Artem Chetverykov

ArtemChetverykov.com

I develop GTM strategy and comprehensive planning for founders and marketing leaders launching new products and accelerating revenue.

Product Marketing Consultant

MyCircles

At MyCircles we're building enterprise-quality LinkedIn solution for research, growth and lead nurture.

Co-Founder

Handshake

*Increased Enterprise/MM ACVs by 30% and helped drive the company's growth to $100M ARR.
*Improved long-term retention by 5%.
*Oversaw GTM for 50+ products.
*Led yearly roadmap planning, sales enablement, and integrated marketing campaigns.
*Hired, managed, and mentored a team of 8 (2 promotions).

Sr Director of Product Marketing and Growth

Indeed.com

*Launched Hiring Platform, Events, and IQ into Enterprise/Strategic segments, driving 100s of millions in ARR.
*Doubled revenue for SMB Resume product with PLG.
*Promoted to lead all Enterprise product marketing within 6 months.
*Hired and mentored a team of 11 (3 promotions).

Director of Product Marketing

Google

*Launched Hire in the US, UK, CA and grew the business from 0 to $30MM ARR.

Head of Marketing and Outbound sales, Hire by Google	

*Drove 25% of all North American hardware (Pixel, Home, Chromebook) sales and managed a $100M marketing plan.

Head of Marketing, Hardware

Built a web production and optimization team of 20; led redesign of G Suite, Google Cloud Platform, and Google for Education websites. Boosted trial conversion by 50% for G Suite and Google for Education through experimentation, and achieved a 175% QoQ organic trial growth for Cloud Platform via SEO optimization.

Web Product Manager at GCP and G Suite

Led product launches, experiential campaigns and retail partnerships.

Product Marketing Manager, Google Wallet

Led customer acquisition and education for Ads and Search in EMEA emerging markets.

Product Marketing Manager, Ads

GTM Strategist | Ex Google, Indeed, Handshake Sr Director of Product Marketing | MBA

🚀 Honored to be recognized as the #6 Top Product Marketer in the US by Favicon: https://www.favikon.com/blog/top-product-marketers-us 

I help founders launch products and drive revenue.

How I do it:
- Deep research
- Winning Messaging
- GTM strategy and plan
- Testing in the wild
Bonus: Helping you with LinkedIn Social Selling (via MyCircles Social Selling Co-pilot)

My Corporate Track Record:
💵 Scaled Google Hire from $0 to $30M ARR.
💵 Increased Handshake's average enterprise deal size by 30%.
💵 Successfully launched five $100M+ products at globally recognized tech companies.

What My Clients Say:
🗣️ "Artem's ability to clearly articulate strategy and provide actionable insights was a key component of our success...His approach helped us find a new monetization path, refine our product, GTM and drive revenue." - Juan Bourgois, CEO @ Jobgether(Ai Powered Recruiting Platform)
🗣️ "Founders looking for a strategic thought partner in product marketing - Artem is your guy!...Artem delivered a new messaging framework and built a detailed marketing guide for our team that drove a significant revenue uplift." - Eugen Mizin, CEO @ Jobtoday

👉 Schedule a complimentary consultation or learn more: https://artemchetverykov.com/

Specialties: Product Marketing, Go-to-Market Strategy (GTM), Product Strategy, Market Research, Audience Insights, LinkedIn Growth, B2B SaaS Marketing, New Product Launches, Market Entry, Revenue Acceleration, Founder & CMO Advisory.

Walmart Sourcing

Lead Marketing Consultant

Amazon

Account Manager

Zomato

Campaign Manager

Growth Manager

SALES MANAGER — 
1. Actively contact clients, pitch product and achieve sales targets
2. Identify potential clients and generate sales leads for the online ordering vertical
3. Build an in-depth understanding of the restaurants in the city across categories and sign up the right set of merchants to partner with.

Sales Manager

Qua Nutrition

Manage and supervise operational performance review, and an inside and outside sales of 8 clinics and an E-clinic setup.

MARKETING — Increased overall sales by 18% in less than 1 year through the implementation of strategic marketing campaigns which contributed to sales growth, Brought forth transformative change and increase in the number of client calls in cities facing difficulty in revenue, Implementation of email campaign and WhatsApp groups to target groups, Managing tie-ups, creating and negotiating deals with associations/ academies, Identifying vendor management tools to get more profit out of a vendor relationship

BUSINESS DEVELOPMENT — Referral programs to generate business through existing associations, athlete sponsorship program to increase brand awareness

EVENTS & BTL ACTIVITIES — Conducted seminars/ webinars to enable brand visibility in corporates and academies. Made collaterals for BTL activities and implemented strategies to ease data collection and follow- up with potential clients through electronic media

DESIGN & CONTENT DEVELOPMENT — Design and coordinate print content for newspaper, magazines, and radio, Designed collaterals like posters, company brochures, social media posts for events. Written articles for ITC, Ritz Magazine, Free press journal and Shubh Yatra

DIGITAL MARKETING — Generated 25% increase in sales by maximizing brand awareness through SEO integration in all cities.

