flag.
Confusion shows up in body language before it shows in analytics.

2. Check forms first.
Long fields. Missing confirmations. Mobile layouts that break.
Forms kill more conversions than bad marketing ever will.

3. Scan for “dead weight.”
Buttons nobody clicks. Copy nobody reads. Features nobody touches.
If it doesn’t guide the user forward, it’s friction.

4. Run 10-minute heuristic checks.
Navigation, readability, error states, consistency.

These basics sound boring, but they fix 80% of user frustration.
You don’t need a 3-month research sprint to uncover UX flaws.
You need sharp eyes, real users in mind, and the discipline to ask:
“Where does this experience break trust?”

♻️ Share this to help others avoid UX issues.
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 How to find UX problems

“$5K for a full app” should set off alarm bells.

I’ve seen founders get burned by quotes that sound too good to be true.

And here’s the reality: they usually are.

A credible app budget runs anywhere from $50K–$250K+, depending on scope and complexity. 

At $5K, what you’re really buying is a prototype, a landing MVP, or a template, not a production-grade product.

The hidden costs show up later:

✦ No discovery → scope creep and endless change requests.
✦ No QA → your users become the testers.
✦ No maintenance plan → apps break as OS versions and APIs update.
✦ No IP clarity → some “cheap shops” keep the repo keys, locking you in.
✦ No security → exposing you to compliance fines or breaches (the average costs $4.9M globally).

So what does a serious proposal include?

1. Discovery: user flows, integrations, edge cases.
2. Delivery plan: milestones, QA, release strategy.
3. Security & compliance baked in.
4. Ongoing ops & maintenance plan.

🚩 If a vendor quotes $5K for the whole thing, don’t think “deal.” 
Think “demo.”
The real bill will come later, in rewrites, downtime, or lost trust.

The smarter play: if budget is tight, scope a small, clear MVP with defined limits and a real path to production. 

That way, your “cheap” start doesn’t become an expensive rewrite.

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What founders actually need from a design partner.

Across many startup projects, one pattern is clear:

Founders don’t need resources.
They need a partner with a product mindset.
That team will give you clarity, speed, and traction.
Let’s look at the difference.

1. Designers make wireframes.
Product thinkers define outcomes.

2. Designers ship features.
Product thinkers shape systems.

3. Designers follow tasks.
Product thinkers challenge assumptions.

4. Designers deliver visuals.
Product thinkers deliver clarity.

5. Designers optimize screens.
Product thinkers optimize revenue.

A design partner shouldn’t just make your product look good.
They should make your business stronger.
Because the right partner doesn’t just design interfaces,
they help you think, operate, and grow like a product company.

✦

If you’re scaling and you need a dedicated team that thinks like your co-founder, not your vendor, let’s talk.

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The plan is clear, the prototype is exciting.

But there’s a quiet signal that something is wrong.

Because the MVP shape is wrong.
Too frequently, MVPs wind up created as demos.
They’re polished enough to show, broad enough to dazzle users, and thin enough that they can’t generate persistent, repeatable value.

Here’s the shift that will actually move the meter: An MVP is not the smallest version of your product. It is the smallest engine of recurring value.

That distinction forces you to ask:

1. What is the one capability users must succeed at?
2. What must be there so the system works without us holding it together manually?
3. What closes the feedback loop, not just opens it?

When you design an MVP from that perspective, you start developing outcomes:

✔ Clarity on measurable value.
✔ One solution for users with or without you.
✔ One core workflow that gains repetitive usage.
✔ Just enough automation to avoid operational drag.
✔ One feedback loop where you learn every time - how to scale.

This is how products gain traction early.
Build the smallest version of your value engine.
That’s the MVP you actually need.

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The MVP You Actually Need

The hardest thing about building an AI product is getting people to trust what it does.

You can create a great model all you want, but as soon as users feel the slightest bit of uncertainty, they are going to ponder, hesitate, and leave.

When founders build trust into the product experience, three things happen fast.

1. Users stop second-guessing and start exploring. First session activation goes up because they understand the what and whys.

2. Every click of trust compounds itself into usage, retention, and upsell. Without trust, the best AI feature will remain unused.

3. You do not have to wait for product market fit to learn how users actually feel. Trust patterns can save you weeks of guessing, and reduce the launch chaos.

4. Transparent UX with design-based trust cuts confusion before it even reaches support. No more "I am left wondering why it said that?" tickets or bad reviews for hallucinations.

Most AI products are built for power. 
The real winners are built for confidence.

✦

At Halo Lab — Your Digital Partner, we help founders design AI products users trust enough to actually use and pay for.
If that’s the stage you’re at, let’s chat.

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Design Patterns For AI Interfaces

“How much does a website cost?”

Everyone loves the safe answer: “It depends.”

But that doesn’t help when you’re budgeting, forecasting, or explaining ROI to your board.

So here’s a straightforward breakdown.

1️⃣ Landing Page.
$1,000–$5,000
A single, conversion-driven page. Perfect for launches or campaigns.
Simple structure but every word, interaction, and visual must earn its place.

2️⃣ Small Business Website.
$5,000–$15,000
Usually 4–6 pages: Home, Services, About, Contact, and maybe a Blog.
You get custom branding, clean UI, and a structure that builds trust fast.

3️⃣ eCommerce Website.
$25,000–$100,000
Product listings, filters, navigation logic, checkout systems, mobile optimization.
At this tier, UX becomes critical because every friction point = abandoned carts.

4️⃣ SaaS Marketing Website.
$75,000–$300,000
Your website becomes part of the product experience.
It must tell your story, guide users to demos, handle content, and match your product’s design language.

5️⃣ Enterprise Website.
$20,000–$100,000+
Think of it as a digital ecosystem:
Dozens of templates, multilingual support, role-based navigation, integrations, governance rules.

The real question isn’t the price.
A website is your 24/7 sales team.
If it doesn’t convert, educate, or build trust, the real cost is the revenue you’re not capturing.

So instead of asking: “How much does a website cost?”
Ask: “How much is a weak website costing me every month?”

♻️ Share if this helps someone price smarter.
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Every product fosters feelings.

Slack develops curiosity (you check threads). 
LinkedIn develops affirmation (you observe reactions). 
Airbnb develops trust (you reside within somebody else's space). 
Uber develops control (you follow the car, the route, the pricing).

The emotional loop your product supports, becomes the habit that makes users return - or leave.

And here is where many teams miss.
Your design doesn't just support feelings. It influences them.

✦

For every engagement, a micro-feeling is triggered - frustration, relief, pride, fear. 
These micro-feelings accumulate into a memory. 
Then memory drives retention.

Behavioral design studies confirmed that:

✦ Positive feelings (clarity, control, competence) are proven to increase engagement by 30-40%.

✦ Unresolved frustration (human error, waiting, loss of context) is the leading cause of churn within SaaS and consumer apps.

So when your UX creates anxiety (loading uncertainty, unclear steps, overwhelming dashboards) - the user has accomplished their task, but subconsciously will avoid returning.

Ways to audit emotional design in your product.

1. Avatar: the emotion you want your users to feel. (Do you want them caring, empowered, energized, etc.?) 

2. Map the emotion to each interaction. For every step: "What is this moment teaching?" 

3. Test the users' reactions, not just the usability. Record facial expressions or tone, or even keywords in a survey, after each interaction. 

4. Design feedback loop(s)- use motion, microcopy, timing, etc. to bake in positive emotions in the experience.

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Get inspired to live a fulfilling life I CEO and Founder of get inspired

Raphael Buck

Live Longer Healthier - The 12 Hallmarks of Aging and What You Can Do.
 
Longevity isn’t about adding years. 
It’s about adding quality years
Staying strong, independent, mentally sharp, 
and free of chronic disease. 

Aging research, especially the 12 Hallmarks of Aging 
(López-Otín, 2013; updated 2023), shows that aging 
is a biological process we can slow and partly reverse. 

These hallmarks include genomic instability, 
mitochondrial dysfunction, inflammation, and 
stem-cell exhaustion. 
Many are modifiable through lifestyle and 
targeted interventions.
 
Three leading thinkers offer complementary lenses:  
𝗗𝗮𝘃𝗶𝗱 𝗦𝗶𝗻𝗰𝗹𝗮𝗶𝗿: Activate repair pathways through hormesis (benefits from stress)  
𝗣𝗲𝘁𝗲𝗿 𝗔𝘁𝘁𝗶𝗮: Build physical and emotional capacity long before you need it.  
𝗔𝗻𝗱𝗿𝗲𝘄 𝗛𝘂𝗯𝗲𝗿𝗺𝗮𝗻: Use daily science-based protocols for brain and body.
 
How do we live longer healthier?
 