SEO — Worked on SEO, keyword analysis, Google AdWords express, On page and off page optimization, PPC, Wordpress Management

SMO — Social media targetting using Facebook, Instagram, Google plus, Quora, StumbleUpon to build brand visibility, run social media campaigns to generate customer interaction and data collection.

TRAINING AND PROTOCOL DEVELOPMENT — Developed protocols for business development, created excels for easier data collection and management to improve employee productivity

Brand Strategist

Culinary Cart

CUSTOMER SUPPORT EXECUTIVE — Making cold calls to potential clients based on data analysis from previous orders, Curate customized menu for various institutions, Achieved reputation for exceptional customer service and client retention rates, managing operations and delivery

SALES & MARKETING — Spearhead B2B & B2C sales and marketing responsibilities, Increased sales through healthy meal subscription model, Vendor management & Market Research for "Shelf life product"- project

NUTRITIONIST — Curated healthy meal options with calorie count to boost monthly sales, Develop healthy meal subscription option for Kids, Created protocols for sanitation and hygiene in the kitchen

BTL ACTIVITIES — In store and outdoor promotion of DIY kits and food at various stalls set up

Everything from customer support to sales

Gurunanak Khalsa College, Matunga

Topics: 
Product development:
Basics of Product Development, 
Stages to Develop a Product based on current Market Requirements, 
Market Research

Sensory Evaluation; 
What is Sensory Evaluation and it's Importance, 
How to conduct a Research Study on Sensory Evaluation,
Practical conducted on the various methods used to evaluate a product with the help of sensory evaluation, 
How to analyse the results obtained from a sensory evaluation test, 
How to make a report of the Sensory Evaluation Study

Guest Lecturer

TCR - The Community Restaurant

Work done on:
Sensory Evaluation
Product: Packaged South Indian Food Products.

Freelance Food Consultant

EnvisBe Solutions Pvt. Ltd.

Department : Research and Development

Key skills developed:
New Product Development, NPD Process
Global sourcing of materials
Completed initial development of cold storage product
Witnessed clinical trials on hair oil and hair dyes

Research and Development Intern

Mahanand Dairy

Department: Quality Control

Key skills developed: 
- Adulteration tests
- Microbiological tests
- Sensory evaluation

Quality Control Intern

I’m building a space for sales professionals to share stories and redefine the future of selling. I believe sales isn’t something you simply learn—it’s shaped by experience. Every salesperson has a story, and every story comes with unique challenges. It’s time to give those voices the stage they deserve.

Arati Sahasranaman

Can't believe we’re already looking at December to January calendar! 
2025 just flew by.
We wanted to create a few spaces for us to come together before the year fully wraps up, and set a good tone for the start of ’26.

We’ve put together a lineup for the next few weeks that covers all those bases:

1. Dec 6th: A final Year Wrap-Up. Just a chance to breathe, meet the people you’ve been chatting with online and offline, and close out the year together.
➡️ RSVP here: https://luma.com/5dhk5bwx

2. Dec 13th-14th: We're collaborating with Ritik Bakshi (TASC) for a 2-day live Gen AI Mastery Workshop for GTM Folks.
You get to learn how to:
- Build your custom AI co-pilot
- Save 10+ hours weekly
- Create AI-optimized resume & LinkedIn, and much more (literally)
➡️ Register here: https://lnkd.in/gD9Yejxx
Exclusive offer for People in Sales Community members: 
Use code #TPSC85

3. Jan 10th: Kicking off the new year with our Women in Sales event. We're taking in early registrations for this, so do enroll and come along with your work bestie! (Men, feel free to join us. You won't make you feel left out).
➡️ RSVP here: https://luma.com/m07as0oh

See you at our upcoming events!

Srinivash Nambi Rohini Kannan Bhuvanesh Tamilselvan Joshna Mercy Ritik Bakshi People in Sales Community Hamil Joel Suresh R Arati Sahasranaman #sales #salesevents #events #aiworkshop #genai #decemeber2025 #january2026 #peopleinsales #salesforce #salesfolks

If the behind-the-scenes gave you a glimpse of the energy in the room, the full episode takes it several notches higher.

It was such a pleasure having Harinie Sekaran (Founder & CEO, Leadle) join us on Behind the Sale by People in Sales Community.

We ended up covering everything from data-driven outbound to the mindset shifts sales teams need today. It's now live on the channel. Hope you enjoy watching it as much as we enjoyed recording it.

Watch the full episode on YouTube: https://lnkd.in/gD7h94SE

#salespodcast #salescommunity #salesstrategies #data #outbound

Open video: Building data driven outbound strategies with Harinie Sekaran on youtu.be

Building data driven outbound strategies with Harinie Sekaran

We're a species of a kind, aren't we?
We used to tirelessly work on impressing other humans. 
But now, we've built an intelligence whose primary functionality is to be impressive, but... seems like there's an 'Uno reverse' happening here...

taplio

The Battle

Artem Chetverykov

Arati Sahasranaman

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taplio

The Battle

Artem Chetverykov

Arati Sahasranaman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Arati Sahasranaman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreArati Sahasranaman's LinkedIn Performance