𝗪𝗛𝗬 it matters
 
More Quality Years 
Strong physical function reduces mortality 
and preserves independence (Studenski et al., 2011).  

Lower Disease Risk 
Better metabolic health and fitness cut the risk of 
heart disease, cancer, and dementia (Booth et al., 2012).

Higher Life Satisfaction 
Emotional wellbeing and strong relationships drive 
long-term happiness (Holt-Lunstad & Smith, 2010).
 
 
𝗪𝗛𝗔𝗧 to do
 
1. SLEEP 
Aim for 7–9 hours. Cool, dark room. Morning sunlight. 
Consistent timing. Limit evening light.  
Principle: Sleep restores everything.
 
2. NUTRITION 
Earlier eating window. High protein. Avoid sugar and 
ultra-processed carbs. More plants and polyphenols. 
Stable glucose. Use fasting to activate autophagy.  
Principle: Choose better fuel.
 
3. EXERCISE 
Strength train 2–3× weekly. Zone 2 cardio 180–240 min 
for mitochondrial health. Add VO2 max intervals. 
Use heat/cold for safe hormesis.  
Principle: Train for life.
 
4. MENTAL WELLBEING  
Reduce chronic stress. Strengthen relationships. 
Use breathing tools. Cultivate purpose. 
Principle: Mind drives health.
 
5. PREVENTION  
Screen early for heart disease, cancer, metabolic 
dysfunction, sleep disorders, cognitive decline. 
Manage risks decades before symptoms.  
Principle: Catch it early.

FINAL thought
 
Longevity is not about adding years at the end, 
but adding life to every year.

Design a life that works for you 

➕ Follow me for more life design strategies
✍️ Subscribe to my newsletter on life design
https://lnkd.in/ewzbNmS9

Live Longer Healthier

Supplement Your Health - The Five Supplements Everyone Should Take.

Only 14% of Americans and 
17% of Europeans regularly 
use dietary supplements.

At the same time, there is a frenzy on social media 
about the miracle powers of supplements, 
along with a whole plethora of supplement advertising.

Supplements fill gaps.
And those gaps are deeply individual 
shaped by diet, lifestyle, stress, genetics, and age.

But amid all the noise, one question remains:
What are the five supplements that most people 
benefit from?

WHY it matters

Close Nutritional Gaps: 
Even strong diets miss key nutrients from lifestyle 
and soil depletion 
(Bird et al., 2017).

Enhance Performance: 
Supplements boost physical output 
and sharpen cognitive performance under stress 
(Avgerinos et al., 2018).

Strengthen Health:
Targeted nutrients support immunity, 
heart health, cognition, and aging muscles 
(Bhatt et al., 2018).

WHAT to do

The top FIVE SUPPLEMENTs everyone would benefits

1. VITAMIN D + K2
Indoor lifestyles cause vitamin D deficiency 
and weaken bone health.

Benefits:
Stronger immunity
Improved bone density
Better cardiovascular health

Scientific Evidence 
Bischoff-Ferrari, 2005, Avenell, 2014 Knapen, 2015

2. OMEGA-3 (EPA/DHA)
Most adults consume too little omega-3 
for inflammation and heart health.

Benefits:
Lower cardiovascular risk
Reduced triglycerides
Supports cognition

Scientific Evidence 
Bhatt, 2018, Yokoyama 2007,  Bernasconi 2021 

3. MAGNESIUM
Modern diets and stress cause widespread 
magnesium insufficiency affecting metabolism.

Benefits:
Better sleep
Lower blood pressure
Improved metabolic regulation

Scientific Evidence 
Zhang 2016, Abbasi 2012, Fang 2016

4. DAILY MULTIVITAMIN
Even good diets often fall short in 
vitamins A, C, E, B-complex, zinc, selenium, and choline

Benefits:
Fills nutrient gaps
Supports immunity
Improves cognition

Scientific Evidence 
Yeung 2023, Vyas 2024, Gaziano 2012

5. CREATINE MONOHYDRATE
Creatine enhances strength, energy production, 
and cognitive performance safely.

Benefits:
Greater strength
Better cognition
Preserves muscle mass

Scientific Evidence 
Branch 2003, Avgerinos 2018, Candow 2014

FINAL thought
As Arnold Schwarzenegger put it: 
“It’s called a supplement for a reason 
it’s there to supplement your diet, 
not replace it.”

Design a life that works for you 🔥 Raphael

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Supplement Your Health

Pursue More, Need Less. 
How to Grow and Avoid the Hedonic Treadmill.
 
At first glance, it seems contradictory.
 
Ambition tells us to set big goals, work hard, 
and achieve what once felt impossible. 
Achievement brings pride, capability, and momentum. 
Thinkers like Tony Robbins, Brian Tracy, and Zig Ziglar 
built entire systems on this truth.
 
But here’s the paradox:
 
You’ve already achieved things you once believed would 
finally make you happy and the feeling didn’t last.  
The bar moved.  The satisfaction faded.  
That’s the hedonic treadmill: progress resets 
expectations, and success loses its emotional impact.
 
On the other side, Buddhism and Stoicism warn that 
desire and attachment create suffering. 
Acceptance and gratitude create calm 
but taken literally, full contentment kills growth.
 
So the real question becomes:
 
How do you reach your full potential 
without turning life into a moving target?
 
This is the essence of “Pursue more, need less.”  
Ambition with grounding. Growth without craving. 
Achievement without being owned by achievement.
 
 
WHY it matters
 
Higher Growth  
Ambition fuels learning and capability. 
(Dweck, 2006)
 
Greater Well-Being  
Needing less reduces comparison and emotional 
volatility. (Emmons & McCullough, 2003)
 
More Resilience  
Detachment strengthens 
stability through setbacks. (Seligman, 2011)
 
 
WHAT to do
 
1. Raise Ambition  
Set goals that stretch who you are.  
Principle: Think bigger.
 
2. Take Massive Action  
Focus on effort, skills, and discipline, what you control.  
Principle: Act relentlessly.
 
3. Build Capability  
Grow into excellence so achievement 
becomes identity-driven.  
Principle: Become more.
 
4. Practice Gratitude  
Anchor yourself in what you have, 
not what you chase.  
Principle: Need less.
 
5. Enjoy the Process  
Find presence in the work itself and 
detach from the outcome.  
Principle: Love doing.

 
FINAL thought
 
Ambition and contentment aren’t opposites. 
They are partners.  Combined, they create upward 
growth and inner stability.
 
“Don’t achieve to be happy. Focus on happily achieving.”

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Pursue More Need Less

Life throws curveballs. 
How to become response able.
  
Life inevitably throws unexpected curveballs at us.
  
Challenges at work: a complex project, new competition, 
a failed venture, or even the sudden loss of a job.  

Challenges in relationships: growing apart, 
parenting struggles, or family tensions out of nowhere.  

Personal challenges: an unexpected diagnosis, chronic 
stress, or the slow realisation that something is not right.
  
But as Epictetus said:
“Life is not what happens to us, but how we respond.”

Increasing your ability to respond.
Become Response Able.


WHY it matters

By increasing your ability to respond, you will gain 
more agency and resilience and will grow faster:

Agency
Strengthens your sense of control 
Greater agency improves well-being (Bandura, 1997).
  
Resilience
Enhances your capacity to recover from adversity; 
Resilient individuals adapt faster (Bonanno, 2004).
  
Growth
Overcoming challenges accelerates psychological 
growth and competence (Tedeschi & Calhoun, 2004).
  

WHAT actions to take 
  
1. Expect Challenges
Life has no permanent nirvana; challenges always occur. 
Expecting them reduces shock and increases preparedness.  
Principle: Anticipate reality.
  
2. Own the Situation
When difficulty arises, confront it directly. No blaming. 
Accept what is and take responsibility.  
Principle: Take ownership.
  
3. Create Perspective
Create perspective on what the situation is. 
Separate facts from emotions. 
Focus on what you can control.  
Principle: See clearly.
  
4. Choose Your Action
Define your next best step and move forward. 
Small intentional actions break stagnation 
Restore momentum.  
Principle: Act forward.
  
5. Build Confidence
Collect evidence of past wins and solved problems. 
A memory bank of success strengthens belief.  
Principle: Remember strength.
 
 
FINAL thought

Life is beautiful and challenging at the same time. 
Curveballs arrive when you least expect them. 
Trying to avoid them is futile, 
we don’t control our circumstances.  
Focus on what you can control, your next action. 
  
“Between stimulus and response, there is a space. 
In that space lies our power to choose our response.”  
Viktor Frankl
  
Design a life that works for you 🔥  Raphael

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Raphael Buck

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The Battle

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Raphael Buck

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